Pandush Lice's Linkedin Analytics

I tested private SMTP vs. Google/Outlook inboxes and here’s what I learned 👇 On paper, private SMTP looks great: ✅ Cheap ✅ Unlimited sending But in practice? Not so much. Inbox placement is worse, and building trust with spam filters is a nightmare. Google and Outlook inboxes, on the other hand: ✅ Trusted by recipients ✅ Easier to warm up ✅ Scale sustainably without burning domains Here’s my setup: → Google & Outlook for main sends → Private SMTP (Maildoso) for low-risk, high-volume tests And it works. Want my list of the best Google and Outlook mailbox resellers? Comment “Private” and I’ll DM it to you.

How Clay.com supercharged my list building process 👇 I used to build lists the hard way. Pull from Apollo. Clean in Sheets. Manually enrich, validate, personalize. Then I found Clay. Game-changer. Here’s exactly how it leveled us up 👇 1. Clay replaced 5 tools overnight I can pull leads, enrich them, find emails, personalize first lines, and even rewrite messaging. All inside one table. No more CSV juggling. No more Zapier chains. 2. Clay also helps with automation I built flows that: → Clean and format names → Pull job changes from LinkedIn → Check if a company just raised funding → Rewrite first lines based on website copy → Prioritize based on buying intent All of this runs before a single email is sent. 3. Claygent changed the game Instead of spending hours researching companies... I tell Claygent: "Find a case study, summarize the result, and write a first line around it." Done in seconds. At scale. If you're still copy-pasting across tabs, you’re wasting time. Clay turned my list building from a bottleneck into a growth engine. Want the exact Clay workflows I use to build high-reply campaigns? Comment “Clay” and I’ll send a DM.

The exact ICP filters I use that 10x reply rates 📥 Most people think cold email is a copy problem. But in 90% of cases, it’s a list problem. Bad targeting = bad results. Even with great copy. Here’s the exact ICP filters I use to get sharper lists and way higher reply rates 👇 1. Role + Function (not just job title) → I don’t just look for “Head of Marketing” → I look for anyone in growth, demand gen, or paid acquisition → Filters: Department = Marketing, Seniority = Manager 2. Company size sweet spot → I focus on teams with 11 - 200 employees → Big enough to need help → Small enough to still reply to emails 3. Tech stack filters → Using BuiltWith or Apollo to see if they already use a related tool → Example: Targeting folks who use email sequencing tools → Tells me who’s primed for what I offer 4. Hiring signals → If they’re hiring SDRs or AEs, I know they’re in outbound mode → Means they’re actively investing in growth → It’s one of my strongest intent signals 5. Geography (by timezone, not just country) → I avoid leads 6+ hours ahead or behind my working hours → Better reply windows = more meetings booked It’s simple, but it matters. Better filters = better lists. Better lists = better results. Want to see the exact process I follow inside Apollo to build winning lists? Comment “ICP” and I’ll send you a DM.

Forget fancy tricks. Do THIS to improve cold email deliverability 💯 You don’t need hacks. You don’t need tools no one’s heard of. You need consistency. Here’s what actually works 👇 1. Warm up properly → 3 weeks minimum → 2 inboxes per domain → 30 - 50 emails/day per inbox → Smartlead or Instantly with gradual ramp-up Skipping warmup = straight to spam. 2. Rotate, don’t repair → Inbox tanking? Don’t waste time trying to fix it → Just rotate in a fresh domain + inbox → Always keep 50% of your sending capacity warming in the background 3. Keep your copy simple and clean → Avoid spammy keywords like “FREE” or “GUARANTEED” → Don’t over-optimize with Spintax unless you know what you’re doing → Focus on writing emails worth replying to If it feels like spam, it probably is. 4. Validate your lists → Use IcyPeas and MillionVerifier → Cut catch-all domains → Every bounce is a red flag to filters Fancy tricks won’t save a sloppy system. The best cold emailers win by doing the basics better than anyone else. Want my full deliverability blueprint? Comment “Clean” and I’ll show it to you!

This is why you should never use this CTA in cold emails ❌ I send over 100,000 cold emails/month And the no.1 mistake I see? Hard CTAs that scream “sales pitch.” ❌ “Are you free for a call tomorrow?” ❌ “Can we book a meeting next week?” These put pressure on the prospect. They feel pushy and get ignored. Instead, use soft CTAs that feel like a convo: ✅ “Would it make sense to share more info?” ✅ “Open to learning how this might work for you?” They give control back to the reader And they work. Make the switch and watch your reply rates rise.

