HappySelling.io

"Creating a World of HappySellers, One Smile at a Time."

Our roster includes past collaborations with notable clients such as Secure Code Warrior, Intuo (now part of Unit4), Spott, Intigriti, Silverfin, Happeo, Aexus Global, Materialise, Cintra Global and PSSG, and more.

If you're eager to propel the success of your Sales Development Reps, streamline onboarding, and elevate prospecting experiences, we have the expertise to turn these aspirations into reality.

As seasoned specialists in remote SaaS Sales Training, our proven framework is tailored to metamorphose your SDRs/BDRs into the leaders of tomorrow, enabling you to scale your business effectively today.

Discover more at: www.happyselling.io

And don't miss The SDR DiscoCall Show, our podcast and vidcast designed for Brand New Sales Development Reps, airing every Tuesday at 8 am UK/9 am CET. Tune in for valuable insights and expert advice.

Founder & Managing Director

MySalesCoach

As one of the first Sales Coaches handpicked to join ahead of the launch in 2022, I'm thrilled to introduce MySalesCoach.com—an exclusive platform dedicated to supporting busy sales managers and ambitious, coachable reps in unlocking their true potential through top-notch, regular 1:1 coaching.

In the whirlwind of managing a myriad of responsibilities and meeting time-sensitive commitments, sales managers often overlook the crucial element of sales coaching. Despite its well-established impact on the development and success of reps, they allocate less than 5% of their time to coaching, leaving teams yearning for the essential support needed to unleash their potential.

MySalesCoach.com fills this gap by bringing together a team of skilled sales coaches from diverse global backgrounds. These coaches, with extensive experience in SDR, AE, Enterprise, Sales Leadership, and Customer Success, offer firsthand insights as both reps and leaders. Their expertise and passion ensure that you and your team receive the coaching you genuinely deserve.

Empower your sales team to achieve unprecedented heights with our adept coaches. Experience remarkable sales performance unfolding with MySalesCoach.com.

For further details, check out: www.mysalescoach.com

Founding Sales Coach

Seed Investor for Oru Space - A lifestyle workspace, cafe, wellness and event space that is consciously designed to live, breathe and nurture.

Seed Investor

Quench.ai

Content creator providing HappySelling On-Demand SDR Training via Quench.ai's Platform

Bringing just-in-time learning to busy professionals - Meet Quench, your personal learning coach:

✨ Chat to your AI coach
✨ Discover the relevant minutes from billions of videos
✨ Experience the power of personalised learning

For more information, please visit: https://happyselling.quench.ai/a/about

Content Creator

Sales Development Leaders (SDL)

Member

Happeo

Supported Happeo as SDR Manager and GTM team to a stellar SDR Team based in EMEA and U.S. via HappySelling.io

Happeo - The community-powered employee communications platform

Project Achievements;

● Helped Increase of Outbound Revenue generated from Sales Development Team from 4% (Q4FY20) to 24% (Q4FY21)

● Worked with Operations to streamline SDR Processes, Systems and Handover which helped Disco-booked to New Business Opportunity Conversion rate from <35% to >80%

● Inherited 5x Sales Development Reps, 3x Promotions

● Hired, Trained and Coached 9x New Sales Development Reps (EMEA and US)

● Co-created SDR Open Day Event to Drive Recruitment within Amsterdam Office resulting in 6x New Hires

● Created a new 4-week-SDR Onboarding Process, which resulted each new hire booking their first Opportunity

● Created Happeo SDR Portal for SDR Enablement using Happeo's own platform

● Helped with the implementation of Sales Engagement Platform (Apollo.io)

● Restructured Remote Weekly SDR Syncs during and post Pandemic to include weekly learning from internal team members and outside of Happeo network

● Went back into the SDR trenches as an IC to bring a new customer in within 4 weeks

Sales Development Manager, EMEA (via Happy Selling Ltd)

OppGen Hub

I'm a regular contributor to OppGen. I write about Sales Development Topics from Hiring, Career Development, Prospecting tips, and SDR Leadership for the OppGen Sales Development Community.

You'll find my work here: https://www.oppgenhub.com/leader/neil-bhuiyan/

OppGen is the home of B2B sales experts. We strive to uncover and share the hard-earned strategies and tactics used by the SaaS and technology industry’s biggest names. Join the content community built for frontline salespeople by frontline salespeople.

SDR Sales Content Contributor

intuo.io

Part of the new Go-To-Market Team and working with Sales Development Leadership to provide the SDR organization with the information, content, and tools that help SDRs prospect more effectively and generate qualified pipeline.

Project Results:

● With the SDR Manager, helped the team generate 134 Sales Qualified Opportunites and €2.8M in Qualified Pipeline (200%+ vs Q4 - 1st record-breaking Q1/Q2 in Intuo history)

● Onboarded, trained and ramped 3 new hire SDRs (UK and BE) to successfully produce Sales Qualified Opportunites within a 2-month time frame

● Co-Created SDR Enablement Documentation on:

- SDR Competitors Doc
- SDR Sales Manifesto
- Subscription Economy
- SaaS: Cloud vs Prem
- SaaS Acronyms

● Created SDR Playbooks on:

- Playbook: Customer Stories
- Playbook Cold Calling
- Playbook: Objection Handling
- Playbook: Working From Home

● Managed and maintained training for SDR tools such as Salesloft, Cognism, Lusha and LinkedIn Sales Navigator

SDR Enablement (via Happy Selling Ltd)

Part of the Leadership Team, managing a savvy team of European Sales Development Representatives that are the first wave of Intuo.io's customer conversations across UK/ Nordics, Southern Europe, DACH & Central Europe and Benelux Regions

Project Results:

