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- > SDR Trainer/ SDR Coach/ SDR Podcast Host Most people don’t realise how hard the SDR role really is Less than 50% of SDRs hit quota in their first year And the average SDR tenure? Just 14 months Only 5% of sales leaders’ time is spent coaching their SDRs It’s fast, it’s repetitive, it’s full of rejection - and most of the time, you’re learning on the job, with minimal coaching and targets that don’t care how you’re feeling I know, because I lived it Back in 2012, I was the first EMEA SDR at Zuora. I had no clue what I was doing - just hunger, a phone, and a list. Over time, I grew into SDR leadership, then AE and CS roles, but I always came back to one thing: Helping reps find their voice, believe in themselves, and actually enjoy selling That’s why I launched HappySelling.io in 2017, to help SDRs build confidence, get results, and stick around long enough to love the game Now I coach SDRs and sales teams every week through: • My 7-week SDR Fundamentals course • 1:1 + group coaching with MySalesCoach.com • A free daily Cold Call Power Hour that reps actually look forward to • Hosting The SDR DiscoCall Podcast (real convos with real SDR reps) Since 2017, I’ve coached over 2,000+ sales reps from multiple industries, countries, and regions, and helped SDR teams generate £16M+ in Closed-Won pipeline - but honestly, it’s never been just about the numbers It’s about seeing SDRs' go from “I’m not sure I can do this” to “booked it” It’s about leaders knowing their reps are in safe hands with someone who cares And for me? It’s about building a world of #HappySellers - one smile, one call, one win at a time Outside of sales, I’m a proud dad, autism advocate, lifelong Spider-Man fan, and an MC who still drops the odd 16 bars (ask me for my SoundCloud) I am happy to chat if you need help/ looking for insights on Sales Development 📧 [email protected] ☎️ +44(0)7961 650 555 📱 TikTok/Insta: @happyselling.io
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