Max Sigurdson-Scott's Linkedin Analytics

These are the top 3 biggest issues with most ASINs. Using the ASIN Audit OS - I am able to quickly and easily Audit every ASIN. I use the checklist to teardown the listings quickly and methodically. Here are the 3 biggest problems I see: 1. The seller doesn't know where the value is     If they can't tell me why someone should pick their product over a competitor’s (without saying “price”), that's a big problem. Figure out what actually makes your product better. Then... lean into it. 2. They've never A/B tested their price.     $19.99 forever? Why? Are you running a non-profit? You’re guessing. Even for commodities, there's a range of what people will pay. The only way to find your ceiling is to test it. 3. Your images aren't doing it I get it. You're not "creative." And it's hard to think about what people might want, let alone a smart way to put it into an image that resonates. But let me just say: That's a good problem to have! Knowing this is hard is the first step. People don't like to do hard stuff. Be different. Images do the real selling of every product. Not your copy. Not your reviews. This must be your biggest investment. Period. Try the ASIN Audit OS Today: https://lnkd.in/gPfdFSTY

The Ultimate Amazon Seller Fix-It Stack → (everything you need to solve every az problem) 1) Product Development • Have a product idea but don’t know how to make it? → Gembah • Know what you want to make but not where to source it? → Zignify • Made your product but stuck on importing? → Compliance Gate • Need a US manufacturer? → Thomasnet 2) Product Launch • Launched but unsure how to price? → Profasee • Product ready but doesn’t stand out? → ProductPinion / Intellivy • Need influencer/UGC traction? → Stack Influence • Need photos or A+ content? → FreeUp / Upwork / ChatGPT • Need money? → Local banks/govt (avoid Fintech) 3) Keywords & SEO • Want competitor data and market mapping? → SmartScout • Need keyword research + listing blueprint? → Data Dive • Need quick PDP ASIN profitability → RevSeller 4) Inventory & Operations • Confused about when/how much to restock? → SoStocked • Need better profit analytics? → Sellerboard • Hate doing your books? → QuickBooks • Want Amazon to pay you back for lost inventory? → TrueOps • Need listing change alerts? → Sellerise 5) Marketing & Advertising • Don't know where to start with ads? → AdsCrafted • Want hands-off PPC automation? → Scale Insights • Want to boost reviews? → Sellerise 6) Listing Management & Optimization • Want bad reviews or abuse removed? → TraceFuse • Need a better Amazon Storefront? → Nectar • Fighting listing/category issues? → Seller Candy • Need to fix listings in bulk quickly? → FlatFilePro 7) Expanding & Scaling • Want to expand to Europe without the headache? → Spacegoats • Want to sell on Walmart, Etsy, etc.? → Listing Mirror • Want to flip retail arbitrage items? → Tactical Arbitrage • Need vetted freelancers/VA help? → FreeUp • Need to translate images & copy to international languages? → YLT Translations/ChatGPT 8) Account Safety & Exiting • Account suspended? Don’t panic → Ecommerce Chris • Looking to sell your Amazon brand? → Northbound

Learn something new every day to help you make more sales on Amazon: Buyer psychology w/ the 4W's:" If your hero image doesn’t answer the 4Ws, it’s costing you sales. Most shoppers aren’t guessing. They’re scanning. Fast. They want to know four things instantly: 1. 𝗪ho is it? (The brand) 2. 𝗪hat is it? (The product) 3. 𝗪hich is it? (The variant) 4. ho𝗪 much is there? (The size or quantity) If your image doesn’t clearly show all four, someone else’s will. • Brand-first buyers look for logos. • Value-first buyers want to see the size. • Specific buyers need to know they’re picking the right product.    This isn’t just a design framework (it’s how people actually shop). The best Amazon images work for everyone: loyalists, price-sensitive, and picky repeat buyers. The worst? They assume people will figure it out. (They won't f-ing figure it out)

If ASIN Audit OS improves just one listing by 1%, it pays for itself 3x. Here's how: Let's say you make a modest $2,500/month profit on a listing. That’s $30,000 a year. Now imagine you improve your conversion rate by 1%. That’s $300 more this year. From one change. The OS? It's $99. You just 3x’d your money...off a single percent. And that's just talking about 1% on ONE listing. Imagine pushing a change out to 100 SKUs. Or pushing out 2 changes. And if you’re thinking, “My listing’s already solid…” That’s when you miss stuff. When you’ve stared at it so long, you stop seeing what buyers see. ASIN Audit OS is for people who want to squeeze more out of what’s already working. Sign up here: https://lnkd.in/gPfdFSTY