Stop treating inbound and outbound leads the same. Inbound = already interested. Outbound = not even looking yet. So why are you pitching both the same way? ➡️ Inbound prospects are already in buying mode. You can hit them with: “Book a demo” “Grab your offer” “Let’s talk” ➡️ Outbound prospects need a softer approach. They don’t know you. They’re not actively looking. So if you go in hard, they’ll ghost you. Try this instead: → “Mind if I send over a quick Loom?” → “Want me to share a few insights I found?” → “Would it make sense to explore this further?” In other words: Switch from what you want, to what they want. Curiosity first. Conversion second. If you want my cold email guide that’s helped me book hundreds of calls… Comment “EMAIL” and I’ll send it your way.

Cold email is NOT dead. It’s just getting smarter 🧠 Every few months, someone shouts: "Cold email is dead!" No. Lazy cold email is dead. Here’s what’s actually happening 👇 1. Spam filters got smarter → New domains get flagged faster → ESPs now look at patterns, not just content → Catch-all bounces are killing inboxes 2. Smart senders are winning → 3-week warmups, 2 inboxes per domain → 15-20 emails/day max → Spintax, Clay, AI-crafted first lines → Clean, verified, segmented data 3. Offers matter more than ever → People ignore fluff → They respond to relevance → “Why you? Why now?” must be obvious in line one You can’t just say what you do. You have to prove why it matters right now. Cold email isn’t dying. It’s just evolving. Get smarter, or get filtered. Want to see what cold email looks like when done right in 2025 (and beyond)? Comment “Smart” and I’ll show you.

Why sending more emails isn’t always the answer? Sending more emails doesn’t mean getting more replies. In fact, it usually means landing in spam faster. Here’s why volume without strategy kills your results 👇 1. More emails = more risk → Every extra email increases your chance of getting flagged → Spam complaints hurt your entire domain → Even one bad inbox can tank a whole campaign 2. It’s not about how many you send, it’s about who gets them → Clean, verified data = higher deliverability → Smart segmentation = better replies → Catch-all domains and unverified leads? Not worth it 3. More emails doesn’t fix bad messaging → If your offer is weak, scaling it just spreads failure faster → Better to pause, rework, and relaunch → We constantly test copy, list, and inboxes before scaling Personally, I’ve sent over 100,000+ emails. And I’ve seen that the best results didn’t come from sending more. They came from sending smarter. Want to scale cold email without burning your domain? Comment “Smart” and I’ll send over our sending system.

When to break the cold email rules (and when NOT to) Everyone loves to share cold email “rules.” 😒 Keep it under 100 words. 😒 No links. 😒 No images. 😒 Never follow up more than 3 times. We follow most of them. But sometimes, we break them. Here’s when it works (and when it doesn’t) 👇 ✅ Break the rules when... → You know your list is warm → You’re following up on a specific trigger (job change, funding, etc.) → You have strong brand awareness in the niche → You’re testing something with a clear hypothesis Example: I’ve sent 300+ word emails with images that still got replies, because the setup was done right and the offer was hyper-relevant. 🚫 Don’t break the rules when… → You’re sending to a cold, untested list → You haven’t validated your offer → Your domain is new or reputation is shaky → You’re relying on templates, not data In those cases, stick to the basics: Short. Relevant. Clean. Non-spammy. Cold email works best when you know the rules… And when you choose to break them with purpose. Want a document with over 15 high-converting cold email templates I’ve put together? Comment “Rules” and I’ll DM it to you.

Soft CTAs > Hard CTAs You don’t need to close the deal in your cold email. You just need to open a conversation. That’s why soft CTAs outperform hard pitches, every time. Here’s why 👇 1. Hard CTAs feel like pressure ❌ “Let’s hop on a quick 30-min call this week?” ❌ “Here’s my calendar. Book now” This is what YOU want... Not what your prospects want. And therefore they don’t work! 2. Soft CTAs lower the friction ✅ “Would it make sense to share more?” ✅ “Want me to send a quick walkthrough?” ✅ “Open to learning how this might work for you?” Now you’re inviting, not selling. That creates space for a reply. 3. We’ve tested this at scale → Same list, same copy, only the CTA changed → Soft CTA = 2 - 3x more replies BONUS TIP: Value CTAs also work great ✅ “Would love to share a 2 minute SEO audit I put together” ✅ “Could I share a template that’s getting 80+ meetings/month” In cold email, your goal isn’t to sell… It’s to start a real dialogue. So ditch the pressure. Lead with value. End with a soft ask. If you want to see how you can write cold emails that get up to 40-50 positive replies/week… Comment “CTA” and I’ll personally reach out to show you how.

