English for Creatives

The English Coach for Creatives

Self Employed

I accelerate the careers of ESL copywriters through bespoke English programs

The English Coach for Copywriters

EF Education First

Teaching Adults English as a second language

English Teacher

iTutorGroup

Coaching children, teenagers and adults to become gain access to top tier schools, universities and jobs with advanced english communication and presentation skills.

International House London

Advancing the career prospects for multinational teenagers and adults with advanced english communication skills.

Ghostwriter & Lead-Gen Strategist for the Creative Industries → Scaling 7-Fig Marketing Agencies with Sales, Systems + Branding

It’s okay, I get it.

As a growing ad-agency, you're caught in a relentless cycle of pitching, delivering, and prospecting - but never scaling with global accounts that bring you financial freedom and international exposure.

Despite your creative potential, you continue to:

→ Stay tied to your local legacy-clients
→ Craft social media content that’s met with silence
→ Be in constant pitch battles that sap at your resources
→ Take time away from creative work to manually prospect
→ Land sales meetings, wondering why they bear no results
→ & See dream clients ghost you mid email/DM conversation

But for what exactly? 

To watch yet another year roll past, with no time or money left to submit the award festival case study that can break the cycle? 

But,

What if you could effortlessly draw 'whale' accounts to your agency and seamlessly integrate them into your client list?

This is the power of Branding - a tool often overlooked in the creative-advertising space.

My name is Nick.

And after building a lucrative advertising brand on LinkedIn, and learning from leading sales experts, I've mastered attracting global companies and scaling as a nimble agency like yourself

And with my expertise in English-content writing, sales and advertising I can:

→ Build your global brand, with thought-leadership content
→ Attract global leads, by writing your festival case studies
→ And convert them fast, with streamlined sales systems

By being your English ghostwriter and sales strategist, I will not only craft content that resonates with global markets, but lead global clients onto calls that convert. 

This is so you can finally:

→ Increase your company valuation
→ Jump the queue to global recognition
→ Attract top talent who can create better work

Time to reduce the need for constant, drawn out, and highly competitive pitching to win business.

And earn yourself the happy, healthy and highly lucrative playground to showcase your creative talent under a global spotlight

So now, I give you two options. 

Option A:

→ Stay stuck in growth mode, chasing your tail, without ever reaching recognition as one of the top indies.

Or

Option B:

→ Start doing the daily reps to ensure a faster and more profitable agency trajectory. 

Stop wasting time. 

And DM: “Indie-Growth”

And we can explore what it would look like if we worked together

Nick

THE IDEAS THIEF.

I’ve always believed that the most important person in an agency (or any business) is the ideas person.

That they should be rewarded heavily over anybody else. Over a CD, MD, Chief of Something or Other.

And that the ideas person can be anyone. Strategist, creative, cleaner.
(Sorry precious creatives, but the window cleaner has probably got an idea as good as yours.)

Everyone else does a good job of writing about it, polishing it, selling it, finding a place for it, publicizing it, talking bollocks about it. But they’re not the originators of it. The spark does not belong to them.

In the movie industry I always find it weird that directors get all the credit and the originator is lucky if they get a headline credit. Yes, others bring it to life but the ideas person gave it its first breath.

So here’s to all those who can turn a blank page into something that everyone else can live off.

Nick Anderson-Vines

You probably didn't know this about me but:

For the last 4 months, I've been ghostwriting for South American C-Suites in ad-land. 

Why?

Because these CEOs have some of the most talented creative teams that I've ever worked with as an English coach. 

And these creatives deserve a global spotlight.  

So here was my thinking back in November 2023:

1> I write English content for the non-native CEO
↓
2> They then get positioned as a thought-leader
↓
3> They win trust with and attracts global clients 
↓
And finally:
↓
4>Give their agency a chance to shine. 

Boom. 

Justice now served. 

And tastes so much sweeter when you think of a new way to solve the age-old discrimination and mistrust a language barrier brings.  

