Ratcliffe Brothers

We create 6-figure nurturing solutions that will help your business sign higher-paying, higher-quality clients and then keep them for longer.

Co-Founder

Growing Viral

Billion-dollar marketing strategies. Made Simple. Every Sunday.

Teaching you what your marketing degree should have.

Author

Kurogo

Building POWERFUL personal brands for CEO’s and Founders! 

I oversee the planning and delivery of clients' personal brand strategies. From initial ideation through to full development in line with their goals.

Personal Brand Manager

Because of Marketing

Head of Community

Grip:Seven

International Sales Executive

Pronoia Media

Helping small businesses do big things, through organic growth!

23 small businesses helped, 2.23X average follower increase within the first 3 months, 100% organic growth, 100% of our clients have been happy with the service.

Founder

Perky Tails Ltd

Digital Marketing Manager

Famous Wolf | Social Media Ad Agency

Advertising Sales Consultant

Touchtight Soccer Coaching Ltd

Content Creator

ClingzOfficial

Social media -  Content Creation

Hi there, I'm Niall! 

CEO and Co-Founder at Ratcliffe Brothers. 

We're a lead nurturing agency. 

Or in other words, we help 7-figure business owners get more clients. 

But not just any clients...

- Higher-paying
- Higher-quality
- More committed clients

Because no one wants that lead that drains your energy, pays late and isn't really sold on your business. 

You should see some of our results:

(Message me "Case Study" to see full case studies)

💰 Helped a SaaS start-up nurture investors & raise £350,000
📈 Generated a 5X ROI for a TikTok agency 

If you've come this far, you might as well see my writing in action. So, why not check out my personal newsletter:

📰 Growing Viral - Billion-dollar strategies. Made simple. Every Sunday. It's everything your marketing degree should have taught you, in a newsletter. (www.growing-viral.com)


 Lead Nurturing | Marketing | Newsletters

The irony of growing up.

As a kid: Always told "Don't spend all day staring at a screen."

As an adult: Spends 11 hours/day staring at a screen for work.

Niall Ratcliffe

9 simple tips to get the most out of your newsletter:

11 months ago I posted this to celebrate being 1-month caffeine free. 

We’re now 12 months on from the day I quit and I haven’t looked back since. 

At the time, I was absolutely maxed out. 

- Sleeping 4-5 hours per night
- Constantly stressed
- But more worryingly, I was reliant upon caffeine to get any work done

Without it, I just feel like I couldn’t focus. 

It was always consume caffeine → Then work. 

So I gave myself an ultimatum:

A) Come to terms with the fact you need caffeine to get any work done. 
OR 
B) Learn to focus and work without it. 

I opted for option B and it’s up there with one of the best decisions I’ve ever made. 

In fact, it’s been a pretty great last 12 months for me. 

Now, I’m not saying cutting caffeine was the reason for that - but it’s definitely played a part. 

I’m also not saying you should cut your morning coffee. 

But it’s definitely something to think about. A large portion of the world is completely reliant upon caffeine to get by. Is that really the right way to live?

Anyway, I’m 12 months caffeine free - pretty cool achievement for me. 

Anyone else gone caffeine free and seen a positive effect?

Please STOP sending your blog to your email list and calling it a “newsletter”. 

I see too many businesses completely destroying their email list by lazily sending blogs out.

A blog and a newsletter are VERY different things.

So, if you have an email list of >1000 people, do this instead:

- Pick 1 problem your audience is struggling with
- Write an actionable breakdown of a solution
- Add links to extra resources around the problem
- Segment off everyone who clicked the links

You are now no longer sending blogs into the abyss. 

Instead, you’re creating target groups of people who you know have a problem you can solve. 

From there: 

- Send a conversion campaign to the group
- Explain you saw they clicked [LINK] in the last newsletter
- Offer out a helping hand and explain how you can solve their problem

Do this continuously for 4-5 months. 

You’ll never have a lead flow problem again.

Too many people overcomplicate lead gen.

