noticed.

Growing Viral

Billion-dollar marketing strategies. Made Simple. Every Sunday.

Teaching you what your marketing degree should have.

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Kurogo

Building POWERFUL personal brands for CEO’s and Founders! 

I oversee the planning and delivery of clients' personal brand strategies. From initial ideation through to full development in line with their goals.

Personal Brand Manager

Because of Marketing

Head of Community

Grip:Seven

International Sales Executive

Pronoia Media

Helping small businesses do big things, through organic growth!

23 small businesses helped, 2.23X average follower increase within the first 3 months, 100% organic growth, 100% of our clients have been happy with the service.

Founder

Perky Tails Ltd

Digital Marketing Manager

Famous Wolf | Social Media Ad Agency

Advertising Sales Consultant

Touchtight Soccer Coaching Ltd

Content Creator

ClingzOfficial

Social media -  Content Creation

Helping B2B Service Providers Stand Out Through Story | £2.85MM Generated For Clients | CEO at Ratcliffe Brothers |

It's becoming notoriously hard to stand out in business. 

- Industries are flooded
- Competition is ripe
- Money is tight

If only you could just get the attention you deserve, you could:

- Stop worrying about lead flow
- Sign household name brands
- Generate leads consistently 
- Retain clients for longer
- Attract the best talent
- Up your prices

But most of all, stop constantly worrying about marketing.

Well, it turns out we help our clients do just that by:

- Crafting stories around you, your company, and your prospects
- Positioning you as the guide to help them achieve their goals
- Amplify those stories through the RB Nurturing System™

And we've had some pretty great success doing so over the last 2 years:

✅ Helped Sancti amass 6.2M+ views in 6 months
✅ Helped Dr. Will's gain 30,000+ followers in 8 months
✅ Helped Team Hustle add £7.5k to their MRR in 6 weeks
✅ Helped Alphagenix get 1M+ eyes on their founder and business
✅ Helped Brad became the UK's No.1 Motivational Business Speaker

Your story should be at the core of your marketing.

It's a clear path to differentiating your business, building authority, and gaining trust.

If you want to see how we could help you stand out through story, send me a message saying "Tell my story".

3 years ago, my brother and I started noticed. with £18 in a bank account. 

£9 from him, £9 for me. 

I can't remember why we chose that number, I think it was so we had enough money to pay companies house or Wix for our website. 

Today, we're in a position to do something we never could have dreamed of back then...

Because next Tuesday, we're gearing up to give away £1000s. 

- That's not £1000s of "free resources". 
- It's not £1000s of discounts or "opportunities". 

I mean physically giving away £1000s in cash. 

It's part of the biggest campaign we are running this year and we're hoping the impact it has goes way beyond bringing in new customers for us. 

It's a little different, it's a little expensive, but I couldn't be more proud of what we're releasing. 

Set your reminders for next Tuesday ⏰

That's all I'll say for now.

P.S. Here are some pics from BTS of our launch video. Yes, that's my 80-year-old Grandad and yes, he's the lead role in the video.

Niall Ratcliffe

Where companies go to get noticed | Trusted by NHS, O Beach + more | CEO at noticed. |

I woke up this morning to see we'd crossed 500 downloads of our new Customer Acquisition Playbook.

Pretty incredible.

To everyone who downloaded it - thank you!

We spent the last 4 years building the Customer Acquisition System inside the playbook.

It's the reason we've worked with global brands like: 

- Ocean Beach
- NHS
- Jane App
- Alphagenix 

The playbook breaks down the entire system from how we target, the campaigns that have worked best for us, our distribution tactics, nurturing + so much more.

It's been truly awesome to see how many people have found it valuable so far and hopefully many more will over the coming weeks.

If you haven't grabbed it yet, I'll link it down below in the comments.

Also, don't forget...

For every download, we're donating £1 to a local small business. We're at £500+ now and closing in our 1st goal of 1000 downloads.  

Thanks again for the support!

How to acquire more customers in 2026 (even if you've got a tight budget).

I've spent 4 years building a system that helped us acquire global brands like Ocean Beach, NHS, Dr. Will's, and Jane App.

Here's the exact framework we used:

#1 Talk to your best customers

Call your best customers and ask them 3 simple questions:

1. Why did you choose us over anyone else?
2. What's the big pain we solve for you?
3. Where do you hang out and get information online?

