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I'm a copywriter and content writer with 15 years' experience across both charity and commercial sectors - agency-side and client-side. I can also throw a healthy dollop of conceptual thinking into the mix, as you'll read below. I come from an agency background (above-the-line advertising, then experiential marketing), but have worked across the third sector, and, in more recent years, the private sector; working on Facebook campaigns with Started From Scratch agency, at Pret A Manger, and at Indeed Flex. As you can probably tell, I write warm, conversational, human copy: compelling content, moving DM, powerful press ads, lively CRM campaigns, snappy social posts... you get the gist. Having said that, I can easily adapt to any tone of voice. Getting down to brass tacks, charities/NFPs I’ve worked for include 38 Degrees, Norwood, CALM, Rotary International, Action for Children, ForCrohns,* Anthony Nolan, and Stroke Association. Chunky commercial accounts I’ve worked on include Nintendo, VW, Rowntree’s, Comedy Central, and Nescafe. In short, I’m fascinated by brands in general: particularly those with a strong tone of voice, and those willing to be bold across individual campaigns or with their overall branding. It’s also worth mentioning that I’ve produced concepts, copy, and content (both campaigns and one-offs) across just about every platform – covering TV, DRTV, radio, press ads, outdoor, DM, e-DM, brochures, video scripts, email campaigns, social campaigns, policy docs, brand narratives, and tone of voice guidelines. You can find some of my work at www.thatwritingchap.co.uk/portfolio (and a bit of blurb across the rest of the site). You can also find some conceptual work at www.arroz.carbonmade.com – a mix of live and spec. Thanks for reading. *Big fan of Oxford commas: not everyone’s cup of tea, I know…
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