Michael Bogner's Linkedin Analytics

How to enter the US market: → Translate the website. → Maybe hire a freelancer. → Run some ads. Guess what? That didn’t work. Not for one year. Not for two years. Not for three years. Every time we tried to expand “on the side,” it failed. Turns out, conquering the US is not a side project. This year, we finally changed the playbook: → Full focus. → 100% aligned team effort. → No German content anymore. Today, we’re growing faster in the US than in our home market. It’s crazy to think about. We spent 5 years building in DACH. Now, in just a few months, the US is already outpacing it. Sometimes you need to burn the boats to take the island. Not easy, often scary, but necessary. P.S. If you want to be part of this new chapter at Perspective – we’re hiring. Best time ever to join.

Why are we betting big on partnerships? We’ve got over 6,000 active customers across multiple industries, and it’s virtually impossible to build the perfect template for each one. It's simple … Imagine your best friend shows you a funnel that’s generated millions in your industry and shares the exact template with you. Would you use it? Of course. You trust your friend, and you’ve seen the results. That’s exactly how we approach partnerships at Perspective. We don’t try to be experts in every industry. Instead, we work with partners who are. People who know what works and have the proof to back it up. Whether it’s real estate, financial services, solar or something else. When our partners share proven strategies and funnel templates, they gain trust, credibility, and a steady stream of new clients. That’s how we win together. How do you approach partnerships in your business? P.S. Alex & Leon also cooked up a new Agency Partner Program, more info in the comments 🤝

How most companies support your growth: → Offer a €500/year learning budget (no one uses). → Send you to a conference once a year. → Buy you an Audible subscription How we do it Perspective → Give you real ownership. → Hand you projects that actually matter. → Trust you to figure it out (even if you’re not “ready” yet). Nothing accelerates growth like taking full responsibility. Not theory. Not courses. Not permission. Real learning happens when the stakes are real. You won’t just “participate” in projects here. You’ll own them. And yes, you’ll make mistakes. It’s okay. We all do. But that’s exactly why you’ll grow faster than you thought possible. So if you’re ready to actually grow (not just collect certificates), check out our open roles. Link in the comments. 🤝 What's the best "growth experience" someone offered you?

When we made this video, I was like, “nice, something cool for the website.” I never expected 2/3 of candidates to mention it in hiring interviews. But they do. Because it’s not just a video. It’s a film that tells our story. Here’s why it works: Instead of the usual typical corporate fluff, it's something real and emotional. Shot like a Hollywood movie. They feel our vibe. They hear our story. They understand our ambition. So, if you’re scaling your team: → Create something that connects. → Forget the boring “About Us” page. → Show your story in a way that resonates. And if you’re looking for a shortcut: Our friends at About People (the agency that made our video) just had a major project rescheduled, so they’ve got some rare capacity right now. Highly recommend them if you’re looking for a high-quality recruiting video that actually works. Info: This is just the trailer (full Perspective film linked in the comments).

A lot of companies use pressure and micromanagement to drive performance. We decided to do it differently and it works 10x better. Micromanaging is energy-draining. It’s not fun for anyone, especially the manager. Plus, it’s not who we are, and it’s not the culture we want to build. This is especially important when you’re running a remote company. Without an office, you miss out on spontaneous high-fives, casual compliments, or that feeling of being “seen” just by showing up. That’s why we created “Love is in the Air”. A simple Slack channel that completely transformed our team culture. Here’s how it works: Whenever someone does great work, supports a teammate, or brings good energy, they get public appreciation. And guess what? When people feel seen for what they do well, they naturally do more of it. → Engagement went up. → People took more ownership. → The energy of the team shifted. Turns out, you don’t need pressure to drive performance. You just need appreciation. ❤️ So, does your company have a “Love is in the Air” channel yet?

The feedback process is broken. So we fixed it. Now you can share your funnel preview with a link and anyone (client, teammate, that one chaotic founder) can leave comments directly inside it. → No logins → No extra tools → No chaos Simple real-time feedback. In one place. Before you go live. Try it on your next Perspective funnel and watch the review process go from “Let me find that screenshot…” to “Got it. Fixed. Live.” Great work, team 🫶. What’s your current feedback setup (and how much does it hurt)?

My prediction: AIs like ChatGPT will become the biggest marketing channel ever - 20x bigger than SEO ever was. I type way more questions into ChatGPT than I ever typed into Google. And I’d bet I'm not the only one. Search behavior is changing → For decades, SEO was the holy grail: → Pick the right keywords → Climb the rankings → Win traffic 🥂 But now? We don’t search anymore. We ask. And AI delivers exactly that. It means SEO (as we know it) is dying and GEO (Generative Engine Optimization) is taking its place. Getting AI models to know your brand, trust your brand, and recommend your brand is the new game. A game almost no one is playing. No templates. No 10-step guides. There are no gurus (yet). Just a wide-open frontier. At Perspective, we’re betting big on it. Because in 2–3 years, when someone asks ChatGPT: “What’s the best software for [X]?” If you’re not the answer, you may not exist. What are your thoughts on this? P.S. We are looking for someone who wants to build this channel for Perspective – know someone or deep in the trenches yourself? Hit me up, please.

I promised you an update on our US expansion! We started earlier this year, and you know what? After just 4 months, the US is growing faster than our home market. Here’s the ugly ‘behind the scenes’: For 3 years, we tried to expand internationally. A little effort here. A few campaigns there. Some ideas on the side. It didn’t work. At all. The real shift happened when we stopped treating US expansion as a side project and started treating it as our only project. Here’s what we did: → Killed all German content creation (even though 99% of our revenue was still from DACH) → Moved all marketing, product, and internal communication to English → Filtered every idea through one lens: “Does this help us win in the US?” It’s still early, but the momentum is real. Let’s go. P.S. We’re hiring. If you want to be part of this exciting chapter, check the comments.

My brother bought a beautiful property a year ago and tried to sell it for months. He listed it on all the classic platforms, did all the things you're supposed to do and waited. And waited. Still… no real interest. Over coffee, he said: "Man, I don’t get it. It’s such a great property." I listened to him and when he finally stopped complaining, I said, “Let’s try something different.” Then I showed him one of our newest Perspective templates — a simple real estate funnel – and asked him if he wanted to give it a try. He set it up in 10 minutes: → Uploaded the best photos → Wrote short, emotional copy (with ChatGPT) → Ran a small ad campaign (hyper-targeted to people living in the region) Results after 24h: → Clicks for 3 cents → Leads for 5 euros → 10 qualified inquiries No waiting for someone to maybe stumble across the listing. Just a simple, beautiful funnel → directly reaching the right people. Setting it up was easier (and cheaper) than posting on the big real estate sites. It still blows my mind how few people realize what's possible with a simple funnel. P.S. You can check out the preview here: https://lnkd.in/eiNYN5BY And copy the template here: https://lnkd.in/e6N-QS8j