In reality, you only need 3 things to succeed:

1) A channel that brings in traffic

- Team personal brands
- LinkedIn profile
- SEO

2) A nurturing system

- Company newsletter
- Regular SMS campaigns
- Lead magnet + welcome flow

3) A way to convert them 

- Monthly conversion emails
- Weekly SPUR emails
- Quarterly webinars

It’s not easy to nail all 3 things, but the blueprint is there. 

What are your picks for attracting, nurturing and converting clients?

6 months ago I deleted every social media app on my phone except LinkedIn & Twitter. 

It was probably the best decision I’ve ever made, here’s why 👇🏼

1) Saved attention 

- As the business get’s busier my attention is more precious.
- I can’t have Instagram, TikTok, etc stealing it.
- More attention freed up means more attention to put elsewhere.

2) Improved content diet

- The content you consume defines your growth.
- Consume bad content and you’ll become stagnant.
- Deleting toxic apps 10X’d my content diet.

3) Allowed me to forget things that didn’t matter

- Instagram is great for keeping in the loop.
- But the truth is, you don’t need to be in the loop.
- In fact, being out of the loop is a blessing.

You’re probably sitting there thinking that you could do this BUT you’d need to see family updates, keep in touch with friends, etc, etc.

I thought the same thing for a while, but at the end of the day, you’re either all in or all out. 

I went all in and it’s been one the best decisions I’ve ever made. 

Anyone else gotten rid of their socials and seen a positive impact?

How I close the gap on industry leaders in 10 minutes per day: 

1) I go to the LinkedIn or Twitter of someone 10 steps ahead of me

2) Go to their activity/likes

3 Scroll through the content they’re engaging with

If someone is more intelligent than you, chances are they’re consuming better content than you.

This is an easy way to steal their content diet and close the gap. 

Anyone else tried anything like this?

I woke up to a triple whammy this morning. 

- B2B Services StartUp of the year finalists.
- Lancashire StartUp of the year finalists.
- Young entrepreneur of the year finalist.

But as much as I'd love to take full credit for a great first year in business, if it wasn't for our team we wouldn't even be close to where we are today. 

So to Beth, Chloe, Grayson, Pamela, Morgan and everyone else who helps out behind the scenes. 

Thank you! You're all stars ⭐️

This one notion page has helped us generate 30M+ views for our LinkedIn clients. 

Here’s how I use it 👇🏼

Context: We have a “Posts That Popped” notion page for every client and update it weekly with their best posts. 

1) Pre-writing content 

I scan down through my client’s top posts and look for: 

- Topics that resonated
- Hooks that were effective
- Stories people connected with

2) Prompt process

I then send my client prompts on 2-3 topics I identified. 

- I push them for unique angels
- And go one level deeper than other posts

3) Writing 

I then try and combine the new prompts with what I know works for their audience, for example: 

- I use a hook that will get reach
- The new angle on a topic that resonated
- Then tie it into a story people connected with

Next minute, I’ve taken 3 great posts that I know their audience loved and put them together to create a completely new post.

A new post that: 

- Resonates more 
- Gets more eyes on it
- And allows the audience to connect with it

What should I add to this process?

One of the most valuable marketing tactics for your business:

Storytelling.

Here are 3 types of stories you should be sharing on a weekly basis 👇🏼


1) Founder story

Talk about: 

- How you get to where you are today.
- The ups and downs of your journey. 
- The things that make you uniquely you. 


2) Company story

Talk about: 

- How the company got to where it is today. 
- Your plans for the future of the company. 
- The BTS of what the company is like now. 


3) Mission story

Talk about: 

- Why you started the business. 
- What gets you up in the morning. 
- Why you do what you do. 

I’m a huge fan of actionable solution-based content, but mixing in these 3 stories here and there is vital if you want to connect with your customers. 

What other stories should founders and brands be talking about?

This is an absolute gem 💎

Stop "marketing" your product. 

Start showcasing solutions.

I’ve signed 20+ clients directly through my writing over the last 9 months. 

Here is the simple 3-step process I use every time I write content: 

1. Get ideas down

- I open my content calendar.
- Drop some really quick post ideas.
- Then jot down any stories that happened recently.