#2 Build something to solve number 2

Create a 'Sales Asset' to solve their answer to number 2. 

If you're an accounting firm and you helped them deal with Rachel Reeves new budgets. 

↳ Then create an eBook showing others how to adjust their finances based on the new budget

The easiest types of sales assets to build:

- eBooks
- Webinars
- Masterclass videos

#3 Distribute where they hang out

In step 1 your customers should have told you exactly where they hang out or get their information. 

Now, your job is to put your sales asset there. 

If they said they hang out on LinkedIn. 
↳ Launch the sales asset here & do outreach

If they said they read newsletters. 
↳ Run a cold email campaign to get in their inbox

If they said Facebook. 
↳ Run Meta Ads to target them

#4 Have a no-brainer offer waiting for them

Create an offer that is extremely easy to say "yes" to - your aim is to get a high percentage of readers of the eBook to become customers. 

Using the tax example from before, a no-brainer offer could be:

-> A full finance audit to find out where you're wasting money (reduced from £5k to £1k)

From there, upsell to your main service. 

-----

Obviously this is a simplified version for the sake of fitting it in a post. 

But if you want to sign new customers as a B2B brand in 2026, this is the easiest and most effective way to do it. 

P.S. Follow for more content on how to acquire customers Niall Ratcliffe

On set this week shooting our last campaign of 2025. 

It's the biggest one we've done all year. 

4 months went into planning this. 
We’ve written over 15,000 words to create it. 
And we even roped in my Grandad to act in the launch video… 

Launch day: Next Tuesday. 🫡 

P.S. This was a 2-day shoot for one 3-minute video. Just so you can see the effort we’ve gone to with this.

We shared 577 LinkedIn posts this year, but only launched 5 marketing campaigns. 

So, which drove the most leads?

Answer: The campaigns

Here’s the breakdown + the numbers ⤵️

📝 The Content

- We post 5x per week across our 2 founder profiles
- We post 1-2x per week across our company page
- We racked up a total of 12M+ views

Percentage of leads generated: 27%

🚀 The Campaigns

We launched 5 big marketing campaigns this year:

- January: State Of B2B Marketing Report
- March: Lead Magnet Generator Tool
- June: Wax-Sealed Envelope Campaign
- August: Creative ABM Essay
- October: 7ft Sign Campaign

Percentage of leads generated: 73%

——

The reality is, both were essential for our growth this year. 

The content gets us attention. 
↳ The campaigns drive new customers. 

You have to do both. 

P.S. I'm going to be sharing more of the ways we acquire new customers. Breaking down the honest numbers behind things. 

Follow for more like this Niall Ratcliffe

The best lead gen advice I can give you before 2025 ends:

Stop copying what everyone else is doing.

- Generic AI outreach
- AI-written content
- Spray-and-pray cold emails

When everyone else zigs, you have to zag. 

For me that means, crafting campaigns that:

A) Show you've put effort in to target them
B) Have a human touch
C) Cleary showcase you understand the prospects business and the problems they have

Just look at our wax-sealed envelope we launched 4 months ago. 

Spend: £400
Clients signed: 3

Did it take some extra effort? Yes. 
Did it take some creative thinking? Yes. 

But it also brought in great results. 

Marketing channels are noisier than ever, you won't cut through by doing what everyone else is doing. 

----

Follow for more customer acquisition content Niall Ratcliffe

Today is the day we give away £1000s in the name of "marketing".

Why?

Because £1 used to mean something.

My nan would take us to the shop and we'd fill a bag of sweets for 50p each.

Nowadays, you can barely buy a loaf of bread for £1.

The economy is in the pan. Money is tight. And every business I talk to is struggling to get new customers.

So we decided to do something about it.

We've taken our entire customer acquisition system - the one we use for ourselves and our clients - and put it into a 13,000-word playbook.

- Every tactic
- Every channel
- Every strategy

It's all in the one playbook.

The value: £10k-15k

So what did we decide to do?
We decided to sell it for £1.

But that's not all...

For every 1,000 downloads it gets, we're giving £1,000 to a local Manchester business.

2000 downloads = £1000 to 2 local businesses
10,000 = £1000 to 10 local businesses

We're 5 weeks out from Christmas. This year has been brutal for small businesses.

The big guys will be fine. They always are.

But the local coffee shop, the independent retailer, the family-run service business - they're the ones who need support.