So:

Want your agency to do: 

— better work
— with bigger clients 
— while bringing you global exposure? 

Then stop being invisible to the world.

Stop wondering why your competitor got the US contracts when you weren't even on their radar to begin with.

Let me now leverage the skills I used to build my own brand - and my knowledge of the industry - for you.

And let's start today. 

Because if you do, 

You'll be remembered as the first ad-exec who ever (really) did. 

DM "Ad-brand" and I'll show you how we can leverage your story to drive agency-revenue

I didn't see the world in my 20s. I stayed in. 

I got a 1st class degree at university and then won 2 prestigious theatre directing awards

Everyone kept saying: "You have a lot of potential"

But, these early successes had a price:

Extremely high expectations of myself.

Every creative project had to be better than the last. 

So I gave up on every idea, never seeing any of them through. Never fully executing on anything.

So, my "entrepreneurial spirit" died. And I became a teacher, and then a copywriter.

Now, I'm not saying copywriting is "giving up". 

It was just a way to quietly make ends meat while hiding my creativity under someone else's name. 

My family couldn't understand it.

They wanted me to direct or act in films. 

So, 10 years of fear and self criticism went by before Covid then hit UK shores. 

And I lost my job. 

Leading me to realize:

"I should have just made those films at 25. And maybe, I wouldn't have so little control over my reality".

But then, I saw people posting on Linkedin. 

Covid turned it into a place for more than just networking. 

It became a creative playground to test out ideas. 

Creators on here gave me the confidence to start thinking in public: to have my own words written under my own name.

They said: 

"Documenting your thoughts, Nick. That's all it is" 

And the rest became history. 

What am I getting at here? 

Well, if you're the founder of a creative agency, your expectations of yourself will be fckng high. 
And will lead you to think:

"Do I have to write useful content online today?"

The Bad News: Yes

The Good News: It doesn't have to be perfect. 

Just start documenting your:

— Thoughts
— Experiences
— & Creative processes

Every single day. 

And over time, you'll be surprised at how much trust people will start placing in you to solve their creative problems. 

For someone who's been there and done that, believe me:

Your online content is not a product. 

It's a process.

Anyone relate? 

Why is documenting important for building trust with the audience?

How can LinkedIn be used as a creative playground?

How can high expectations affect one's entrepreneurial spirit?

5 English errors even advanced-level creatives make
— And how to correct them.

Error 1: Thinking the word “𝙘𝙤𝙥𝙮” is a countable noun

Stop saying:
↳"Let’s write 𝙖 copy".
(This might destroy your career)
 
And start saying:
↳“Let’s write:
— 𝙖 𝙥𝙞𝙚𝙘𝙚 𝙤𝙛 copy".
— 𝙨𝙤𝙢𝙚 copy".
— 𝙩𝙝𝙚 copy".
— or 𝙘𝙤𝙥𝙮".

Error 2: Thinking the word "𝙘𝙤𝙣𝙩𝙚𝙣𝙩" is a countable noun.

Again. Stop saying:
↳"Let’s write content𝙨".
(This is basically illegal)

And start saying:
↳“Let’s write:
— 𝙘𝙤𝙣𝙩𝙚𝙣𝙩".
— 𝙩𝙝𝙚 content".
— 𝙨𝙤𝙢𝙚 content".
— or 𝙖 𝙥𝙞𝙚𝙘𝙚 𝙤𝙛 content.

Error 3: Thinking the word “𝙖𝙙𝙫𝙞𝙘𝙚” is an countable noun.

Stop saying:
↳“Thank you for your 𝙖𝙙𝙫𝙞𝙘𝙚𝙨”.
(An immediate put off)

Start saying:
↳“Would you like 𝙖 𝙥𝙞𝙚𝙘𝙚 𝙤𝙛 advice?”
↳“Thank you for your 𝙖𝙙𝙫𝙞𝙘𝙚”
↳Or “Here’s 𝙨𝙤𝙢𝙚 advice”

Error 4: Using “𝙢𝙖𝙠𝙚” instead of “𝙙𝙤”

Stop saying:
↳"Let's make a presentation".
↳"Let's make a meeting".
↳"Let's make a launch".

