Help marketing to make data driven decisions

Senior Marketing Analyst

Luxoft

Analytical support of all online data flows for the marketing department in Sanofi -  one of the largest companies in the Pharmaceuticals market.
▪ Developed, designed, coordinated, and assembled business and marketing materials through data analysis using Python and Tableau.
▪ Supported development and implementation of projects in data intake, data validation and benchmarking of new data sources. 
▪ Cleaned and managed quantitative data sets for data collection efforts for marketing and sales departments. 
▪ Initiated projects to strengthen the company's position in specific segments of the B2B market (cardiology and endocrinology) through more data-driven decisions on customers' behavior online.
▪ Initiated and implemented projects on audience intelligence.

Senior Functional/System Analyst

Ecotrade Premium

I was invited to the team with the core goal to build a data-driven marketing and procurement structure that ensured the efficiency of every dollar spent. 

My personal achievements: 
— Improved procurement ROI, annual cost savings on procurement operations exceeded 12% of the overall annual budget.
— Using very basic tools like Google Analytics and Hotjar achieved a +14% boost in the conversion rate across all our web projects
— Fully automated monthly management reporting system through building Python-based integrations between the CRM, ERP, and emailing services
— Coached top management on the value of data0driven decision-making process.
— Trained a team of 5 data analysts in order to ensure the smooth and frictionless process of data extraction, cleaning and visualization.

Head Of Marketing and Operations

Rostelecom

• Leading a dedicated team of 15 involved in formation of the consolidated budget across departments and religions, as well as budget execution monitoring.
• Translating complex marketing related reporting needs into technical specifications (custom groups, parameters, aggregations etc).
• Investment planning, financial returns planning
• Key data quality health analysis through regular metric monitoring
• Market research and analysis resulting into recommendations on company’s products pricing policies

Head of planning and analytics

VimpelCom, Russia

• Data support for marketing activities and operations
• Turning data into information insight and business decisions
• Contributing in solving customer acquisition problems and offering data analysis to make decisions
• Developing plans for marketing research, quantitative research, presentation of research results.

Senior Marketing Department Data Analyst

MTS Group

• Creating and improving guidelines for Samara’s Credit Control Department’s operations aligned with basic principles imposed by the headquarters.
• Monitoring customer’s debt level, analyzing data and cresting recommendations on improvement the debt level.

Head of Credit Control Department

I'm a Senior Data & Business Analyst with experience in managing > 10-person teams of data analysts and marketers in telecommunications, retail, and investment markets, and profound coding skills (Python. I see it as my mission to keep a sharp focus on analyzing quantitative and qualitative (including behavioral) data to provide insights for building more profitable and robust businesses and embracing hidden opportunities.

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