Matthew Kantor's Linkedin Analytics

Thought the big role was out of your league - So you didn’t even try. You didn’t want to waste anyone’s time. You weren’t sure if you were qualified. But when I asked you : "what does the job require?" You rattled off every skill. Every tool. Every outcome. Not hypothetically.... you had done it all. You even led a team doing the same thing just last year. But the job title was different. The department name was new. The salary was higher than anything you'd made before. So what did you do? You backed off. Started doubting. Started thinking, “they probably want someone flashier.” Maybe someone from FAANG. You started downplaying every win. "If I had only worked at Meta for 10 years" You thought “It just doesn’t feel like a match.” The reality of the situation: It didn’t feel like a match because it felt like a stretch. And stretches feel risky. Even when they aren’t. "We overestimate risk and underestimate opportunity" says Jeff Bezos. So ...test it out! Rewrite your story. And make it stupid obvious how you are the right person. Nail the interview. Get the offer the job. And a signing bonus. All for a role you almost didn’t try for. And here’s the ridiculous part. No new skills. No fancy referral. No magic. Just the courage to stop assuming 𝘺𝘰𝘶 𝘸𝘦𝘳𝘦𝘯’𝘵 𝘳𝘦𝘢𝘥𝘺. And finally test the market with the truth. Get out of your workhorse role and get the learning role you deserve. Adopt that mindset and you'll stop aiming low and start getting what you actually deserve. Have this happen?  Drop a 💣  below . And please share ♻️ if you know people who got stuck in this.

AI won’t take your job. But someone 𝘶𝘴𝘪𝘯𝘨 𝘪𝘵 𝘣𝘦𝘵𝘵𝘦𝘳 will. On Wednesday, I ran an AI workshop for a room full of designers. Most were stuck in basic prompt land. By the end? They were automating sales, redesigning workflows, and doing image manipulation.  Clearing and decorating rooms. One designer said: > “This used to take us days and it was terrible. Now I see how this tool makes us 10x faster.” But AI isn’t the real threat. Mediocrity is. These tools are the calculators of tomorrow - powerful, but eventually, universal.  Learn Ai is becoming easier. The edge? That’s in how 𝘺𝘰𝘶 𝘵𝘩𝘪𝘯𝘬 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦𝘮. Think bigger: * Used to stock shelves? Now you design the store. * Wrote code? Now you architect systems. * Designed screens? Now you scale personalized UX across clients. What's holding you back ? I can show you how to overcome what's stopping you and reach your biggest goals faster.  DM me if you want to see how.

Still haunted by what others think? It starts like this: Your brain throws shade. “They’re judging you.” “They think you’re a fraud.” “They saw your TikTok.” You don’t argue. You just shrink. But here’s the plot twist: What 𝘦𝘹𝘢𝘤𝘵𝘭𝘺 do they think? Here’s a ritual so you can  to exorcise that ghost. Seriously: Guess. Make it up.  Write your own answers. Now grab some ancient tech. (Pen. Paper. Remember those?) Write it down. Mine says: “Matt is super smart. Quick learner. Loves to experiment. Real looker.  AND MUCH MUCH MORE!” Accurate? 🤷. Helpful? 100%. Because my brain stops spiralling when it has answers - even fake ones. That’s the game. Invent the narrative before your brain does. Solve this problem - the flood gates open. Freedom knocks you off your feet. You become unstoppable. Write your story ten times. Tape it to your fridge. Read it until it stops feeling weird. Or don’t. Keep wondering what Karen from HR thinks of your LinkedIn post. Your choice. Comment with your fake feedback line. Let’s expose these inner gremlins. You can’t kill the voice  - but you 𝘤𝘢𝘯 write its script.

Looking forward to this workshop - gonna share some really cool Ai hacks.

You deliver every result. Still invisible in the room Hard work isnt growth. Performance isnt power. Trust isnt trajectory. you don't need to be louder. It’s about the safest bet in the room The one who "can't lose" Speak ROI. Follow the money. Frame your impact like strategy. Not like help. Your first move?  Reposition your value. You’re not under-qualified. You’re under-positioned. Ready to stop being overlooked? Drop a “🔥” if you're done waiting to be chosen. Stop waiting to be cast. Start directing the show.

