Pandush Lice's Linkedin Analytics

The exact ICP filters I use that 10x reply rates 📥 Most people think cold email is a copy problem. But in 90% of cases, it’s a list problem. Bad targeting = bad results. Even with great copy. Here’s the exact ICP filters I use to get sharper lists and way higher reply rates 👇 1. Role + Function (not just job title) → I don’t just look for “Head of Marketing” → I look for anyone in growth, demand gen, or paid acquisition → Filters: Department = Marketing, Seniority = Manager 2. Company size sweet spot → I focus on teams with 11 - 200 employees → Big enough to need help → Small enough to still reply to emails 3. Tech stack filters → Using BuiltWith or Apollo to see if they already use a related tool → Example: Targeting folks who use email sequencing tools → Tells me who’s primed for what I offer 4. Hiring signals → If they’re hiring SDRs or AEs, I know they’re in outbound mode → Means they’re actively investing in growth → It’s one of my strongest intent signals 5. Geography (by timezone, not just country) → I avoid leads 6+ hours ahead or behind my working hours → Better reply windows = more meetings booked It’s simple, but it matters. Better filters = better lists. Better lists = better results. Want to see the exact process I follow inside Apollo to build winning lists? Comment “ICP” and I’ll send you a DM.

Most people don’t know they have a deliverability problem... Until it’s already wrecked their campaign. Here’s how I spot spam issues early, before reply rates crash 👇 1. I always test with seed inboxes → I send test emails to professional Google and Outlook inboxes → If even one lands in spam, I pause the campaign Tools I like: MailReach, Warmy, GlockApps 2. I watch reply rates → Replies less than 1.5% = 🚨 → Means something is off → Usually deliverability or bad offer 3. I rotate inboxes monthly → I move traffic between inboxes to spread the risk → If one drops in performance, I know where the problem is → Makes it easy to isolate and fix Don’t wait until you hit 0 replies. Check early. Fix fast. Stay ahead. Want my full deliverability playbook to stay out of spam? Comment “Send” and I’ll DM it to you.

Why one offer doesn’t fit all (and what to do about it) If you're sending the same offer to every lead... You're leaving replies (and revenue) on the table. Here’s why it’s a problem and how I fix it 👇 1. Different roles = different pain → A VP wants efficiency → A manager wants speed → A founder wants ROI Same product. Different angles. Your offer has to reflect that. 2. Cold vs warm leads → Inbound traffic already has intent, so you can go straight to a “demo” → Cold leads don’t know you. You have to earn the reply first. That means soft CTAs. That means lower-friction offers. 3. I segment my offers like this: 🟢 Warm leads: “Book a demo” or “Start free trial” 🟡 Cold leads: “Want me to show you how this could work for {{companyName}}?” 🔴 Cold + skeptical: “Mind if I send over a quick 2-minute walkthrough?” Each one has a job. Each one fits a mindset. So if replies are low… Ask yourself: Is it really the email? Or is it the offer? One-size-fits-all doesn’t work in cold email. Want 7 proven offers you can swipe and test? Comment “Offer” and I’ll send them over.

I spent 2 years sending cold emails the wrong way. I thought stacking more inboxes per domain would help me win. Turns out, it killed my deliverability. Here’s why you should only use 2 inboxes per domain: ✅ Keeps sending volume low ✅ Protects your domain’s reputation ✅ Extends inbox lifespan ✅ Less risk. More consistency. Better results. If you want to know how to set up 100s or 1000s of inboxes the right way in under 30 minutes, drop “email” in the comments. I’ll send it over.

The reason you're not making money with cold email isn't what you think. It's not the software. It's not the tools. It's your offer, your strategy, and your data. Too many people say: "If I just had this tool… everything would work." So they stack software on top of a broken process— And wonder why they’re still stuck. Here’s the truth: → A weak offer won’t convert—no matter the tool. → A messy list kills even the best copy. → And without a clear strategy, you're just spamming people at scale. I’m not anti-tools. I love automation. But they only work when your foundation is solid. If you want to see the exact stack and system I use to book 100+ sales calls/month from cold email... Comment “strategy” and I’ll send it to you. Let’s stop guessing and start scaling.

