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Meri M Kukkonen MAICD

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I built sales teams from 3 to 25 increasing average performance to budget from 64 % to 108 % for enterprise SaaS scale-ups. My track record: 📈 Sales Team Expansion: Cultivated sales teams from 3 to 25, building teams, from scratch, or elevating the best talent on the back of further investments. 🎯 Strategic Alignment: Boosted new bookings' average value from $36k to $258k by aligning sales strategies with buyers' strategic pain points, leveraging Value Selling™ framework. 💼 Revenue Surge: Achieved a 180% Year-over-Year revenue growth through vertical-focused go-to-market. 💡 X-Sell Mastery: Drove a 241% Year-over-Year increase in retention base, with a 1/5 Customer Acquisition Cost (CAC) ratio compared to acquiring new logos. My Core Skills: 🏆 Culture of Excellence: Catalysed a cultural renaissance within teams, transitioning from a rudimentary setup to an esteemed Australian Employer of Choice™️. Fostered a Customer-First™️ ethos, attracting top-tier talent and nurturing a collaborative environment. 🤝 Collaboration and Innovation: Pioneered the creation of OneTeam™️, aligning digital, marketing, events, BDR, sales, presales, enablement, and customer success functions. This synergy not only enhanced Customer Experience (NPS 7.1 from 5.4) but also secured multi-year subscriptions, with average renewals soaring from 1.4 years to 2.9 years. 🌐 Strategic Leadership: Orchestrated cross-functional collaboration post 3 M&A activities, aligning local teams with core values and mission objectives, ensuring a cohesive and focused approach towards success. With two decades of experience in enterprise sales, if there's sales training, I've done it. My unique value proposition: anyone can buy the book, but I will lead the teams to execute. My success lies in building motivated, high-performance teams armed with contemporary sales strategies finely attuned to today's buyer landscape. In my teams, the spotlight of recognition isn't reserved solely for the heavy hitters; it's a culture where every member can earn their ticket to the President's Club.

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