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Max Pog
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My name is Venture Studio (if you wake me up in the middle of the night 😁) because I did 7-month research on studios (that went viral on LinkedIn), hosted 2 largest venture studio conferences (1000+ regs each), launched a closed Venture Studio Family community, & have been recording a podcast with studio founders. In my career, I’ve created 4 profitable companies from scratch: 1. E-commerce – reselling electronics on social media. I sold the business when I was 17 years old. 2. Projection technologies – POGUMAX, a company developing projection mapping software and selling projection kits. We have 1000+ clients: cafes & restaurants, kindergartens & schools, museums & theatres. 3. Online education – originally named HYLS, we launched 30+ online courses with a total of 120K+ students. Our last project was BDR Academy, where we taught aspiring BDRs for B2B SaaS companies on a 5-month online course. 4. VC/PE/Family Office/Venture Studio conferences – last time, we had 3600+ registrations > 2400+ unique viewers > 1400+ simultaneously on Zoom at our Angel & Accelerator Online Conf. I also record interviews with venture studio founders & VCs. Subscribe on Youtube: @pogmax Check the Venture Studio Family community and our conferences: inniches.com Sometimes, my producer/assistant helps me to answer comments & messages on LinkedIn (sorry if "my" answers here might be without the context of our previous conversation). True my email: maxpog@inniches.com 😁
Check out Max Pog's verified LinkedIn stats (last 30 days)
- Followers
- 25,845
- Posts
- 1
- Engagements
- 390
- Likes
- 337
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Max Pog's Best Posts (last 30 days)
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For emerging venture studios, there are only 2 ways to raise from LPs: 1. Either you’ve previously had $10M+ or $100M+ exits—as founders, you can raise for your studio with just your deck on day 1 2. Or you bootstrap & raise FFF for the first 1-2 years. Here is how you'll convince LPs in 2 years: – Build 4 companies in a very lean format (AI + overseas talent), put $150K per company for 20% of equity (rest – to founders), lead each to first revenue, and raise pre-seed rounds at a $4M pre-money val. – On the 1st slide of your deck, compare the VC TVPI benchmark for the same vintage year you started and compare it to yours. If you raised for 3 of your companies, you'll get 20% * $4M * 3 / $600K = 3x TVPI. If one of your companies raised a seed at a $10M val, you'll have 5x+ TVPI. The slide you’ll show to LPs who have invested in VC funds in recent years: VC TVPI₂₀₂ₓ: ~1.5x Your Studio TVPI₂₀₂ₓ: ~4x TVPI This is the best argument for LPs you can show in 2 years. I didn’t say everyone can build 4 companies in 2 years and raise external funding for 3 of them. But the majority of experienced founders who have built several companies before, raised capital previously, and have 10+ years in the tech industry can do this. P.S.: image – the model I suggested in my Big Startup Studios Research 2023
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