The 3 offer tweaks that saved our cold email campaigns 🦺 Most cold emails don’t fail because of bad copy. They fail because the offer isn’t strong enough. We’ve rescued dozens of underperforming campaigns... Just by tweaking the offer. Here are the 3 changes that made the biggest difference 👇 1. We stopped pitching the tool and started selling the outcome ❌ “We help you automate outreach.” ✅ “We help you add 40+ sales calls/month without hiring SDRs.” Nobody wants your system. They want the result. 2. We chunked the offer down ❌ “We’ll build and manage your entire cold email engine.” ✅ “Want us to build a cold email campaign that will get you at least 5 interested replies?” Big offers feel like big commitments. Smaller, low-friction entry points get replies. 3. We swapped value props for cost-of-inaction hooks ❌ “We help you improve deliverability.” ✅ “Most teams lose 30% of replies to spam folders, without knowing it.” Instead of pushing benefits, we highlighted what they were silently losing. Your offer is the hardest-working part of your cold email. Get it right and everything else gets easier. Want to learn my simple process to craft offers that work for cold email? Comment “Offer” and I’ll show you!

If you’re emailing catch-all domains... You’re playing with fire. They might look safe, but they’re one of the fastest ways to tank your deliverability. Here’s why we avoid them at all costs 👇 1. You don’t actually know if the email is valid → Catch-all = the server accepts any email format → But that doesn’t mean the person exists → You could be sending to a spam trap More risk. Less reward. 2. Bounce rates go up (and ESPs notice) → Even if your bounce rate is “just” 5 - 8% → That’s enough to trigger Gmail, Outlook, and other spam filters → Once flagged, every inbox on that domain starts to suffer It’s not worth risking the whole campaign for a few extra leads. 3. Clean lists = stronger replies and longer send life → Double-verify every lead → No catch-alls → No guessing The result? Better inboxing. More replies. Zero panic. Want my full step-by-step process on how I build lists and get them ready to send? Comment “Inboxing” and I’ll send a DM to show you how.

Nobody cares about your software. They care about what it does for them. I learned this the hard way. I used to pitch features: → “AI-powered” → “Multi-channel sequences” → “1-click enrichment” Zero replies. Then I changed the message. Instead of: ❌ “We automate cold outreach using AI.” I said: ✅ “We helped a B2B SaaS team book 37 calls last month, without hiring SDRs.” Same tool. Different angle. Way more replies. → Features are facts. → Outcomes are emotions. → Outcomes get attention. → Outcomes make people want to reply. Before you send your next email, ask: What pain are you solving? What result are you promising? That’s what they’ll care about. Not the dashboard. Want a swipe file with 15 cold emails that work in any industry? Comment “Outcome” and I’ll send it your way.

The 3 steps I follow to generate thousands of leads for my clients: 1. Build a clean list. I use Apollo and Sales Navigator to find the right leads based on title, location, and keywords. A great list is 80% of the game. 2. Write relevant emails. I don’t just blast templates. I use AI prompts to create custom first lines that make each email feel researched and personal. 3. Automate it. I set it all up in Instantly.ai outreach, follow-ups, and tracking. Once it’s live, I monitor what’s working and scale from there. That’s it. Simple system. Scalable results. Want the full playbook? Drop a “📩” in the comments.

Most cold emails fail in the first 5 seconds. Not because the offer’s bad, but because the email’s too long. Here’s why short wins (plus real examples that worked) 👇 1. People skim, not read → Your prospect is on their phone → They have 30 unread emails → If you don’t get to the point fast, you’re gone 2. Less text = more clarity → Fewer words force you to focus on what actually matters → No fluff, no intros, no bios → Just: Why you’re reaching out + what’s in it for them Example (long): “Hi Sarah, I’m John from Acme Corp. We help mid-market teams like yours improve their customer experience with our AI-powered analytics dashboards...” 👎 Deleted. Example (short): “Hey Sarah – saw you’re hiring in CX. Want to see how we helped X reduce churn by 23%?” 👍 Replied. 3. Short emails feel human → They read like a text, not a pitch → They don’t trigger spam filters → They make it easy to reply in one sentence Keep it under 75 words. Make every line earn its spot. In cold email, the goal isn’t to explain. It’s to start a conversation. Short emails get read. Short emails get replies. Want 5 of my highest-performing cold email templates ever? Comment “Short” and I’ll send them over.

What I’d do if i had to launch a cold email system in 24 hours 👇 1. I’d buy 2 domains → Use Porkbun (.com or .co only) → Forward them to my main site so they look legit → Close domain match always helps build trust Time: 15 min 2. I’d set up 4 inboxes → 2 per domain through Google Workspace → No signature, no images, just clean sending → I might use different names to test response rates Time: 30 min 3. I’d connect them to Instantly → Built-in warmup → Easy rotation → No setup headaches Time: 10 min 4. I’d build a tight lead list → Using Apollo or Sales Navigator → Filter by industry, role, and company size → Remove catch-alls and bad emails Time: 45 min 5. I’d write 2 short emails → Under 75 words → Punchy first line → Clear offer → Soft CTA like “Worth a quick look?” Time: 45 min 6. I’d launch slow → 15-20 emails per inbox per day → No links, no images → Just track replies Time: 15 min That’s it. Want my exact templates and workflows? Comment “Launch” and I’ll send you a DM.