The Saturday Micro-Interview: Charles Chakkalo on working on one proactive task every day: Charles, Super interesting to chat. Thanks for taking the time to explain how your mind works! 1. What’s a normal work day for you? I start the day with my two-year-old—brush teeth, get dressed, breakfast, school drop-off. Then I’m on a call during my 30-minute commute to the warehouse. We don’t use 3PLs. Everything’s in-house. So the first thing I do is scan the floor—what’s come in, what’s low, what’s getting prepped for FBA. If a trailer’s going out, I’m the one on the forklift making sure it’s loaded and gone on time. After that, I clear Zooms, inbox to zero, and then dive into one proactive task that moves the business forward. The second you go full reactive, your business plateaus. I refuse to let that happen. 2. Is balance important to you? It’s non-negotiable. I burned out in high school trying to do everything. Now, I treat time, attention, and energy like limited currency. You need joy. You need hard work. You need focus. Being a balanced adult means knowing you can’t do whatever you want all the time. Shockingly, a lot of adults still don’t get that. 3. What’s something you wish you knew when you started Amazon? Amazon is not your business—it’s their business. You’re just a guest. I learned that the hard way after starting at 14 years old. You’ve got to play smart, adapt fast, and remember who owns the sandbox. Entitlement will kill your margins. 4. Favorite business book? Scott Galloway. Hands down. • Post Corona breaks down how COVID poured gasoline on the eComm shift. • Adrift gives you the macro play in 100 charts. Both are direct, data-packed, and ridiculously relevant. Must-reads. 5. Do it yourself, pay to learn, or hire it out? Do it yourself first. Learn obsessively. If you suck or stall out, outsource. Paying to learn is overrated—YouTube and ChatGPT are free if you know how to filter noise from value. That’s the real skill. Delegation isn’t weakness—it’s strategy.

Here's some great Amazon advice I got from Tyler Wallis who wrote a hack 𝘦𝘷𝘦𝘳𝘺 𝘥𝘢𝘺 for 100 days: If you know Tyler, you'll know he doesn't phone it in. These are 100 solid, useful hacks for improving your sales on Amazon. ...And today is day 100. Congratulations Tyler on finishing the challenge. You are a legend! ...And in no particular order, My Top 10 Favorites ⭐🥇 -> 1. Day 4 - Testing Incremental Prices:    TL;DR - Raise prices regularly on products with steady sales history     2.  Day 17 - Pricing Deadzones     TL;DR - Referral fees double at certain price breaks on Amazon (ex, Grocery is $15) 3. Day 33 - Manage Quotes    TL;DR Business pricing is already criminally underused, here's how to get huge orders from buyers     4. Day 37 - The Trojan Horse    TL;DR Price one variation very low, upsell with multipacks/higher priced variations when you get the click     5. Day 41 - Make Your Highest Margin Products First    TL;DR If you have to choose between stocking bestsellers and high margin products, choose high margin     6. Day 49 - Profit First    TL;DR Commit to Sales – Profit = Expenses (instead of Sales – Expenses = Profit)     7. Day 70 - Reimbursements SOP    TL;DR Everything you need to successfully file your own reimbursements     8. Day 74 - Stocking based on Inventory turns    TL:DR How to prioritize and understand which inventory to send in first (based on sell-through)     9. Day 77 - Hero SKUs vs High-Effort SKUs    TL;DR about 80% of your catalogue is probably high effort and low volume. Focus on the 20% that are low effort and high volume FIRST.     10. Day 85 - Charm Pricing    TL;DR - Strategically pricing your products makes a huge difference to your bottom line     What's next Tyler Wallis? I say do 100 more (or 1000).

I've been asked to to speak at the PPC Mastery Summit and I don't know s*** about PPC. Good thing I'm not talking about PPC. Join me on May 15th for a deep dive into why inclusive design matters, and how to create hero images that truly stand out (and why they stand out). Because let’s be honest: running ads to a poorly optimized product listing is a recipe for disaster. Come check it out! It looks like the lineup is pretty stacked! It's a a 3-day virtual event where top Amazon experts will share real strategies to help you get more traffic, lower your ACoS, and boost your profitability. Here’s what you’ll walk away with:  1. Step-by-step tactics to scale your ad results 2. Ways to attract the right traffic (and stop paying for the wrong clicks) 3. Proven strategies to convert more shoppers into buyers 4. Profit-focused insights from people managing 7 and 8-figure campaigns If you’re ready to level up your ad game without the guesswork, this summit is for you. It's $9. Click the link below to secure your spot.  👇 👇 👇 👇 https://lnkd.in/g_fik4QU (I get a small kickback if you register using my link. If I've helped you somewhere along the way, here's your chance to help me back 😉)