2. I scout great content (Linkedin)

- I pick 3 great content writers on LinkedIn.
- Scroll their recent posts.
- Identify what’s been working for them.

3. Scout hooks (Twitter)

- I go to Twitter and open Twemex.
- I pull up 5-6 people with 200k+ audiences.
- I scan the hooks of their best-performing tweets.

4. Get to writing

- At this point, my brain is clocked in.
- I know what great content looks like.
- So I just expand on the one-liners.

This sounds pretty simple but it’s been really effective for me. 

I feel like it’s a mini-programming session that brings the best content out of me. 

What should I add to my pre-writing process?

Steal our most effective marketing funnel👇🏻

99% of newsletters are boring, generate no ROI, and are quite frankly unreadable. 

Here are 3 types of newsletters that will actually make you money👇🏼


1) The 5-minute solution

These are simple yet actionable emails that get right down to business. 

For this newsletter: 

- Pick a solution your ICP is dealing with
- Figure out how you can solve it
- Write out a step-by-step process so they can solve it themselves


2) The story

These are newsletters focused on building a connection with your readers. 

For this newsletter: 

- Pick a story (founder, company or mission) 
- Choose 1 pivotal moment from it
- Share it with your readers


3) The showcase

These are emails showcasing your work in action (proof). 

For this newsletter: 

- Pick a client/customer case study
- Let the reader know the problem they had before
- Showcase how you guided them to their desired outcome


These are 3 of my favourite types of newsletters. 

What others would you add?

The 2 secrets to a successful company newsletter: 

1) Incentive to join

- No one wants to receive your “Company updates” or “Upcoming deals”. 
- They want solutions to their problems.
- Promise them that and they’ll happily hand over their email.

2) Stupid amounts of value

- 99% of company newsletters focus on themselves.
- The other 1% focus on the audience. That 1% win. 
- Make the newsletter so valuable they look for it in their inbox.

P.S. If you’re struggling to sign high-quality clients through your newsletter, send me a message, we can help.

13 thoughts on B2B marketing:

1. Right now, only 45% of B2B businesses are on social media. This will change dramatically over the next 5 years.

2. Real marketing knowledge is nearly non-existent in the space. 

3. Average marketers are making a lot of money doing basic things in B2B because of this. 

4. Those marketing B2B businesses are losing, those marketing B2B people are winning. 

5. B2C marketing is currently 5-6 years ahead of B2B.

6. Over the next decade that will change dramatically as B2C marketers transition over. 

7. Most B2B marketers are just using B2C tactics but aiming at businesses - this won’t work. 

8. No one is talking about account-based marketing (they should be). 

9. There is an untapped market of hundreds of thousands of tradespeople who don’t market themselves. 

10. Some agencies will make fortunes tapping into that market in the next few years. 

11. Businesses are still overlooking retention marketing. 

12. Word of mouth has been the most effective B2B marketing tactic for years, but as a digitally native generation grows older, effective online marketing will trump this. 

13. LinkedIn is quickly becoming a non-negotiable for anyone in B2B - this trend will continue to rocket as businesses using Facebook realise.

All in all, I think B2B is a pretty exciting place to work within right now. So much potential to be had!

Let me know what you’d add to the list👇🏻

Steal my 5-step strategy for your company newsletter: 

- Nurture prospects 
- Tell your story 
- Position yourself as an authority 
- Sign high-quality clients 

(Most people miss step 5)

Taplio

Niall Ratcliffe's Linkedin Analytics

Niall Ratcliffe

What is Niall talking about?

Who is engaging with Niall

Niall Ratcliffe's Best Posts (last 30 days)

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Niall Ratcliffe's Linkedin Analytics

Niall Ratcliffe

What is Niall talking about?

Who is engaging with Niall

Niall Ratcliffe's Best Posts .css-qqfgvy{font-size:var(--chakra-fontSizes-md);}(last 30 days)

Want to drive more opportunities from LinkedIn?

Niall Ratcliffe's Linkedin Analytics

Niall Ratcliffe's Best Posts (last 30 days)