The exact ICP filters I use to 10x cold email replies. If you skip this part, your outbound will break. You’ll hit the wrong people, say the wrong things, and get ignored. Here’s how I build hyper-relevant lists inside Apollo 👇 1. Role Type Always start with decision-makers: Founders, CEOs, Owners, VPs of Sales. In bigger companies? Go one level down for higher reply rates. 2. Company Size <100 employees is the sweet spot for most offers. More flexible, faster decisions. 3. Tech Stack Target users of tools like Mailchimp or ActiveCampaign. If they’re already doing outreach, they’re warmer than you think. 4. Hiring Signals Selling outbound tools/services? Find companies hiring SDRs = outbound is top of mind. 5. Industry Keywords Use niche-specific terms to filter your list. AI tools can help uncover what your ICP actually calls themselves. Want to see my full list-building workflow inside Apollo? Comment “ICP” and I’ll show you.

Stop treating inbound and outbound leads the same. Inbound = already interested. Outbound = not even looking yet. So why are you pitching both the same way? ➡️ Inbound prospects are already in buying mode. You can hit them with: “Book a demo” “Grab your offer” “Let’s talk” ➡️ Outbound prospects need a softer approach. They don’t know you. They’re not actively looking. So if you go in hard, they’ll ghost you. Try this instead: → “Mind if I send over a quick Loom?” → “Want me to share a few insights I found?” → “Would it make sense to explore this further?” In other words: Switch from what you want, to what they want. Curiosity first. Conversion second. If you want my cold email guide that’s helped me book hundreds of calls… Comment “EMAIL” and I’ll send it your way.

One of the best lead sourcing hacks in 2025 💪 All you need is Google Maps + a couple of free tools. Here’s how I do it in 3 steps: Step 1: Pull Leads from Google Maps Search “lawyers in Austin” (or your niche). Copy the URL → Paste into a scraper like Phantombuster or Instant Data Scraper. You’ll get names, websites, phone numbers. Step 2: Find Emails Take those sites → Run through Snov.io, Hunter, or Apollo. Clean the list using NeverBounce or MillionVerifier. Now you’ve got a clean, verified list ready to go. Step 3: Send the Right Email These are small business owners. Keep it casual, under 70 words, and easy to read. Mention their reviews or website to catch attention. Want the exact cold emails I use for local lead gen? Comment “email” and I’ll send them your way.

I’m so done with people obsessing over open rates. Open rates are a vanity metric. You can get 100% opens and still 0 replies. What actually matters? Deliverability + relevance. Here’s the 4-step system I use across all my clients to stay out of spam and book meetings 👇 1. Clean Sending Infrastructure → 2 inboxes per domain → Buy domains from Porkbun, Namecheap, or Cloudflare → Get premium Google Workspace inboxes for cheap 2. Smart Sending Strategy → Max 15–20 emails per inbox/day → Rotate inboxes every 2–4 weeks to cool them down → Reset deliverability, keep reply rates high 3. Good Copy Hygiene → Keep emails under 100 words → Use Mailmeteor to catch spam trigger words → No fluff. No gimmicks. Just relevance. 4. List Quality + Targeting → Verify every email (MillionVerifier / ZeroBounce) → Ditch catch-alls (they’re junk) → Layer in triggers like hiring/funding for better timing Want my full setup? Comment “deliver” and I’ll send you everything.

When to break the cold email rules (and when NOT to) Everyone loves to share cold email “rules.” 😒 Keep it under 100 words. 😒 No links. 😒 No images. 😒 Never follow up more than 3 times. We follow most of them. But sometimes, we break them. Here’s when it works (and when it doesn’t) 👇 ✅ Break the rules when... → You know your list is warm → You’re following up on a specific trigger (job change, funding, etc.) → You have strong brand awareness in the niche → You’re testing something with a clear hypothesis Example: I’ve sent 300+ word emails with images that still got replies, because the setup was done right and the offer was hyper-relevant. 🚫 Don’t break the rules when… → You’re sending to a cold, untested list → You haven’t validated your offer → Your domain is new or reputation is shaky → You’re relying on templates, not data In those cases, stick to the basics: Short. Relevant. Clean. Non-spammy. Cold email works best when you know the rules… And when you choose to break them with purpose. Want a document with over 15 high-converting cold email templates I’ve put together? Comment “Rules” and I’ll DM it to you.

