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Winemaking has been my professional passion for over 4 decades and I have maintained a love to share with others the key elements of wine that have made it so fascinating for me. In addition, my love for creating 'story' and compelling marketing messages has led me to create a number of brands that have performed very high in their U.S. category rankings (top 10). Owning and operating a Consulting Firm as well as a winery equipment and supply company has enriched my understanding of both the wine market as well as the clients who hire us. I am passionate about developing meaningful relationships and meaningful work and strive diligently to perform at a very high level for those I work with. The summary of the business I run and work that our 20+ associates provide is outlined in 3 Divisions of business: Division 1) Wine & Winery Consulting - Expert Witness Wine & Vineyard Litigation Work, wine and winery business consulting, small vineyard development, winery design and development, winery sales and staff mentoring and training. Division 2) Winery Equipment & Supplies - Flexcube West sources and sells a catalog of sustainably focused wine aging and fruit processing solutions. To be a supplier in our 'book', the supplier must meet 3 Criteria for inclusion: a. They must have a natural resource conservation objective within their organization (i.e.: water, power, labor, and overall environmental impact reduction); b. They must have an employee internal development plan - Encouragement of staff development with time and/or internal training allowances; c. The use of their products must reduce the overall impact of operations on the environment with a focus on how it primarily effects the local geography, believing that focusing local is the foundation of being a great environmental neighbor. Division 3) ÉLEVER - Hand-crafted wine brand portfolio called "The Narcissist Wine Company" focusing on creating selfless and generous wines for both retail markets as well as commercial custom wine blenders for detail-oriented winemakers.
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