Nicole Bent, MBA

Meridian Knowledge Solutions

* Digital Marketing  * Event Marketing  *Email Marketing   *Product Marketing  *PR

Marketing Director

Fractionals United

Fractionals United is the largest global community for Fractional Leaders.

It's the go-to place for Fractionals to grow their expertise and business, network with other like-minded executives, and access valuable resources and support.

Companies can also take advantage of the community if you're in need of Fractional Leaders to help grow your business.

Member

GUIDEcx

•Developed comprehensive digital marketing strategies to enhance brand awareness, boost online visibility, and drive lead generation and revenue growth.
•Achieved a remarkable 30% increase in website traffic and an impressive 76.25% rise in website visitor-to-lead conversion rates in six months.
•Successfully reduced website load time by an outstanding 93.33%.
•Built and executed robust, integrated marketing programs utilizing content marketing, digital marketing, email marketing, events, and webinars.
•Provided leadership, guidance, and training to a team of digital marketing professionals, fostering a culture of continuous performance improvement.
•Created and launched a fully optimized SEO and CRO website within 90 days of joining GUIDEcx.
•Developed and implemented detailed digital (KPIs) for monitoring and measuring success against overall business objectives.
•Played a vital role as a core team member during the transition from HubSpot to Pardot and Salesforce.
Enforced uniform UTM tracking across all marketing endeavors to ensure accurate reporting and strategy formulation.
•Set up GA4, Microsoft Clarity, Agorapulse, and SEMrush to enhance visibility and comprehensively analyze data.
•Successfully revamped the SEM program and brought PPC and Paid Social in-house.
•Overhauled Google Ads and LinkedIn accounts, leading to significant improvements.
•Launched Microsoft Advertising to expand the reach and drive targeted traffic.
•Orchestrated a successful Capterra review strategy, resulting in a completion rate of 50% for requested reviews.
•Generated an extraordinary increase of over 1,000% in website traffic from Capterra post-campaign.

Director of Digital Marketing 

Rave Mobile Safety

•Implemented advanced organic and paid digital marketing strategies to enhance enterprise revenue and secure new leads.
•Directed overall digital marketing operations, including website, paid and organic social media, SEO, CRO, paid search, Google Tag Manager, Google Analytics, HubSpot, and Salesforce.
Enhanced efficiency and effectiveness of the digital marketing division by introducing new processes and designing operational procedures.
•Executed HR tasks such as hiring, onboarding, and training staff members while establishing and managing a new digital department.
•Achieved the first positive ROAS on paid media within two years by updating Google Ads account and onboarding a new agency for support.
•Led digital marketing team in expanding Rave's digital footprint, brand awareness, and inbound lead generation.
•Developed and managed digital KPIs, benchmarking based on industry best practices, and provided optimization recommendations.
•Collaborated with the Rave marketing team to create digital marketing campaigns focused on lead generation, mid-funnel movement, and client engagement.
•Owned strategies for paid media, search engine optimization, and conversion rate optimization.
•Collaborated with demand generation, product marketing, content strategists, and designers to shape inbound marketing strategies.
•Led website redesign and update to improve search ranking, user experience, and opportunity creation, ensuring full SEO optimization of all content and technical aspects.

iMarket Solutions 

Director of the Paid Media, Social Media, Email Marketing, SEO, Reputation, Live Chat, and Local Service Ads by Google Teams. Managed 6 specialists directly on the paid media and social media teams and 2 managers of the SEO and Email teams, hired and onboarded two paid media specialists and a social media manager. Member of the executive team and head of the digital strategy innovation team.