You “𝙙𝙤” all these things
— Capiche?

Error 5: Confusing “𝙚𝙨𝙥𝙚𝙘𝙞𝙖𝙡𝙡𝙮” with “𝙨𝙥𝙚𝙘𝙞𝙖𝙡𝙡𝙮”

These are both completely different words
For completely different contexts.

"Especially" means: 𝙥𝙖𝙧𝙩𝙞𝙘𝙪𝙡𝙖𝙧𝙡𝙮
"Specially" means: 𝙚𝙭𝙘𝙡𝙪𝙨𝙞𝙫𝙚𝙡𝙮

You see,

“I wrote this specially designed post, for you especially”

𝘽𝙤𝙣𝙪𝙨 Point: (Especially for the copywriters):

You put adverbs in the wrong places in sentences.
You literally throw them anywhere and everywhere
And it makes the writing look and sound awful.

If you’d like to learn how to correct this, 
Then I’d suggest getting a copy of:
𝙏𝙝𝙚 𝙀𝙣𝙜𝙡𝙞𝙨𝙝 𝘾𝙤𝙥𝙮𝙬𝙧𝙞𝙩𝙞𝙣𝙜 𝙁𝙤𝙪𝙣𝙙𝙖𝙩𝙞𝙤𝙣

It gives you the foundation of English you need to write copy.
And no - you won't have been taught any of this content at school or on Youtube.

(Link in the comments)

You are not your English level.

“Better english” is just a more flashy vehicle.

So don’t assume that “being a non-native”
will make people not see the value in your ideas.

That’s just another bad idea in and of itself.

Yes, you speak with an accent (sometimes)
Yes, you don't use the right word (sometimes)
And yes, you translate from L1 to L2 (sometimes)

But ask yourself this:

Does my love for the idea shine through, like Guillermo's? 

Because that’s where most your successes will lie.

That's where trust is built.

It may take becoming better at English to get there.

Or maybe it won’t. 

But whatever you do, don’t let “the idea of being a non-native” 
take the “you” out of your presentations.

Because “you” is all I ever wanted "you" to do.

________
Beautiful extract from  Peter Coughter's "The Art of the Pitch"
— The only decent book I've found on selling ideas.
(Shout out to Ben Levy for telling me about it)

Me: Ghostwriters 5 years younger than me are getting more impressions right now and it's making me feel insecure. What should I do, Algorithm?

Algorithm: Write the script of this insane internal dialogue that you're having with a social media algorithm. Use your previous sentence as the hook to capitalize on your audience's shallow need for a sob story. It will make them think they'll start getting to know the real you in the post.

Me: ...

Algorithm: Then, when they read my previous sentence in the script, they will finally realize that you've used a popular dialogue-post format as a selfish means to capture their attention - without offering them any value in return. Then, it will be too late for them to get their 10 seconds back by the time they read this sentence that I'm saying to you right now. But what's important is that you get what you need out of me, "the Algorithm" - with as little effort as possible. 

Me:  You smart bstrd! Are you looking for work? I could probably use a guy like you as a content strategist

Algorithm: (laughs to himself) You fool... Don't you see? It's me that's using YOU on here.

How can I use algorithms to increase my social media engagement?

How important are impressions in social media marketing?

What is the impact of younger ghostwriters on the writing industry?

Do all 5 in a post to be in the 1% of CEOs or Founders:

1) Use formatting

— It could be ascending / descending copy
— 1-3-1-3, 1-2-1-2, or loooonngg-ass lists.
— Make it hard for the world to look away

2) Give value

— It could be entertaining through its storytelling
— Or educational with insights into market trends.
— Actually give the world something they can use.