● Helped the team generate 61 Sales Qualified Opportunites and €1.4M in Qualified Pipeline Q4 (60%+ vs Q3) 

●  Managed a total-team of 11 Sales Development Representatives and Inside Sales Reps across UK and Southern Europe

● Worked with Recruitment to interview and hire 8 New SDR Hires candidates

●  Provided a new Outbound Sales Development and Account-Based Selling methodology and training to new and existing Sales Development Representatives

● Created a Sales Development Representative New-Hire Onboarding program

● Helped Sales Leadership to design and implement a new sales process and qualification criteria, and implement work-flow within their CRM (Salesforce.com)

● Helped with the idea and design of a new Sales-POD structure between Sales and Sales Development

● Worked with Sales Operations to optimise the integration between their Salesforce.com CRM and Sales Engagement Platform (Salesloft)

● Partnered with Salesloft to re-launch and drive adoption on the existing Sales Engagement Platform (Salesloft)

● Implemented a Discovery Call and Handover Framework

● Helped create a 3rd Party Customer Story framework

● Launched weekly Sales Development Coaching Sessions (Bull-in-the-Ring)

● Helped Leadership with the design of the Intuo 10/ 30-second Company Pitch

● First SDR Manager to use the Intuo platform for 1:1's and Performance Reviews with the Sales Development Team

● Created a new framework and trained SDRs on 30/ 60/ 90 Day Plans for professional and career development

● Worked with HR to support and manage an ASD Employee who was initially focused on Sales Admin, and now successfully assigned new responsibilities across three departments.

Global Director of Sales Development (via Happy Selling Ltd)

Secure Code Warrior

Initially brought in as SDR Coach by the EMEA RD Aug 2018, and then hired as an EMEA SDR Manager in Jan 2019

Leading a team of EMEA Sales Development Representatives (SDR's) to focus on sourcing SCW’s revenue covering UK/ Nordics, Southern Europe and DACH.   The duties will include training the SDR’s to identify ways to scale existing pipeline generation channels and also identify new pipeline initiative.  

I am also collaborating with the global organisation by sharing best practices from EMEA to help grow their respective regions.

More Info: https://securecodewarrior.com

Project Results:

● Created a new structure on SDR Coaching on: Calls, Meetings, Qualification, Story-telling, Emails, Introductions, LinkedIn, Voicemails and Objection handling, Roleplays, Weekly Team and Individual 1:1's.

● Implemented new sales tools integration with Outreach.io and DiscoverOrg to current Salesforce.com CRM within 2 months

● Implemented a new Outbound Process and workflow with Operations within the current Salesforce.com CRM within 2 weeks.

● Created a new SDR Salesforce.com Dashboard to provide executive team insight on SDR performance and output

● SDR Onboarding for 2 new hires in Southern Europe and North America

● Helped the team generate $2.2M in Accepted & Qualified Sales Pipeline

● Created a full-documented SDR Playbook

Sales Development Manager + Sales Coach EMEA (via Happy Selling Ltd)

Winning By Design

Worked on 3 Contracts providing SDR training - Adjust.com, Akkroo and GoodLord

Winning By Design helps customers to design, build and scale their sales efforts. With offices in San Francisco, London, Amsterdam, Sao Paulo, Antwerp, Shanghai and Sydney we help clients big and small with a process driven approach to sales. 

Winning By Design is trusted by over one hundred fifty organizations, including Adobe, AdRoll, CultureAmp (Australia), FreshDesk (India), Bynder (Netherlands), LiftOff (#6 Deloitte Fast 500), NearPOD, Resultatos Digitais (Brazil), SalesLoft (#7 Deloitte Fast 500), SendGrid, Omaze, Outreach, TeamLeader (Belgium), Tradeshift (Denmark), xPenditure (Belgium), Gainsight (#15 Deloitte Fast 500) and Zenefits.

SaaS Sales Coach (via Happy Selling Ltd)

- > SDR Trainer/ SDR Coach/ SDR Podcast Host


In the ever-changing world of tech sales, your average stint as a Sales Development Representative (SDR) usually lasts around 14-18 months. But here's the kicker: only 42% of new SDRs hit their quotas in the first year, showing a clear need for better training and support.

I started my tech sales journey back in 2012 as Zuora's first EMEA SDR. I got really into prospecting and ended up moving into leadership roles, working in commercial roles at Showpad as an Account Executive and in Customer Success.

Seeing the gap and feeling the love for SDRs, I set up my own SDR training and coaching company back in 2017. It's all about boosting SDRs – the unsung heroes of tech companies. I've trained, coached and managed over 1,000+ sales reps and leaders, helping them bring in £16m+ in Closed Business via Outbound Prospecting (the thing I geek out on the most). And I'm proudly teaming up with MySalesCoach.com, on a mission to be the Jay Shetty for SDRs being a Sales Coach to around 120 sales reps from different companies, per month!

Here's what I offer for SDRs and teams:

- A solid 7-week SDR Fundamentals Course: Dive in with your team on HappySelling.io

- Personalised 1:1 and Group Sales Coaching: via MySalesCoach.com

- #TheSDRDiscoCallShow: My weekly podcast/vidcast for new SDRs worldwide.

- HappySelling SDR Training On-Demand: Amp up your SDR skills via Quench.ai

When I'm not knee-deep in tech or creating content, I'm a proud dad, an advocate for autism acceptance, a bit of a music geek, and a Freemason. Oh, and Spider-Man is my superhero of choice!

If you need SDR Training/Coaching or just fancy a chat about Sales Development, drop me a line:

📧: neil@happyselling.io
☎️: +44(0)7961 650 555
📱TikTok/Insta: @happyselling.io

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