Michael Baer's Linkedin Analytics

INSPIRING, OMNICHANNEL B2B & B2C MARKETING LEADER THAT EXCELS AT ELEVATING BRANDS AND DRIVING GROWTH AT KEY INFLECTION POINTS I’m a passionate and hands-on Integrated Marketing leader, driven by one consistent truth: to help organizations derive greater value from their marketing. I’ve built a diverse career across nearly every seat at the Marketing table which provides me an ability to identify challenges and priorities quickly - and to address them strategically and creatively. I also have developed and live by the concept of "Stratecution" - that strategy and execution need to work hand-in-hand. • Grounded in the strategic fundamentals of CPG and retail marketing, with innovation and adaptability learned from experiences at high growth companies in media and technology. • A dual left-brain/right-brain thinker and do-er, expert at both long-term strategic visioning, as well as, real-time activation and data-driven optimization. • A passionate "growth guy", dead-set on innovating, pushing and hacking my way to drive leads, sales, conversions and growth. • Expert at helping companies at key inflection points - helping turn-around stagnant brands with new strategies and approaches, and scale-up fast growth organizations that need to ratchet up practices and processes to prepare for the next phase. • Demonstrated skill in driving superior creativity across the marketing mix - from creative execution to analytics to process. • An inspirational leader who knows how to get the most out of people and teams – and have written articles/blog posts, led webinars, been a guest on podcasts, and stood on stages to rally folks around my mission. • My clients include startups and early stage companies, angel, venture and private equity backed entities, small cap public companies, rapid growth companies, and companies with interim or complex project needs Skills and experience: • CMO / Chief Marketing Officer • Brand strategy and Omnichannel GTM / marketing planning / activation • Data-driven / Digital marketing - Performance / growth marketing, Data strategy, analytics, KPI's • B2B marketing - Prospecting strategy, lead generation/nurture, ABM, Demand Generation • Revenue / Pipeline generation - Marketing / Sales collaboration, strategy, enablement • Content Marketing strategy and implementation • Consumer/Customer strategy - audience strategy, segmentation, insights, journeys • Digital Transformation • Healthcare & Medical marketing • Martech & Adtech • Start-up experience