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Michael Baer

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INSPIRING, OMNICHANNEL B2B & B2C MARKETING AND HEALTHCARE LEADER THAT EXCELS AT ELEVATING BRANDS AND DRIVING GROWTH AT KEY INFLECTION POINTS I’m a growth focused, fractional CMO with over 30 years of marketing and operational leadership, and a track record of driving strategic insight, superior creativity, and executional excellence. I leverage my diverse end-to-end experience to help companies turn their marketing into a greater value driver for their organization. After years of running marketing for companies from Fortune 500’s to SMB’s and start-ups, I am now a fractional Chief Marketing Officer, consulting with companies of all sizes to create more powerful consumer-driven brands, professionalize and transform their marketing, and initiate and innovate their GTM approaches. My focus has been on marketing leadership, transformation, and growth within healthcare/life sciences, B2B, and Media/Marketing Services. I’m most frequently called upon by VC and PE-backed investors, Boards and senior management teams to act as interim and fractional Chief Marketing Officer (CMO) and General Manager and develop and activate comprehensive brand and marketing strategies and help align go-to-market plans, functions, technologies, and organizations to generate growth. I am also a writer, musician, home cook and mixologist, gardener, tennis player, and all-around-Jeffersonian (I even went to the University of Virginia 😉). I’m also an industry thought-leader who came up with the term “Stratecution” - a concept that aligns strategy, execution, people, operations, and technology around a holistic marketing approach to accelerate growth. You can read my writing here (https://stratecutionstories.com/) and here (https://www.mediapost.com/publications/author/4815/michael-baer/list/). Reach out at [email protected] or schedule a meeting - https://calendly.com/michaeldbaer Skills and experience: • CMO / Chief Marketing Officer • Brand strategy and Omnichannel GTM / marketing planning / activation • Data-driven / Digital marketing - Performance / growth marketing, Data strategy, analytics, KPI's • B2B marketing - Prospecting strategy, lead generation/nurture, ABM, Demand Generation • Revenue / Pipeline generation - Marketing / Sales collaboration, strategy, enablement • Content Marketing strategy and implementation • Customer strategy - audience strategy, segmentation, insights, personas, journeys • Digital Transformation • Healthcare & Medical marketing • Martech & Adtech • Start-up experience

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