Mary Fleming 🌤️'s Linkedin Analytics

Hi, I’m Mary! I’m a brand strategist and designer based in the beautiful rolling countryside of County Wexford, Ireland. I am also a mother of three. My mission is to help you enjoy success in your business so that you have the freedom to design your life in the way that you choose (because, let's face it, both life and work are so intertwined). The way I do this is by partnering with you to bring your valuable brand to life so that it can elevate your business. My goals are your goals and I will do my utmost to make sure you achieve them. My own business is driven by a love of design; long-term relationships with my clients; clear communication; and the desire to build brands that thrive. Working with me will enable you to clear your 'brand fog' and lead to aligned designs, accompanied by usable strategies. Q. Why does your brand matter? Isn't profit more important? Your brand is like the soul of your business, and your logo is like the face associated with that soul. We are not consciously aware of these associations with brands; they become automated responses over time. In this very busy, very noisy world, we all need a swift shorthand for recognising and differentiating products and services. That's where clear and aligned branding comes in. All entrepreneurs can capitalise on the value of this unique business tool, regardless of size! Think about this... why do you pay a premium price for certain products and not for others? Do you trust one brand over another? If that's true, why do you think that is the case? More than likely, the brand you choose to pay extra for is clearly differentiated and you feel an emotional connection with it. Often, the trouble arises when we try to work out a clear path forward for our own brand. It can be highly confusing. Just as there are so many products vying for our attention in any supermarket, there is a tsunami of business advice out there. So much so, that it can become paralysing trying to choose what to embrace and what to ignore - for your unique situation. Just imagine... lifting the brand fog on all of this and, instead, following your own clear path with confidence and clarity of mind. Building your differentiated brand identity makes it so much easier for your audience - by cutting out the tiring mental work of decision-making so they can naturally choose you instead! Your product or service will no longer be perceived as a commodity and your business will become more profitable and sustainable.