One of your ASINs drops in review rate? Don’t panic (let your other ASINs prop it up). Here's how: When your product tanks in reviews, you’ve got two choices... 1. Cry and hope it rebounds. 2. Get strategic and fix it.     Here’s a quick fix most sellers don’t think about: use your other products to help. Set up a parent-child variation with the high-rated ASIN and the low-rated ASIN. Think of it like a friend who's sprained his ankle. He can lean on you for support until he can walk on his own.   And eventually... he'll be able to walk on his own :) (that is unless he has weak ankles - or you have a bad product).

If your hero image looks bad at 2x2" your product is in trouble. 63% of global online orders now happen on phones. And most shoppers aren’t calmly scrolling on a big screen in perfect lighting. They’re half-distracted, standing in a grocery line, holding their phone at arm’s length while the dog barks and the kid screams. Welcome to real-world e-commerce. Let's design to meet our customers where they are. Let's be inclusive for everyone. And inclusive design isn’t about being “nice.” It’s about sales. Clear, mobile-optimized images: • Help shoppers instantly know what they’re getting • Reduce returns caused by confusion • Build trust before they even read a word Amazon’s refund fees aren’t cheap. You pay for unclear images one way or another: either in returns or in lost conversions. Design for distraction. Design for the worst-case viewing scenario. Because that’s where your customer lives. If your image only looks good on a 15” Laptop in perfect lighting, it’s not a good image. Make it work on a 2” screen first. Everything else will naturally fall in line.

An automation that turns OFF (or down) your PPC keywords when you are ranked 1-3. Automatically. If you're ranked #1–3 for a keyword… Why keep bidding on it? Some sellers are scared to let go. I used to be one of them. But not anymore. We’re now running automated PPC that reduces bids significantly on keywords that are ranked high organically. If we hit the top 3, ads pause. (If we drop to 4, they turn back on.) No more cannibalization. No more wasted spend. And I don’t have to sh*t. Huge shoutout to the team at Scale Insights for making this possible. They've built a keyword rank tracker that feeds directly into our ad automation rules. And it's a lovely way to protect margin without babysitting every keyword. DM Me if you want to learn more about the automations that run our entire account through Scale Insights.

My big STUPID failure was constantly focusing on things in my Amazon business that didnt make me ANY $$$. Not saying that money is all that matters (it isn't), but it IS a big reason why a lot of us are here. Anyway... I should have been focusing on... My images (as usual). Full stop. So, I spent a few weeks writing up a complete guide for myself for how to optimize my images to improve Click-Thru Rate (CTR) and Conversion Rate (CR). And I don't see any point in just hoarding all the info to myself, so I'm giving it away. It's truly a very high quality and value-packed resource. I ain't kiddin'. It's also free. Enjoy. Anyway, want the guide? 📓 --- 🧑‍🎓 Here's how to get it: 1. Like this post 2. Connect with me 3. Comment "CTR" 4. I will DM it to you in 10 minutes or LESS

I spent an entire year using a PPC Automation Framework that solved my PPC problems forever: Here it is. Here is the PROOF. A true series of automations using Scale Insights that cut my PPC management to one hour per week. My account is now on cruise control, continually optimizes itself, and avoids wasted ad spend like the plague. • I don't need agencies anymore • I don't need to hire an Upwork "PPC expert" I paid a one-time fee to the smartest PPC guy I know for the automations and I haven't looked back. See that drop in sessions 3 months ago? The automations killed cannibalized ad spend. Sales didn't drop at all even though sessions got cut in half. Bye bye waste. Wanna know more? DM me if you're sick of people taking advantage of you. And telling you to your face they're doing all they can. They're not.

Your packaging probably wasn't designed for E-commerce. So why are you using it as your main image? Most physical packaging was designed for in-store shelves, not mobile thumbnails. Small text. Too many elements. Zero clarity on a phone. So... let's change it (digitally). • Rearrange key info to be front and center • Enlarge important text like size, count, or flavor • Remove the noise. Only keep what drives the buy • Translate for international markets if needed    The best Amazon images aren’t just “photos of packaging.” They’re design decisions made for the mobile experience. Yes you can alter your main image packaging. It leads to a better buying experience for Amazon customers (that's the whole goal for Amazon, right?). It's not cheating. It’s helping. Because at the end of the day, you’re not selling in a store. You’re selling in a scroll. And if the shopper can’t read it, they won’t buy it. P.S. - If you don't have packaging, digitally make it and add it into your image. Amazon already does this for their products. Why don't you?