Director of Digital Products

In this role, I led cross-functional teams that included SEO, social media, email, paid media, and reputation management to meet set goals. Prepared and executed strategic plans, initiated attractive digital marketing campaigns, boosted online spending efficiency and managed a digital partner agency using performance-based metrics to drive business results. I have led overall paid media products for over 100 home services clients and managed more than $200K a month in ad spending to take the lead generation for clients to the next level. I headed a team of paid media specialists to meet set goals.
• Utilized measurement improvements, updated account structure, ad copy, keyword restructuring, and landing page optimization for maximizing average CPL from $200+ to $85 and CVR average from 15% to 20%+.
• Designed and grew an online paid media campaign portfolio for more than $200K/month in spend across 100+ clients.
• Executed new requirements for LPs and led a new internal system for automatic creation of landing pages to create 450+ landing pages for a client unique to each ad group the client has in their account for boosting relevancy and quality score.
• Educated executives and stakeholders on future opportunities by executing innovation and best practices.
• Led the entire campaign planning, budget management, ad copy, landing page creation, testing roadmap, and website tracking to drive optimal display and PPC performance.
• Launched a new tiered approach to onboarding for paid and got client buy-in, enhancing customer experience.
• Spearheaded the introduction of new platforms and products along with driving force in designing the rebrand of the division to paid media, comprising a whole new vision, mission, sales plan, billing, and system setup.
• Arranged training sessions to improve the knowledge and skills of other teams relating to SEM best practices.

Search Engine Marketing Manager

Self Employed

•Develop and launch traditional and digital marketing campaigns for professionals and small businesses 
•Train clients on how to create and use a WordPress website for their business
•Provide digital marketing audits for small businesses and professionals to develop individualized digital strategies and marketing plans 
•Google Analytics and Tag Manager audits, support and implementation
•PPC accounts audits, setup, and maintenance
•Full digital marketing campaign management, including paid search, SEO, website, content, paid search, and display.

Freelance Marketing Consultant

Ping Identity

As a Digital Marketing Manager, I performed outstandingly as a key liaison between the demand generation team and key stakeholders for growing the business. I directed all aspects of Google Analytics, B2B PPC, SEO, Display, and Google Tag Manager to take the SaaS product demand generation capability to the next level. I have acted as a digital subject matter expert to surpass company goals by working closely with cross-functional teams, including product marketing, CTO office, campaign managers, social media manager, marketing operations, and sales, arranged and directed training and mentoring sessions to boost multiple teams' skills regarding paid search and search engine optimization. I have overseen data collection and reporting functions, including Google Analytics, Google Tag Manager Implementation, and enhancements.

• Known for growing and maximizing organizational online campaign portfolio through testing, landing page optimization, bidding strategies, strong messaging, and agency management while measuring the growth of display and PPC ads.
• Improved day-to-day digital marketing operations by providing effective and advanced suggestions to critical stakeholders, as well as tracked campaign results and reported and analyzed all display and PPC initiatives and campaigns daily.
• Promoted brand awareness and leads by increasing the critical website metrics, including:
• Increased CVR from 8.9% to 13.10%. | Overall, Sessions increased by 19.99%.
• Decreased Bounce Rate from 60% to 47.80%. | Organic Sessions increased by 39.27%.
• Increased Avg Session Duration from 1:30 to 5:40. | Pages per session increased from 1.5 to 2.0.

Digital Marketing Manager

Children's Hospital Colorado

I conducted in-depth research in this role to identify, examine, and initiate a Google Virtual Tour of our main campus. Spearheaded complex projects for social and reputation management initiatives, comprising best practice guidelines, social media audit, competitive analysis, and process execution as per agreed specifications. I have improved paid search performance based on click-through rates, traffic, and conversions. Optimized content’s reach and engagement with key audiences by working in conjunction with content specialists to create high-quality content. I have reviewed and assessed the latest technologies and digital practices for maintaining the company at the forefront of digital marketing and social media developments.

• Performed beyond routine operations for initiating and implementing multiple Facebook ad campaigns reaching more than 150,000 people while bringing more than 5K new consumers to an organizational website with only $2K expenditure.
• Leveraged leadership skills to act as a team trainer for the Strategy & External Affairs division of 60+ employees for relevant social media, search, and digital best practices; and continually ensured teams were up-to-date with any changes in digital.
• Actively contributed to an 8.3% increase in YoY organic traffic and increased keyword ranking by 12.77% YoY.

