Maxime Hatton's Linkedin Analytics

Hello ! 🤙 Marketing and communication expert in the sports industry for over 10 years, I have acquired a solid experience in meeting the challenges of professional sports organizations, athletes, rights holders and brands. That's why I founded Freakkick, the strategic and marketing consulting studio dedicated to sports actors. We help athletes, sports organizations and advertisers boost their brand, revenue and societal impact. Previously, my professional and associative experiences enabled me to acquire and develop key skills to serve those who aspire to write the future of sport and create value for all stakeholders: . Brand management and definition of growth marketing strategy . Data-driven marketing plan for the acquisition, retention and conversion of audiences . Multi-channel and multimedia communication plan for the launch of products, services and campaigns . Editorial plan and production of creative content to increase fan engagement and conversion . Development and activation of partnerships / sponsorship contracts . Management of CSR projects with a strong social impact in connection with sport . Governance of professional sports organizations and non-profit organizations . Management of large, internal and external multicultural teams . Agile management of complex international projects (Global - EMEA - France) . Management of innovative projects around Big Data and NFTs in sport During my 8 years at Nike, my various roles as marketing and communications manager allowed me to collaborate with many key players in football and sport business: ⚽ French Football Federation, Paris Saint Germain, AS Monaco FC, Lille OSC, Urban Soccer, Kylian Mbappé, Ada Hegerberg… 🏀 Jordan, FFBB, NBA, Quai 54, Lebron James, Kobe Bryant, Kevin Durant ... 🏃‍♀️ 10K Paris Center, Nike Women Race, Carl Lewis, Kévin Mayer, Vincent Luis… 🚴‍♂️ ASO, Tour de France x3 🎾 Roland Garros, Rafael Nadal, Serena Williams ... 🧪 Le Tremplin, Sport Dans La Ville, Play International, Station F, Paris City Hall Datacity ... Personally involved for the youth as a football activist, I co-founded "Football Is The Solution", a NGO to promote football as a vector of equality, togetherness and excellence. Like the educational programs that we imagine and deploy with this collective of passionate volunteers, I am convinced that the sport of tomorrow will be fairer ... or not. Let's meet to share our visions and discuss our respective challenges around the sports business! 👋 🤝 📲 To contact me: maxime.hatton@freakkick.com