The surprising moment moment I realized e-commerce is crazy simple. Not effortless. But simple. All you gotta do is care more than the next guy. I’m getting myself an e-bike for my birthday. I already picked the model: Swift SO 3. It's $2500. I'm ready to go. So I emailed 7 bike shops in my city with a few basic questions. That was 22 hours ago. Guess how many replies I got. Zero. You don’t need a fancy funnel. You don’t need a new ad strategy. You don’t need better automation. You just need to give a sh*t. Reply to people. Help them. Be fast. Be human. That’s it. That’s the entire game. Whoever replies first gets my money. If you're in e-commerce, hear this: you don’t have to be amazing. You just have to do one thing: Care (and be quick about it).

If your product is Made In USA (or whatever country you sell it in) - make damn sure it's in your images: A big problem I am seeing again and again in my daily ASIN Audit Teardowns.... Nationalism is at an all time high - People care more about products that are produced where they live then products that are produced around the world. For that reason, we need to lean into American-made (or Canadian-made). Check out the screenshot from an Amazon Italy listing. I am guessing this will show up in the USA at some point. Until then, make sure a gigantic USA flag is in your main image somewhere. Your CTR & CVR will thank you. If you have a product made in the country you're selling in... lucky you.

You’re not lazy. You’re just too close to the problem. You think your listing is solid. You’ve optimized the copy, tested new images, adjusted pricing, and maybe even run it through a checklist or two. You’re doing everything right. Or so it seems.... But when the sales don’t match the effort, something’s off. And it’s usually something you’re too close to see. My wife always says It’s like she's building a house but is standing so close to the wall she can’t see what she's doing. It's a blind spot. You know the product too well. You assume buyers do too. You skim over the bullets because you wrote them. You ignore the image order because it’s “fine.” Meanwhile, potential customers are landing on your page and leaving confused. That’s why I built ASIN Audit OS. It’s a second set of trained eyes that spots what you missed. Not theory. Not fluff. Just clear, tactical feedback on what’s working, what’s not, and what’s costing you sales. Sometimes it’s one image. Sometimes it’s the way you describe the product. Either way, you can’t fix what you can’t see. Let me show you. https://lnkd.in/gPfdFSTY

ASIN Audit Thursday - send me your Amazon ASIN (and marketplace) and I'll share a tip to improve it: First come, first served. 🎁 Why am I doing this? I believe in Karma - the more I help others, the more help I receive. (A good reminder to just give more in your life) -- To get the specific tip: 1) Like this post 👍 2) Connect with me 🤝 3) Comment AUDIT 4) I will DM you in 10 minutes (or less) w/ instructions What have you got to lose?

If I made a search engine with ALL 2,741,736 Sponsored Brands ads ever made, everyone would want it. Well.. It already exists. (It's a good thing too because I have no idea how to code) • Meta has one • Google has one • And now... Amazon has one (although it isn't run by Amazon). -- Want it? 🧑‍🎓 Here's how to get it: 1. Like this post 2. Connect with me 3. Comment "ADS" 4. I will DM it to you in 10 minutes or LESS --

Kill the dreaded "Returned Frequently" BEFORE before it kills you - a hack from Charles Chakkalo: In the Selling From the Beach Newsletter on Monday, Charles shared an amazing tip for people who want to get ahead of an absolute monster of a conversion rate killer. You are definitely going to want to see this. The hack involves using Amazon's own tools to preemptively contact customers BEFORE they return your product. Anyway... Want the hack? -- 🧑‍🎓 Here's how to get it: 1. Like this post 2. Connect with me 3. Comment "CHARLES" 4. I will DM it to you in 10 minutes or LESS -- A big thank you to everyone who supports the newsletter! Subscribe here: https://lnkd.in/gbgawdKQ See you in the next one, on Monday May 26th

Here's a Buy Box hack from Jake Martin I've honestly never seen before: In the Selling From the Beach Newsletter on Monday, Jake shared an amazing tip for people who are dealing with Buy Box issues. You are definitely going to want to see this. The hack involves using Keepa data to see back-end fields not visible in the GUI (what can't Keepa do, anyway?). Anyway... Want the hack? -- 🧑‍🎓 Here's how to get it: 1. Like this post 2. Connect with me 3. Comment "JAKE" 4. I will DM it to you in 10 minutes or LESS -- A big thank you to everyone who supports the newsletter! Subscribe here: https://lnkd.in/gbgawdKQ See you in the next one, on Monday May 26th