Meg Harris's Linkedin Analytics

When was the last time you heard: "I love reading your emails!"? Unsolicited "I can't wait to read the next one" responses are the holy grail of email marketing. They're solid evidence that your emails are hitting the exact note your target audience needs to hear so they'll open, click, and engage... And when they keep engaging, they get to know the brand better... They grow to like the brand more... They learn to trust the brand... They convert. Know --> Like --> Trust --> Convert And, if you're devoted to delivering on your promise, more conversions will lead to more revenue. Which will lead to high-fives all around…🙌 …AND happier customers who keep your bottom line healthy, even during a recession. Not only is it possible to earn the “I love this!” response with a solid customer-first approach… We've also seen open rates soar from under 10% to as high as 80% CTRs as high as 25%... And happy-dance-inducing revenue lifts, month over month. Not because we're rockstar-ninja-badass-business bosses. But because conversion copy is a powerhouse for reframing beliefs and overcoming doubts for your prospects. And nowhere does conversion copy shine better than in email. Because the inbox is still a personal space — a place where you can connect with your ideal customers at scale in a way that feels one-to-one. A private room away from the chaotic, doom-scrolling, eye-popping noise of the internet. A place where you can share your heart with your audience without all the distractions. No algorithms. No vanity metrics. No face-perfecting filters. ZERO influencers gaming the system. Just a tailor-made conversation that opens the door for you to create happy customers by lovingly influencing the decisions your right-fit prospects make. Here, the only things standing between you and your marketing KPIs are: 1. The relevance of your message (a.k.a. the Audience / Offer fit) And 2. The relationship equity you've built with your prospects (Know --> Like --> Trust) I'd love to chat with you about how to shed your commodity-creating marketing strategy, release yourself from fear of the competition, and position your brand as the one that helps customers become a better version of themselves.