Soft CTAs > Hard CTAs You don’t need to close the deal in your cold email. You just need to open a conversation. That’s why soft CTAs outperform hard pitches, every time. Here’s why 👇 1. Hard CTAs feel like pressure ❌ “Let’s hop on a quick 30-min call this week?” ❌ “Here’s my calendar. Book now” This is what YOU want... Not what your prospects want. And therefore they don’t work! 2. Soft CTAs lower the friction ✅ “Would it make sense to share more?” ✅ “Want me to send a quick walkthrough?” ✅ “Open to learning how this might work for you?” Now you’re inviting, not selling. That creates space for a reply. 3. We’ve tested this at scale → Same list, same copy, only the CTA changed → Soft CTA = 2 - 3x more replies BONUS TIP: Value CTAs also work great ✅ “Would love to share a 2 minute SEO audit I put together” ✅ “Could I share a template that’s getting 80+ meetings/month” In cold email, your goal isn’t to sell… It’s to start a real dialogue. So ditch the pressure. Lead with value. End with a soft ask. If you want to see how you can write cold emails that get up to 40-50 positive replies/week… Comment “CTA” and I’ll personally reach out to show you how.

Stacking more tools doesn’t mean you’re getting smarter. It just means you’ve got more tabs open. Here’s what we’ve learned after testing 30+ tools across 100+ campaigns 👇 1. Tools don’t fix strategy → Clay won’t save a bad list → Instantly won’t rescue weak offers → Smartlead won’t make people care about what you’re selling Tools are multipliers. They make good strategy better and bad strategy worse. 2. Complexity slows you down → More tools = more integrations, more errors, more time spent managing → You don’t need 10 enrichment tools and 5 senders → You need a simple system you can actually control More tools = more friction. 3. Our best campaigns use fewer tools, but tighter workflows ✅ Clay for enrichment and logic ✅ Smartlead or Instantly for sending ✅ Maildoso + Premium Inboxes for infra ✅ Apollo for TAM building That's it. Everything else is a distraction until the strategy works. So before you go adding your 12th tool... Ask yourself: Is the strategy clear? Is the offer strong? Is the list clean? If not, fix that first. Want my exact step-by-step process I follow to keep outbound lean? Comment “Workflow” and I’ll personally reach out to show you how.

Why 90% of cold email performance comes from the first 2 sentences 🧠 You’ve got 2 - 3 seconds. That’s all the time your cold email has to survive the delete button. And that’s why the first 2 sentences do 90% of the heavy lifting. Here’s what I’ve seen after sending over 100K emails 👇 1. The opener decides if they’ll keep reading → “Hope you’re well” = delete → Generic intros = delete → Vague value = delete Your first sentence should instantly answer: Why are you in my inbox and why now? 2. The second line has to earn the scroll → We use proof, insights, or a sharp POV → Show you’ve helped someone just like them → Or share something they haven’t heard before → Or ask a question tailored to their situation This is where you build trust, or lose them for good. 3. Our best-performing emails follow this structure: ✅ Line 1 = Specific, timely reason for reaching out ✅ Line 2 = Proof that shows you’re worth listening to If those two lines hit, the rest of your email doesn’t have to be perfect. That said, I’ve put together a document with lots of high-converting cold email templates... You can copy-paste them (not ideal) or you can steal elements from them (ideal) Either way, comment “Performance” and I’ll be happy to DM it to you.

One of the easiest ways to kill a cold email campaign? Use an inbound offer in an outbound channel. They’re not the same. And treating them like they are = no results. Here’s the difference 👇 1. Inbound prospects already have intent → They’re on your site → They clicked your ad → They’re looking for a solution You can go direct: ✅ “Book a demo” ✅ “Start your free trial” ✅ “See how it works” 2. Outbound prospects don’t care yet → They didn’t ask for your email → They’re not actively shopping → You have to earn their interest That means low-friction offers like: ✅ “Want me to send a quick walkthrough?” ✅ “Should I show you what this could look like for {{companyName}}?” ✅ “Would it make sense to share more?” 3. In outbound, curiosity beats conversion → Inbound = sell the thing. → Outbound = open the door. You need to understand that you're not closing a deal. You're starting a conversation. I’ve rescued dozens of outbound campaigns just by adjusting a couple elements. So, if you want me to go and take a look at yours... Comment the word “Rescue” and I’ll personally reach out to help.