Are you hanging by a finger? Swinging in the wind - unsure if you can make it? You can pull yourself up. only if you are in the right place And you are trained. Otherwise, its panic. There's no safety net.  only the open sky -  ready to swallow us up. "why climb up?  Who do you think you are?" "It's ok" - they say -  "this is a good job for you" "Most people don't make it" You sink back in your chair. They think you should stay on your floor. But you have a choice. Your big opening? Finding the right wall. The one where you see the route like you've been looking your whole life. Most people give up on looking. "That route is probably closed. " I'm here to tell you The route it's open. It's safe. Rope in. I'll spot you. ⛰️ I help experts turn knowledge into income through coaching. Want  a sneak peek? DM me "SNEAK" - I'll share some tools that I only give to clients.

Not getting eng interviews? It's your LinkedIn (and maybe more). It's like the line at the customs - you are just another passport in a 2 hour wait. You're invisible.... and it's killing your chances. You are  getting ignored because of how you are 𝘴𝘩𝘰𝘸𝘪𝘯𝘨 𝘶𝘱.  Your LinkedIn is working against you — not for you.  And it's costing you the roles you're more than qualified for.  Here are 7 silent mistakes you're probably making right now...  Swipe through to see what they are and how to fix them.  Then join the 𝗟𝗜𝗩𝗘 𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽 and learn how to turn your profile into an opportunity magnet. https://lnkd.in/eFhjrCfk

Firing people for AI is lazy leadership. It’s short-term thinking with long-term consequences. Too many execs are automating for cost, Not for strategy. They cut humans— And forget that 𝘩𝘶𝘮𝘢𝘯𝘴 are the strategy. Because soon? Everyone will have access to the same AI. Your only edge will be your people. Think back 30 years— The spreadsheet was revolutionary. Today? It’s just a calculator. Same with AI.  Its only a matter of time. It’s not the tool. It’s who you give it to. If your team doesn’t know how to use these tools, How are you even managing? Of course there are those who do it right: > “We trained everyone on ChatGPT. > We move 2x faster—without losing anyone.” They didn’t cut. They leveled up. That’s how you scale without losing your soul. You look for the long term goals. AI isn’t a replacement. It’s a multiplier. Train your people. Back them. Equip them to win. Because when the dust settles, Only the leaders who invested in their teams Will still be leading. 𝗚𝗶𝘃𝗲 𝘆𝗼𝘂𝗿 𝘁𝗲𝗮𝗺 𝘀𝘂𝗽𝗲𝗿𝗽𝗼𝘄𝗲𝗿𝘀—𝘁𝗵𝗲𝗻 𝗴𝗲𝘁 𝗼𝘂𝘁 𝗼𝗳 𝘁𝗵𝗲𝗶𝗿 𝘄𝗮𝘆. 👇 What’s your play: replace or empower?

Firing Your Team for AI? That’s Wild. Every week there's a new AI tool. Faster. Cheaper. Smarter? People are thinking: “Why not just replace the team?” Some are making good on that. Cool idea — if you want your brand to feel like a vending machine. Let’s be real: You can’t prompt your way into real strategy. You can’t automate nuance. You can’t fake your voice and expect people to trust it. AI’s not the closer. It’s the calculator.  Its the spreadsheet.   It's a tool. It helps. But it doesn’t lead. It can do probabilities, but it doesn't have empathy. It can't see the future, only what others already see. the best move: Train your team. Make them into weapons. Not “How do we get leaner?” But “How do we get sharper without losing our soul” When the dust settles and you are sitting alone in your room surrounded by prompts asking you how lunch was (because it's 1PM) you will come to realize everyone who trained their employees are 10x ahead of you. If that hits — I’m working on a field guide. No fluff. No hype. Just how to actually 𝘶𝘴𝘦 AI without turning your company into a prompt farm. Make money the old-fashion way with new-fashioned tools. Want the early version? Reply “FIELD GUIDE” and I’ll send it. Because this isn’t about replacing people. It’s about giving your team a cheat code. Let them lead. Let AI lift. Build smarter. Human-Centric AI to go faster.

