Myles Madden's Linkedin Analytics

Over the past 5 years, I’ve worked with over 10 B2B SaaS organizations ranging from Series A-E (both in-house and outsourced) helping transform their marketing function into a pipeline generating machine. Through this experience, I’ve discovered 3 core tenets that I strongly believe hold true for marketing and business: 𝐏𝐮𝐭 𝐭𝐡𝐞 𝐓𝐞𝐚𝐦 𝐅𝐢𝐫𝐬𝐭 & 𝐆𝐨𝐨𝐝 𝐓𝐡𝐢𝐧𝐠𝐬 𝐇𝐚𝐩𝐩𝐞𝐧 Teams fail when team members prioritize their professional aspirations (title, money, status) over accepting their role on the team. Said simply, it’s when “What I want” overtakes “What the team needs of me”. Don’t get me wrong, I understand. We all want more money or for others to think more highly of us. It’s our natural tendency as human beings. But when you put the success of the team over the success of oneself, that’s when good things happen. Culture improves, morale increases, and the team does better, more aligned work. All critical ingredients to success. And when the team wins, you win. 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐢𝐬 𝐍𝐨 𝐋𝐨𝐧𝐠𝐞𝐫 𝐉𝐮𝐬𝐭 𝐀𝐛𝐨𝐮𝐭 𝐋𝐞𝐚𝐝𝐬 How enterprises buy tech has drastically changed over the past decade. Ten years ago, businesses primarily learned about new technologies by attending industry-specific trade shows or waiting on a sales reps to email or cold call them. Marketing’s role at this time was to be a subservient to sales; building trade show booths, writing e-books, and creating product collateral. Fast forward to today, information is more abundant than ever, communication is easier than ever, and time spent online has dramatically increased, regardless of demographic. This has resulted in the buyer having more power and control in the customer journey, relying less on sales reps during the product discovery phase. Gone are the days of capturing contact information, calling it a lead, and passing it to sales with the cede that it’s on them to close it. It’s now on marketers to deeply research how buyers buy and become pipeline drivers rather than just pipeline supporters. 𝐁𝐞 𝐚 𝐒𝐜𝐢𝐞𝐧𝐭𝐢𝐬𝐭, 𝐍𝐨𝐭 𝐚 𝐏𝐫𝐨𝐦𝐨𝐭𝐞𝐫 The best marketers operate like scientists and not promoters. Promoters focus on the good parts of the data and hide what's not working. Scientists seek the truth by reviewing the data, identifying what's working and what's not, developing an effective marketing plan, and clearly communicating this to the team. Promoters make you feel good. Scientists make you money. If you like what you read above, then reach out and connect. I love meeting smart and wonderful people in tech! 🙂