3) Write a hook

— It could be a "How to", a listicle or a direct question
— Industry elitists will sneer, but you will be laughing
— Cos you'll have used hooks that compound revenue.

4) Start a conversation

— Write a closing question so irresistable to ignore
— That everyone will want a piece of the argument.
— Watch them all answer and then expand your reach

5) Have a content strategy

— You think job posts differentiate you? They don't
— You think agency reposts drive revenue? They don't
— Give value, show authority - and do it consistently

Follow the checklist to end the industry circle jerk and build a more profitable audience online.

______
What else would you add to the list?

How I turn 1 comment into 3+ posts (as a busy bstrd)

3 steps: 

1/ Go to "comments" on your profile.
↳And find a high performing comment.

2/ Copy and paste it onto a google doc.
↳ And continue from the last sentence

3/ Free-write for 3 minutes - non stop.
↳ Go even deeper into the thought.

Stop!  

Now, You have 3 options;

1. Storytelling: How did you come to think this way? 
   
→ Map out what led you to hold this opinion or think this way 

2. How to/Listicle: What lesson could you teach from this?

→ Use this observation to educate your audience

3. Reflection: Has your perspective changed since writing it? 

→ Show how a change in opinion brings out both your expertise/humility

Now you can repurpose these 3 posts into

→ Videos
→ Carousels
→ Or Twitter Threads

The lesson?

Comments are the tip of the iceberg

There's always way more underneath. 

Nick from 12 years ago never had a clue. 

(God I hate memories)

What is the lesson to learn from repurposing comments?

How can you repurpose comments into different types of posts?

What are the three options for turning a comment into a post?

Simple post writing tip: 
 
Decide how you want your reader to feel after reading. 
 
— And write the send-off 𝟭𝘀𝘁.  
— Then, the hook 𝟮𝗻𝗱  
 
Why you ask? 
 
Cos a great hook opens the door.  
But a great send off keeps the door open for 💰 
 
And when the two are aligned,  
The middle is much easier 
(And much faster) to write.  
 
Cos remember now: 
 
Readers remember the last line as much as the first 
 
So, make it something supercalifragilisticexpialidocious

It's easy to just say: "be authentic" in your content when you don't use #Linkedin to pay your bills. 

People on here like to harp on about "authenticity" to win points as "branding specialists" or "creatives". 

(Cos that's "on brand" for them)

Yet, they simultaneously fail to make their content easy to consume for their audience. 

On Monday, I got hate for saying:

1) Give value
2) Have a hook
3) Have a format
4) Have a content strategy
5) Make it easy to comment on

You see: a lot of people do well with number 1 in the list. 

(Much better than myself)

But you'd be crazy to think that the other 4 don't help boost engagement or drive revenue 

Yes, be authentic. 

But also be functional when it comes to your content, please. 

Does it have to be just 1 or the other on this God forsaken platform?

I'm not stopping you from messing around with "opinion tweets" or job updates.

But don't mock people for using techniques proven to accelerate sales, through content

Take Stephen C. Watson from the City of Slough, England

He's great at mocking bellend ghostwriters like me - all day every day. 

But he gets high engagement because:

He's authentic

And makes his content easy to consume by following the list.

He's the whole package. 

You might even argue: He's a example of a great Linkedin ghostwriter - ironically. 

Perhaps I should hire him to be my bellend? 

(Wait, that didn't come out quite right)

____________

You see what I did with this post?

I made it authentic. But functional. 

It was a perfectly spaced, hypbrid long form-listicle, acting as a top of funnel piece of content to appeal to the lowest common denominator.  

So?

Fk you.

Here's a cold hard truth-bomb no-one wants to hear:

Most advertizers are great at marketing other people's stuff - but not their own. 

Sorry, but it's true.

Even though some of them used to be copywriters, they lack the will. 

Yet, they still know that the creative shop with the best marketing captures the most attention. 

But the one's who need it the most don't even go there. 

They think: "We've got our flagship client, maybe we'll next year we'll make a dent with our content". 

