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Alessia Mele

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As a Marketing Manager at Teco Australia and New Zealand, I possess extensive experience in Marketing, Sales, and Technical Support. My primary expertise lies in designing and implementing comprehensive marketing plans that align with both local and global business strategies, integrating both online and offline channels to boost brand awareness and drive high-quality traffic and conversions. I have a proven track record of working with clients in the Minerals, Chemical, Pharmaceutical, and Food and Beverage Industries, making me well-versed in the unique marketing challenges that these industries face. My skills in managing and monitoring key marketing channels include: ✪ Direct Email Marketing: I excel at achieving strong open and click-through rates through strategic segmentation and personalized content, using targeted keywords and engaging calls-to-action to drive conversions. ✪ LinkedIn Company Page: I have successfully tripled the number of followers on the company page by leveraging social selling and lead generation activities, using industry-relevant keywords and engaging visuals to boost engagement and drive traffic to the company website. ✪ LinkedIn Platform: With a data-driven SEO optimization approach, I have optimized personal employee profiles to drive greater visibility and engagement, positioning the company as a technological leader in the industry. I use relevant keywords and engaging content to boost visibility and generate leads. ✪ Google Ads, SEO, and LinkedIn Ads Campaigns: I have a proven track record of improving brand awareness and consideration through targeted and relevant campaigns that drive high-quality traffic and conversions. I use industry-relevant keywords and engaging ad copy to maximize click-through rates and generate leads. ✪ Partnerships with leading marketing agencies and specialist magazines: Through strategic partnerships, I have achieved marketing goals and increased brand visibility, while also establishing the company as an industry leader. I use relevant industry keywords and engaging content to boost visibility and drive traffic to the company website. ______________________________________________________________________ If you would like to contact TECO Australia and New Zealand, write an email at: [email protected] If you would like to contact me, please send me a message on LinkedIn or email me at [email protected]

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