20 hours saved.... And a content game that finally scales. Over the last 2 weeks I helped a startup founder. He got back 20 hours using my suite of content tools. We were chatting over Vietnamese (who doesn't love big soup) and he was telling me about his content challenges So I gave him a few tools to use to help him move faster. The punisher series of tools Some other AI to break down writing AI to tell you why your stuff doesnt' convert. It took no time to start using it. A week later, he told me LinkedIn was feeling good and his stuff was on point. His content is better structured, more readable, and follows a plan. Reading it sounds like he went to a copywriting school. But the big win - Turning that content into more content for other Linkedin Posts. LinkedIn has never been better for you. But other places too. The Gram, Tik*tok, Utube.  And the secret? You can't BS.  Tell real stories. That's the real key to how you stand out. Want to scale your content without selling your soul? DM me “Punisher” and I’ll show you what he used.

Burned out. Overlooked. One step from quitting. That was Thomas.   A brilliant engineer drowning in false promises. He was working 70-hour weeks. Some days it felt like he was a one man fire department in an apartment complex. Everyone told him he was "next in line" for a leadership role. He trusted them. He believed that if he just worked harder, they would notice. So he skipped vacations. Missed family birthdays. Pulled all-nighters to "show commitment." But the promotion never came.  Instead, they hired someone from the outside. Someone who hadn’t "paid dues" the way thomas had. Someone who didn't "grind it out" the way he did. Someone who just knew how to play the game better.  He was crushed.  He started doubting if he was even good enough to keep going. He questioned - "is engineering still the right path?" I got to talk with him a bit during that time. It was clear he was good. "I thought solving all these problems was enough. But it’s not. Not anymore." (It never was, really.) But we all need to remember the truth about your job Working hard will only get you so far. Sometimes nowhere. The best person doesn’t always get the job. No one owes you a promotion, raise, or even a job. A company is not your family. Sometimes it’s easier to level up using the backdoor. Your real competition is with yourself. That's the truth. Tom stayed in engineering.  But he changed some things.  It took time. He started working less and focusing on doing the job he wanted, not the one he had.  But he wasn't the soccer ball anymore.  He was the captain. He taught himself how to present himself as the only one - instead of hoping someone would notice.  He moved on eventually and got the role he was right for. If you’re an engineer stuck in the cycle, you don't have to stay stuck. You have choices. Start changing it today. Learn how to rethink, position, and present yourself as the obvious choice. Do it Faster than Thomas.  Work with me.

My friend’s been out of work for almost a year. I had a coffee with him yesterday. We talked about his background and what he wanted to do. I suggested he try shifting more to marketing I took a sip of my too-small Cortado when he said "I don't know anything about marketing". He was selling himself short - Shorter than my coffee. After 20 years in corporate communications, you know something about marketing. I'm sorry, its true. You often don't give yourself credit -  as if you can only know something if you've done it as a job. But its just not true. Your experiences your background and your lens bring perspective to others that they have been lacking for years. I told him - you know marketing plenty.  I made him say it back. He realized it was true. Sometimes all we need is someone to give you that extra perspective and push that you have missed for years. Are you ready to try something new?