But what's gonna happen if they get the dreaded phone call before then?  

They will have missed out on a whole year of building an engaged audience.

No distinct brand. No email list. No warm leads to take them out of the fire and back into the frying pan. 

Because if you have just 1 anchor client, that's where you are right now. 

In a frying pan. 

Get out of that burning oily mess now by stacking that pipeline. 

Build your list 
Carve out your brand
And start more conversations online

And do it today. 

It's the best insurance policy you can take out, right now. 

How can building an engaged audience benefit businesses?

How can starting more online conversations benefit businesses?

What are some common challenges faced by advertisers?

3 daily editing practices to prime your posts

(A pre-post checklist) 

1. 

Convert 𝘁𝗼 𝗯𝗲 verbs into the active:
↳ "It 𝘄𝗮𝘀 her observation that"
𝗕𝗲𝗰𝗼𝗺𝗲𝘀:
↳ "She observed that"

And Ask:

Has it taken away from the meaning?

2.

Cut verb-qualifiers like:

"sort of"
"tend to"
"kind of"
"must have"
"seemed to"
"could have"
"used to"
"begin to"

And ask:

Does it still make sense?

3.

Find something you've written in:
Active Voice + Past tense. 

Now change it to:
Active Voice + Present tense

And ask:

Does the storytelling seem more poignant?

3 daily editing practices to prime your post

Creators who flaunt the catchphrase: "If you never engage with my posts, I’m not engaging with yours" are basically saying: 

"Even if I love your content, I won't support you because you've never supported me".

Which basically means:

"I'm an ego-centric sociopath who needs immediate psycho-analysis"

Because that's the harsh truth about psychopathy:

It's always best masked by using buzz-words like "community" and "reciprocity"

(Ask anyone who had to shovel snow in a concentration camp). 

Avoid round numbers in:

— Social media hooks
— & Cold Outreach

300% growth is not believable
326% is. 

Round numbers raise BS alarms.
Whether they're true or false isn't the point.

Don't be afraid to be specific. 

It's what earns you more trust. 

I mean:

Wouldn't you believe a 4.2 star review more than a 5?

How does using specific numbers increase trust?

What are some examples of specific numbers in social media hooks?

How can using specific numbers increase credibility in cold outreach?

I ghostwrite for the CEO of an ad-agency with an ARR of 50M+, but:

He took convincing at the beginning. 

Because leaders at global companies are being fooled by their "high engagement" on Linkedin and X.

They see all the reactions from their industry colleagues/peers and think:

"Why do I need a ghostwriter? I'm crushing it!"

But I say: "Isn't it your employee's job to kiss your a** on social media?" 

Yeah, your single paragraph-post highlighting your return to the office from Europe saying: "Good to be back #Ogilvy" is sure to prompt a heavy reaction from (or scare the shit out of) your copywriters just before the Cannes festival deadline. 

But what did you say, really? 

Nothing!

Nothing that resonates with a global audience
Nothing that establishes your authority in advertising
Nothing that makes you top of mind to prospects in your CRM

Your content is selfish and ego-driven, quite frankly

(or "𝘂𝗻𝗽𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗹𝗲" in my language)

Yeah you got a 1,000 likes. 

But if you actually gave value to the world 𝗼𝘂𝘁𝘀𝗶𝗱𝗲 your industry

Your 1,000 likes 
↳Then becomes 3,000 
↳Which then becomes 5,000 

And it's in that 5,000th like where we find the key prospect who then changes the shape of your business for the next ten years. 

So start taking your online content seriously as a creative-leader
Now's the time to act. Big personal brands cast the net wider.
They capture the hearts and minds of the global marketplace. 
And increase both the volume and success rates of proposals

And without a content strategy that's aligned with your goals, every word you write has a cost.

So now I'm interested:

How long did it take before you created an actual content strategy online? 

________

PS if you're an advertising C-Suite who wants to bring bigger and better business to their agency.
Just click the "book appointment" button beneath my name, and we can explore building you a profitable online presence further.