So we're putting our money where our mouth is.

You get a proven system for £1.

And local businesses get real cash to help them through.

So tell your friends, tag a business owner, share this with your network.

But most of all, go and download the playbook.

Let's give away as much money as possible!

Get it here: https://lnkd.in/ekK5nSXz

Why are we giving away £1000s to local businesses?

30 days from now, we’re going to be giving all the money in this jar to local businesses. 

Right now there's £250 in there. We're aiming for at least £2000. 

Here's why ⤵️

2 years ago, we moved our business noticed. to the UK to try and be the most well-known B2B marketing agency in the country. 

But then...

- The economy went to sh*t
- Taxes shot up
- And everyone around us seemed to be struggling

It became harder than ever to run a thriving small business.

So we decided to do something. 

First, we decided to give away the entire marketing strategy we use to flood our business with customers for just £1. 

That includes:

- All the tactics we still use today
- The little marketing tricks brands use (that we can't talk about online)
- The lessons we've learned working with brands like Ocean Beach, NHS, and more

All for just £1

And the second is this…

For every download of the playbook, we’re putting £1 in a jar. 

Then in 30 days time, we’re giving it away to small local businesses who need it most. 

Today is day 1. We've got £250 in there so far. 

Stay tuned for day 2 🫡

P.S. Go and steal our entire marketing system that clients pay us £1000s for. It's just £1: https://lnkd.in/ekK5nSXz

P.P.S. So follow along for the next 30 days to see how much we give away Niall Ratcliffe

We just crossed 750 downloads on our new Customer Acquisition Playbook (in 7 days).

Here's everything we did to market and promote it:

1. Social campaign on LinkedIn.

Everyone sleeps on LinkedIn for B2B, but we racked up 115,000 impressions so far. Just on LinkedIn. This drove a massive % of downloads.

2. LinkedIn Outreach.

We ran targeted outreach campaigns to get it in the right hands. Targeting is so important with any B2B campaign. We wanted to make sure the playbook landed in our ICP's hands and LinkedIn outreach is the most effective way to do that right now.

3. LinkedIn Influencers.

We sent 15 physical copies to friends and influencers. We knew LinkedIn was where we'd get the most traction. So we needed as many people talking about the playbook as possible.

4. Email Marketing.

Structured campaigns went out to our email list (5k subscribers). We sent 1 email every other day. 150 downloads came from this.

5. Memorable launch Video.

We spent 2 days shooting a 60 second launch video. 7 people have already stopped me to specifically mentioned how much they loved it. (I even got stopped outside a conference in London.)

No clear ROI on this, but I think it was vital for this working

6. Giveaway.

We attached the a giveaway to add to the attention the campaign got. We're giving away £1 for every download it gets. This caused some stir and massively helped the engagement. 

5. Built a commitment ladder. 

Created a funnel with multiple stages. This was to make sure downloads converted into real business conversations. This is the end goal at the end of the day. 

Lessons from this:

1. LinkedIn is massively underrated for B2B distribution. Most people aren't using it right.

2. Adding video elements (especially the launch video) massively boosted the campaigns awareness.

3. Never overlook the email list you already have. They're the most likely to buy from you.

So far, super happy with how things are going. Still a long way to go though. 

GOAL: 1000 downloads & £1000 given away. 

Still got to shift some playbooks before that! But clear to see our launch strategy worked here.

P.S. If you've not seen the playbook campaign yet. I'll link it in the comments with the launch video

4 years ago, my brother and I couldn't afford a haircut.

We literally cut each others hair in our college bathroom with a towel around our necks. (See photo)

At lot has changed since then…

- We started noticed.
- Grew to 7-figures
- Hired 20+ people

And today… we are 120 playbook downloads off giving away £1000.

Not £1000 in discounts.
Not £1000 in freebies.
Not £1000 in services.

But £1000 in cash when we hit 1000 downloads on our playbook.

To some, this is just a giveaway. A nothing moment on a long journey.

For me, it’s a crazy milestone to go from not being able to rummage up £20 for a trim to being able to give away £1000 in the name of ‘Marketing’.

So if you haven’t downloaded our Customer Acquisition Playbook go and get it.

It’s packed with the exact frameworks that took us from not having £20 to our name to working with global brands like Ocean Beach, NHS, Jane App and more.

Everything we know about customer acquisition we packed into this playbook. It's 13,000+ words of pure marketing gold. 