Saying NO is a superpower in sales 💥 Here’s why: → It builds credibility. Being selective shows clients you’re not desperate — you’re an expert. → It signals long-term commitment. Saying no to the wrong deals proves you’re invested in real partnerships, not just quick wins. → It raises your perceived value. People respect those who know their worth and aren’t afraid to walk away. So don’t be afraid to say no. It filters out bad opportunities and frees up time for high-value clients.

The “10 things I hate about you” rule for list building Before you send a single cold email... Ask yourself: What’s wrong with this list? If you can’t name at least 10 things, you don’t know your list well enough. Here’s why 👇 The rule: Write down 10 flaws in every list you build. No exceptions. It forces you to: → Check if your titles are too broad → Spot irrelevant industries → Catch fake or outdated emails → Filter out companies that don’t fit your offer Real example: You pull “Directors of Marketing” from Apollo at banks. Sounds solid, right? Now look closer: • Fintech companies snuck in • Marketing agencies tagged as banks • Executive assistants with inflated titles • Companies with under 5 employees • Companies outside your geo • Outdated job roles • Catch-all domains • Freelancers listed as firms • Interns listed as “Marketing Directors” • Wrong industry tags That’s 10. And we didn’t even try hard. The more you break them down, the stronger your outbound becomes. Need help building a targeted prospect list for your cold outreach? Comment “List Rules” and I’ll be glad to help.

Stacking more tools doesn’t mean you’re getting smarter. It just means you’ve got more tabs open. Here’s what we’ve learned after testing 30+ tools across 100+ campaigns 👇 1. Tools don’t fix strategy → Clay won’t save a bad list → Instantly won’t rescue weak offers → Smartlead won’t make people care about what you’re selling Tools are multipliers. They make good strategy better and bad strategy worse. 2. Complexity slows you down → More tools = more integrations, more errors, more time spent managing → You don’t need 10 enrichment tools and 5 senders → You need a simple system you can actually control More tools = more friction. 3. Our best campaigns use fewer tools, but tighter workflows ✅ Clay for enrichment and logic ✅ Smartlead or Instantly for sending ✅ Maildoso + Premium Inboxes for infra ✅ Apollo for TAM building That's it. Everything else is a distraction until the strategy works. So before you go adding your 12th tool... Ask yourself: Is the strategy clear? Is the offer strong? Is the list clean? If not, fix that first. Want my exact step-by-step process I follow to keep outbound lean? Comment “Workflow” and I’ll personally reach out to show you how.

Why 90% of cold email performance comes from the first 2 sentences 🧠 You’ve got 2 - 3 seconds. That’s all the time your cold email has to survive the delete button. And that’s why the first 2 sentences do 90% of the heavy lifting. Here’s what I’ve seen after sending over 100K emails 👇 1. The opener decides if they’ll keep reading → “Hope you’re well” = delete → Generic intros = delete → Vague value = delete Your first sentence should instantly answer: Why are you in my inbox and why now? 2. The second line has to earn the scroll → We use proof, insights, or a sharp POV → Show you’ve helped someone just like them → Or share something they haven’t heard before → Or ask a question tailored to their situation This is where you build trust, or lose them for good. 3. Our best-performing emails follow this structure: ✅ Line 1 = Specific, timely reason for reaching out ✅ Line 2 = Proof that shows you’re worth listening to If those two lines hit, the rest of your email doesn’t have to be perfect. That said, I’ve put together a document with lots of high-converting cold email templates... You can copy-paste them (not ideal) or you can steal elements from them (ideal) Either way, comment “Performance” and I’ll be happy to DM it to you.

Most of you are doing cold email wrong. You’re sending 5, 10, even 15 follow-ups begging for a reply. But here’s the truth: Good prospects reply early. If they’re not answering after the first 1-2 emails, it’s not a follow-up problem. It’s an offer problem. Sending more emails won’t fix a weak offer. It just annoys prospects and wrecks your deliverability. Instead, here’s what I do: → If no reply after 2 emails, I move them to a new campaign later → Fresh angle, new timing, stronger offer → Clean slate > endless follow-ups This isn’t a newsletter. It’s cold email. And relevancy is the game. Want my exact 2-step sequence that books me 80+ calls per month? Comment “Email” and I’ll send it to you.