Senior Search & Social Media Specialist

•Establish and update all current social media channels using the company name and organize them down to all corporate-managed channels.
•Research and establish social media management platforms.
•Participated in and led many complex projects for social  & reputation management initiatives, including best practice guidelines and process implementation.
•Provided clear communication to cross-functional team leads and management regarding project deliverables, resource requirements, and priorities.
•Proactively identified bottlenecks and outstanding resource needs, assessed and prioritized them, and created plans to resolve issues promptly.

Digital Content Specialist

American Furniture Warehouse

Manage all aspects of content discovery, creation, cultivating and growing social media engagement, new platform research, social calendar creation and management, analytical tracking and reporting, social media policy creation, digital agency management, paid Facebook campaigns, customer service, customer review management, and competitor research.

•Transformed relatively nonexistent social media profiles into a consistent online presence across Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, and Google+
•Researched and established a social media management platform and developed an editorial calendar to improve the rollout of more frequent and higher-quality content to the website and social media platforms
•Established brand, influencer, industry, and customer service monitoring, content creation, engagement, and reporting across all social media, blog, and review channels
•Created and implemented a corporate social media policy
•Managed Facebook advertising campaigns with a digital agency, including approving creative direction and results reporting
•Increased followers and likes on the below platforms by expanding content production and amplifying consumer engagement with content
 
o	Facebook: 23.22%
o	Twitter: 25%
o	LinkedIn: 34.47%
o	YouTube: 100%
o	Pinterest: 84.52%
o	Instagram: 39.52%
o	Google+: 100%
 
•Produced social media training videos and conducted one-on-one training to educate sales team members on best practices for using LinkedIn to build their brand and engage with the brand's social channels

Social Media Specialist

HEALTHeCAREERS Network

•Created social strategy and content targeted at different buyer personas for all social platforms and blogs to cultivate consumer engagement
•Created and managed monthly reporting, competitor monitoring, and editorial calendar for all social channels
•Lead communication and collaboration with the company’s business units, including sales, UX, and IT
•Increased followers and likes on all platforms ranging from 5%-20% and engagement ranging from 25%-63%
•Guided creation, content development, set-up, and launch of WordPress blog, including migration of blog content from an Oracle platform to WordPress to save the company over $10k/year
•Managed digital agency relationships for paid social and search campaigns

Social Media Consultant

Responsible for content discovery and creation, cultivating and growing social media engagement, new platform research, editorial and social calendar creation and management, analytical tracking and reporting, and competitor research.

•Increased engagement on all platforms ranging from 25%-63%.
•Increased followers and likes on all platforms ranging from 5%-20%.
•Increased content publishing on the blog by 43% and views by 15%.
•Utilized HootSuite, Compendium, Omniture, social analytics, and WordPress.
•Created social media strategies for multiple buyer personas in healthcare. 
•Integral in creating, developing, setting, and launching WordPress blog. 
•Administered migration of blog content from an Oracle platform to WordPress.
•Created monthly reporting for all social channels.
•Created tracking codes to track social channel success with business goals. 
•Digital agency management and partnership of all needed materials.

Social Media Intern

A highly accomplished Digital Marketing executive with a proven track record of driving performance and profitability for diverse organizations. I leverage my expertise to align innovative digital marketing strategies that deliver exceptional results. Proficient in planning and executing web, content marketing, SEO/SEM, online marketing, email, social media, and display advertising campaigns to enhance brand awareness and generate leads. Known for conceptualizing and implementing memorable digital marketing campaigns that elevate brand identity. Utilize a unique blend of entrepreneurial drive and business-management skills to boost profitability and productivity. I excel in researching, analyzing, and reporting on campaign performance, optimizing for future improvements, and consistently meeting desired outcomes. Experienced in revitalizing organizations, initiating company-wide digital marketing campaigns, and identifying untapped growth opportunities. Demonstrated success in producing record-high marketing campaign response rates and executing successful product launches. Key areas of expertise include:

Strategic Digital Marketing Planning & Execution
Branding & Marketing Campaigns
Search Engine Optimization (SEO)
Demand Generation Marketing
Revenue Generation & Growth
Social Advertising Platforms
Social Media Management
Data Collection, Analysis, & Reporting
New Business Development
Team Building & Leadership
Proficient in Google Analytics
Content Marketing


I am eager to expand my professional network and connect with industry experts.

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