Download the playbook here: https://lnkd.in/ekK5nSXz

Let’s hit that 1000 downloads by Friday 🫡

P.S. Thank you to everyone who has downloaded, read, posted about the playbook so far!

P.P.S The photo on the right is not my brother... it's my Grandad

How to market your company, according to Richard Branson:

1. Make a product worthy of attention
2. Use yourself to get on the map
3. Get on the front page of the papers
4. Be ready to make a fool of yourself
5. Use ideas that make people smile

In a time when everyone is using AI to pump out more generic marketing than ever, it may be time to take a leaf out of Branson's book. 

This year we leaned heavily into making our marketing more creative. 

- We sent a 7ft sign to a prospects office
- We sent 25 wax-sealed envelopes to a dream client
- We built and printed a custom 35-page marketing report 

And it was doing those things that got us more attention and leads than anything this year. 

Everyone's obsessed with doing more. More emails. More posts. More outreach.

But in a world where AI makes it easy to do everything at scale, the real competitive advantage is doing things diffently.

Things that make people stop. Smile. Remember you.

We're a long way off being on Branson's level yet, but I'd like to think he'd appreciate our approach. 

And I think he'd tell you that your company should be trying to be more creative too. 

----

P.S. Follow for more insights on customer acquisition & B2B marketing

300 playbooks now gone!

That's 300 marketers stealing our best customer acquisition strategies. 

The same strategies we used to sign: Ocean Beach, NHS, Dr. Will's, and flood our business with new customers. 

Not got your copy of The Customer Acquisition Playbook yet?

It's a full 13,000+ word playbook with anything and everything we know on how to acquire customers. 

Here's just a small sneak peak of what's inside:

✅ The 5 layers that reveal exactly who your best buyers are, where they spend time and what makes them say yes — Page 16

✅ How to build a Sales Asset that gets prospects replying even if they’ve never heard of you. (This is the foundation of every high performing campaign we run) — Page 25

✅ Why “never show up empty handed” is the secret to landing meetings with brands much bigger than you think you can win — Page 26

✅ The creative campaigns that opened doors at Monzo, GoCardless and NHS England including the wax sealed letters and the fake wallet strategy — Page 38

✅ The exact structure we use to create a no brainer offer that makes prospects say yes before they even jump on a call — Page 44

✅ The 5 elements every high converting offer needs (including the transformation piece almost everyone gets wrong) — Page 53

✅ The simple decision filter we use to choose the right distribution channel so you stop guessing and start reaching the people who can actually buy — Page 56

✅ The outreach scripts and message frameworks responsible for thousands of booked calls on LinkedIn and email — Page 60

✅ The advanced “Big Hunt” path for landing enterprise accounts and category leading brands — Page 73

Value: Probably £10k-15k
What we're selling it for: £1

Stupid? Maybe. 

But we're not done there... for every 1000 downloads the playbook gets we're giving away £1000 to a local Manchester business. 

We're 30% of the way to our first £1000 donation.

Want to help us hit the target? Grab your copy for £1 and share it with someone who needs it.

Grab it here: https://lnkd.in/ekK5nSXz

P.S. Yes, this is my Grandad on the phone.

Will we cross 1000 downloads by Friday?

Last week, we finally released our full Customer Acquisition Playbook. 

Inside, the 13,000 word playbook we broke down every single detail of our system for getting new customers. 

We pulled back the curtain on:

- How we target
- The campaigns that have worked for us
- The data we're seeing
- Our distribution tactics
- Nurturing 
- What the fastest growing B2B brands are doing

+ so much more. 

And I couldn't be more happy with how it's been received. 

600 playbooks are now gone, 400 to go. 

Thanks to everyone who's downloaded it so far. 

If you haven't, I'll drop a link in the comments!

We spent 4 months building something we wish had existed 3 years ago.

(And would’ve saved us £1000s in wasted marketing spend if it had)

Next Tuesday, we're releasing something that changes how you approach customer acquisition.

I can't share everything yet.

But here's what I can tell you:

This isn't something we dreamed up in 4 months. It's the result of 4 years of failure and testing.

- Campaigns we launched that flop
- Money we burned on terrible ideas
- Content that drove 0 conversions

And a combination of the lessons we learned and the success we’ve had along the way.

It won’t be free.

But it will be worth every penny you spend on it.

Mark your calendars.