Don't read the 2nd line


It's about writing good hooks. 

So is this line
And this one.
And this.

Because writing a decent hook?

It gets your content clicks. 

And more clicks = more views
And more views = more likes
and more likes = more eyes
And more eyes = more 💰 

But here's the truth:

The ROI may not arrive today. 

But consistently good hooks compound over time

1 good hook today = 2 leads
1 good hook today & tomorrow = 5 leads
1 good hook today, tomorrow & the day after = 8 leads

Etc. 

So get your bloody act together.

It's business time. 

Your award/job celebration posts are cute. 

—But if you don't write consistently interesting content
—While using smart hooks that drive engagement. 
—No-one useful to your biz will see them.

How much time do you waste writing great content that people don't read?

When scheduling a call with a qualified prospect in the DMs, do me a favour and: 
 
Stop throwing calendar links in their face.  
 
Put it away, tiger. Jesus. 
 
You just can't help yourself.  
 
Why do you make your prospects do all the organizing?  
 
↳You thought you were so clever.  
↳You thought it had it in the bag.  
↳But then they went quiet on you.  
 
Why?  
 
Because you gave them "options". 
Meaning: Too much to do.  
You got selfish. End of.   
 
Never, ever give your prospect the chance to: 
 
1. Get frustrated on Landing pages 
2. Or give them too much time to wait for the call  
 
Pull your sleeves up.  
Take a deep breath.  
 
And tell them: 
 
"I have this time tomorrow. How does this sound?" 
 
Take the lead. That's what they want from you.  
That's where being sold to becomes fun for them 
Remember—You're the host inviting them to the party.  
 
And they should be excited enough to speak to you by this point anyway.  
 
(And that's a whole other post) 
 
____________ 
Disclaimer: 
 
Do I believe in "no calendar Links for execs in advertising when prospecting" 
 
Absolutely not.  
 
There's a time, reason and place for a well crafted link.  
 
But it's not in the DMs during prospecting, you goddamn savages.   
 
___________ 
Enjoy this post?  
Then you're in the minority. 
Cos most of my network just got a little triggered

How I explain complex ideas, simply in English - #3

𝗔𝗽𝗽𝗹𝗲 𝟭𝟵𝟴𝟰

𝗜𝗱𝗲𝗮: Apple will liberate us from conformity.

𝗦𝘆𝗻𝗼𝗽𝘀𝗶𝘀:

In a dystopian future, inspired by Orwell’s 1984, 
rows of identical, zombie-like individuals 
march in unision into a large auditorium. 

There they then sit before a giant Big brother-esque figure, who’s giving an ideological speech on screen.

But little does this congregation know, 
a female athlete, wearing a white Apple tank top, 
is sprinting down the hall towards the scene, 
closely chased by a team of Gestapo-like police.

And as she enters onto the aisle, 
she then stops to hurl her giant sledgehammer 
—across the room and into the face on screen. 

The glass shatters on contact. 
Engulfing what was our oppressed crowd
—with an awakening white light

All ending with a sea of aghast expressions
—frozen in clarity.

VO/Super:

"On January 24th,
Apple Computer will introduce Macintosh.
And you'll see why 1984 won't be like 1984"

__________

Not so simple.

But it captures the idea succinctly and vividly.

𝟱 𝗚𝗿𝗮𝗺𝗺𝗮𝗿 𝗣𝗼𝗶𝗻𝘁𝘀:

𝟭.

𝗔𝗱𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀

Don’t mess around with them. 

I didn’t say

“White Awakening light”

Or

“Apple white tank top”

Adjectives have an specific order in English
And getting this order wrong ruins everything

𝟮.

“𝗕𝗲𝗳𝗼𝗿𝗲”

Why did I say: 
“They then sit 𝗯𝗲𝗳𝗼𝗿𝗲 a Big brother esque figure”

We use 𝗯𝗲𝗳𝗼𝗿𝗲 as a preposition of place as well as time. 