One of the easiest ways to kill a cold email campaign? Use an inbound offer in an outbound channel. They’re not the same. And treating them like they are = no results. Here’s the difference 👇 1. Inbound prospects already have intent → They’re on your site → They clicked your ad → They’re looking for a solution You can go direct: ✅ “Book a demo” ✅ “Start your free trial” ✅ “See how it works” 2. Outbound prospects don’t care yet → They didn’t ask for your email → They’re not actively shopping → You have to earn their interest That means low-friction offers like: ✅ “Want me to send a quick walkthrough?” ✅ “Should I show you what this could look like for {{companyName}}?” ✅ “Would it make sense to share more?” 3. In outbound, curiosity beats conversion → Inbound = sell the thing. → Outbound = open the door. You need to understand that you're not closing a deal. You're starting a conversation. I’ve rescued dozens of outbound campaigns just by adjusting a couple elements. So, if you want me to go and take a look at yours... Comment the word “Rescue” and I’ll personally reach out to help.

If your target market isn’t on LinkedIn, here’s what you should do. Not every ICP lives on LinkedIn. Some are on Google Maps. Some hide behind local websites. Some just aren’t “online” in the usual way. Here’s how we still build high-reply campaigns for them 👇 1. Use Google Maps + Apify → Scrape business names, websites, locations → Great for local businesses, clinics, contractors, service providers → Pair it with D7 Lead Finder for more structured data LinkedIn won’t help here. But Google always will. 2. Find emails with enrichment tools → Take the name + domain → Run it through tools like Prospeo, Kitt, Icypeas, LeadMagic → Then verify with MillionVerifier or Icypeas Also skip catch-all domains. Definitely not worth the bounce risk. 3. Personalize based on web presence → Can’t pull LinkedIn bios? → Pull info from their website, Google reviews, or job listings → Use Clay + OpenAI to create custom first lines You don’t need LinkedIn when you have data and research. LinkedIn is a great tool. But it’s not the only one. If your audience isn’t there, don’t force it. Build smarter pipelines using the data they do leave behind. Want my full playbook on creative ways you can locate your audience? Comment “Offline” and I’ll send it over.

Most cold emails go straight to trash because the prospect thinks they already have a solution. But here’s the trick: You don’t need to replace what they have. You just need to make them doubt it. Here’s how we do it 👇 1. Assume they’re already doing it Never say: ❌ “Need help with XYZ?” Instead say: ✅ “How confident are you that your current system is maximizing XYZ?” Now you’re not selling, you’re raising a question they can’t ignore. 2. Reframe the pain Example: Instead of: ❌ “Need a better tax accountant?” Try: ✅ “When’s the last time your accountant double-checked for every legal loophole?” You’ve just planted a seed of doubt, without trashing their current solution. 3. Show what they’re missing → “You’re probably already doing [process].” → “But are you seeing [result]?” → “Here’s what others in your space are getting, without changing tools.” This turns curiosity into conversations. The goal isn’t to sell right away. It’s to make them stop and think: “Wait... are we really doing this the best way?” And that’s your in. Want the playbook with over 15 high-converting cold email templates I’ve put together? Comment “Playbook” and I’ll DM it to you.

The cold email offer mistake that EVEN big brands make 😦 You’d think name recognition solves everything. It doesn’t. I’ve worked with lots of brands, even those making millions of dollars. And they still make this one mistake 👇 They assume people care who they are. Here’s how it shows up: → “We’ve worked with X, Y, and Z.” → “Our product is used by 10,000+ teams.” → “We’re trusted by industry leaders.” Cool. But... so what? What matters is the offer. → What problem do you solve? → What makes it worth their time today? → Why now? Even big names need to answer those. Your cold prospect doesn’t know you. They don’t owe you attention. You have to earn it. Fix it like this: ✅ Lead with the pain you solve ✅ Show proof it actually works ✅ Make the next step low-friction Leave the name-dropping for later. In cold email, relevance > reputation. Want the playbook with over 15 high-converting cold email templates I’ve put together? Comment “Fix” and I’ll DM it to you.

How I booked 80+ calls last month using cold email alone ✨ No gimmicks. No secret tools. No AI fairy dust. Just process, data, and discipline. Here’s how I actually did it 👇 1. I sent a lot of emails, but never recklessly → 15-20 emails/day per inbox → 2 inboxes per domain → Warmed up for 2 weeks → Instantly used as sending tool → Always kept 50% sending capacity in reserve Volume came from scaling inboxes, not sending more per inbox. 2. Treated data like gold → Clay.com for enrichment & personalization → Apollo for quick TAM pulls → Verified every email using Icypeas → Cut out catch-all domains The cleaner the list, the higher the reply rate. 3. Focused on what actually works → Short emails (<100 words) → First line: personalized company observation → Clear offer + strong proof + easy to say ‘yes’ → No spammy CTAs, just ask if they want to learn more I tested, iterated, and tossed what didn’t work. Final stats? 40,000 emails sent 2,6% average reply rate 80 calls booked Want to steal the exact setup I used? Comment “System” and I’ll show you.