InnerActivate | We Grow Brands | $25M+ | Strategy, Intelligence, Digital Marketing & Design

► 𝗪𝗛𝗔𝗧 𝗜𝗦 𝗜𝗡𝗡𝗘𝗥𝗔𝗖𝗧𝗜𝗩𝗔𝗧𝗘:
We are a full-service digital marketing agency with a track record of helping $100M+ home improvement and home services brands take market share. Our methodologies are equally effective with B2C, B2B, and D2C business models. 

► 𝗢𝗨𝗥 𝗦𝗢𝗟𝗨𝗧𝗜𝗢𝗡𝗦:
• Buyer Research
• Branding & Positioning
• Holistic Growth Strategies
• Website Design & Development
• Inbound & Content Marketing
• SEO & Local SEO
• Outbound & Email Automation
• Performance Search and Social Media
• Programmatic Display
• OTT/CTV Performance Media
• Conversion Optimization
• Reputation Management
• Analytics & Data Models
• Competitive Intelligence
• Marketing Technology Stack

► 𝗪𝗛𝗬 𝗣𝗔𝗥𝗧𝗡𝗘𝗥 𝗪𝗜𝗧𝗛 𝗨𝗦:
• We'll grow your revenue and market share
• We'll reduce your customer acquisition costs
• We'll dramatically improve your marketing and competitive insights
• We'll surround your with world-class talent
• We'll integrate with your existing team and play well with other agencies
• We'll utilize agile marketing principles to run circles around your competition
• We'll test, learn and scale using tailored-made business models

► 𝗪𝗛𝗔𝗧 𝗢𝗨𝗥 𝗖𝗟𝗜𝗘𝗡𝗧𝗦 𝗦𝗔𝗬:
"From a professional and personal perspective, working with InnerActivate was a great decision for us at American Woodmark Corporation (AWC). The biggest thing they delivered was a framework to think about our Digital Marketing initiatives through the lens of the customer experience. It was incredibly thorough and built in a way to provide lasting value. Rather than just delivering unique and disconnected recommendations, they tied everything together and linked action steps back to the framework, so that his output delivered a great mix of strategy and tactics. We will be acting off the foundation for years." 
- Porter Thomsen, American Woodmark Corp.

President

Discover Your Brand's Strengths & Competitive Gaps

𝗪𝗛𝗔𝗧 𝗜𝗦 𝗩𝗥𝗧:
• VRT stands for Visibility, Relevance and Trust. The three components critical to buyers selecting your brand.

𝗪𝗛𝗬 𝗜𝗦 𝗩𝗥𝗧 𝗜𝗠𝗣𝗢𝗥𝗧𝗔𝗡𝗧:
• Put simply: To win in a competitive category, your business must be visible to the buyer, relevant to their needs, and trusted to care for them. It’s a simple formula but somehow hard for most organizations to get right. 

𝗛𝗢𝗪 𝗗𝗢𝗘𝗦 𝗜𝗧 𝗪𝗢𝗥𝗞:
• We collect and analyze over 100 data points to determine the relative visibility, relevancy and trust of each competitor within an industry.
• Each competitor can earn a score from 0-100 in each of the three components. Each component score is calculated based on various weighted data points. 
•The scores are then weighted and combined to arrive at the total VRT score. A higher score indicates greater digital dominance relative to its peers.

𝗘𝗫𝗣𝗘𝗖𝗧𝗘𝗗 𝗢𝗨𝗧𝗖𝗢𝗠𝗘:
• Actionable competitive intelligence & recommendations
• Identified strengths and weaknesses
• "Outside the walls" perspective on your brand positioning

Competitive Intelligence | Based On Proprietary Visibility, Relevance & Trust (VRT) Scoring

Performics

US President and global executive of one of the 10 largest digital marketing agencies with 250 US employees across 5 offices and serving over 60 clients across all verticals, including Verizon Wireless, Kohl’s, Toyota, United Health Care, Bose, 20th Century Fox, Reckitt Benckiser, Allstate, Microsoft, Twitter, and American Express.

Responsible for $50MM P&L, recruiting and developing senior talent, securing and growing client base, evolving and crystalizing product/service vision, managing agency compensation models, supporting international growth and alignment, and representing and promoting agency thought leadership.

During my tenure we grew revenue 31% and increased profitability by 40%, and the agency was rated one of the “Best Places to Work” by several organizations including AdAge.

Selected to Publicis Executive Development Program for top 1% of Publicis employees who demonstrate the highest leadership potential and aptitude.

President, US

Department leader, global product manager, and new business lead for all digital consulting services, including SEO, Experience Optimization, Content Marketing, Conversion Optimization and all associated technologies.  Also oversaw HR function of agency as part of executive development.

SEO function of agency was rated a perfect 5 of 5 in Forrester Research Search Wave.

SVP, SEO, Conversion & Experience Optimization

VP, Search Engine Optimization (SEO)

Executive leader of account management function of agency, leading account teams in the development of digital strategy and execution for over 100 clients and guiding team through subsequent acquisitions by Google and Publicis Groupe.

Vice President of Client Services

Led the design, product development, team build out, and rapid growth of award-winning SEO practice at Performics, and oversaw the strategy and execution for over 100 Fortune 500 clients and leading brands including Walmart, Facebook, Toyota, PNC Bank, CNN, and CBS.

Director, Natural Search Optimization (SEO)

► 𝗠𝗬 𝗠𝗜𝗦𝗦𝗜𝗢𝗡:
As the founder of InnerActivate, I'm devoted to helping marketing executives, like you, get more done with what you already have by surrounding your team with what's missing. Together we have one goal: maximizing your marketing ROI.

► 𝗠𝗬 𝗦𝗧𝗢𝗥𝗬:
Prior to founding InnerActivate, I rose up through the ranks of Performics, one of the largest performance marketing agencies in the world. First as a practitioner, and then eventually as their US President leading a team of 250 that served Fortune 500 brands.

My experience there has motivated, and guided me, to build a more integrated, buyer-centric, agile solution for my clients. InnerActivate is built for speed and performance.

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