It’s another term for “𝗶𝗻 𝗳𝗿𝗼𝗻𝘁 𝗼𝗳”

But it goes deeper:

It tends to explain a power dynamic

If you stand or sit before someone.
The "someone" has more authority

𝗘𝘅𝗮𝗺𝗽𝗹𝗲:
“I stood 𝗯𝗲𝗳𝗼𝗿𝗲 the court to tell my story.”

3. 

“-𝗲𝘀𝗾𝘂𝗲”

This is a suffix that we add to nouns to turn it into an adjective.

It means: “𝗶𝗻 𝘁𝗵𝗲 𝘀𝘁𝘆𝗹𝗲 𝗼𝗳” or “𝗿𝗲𝘀𝗲𝗺𝗯𝗹𝗶𝗻𝗴”.

“-esque”, like the suffix “-like”, help enhance your descriptions more economically. 

Helping draw parallels between two things in a concise way

𝗘𝘅𝗮𝗺𝗽𝗹𝗲:

"You could argue this spot is rather “Ridley Scott-𝗲𝘀𝗾𝗲”

4. 

𝗟𝗶𝘁𝘁𝗹𝗲 𝗱𝗼𝗲𝘀 (someone) 𝗸𝗻𝗼𝘄:

Means: “(someone) hasn’t realized that”

A great tool for creating dramatic tension in an idea
But in a more economical way. 

𝗘𝘅𝗮𝗺𝗽𝗹𝗲 (in the 𝗽𝗮𝘀𝘁 tense):

𝗟𝗶𝘁𝘁𝗹𝗲 𝗱𝗶𝗱 𝗺𝘆 Creative Director 𝗸𝗻𝗼𝘄, I had to use Chat GPT to write everything 

5. 

Using 𝘄𝗵𝗮𝘁 𝗰𝗹𝗮𝘂𝘀𝗲𝘀 to compactly infer a transformation:

Why did I say:

“Engulfing 𝘄𝗵𝗮𝘁 𝘄𝗮𝘀 𝗼𝘂𝗿 𝗼𝗽𝗽𝗿𝗲𝘀𝘀𝗲𝗱 𝗰𝗿𝗼𝘄𝗱”

Rather than “Egulfing 𝘁𝗵𝗲 𝗰𝗿𝗼𝘄𝗱”

I’m using a what clause:

“𝗪𝗵𝗮𝘁 𝘄𝗮𝘀 𝗼𝘂𝘁 𝗼𝗽𝗽𝗿𝗲𝘀𝘀𝗲𝗱 𝗰𝗿𝗼𝘄𝗱”

To infer that the crowd is no longer oppressed.

Thereby, driving the story in just a simple phrase.

Sneaky.

But highly effective tactic for a fast, and punchy synopsis. 

_______

How would you explain this idea?

Stop writing follow up messages to prospects like this:

"Hey [name]. Just checking in about [topic]. 
Would love to know if you'd like to go ahead"

Etc.

I know it's the natural response for any normal human.

But after delivering a proposal to a prospect,
you need to treat follow-ups like content:

So do 1 of these 3 things in the first message:

1.
↳ Establish your authority

Send them something useful in relation to your offer.
This could be a cheat-sheet, notion doc, video tutorial.
Anything → Don't even mention your discovery / pitch 
They can do that for you when they respond! ;) 

2.
↳ Reinforce the solution

Weave the benefit of your offer into the follow-up. 
Trigger their fears of letting this opportunity slip by.
→ "Is [desired benefit] no longer the priority, [name]?

3.
↳ Remind them of their alignment

It's sneaky. But let their emotions from the call rekindle.
Remind them of their initial desire to work with you.
→ "[Name]. I know you were interested in [solution].
Interested to know if [XYZ]"

BONUS: Stop talking about you in the follow up.

They don't give a sht about you, unfortunately 

Anything you'd add? 


How can I establish my authority in a follow-up message?

Taplio

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