Three engineers. Same mistake. Zero traction. Their LinkedIn profiles screamed: “Don’t hire me.” One hadn’t touched his profile in 4 years. One listed 37 tools. One looked like a ghost.  No photo, no banner, boring tag line.  👻👻👻 It was a horror show. Maybe they blamed the market. Or bad timing. Or recruiters ghosting. But I asked: Would a hiring manager want to talk to you based on what’s here? Nope. Your photo should say “I’m ready to work” — not “I love Metallica” Your headline is your positioning — not your job title. Your About section reads like a death certificate. And your “open to work” badge? It signals panic, not power. What's worse -  you haven’t posted. You haven’t made it obvious why someone should hire you. We fix that. You don't need to be Stephen King. You need to know how to position yourself. We start by taking a step back.  Going deep. Making the decision on the most important thing: What did they want to do?  There are tons of possibilities WHAT THEY WANT THEIR WORK TO MEAN TO THEM. Then rewrote their stories. We cut the noise and positioned them "in-demand" and not "unemployed". What we did not do: No job postings with 1000 applications.. No sending your resume to the depths of a career page. and definitely no begging to stay live in the market. Ready to stop being invisible? Join the free “Obvious Choice” workshop and flip how hiring managers see you. Link in the comments - so the Linkedin Gods don't throttle this post.

Everyone’s in a rush to automate. But most don’t even know 𝘸𝘩𝘢𝘵 they’re automating. It’s like building a robot to walk your pet — and your pet is a fish. Founders love prepping for the flood of customers. Spoiler: It’s a drought out there. They automate stuff they’ve never done manually. Which means they’re scaling the wrong thing — But with confidence ! So its ok.  Right? Nope. Its like ordering takeout when nobody is hungry. It’s like setting up red velvet ropes... for the slowest restaurant in town. Looks official. Still empty. Want more metaphors?   Soon, I promise. Meanwhile -  do not ever forget: Don't automate things that don't move Don't automate things you don't understand Don't automate things that take you 30 seconds once a week. This is what 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 makes sense. So ask yourself: Are you fine-tuning the engine, or installing neon lights on a car that won’t start? You 100% have things you can automate. Please pick the ones that already work. Then Double down.

I got expelled from high school when I was 16. I skipped too many classes. When teachers met my sister, they always rolled their eyes. "Oh you're HIS sister". Got in a knock-down fight. They told me not to come back. I shrugged.  I was bored anyway. I wasn’t sure what to do next. Picked up a bunch of jobs. Started in restaurants.  Then autoparts. Then I was a movie usher.  Projectionist. Then managed the 6 screen operation. Managed a high-end power tool store. Then managed luxury luggage store. I was managing by the time I turned 19. With little idea on what that meant. Eventually, I found my way into university. Got a physics degree. Landed a software job. Then another. And another. I kept thinking someone would notice I didn’t belong. That they’d ask for my high school transcript. Find out where I came from. Kick me out again. But no one did. Because I just kept learning and tweaking. I had results. I got shit done. No perfect path. And here’s what I want to tell you. Your career doesn’t need to be linear. Your setbacks don't define you. They give your comeback better shape. Engineers think they’re stuck. But they’re just stuck thinking like engineers. Trying to optimize inside a broken system. Where they like you right where you are. But you can build a better one. The one you want and need. Not by following the rules. But by rewriting them. I help other engineers do the same. Not with another certification. Not with more job boards. But by becoming the obvious choice. Unleashing that leader, waiting to get out Showing you the road ahead And seeing the obstacles as a classroom So you stop settling. And finally get roles that challenge you And even pay  well. Don’t let your path define your ceiling. Let it define your edge. It's time to become the leader you've been waiting to meet. Without playing the broken game. or pretending to be someone you’re not. Want to know more?  I'll show you next Wednesday. Live.

"This is going on your permanent record, mister!" Ever feel like you're still living under someone else's rules? Like the voice of a high school teacher still haunts your risks? I remember that teacher Threatening me. What a laugh. Thinking that I cared. I wore it like a badge. (then I got expelled). And nobody cared. I still went to college and wrote my own story This happens to many of us.  we shrug it off and grow up and move on but getting older, having some success We start to worry more about our legacy and what will people think if we step out of line we build a wall of paranoia and it's not much different than that teacher We fear that "permanent record" Showing up on our transcript of our life when we hold back from what we want - worried what others think. And this one that has a real impact in a world where nobody cares. Stop ghostwriting your own shame. What would you post if you weren’t worried about your “record”? Fear’s a liar. Legacy’s what you publish anyway.