Michael H.'s Linkedin Analytics

I love to bring together *community* via interactive and engaging strategic marketing. I've done this successfully in Cybersecurity, B2B Marketing, Data/Analytics, AI, etc. I've been a ‘Chief Strategy Officer’ multiple times (working definition): Bring together Go-To-Market activities (Marketing, Sales) and strategic direction (global positioning, message, execution) in a sophisticated way that appeals to intelligent B2B executives. Lived and worked (+recruited, hired, and managed teams) across three continents, with a ”growth-hacking” (READ: “scrappy when needed”) approach to demand generation, communications, press and analyst relations that has driven solid pipeline, measurable results and actionable advances to product, brand, position, and messaging strategy. Spokesperson, speaker, and author communicating thought leadership and advancing content for innovative market solutions. - Authored 50+ articles in major pubs like Forbes, MarTech Advisor, InfoWorld, ITProPortal, etc. - Specialized work Demand Gen (lifeblood = leads for most B2B SaaS Orgs!) - Implemented CRM, marketing automation, ABM, digital campaigns with > 30% conversion rates - Recruited, built & managed Lead Development (LDR) Teams: driven over $100M pipeline Performance Marketing | Marketing Automation | HubSpot | Enterprise Software Sales Management SEO | Digital | Marketing Analytics | FinTech | MarTech | AdTech "Full stack" marketing executive who can go toe-to-toe with the CTO or CPO at the best SaaS solutions, armed to the teeth with data and analytics to put clients first. More here: https://muckrack.com/michael-hiskey/articles. I’m a fan of streamlining branding, focused messaging, and improving positioning – often morphing my job to “Chief Product Evangelist” and “Storyteller of Client Success.” Always focused on the needs of clients, I have led teams in sales, customer success, and even product development. TL;DR – learned everything I could from ~10 years at IBM, and applied that to start-up life including data/analytics and FinTech/security. Grew my team in Brasil from 0 to 73 people in 2.5 years.