See you next Tuesday 🫡

P.S. Yes, that's my grandad. And yes, he does have a leading role in our launch video.

I woke up a little nervous this morning.

Because tomorrow we’re doing something we’ve never done before.

Not only are we launching our final (and biggest) marketing campaign of the entire year, but we’re also preparing to give away £1000s as part of it.

That's not £1000s of "free resources". 
It's not £1000s of discounts or "opportunities".

It means we are physically giving away 1000s of £’s in cash for this campaign.

3 years ago, my brother and I started noticed. with £18 in a bank account.

Today, we're in a position to do something we never could have dreamed of back then...

Actually giving away money.

Yes, it’s part of a marketing campaign, yes we hope the entire campaign brings in customers, but the impact this campaign has will go way beyond “marketing”.

It's a little different, it's a little expensive, but I couldn't be more proud of what we're releasing.

Set your reminders. Tomorrow at 08:30 AM ⏰

My Grandad is 80. 

Back in his day, marketing was all about volume. 

- How many doors can you knock on?
- How many hands can you shake?
- How many calls can you make?

But we all know the world has changed drastically since then. 

- There's new channels.
- AI has entered the picture.
- And outdated methods aren't working.

So what are the best ways for acquiring B2B customers in 2026?

Well we've packed our best customer acquisition strategies into one simple 13,000 word playbook.

And we're giving it away for £1.

Go here to grab it: https://lnkd.in/ekK5nSXz

P.S. If you don't already know -> For every 1000 playbooks sold we're giving £1000 to a small local business who needs it more than us!

P.P.S. Thanks to the 400+ people who've downloaded the playbook so far!!

LESS THAN 24 HOURS OUT!

Tomorrow, we are giving away £1000s as part of our last marketing campaign of the year. 

And what an end to the year this is going to be.

4 years ago, I dreamt of being able to launch campaigns like this and now… well, we’re less than 24 hours out from launching one. 

✔️ Launch video scheduled
✔️ Social content recorded
✔️ Automations set-up
✔️ Landing page built
✔️ Emails written

We’ve put everything we could into this campaign, now it’s just a matter of sitting and waiting. 

Will the concept resonate? 
Will it pick up traction? 
Will it work?

We’ll find out tomorrow. 

Set your reminders. 08:30 AM tomorrow ⏰🫡

2 hours in and 176 copies sold!!

That’s £176 getting donated to local Manchester businesses in 30 days time. 

No idea what I'm talking about?

This morning we released our entire marketing playbook for just £1. 

- All the strategies we use. 
- All the tactics are clients see results with. 
- Everything we do to generate customers. 

All for £1. 

But that’s not all… 

For every 1000 downloads of the playbook, we’re giving away £1000 to a local Manchester business.

Yes, we're giving every penny we make on this playbook away. 

So share the campaign, tag a marketer you know, but most of all... go and download the playbook. 

Let's give away as much money as possible here!

Get your playbook here: https://lnkd.in/ekK5nSXz

P.S. We spent the morning packaging up and shipping out some physical copies of the playbook. We still have 15 physical copies left. Want one? Send me a DM :)

We've now sold 400 of our £1 playbooks!!!

Which means we're got £400 in our giveaway fund. 

If you haven't already seen, this week we finally released our full Customer Acquisition Playbook. 

A 13,000+ word playbook that contains:

- All our strategies for generating new customers
- The tricks & tactics we're betting on for 2025
- The data behind campaigns we ran for some of the UK's fastest growing brands

+ so so much more. 

Everything you need to sign more customers than ever in 2026 is in this playbook.

And it's literally just £1. 

But that's not all, for every 1000 downloads it gets we're giving away £1000 to small local Manchester businesses who need it most. 

People say you can't get anything for £1 these days. 

Now, you can get £15MM worth of marketing strategies for £1. 

Download it here: https://lnkd.in/ekK5nSXz

Closing in on 500 playbooks sold!

To everyone who's downloaded, messaged us, or just dropped a like - thank you!

But we're not done yet. We're on our way to 1000. 

If you haven't heard yet...

We packaged up all of our best B2B Customer Acquisition Strategies into one 13,000 word playbook.

Then we decided to sell it for just £1. 

Oh and for every £1 we make, we're giving to a small local business who needs it more than we do. 

So go get the playbook if you haven't already: https://lnkd.in/ekK5nSXz

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