Jason Patel's Linkedin Analytics

I get a DM like this almost daily 👇 — from enterprising consultants or SMB founders. Always happy to jam. And here’s what I tell them: If you want to show up on ChatGPT or any AI search engine… Absolutely do NOT focus your limited resources on press or PR. Yes, AI search engines look for signals to cut through the noise. Yes, backlinks from high-authority outlets help. But for 99% of us? The juice is not worth the squeeze. Unless you have a low-effort way to get cited by Forbes or TechCrunch — skip it. Instead, here’s what will work. - Implement structured data Use schema markup and JSON-LD. Make your content "legible" to machines. (Spoiler: JSON will become more important than ever as content becomes a commodity.) - Build Question-Answer-Path content Think like a human, format for machines. This is a fancy way of saying that your content should be formatted with headings and sections in the flow of a conversation. Focus less on keywords and more on topic clusters that answer intuitive questions a lay person would ask about the topic. - Focus on vector-based topics Don’t go horizontal with generic content. Go deeper into your expertise. Horiztonal topics are OK, but instead focus on topics that fulfill the full use case of your expertise. Don't take a buckshot approach to content. Drill deeper into your industry. Think vertical, not horizontal. Your time and money are finite. Use them wisely. The small players are rising while the giants are sleeping. This is your chance to dethrone the larger players. Adapt or die. DM me if you need help.

My weird prediction: I think these 3 companies will have billion-dollar exits. I'll explain why. Disclaimer: I am a customer of these companies, but I don't personally know anyone on their leadership teams. I'm not being paid to post this. Just sending good vibes to these companies since they've provided so much value to me. 1. Descript Descript is an AI video editor. It transcribes your video and uses AI to cut out retakes, pauses, filler words, and word gaps. Why they're amazing: Instead of paying a video editor a few hundred $$ per video, I spend $30 per month on Descript to edit my videos in less than one hour. For $30 monthly, I save $1500+ per month and generate long-term value for current and future customers. Acquirer: Adobe or a similar company should back up the Brinks truck to Descript's offices. Descript's transcription-based editing would be an awesome addition to Adobe's mighty suite of products. 2. Wispr Flow Wispr Flow is a speech-to-text tool. Press a button on your computer to get accurate text. Why they're amazing: WisprFlow does something Windows and Apple already do. Except the Windows and Apple products for speech-to-text suck. Wispr Flow's accuracy is nuts. It just works. Acquirer: Apple should use a Boeing 747 worth of cash to buy Wispr Flow and put it's own keyword speech-to-text out of its misery. For a company that makes superior hardware, Apple's voice dictation is painful to use. 3. Gamma Gamma is a graphic design AI. Tell it what you want, and it'll create assets for you. Why they're amazing: It's so easy to use, and the AI just gets it. Acquirer: Canva's products are already strong, and Gamma would be a great addition to its family. Melanie Perkins is also a world-class CEO. I would love to see what she can do with an already strong tool like Gamma. I hope these three companies get their flowers. They deserve it. 💖

In my latest video, I explore what semantic search really means and how it impacts the way we develop everything from blog posts to landing pages. Here’s what's changing: Semantic search is about matching meaning. That means every asset you create needs to: - Align with user intent, not just search volume - Use topic clusters to show depth and authority - Content should leverage structured data - Longform content be designed for featured snippets and AI-generated answers I think clear, question-focused content is your best bet for standing out. In short: Context will be king.

Do you guys remember when the Internet needed standards to scale? I think AI is about to hit that moment. Without open standards, AI's potential to completely change your life stays locked away. A2A could be the key that unlocks everything. For you and your company. Most AI systems operate in silos. Each one is brilliant on its own. But together? They struggle to speak the same language. That’s where A2A (Agent-to-Agent Interoperability) steps in. Built around open standards, A2A allows different AI agents—whether from Google, OpenAI, Anthropic, or others—to collaborate, learn, and problem-solve together. This isn’t just about convenience. It’s about trust. It’s about safety. It’s about building an AI future where everyone can participate—not just a few big players. In short? A2A = interoperability + transparency = accelerated innovation and better answers for everyone. It’s the next logical step if we want AI to serve humans first, not companies. And it all starts with shared standards. Imagine if the internet had no standard protocols. No HTTP. No email standards. We’d still be stuck on closed-off networks. Standards set everyone free. A2A is bringing that same spirit to AI. I'm not sure if A2A will win. But one framework will. Prepare for it now. Adapt or die.

Google deserves to get its ass kicked, but they're still absolutely the king. Google Search is 1,000x bigger than ChatGPT search. And they're making changes to keep it that way. Every day, Google handles over 8.5 billion searches. And here’s the wild part — Google search volume is still going up. More people. More questions. More demand. Now Google is doing something that changes the entire game. AI Overviews. > You search on Google. > You get a full answer — written by AI — at the top of the page. No more digging through links. No more scrolling to site #7 for the real info. This changes how people learn. This changes how people buy. This changes who gets traffic. I hate giving Google credit, but they're adapting fast. The brands that show up in those AI overviews will win. The ones that don’t? They disappear. There will no longer be a relevant Marketers, founders, and creators need to wake up to this shift. This isn’t the end of SEO. But it is the end of old SEO. It’s a new beginning. Adapt or die.

Something huge cooking? 50 leading tech companies are working with Google on an agentic framework that could change marketing forever. Google, OpenAI, and a few others are testing something called A2A. It stands for "Agents to Agents." It’s not a product. - It’s a protocol. Like HTTPS or email. For the last 25 years, marketers built for pages. Now, we’ll build for agents. - Agents can ask each other questions. - Share data and knowledge. - Complete tasks without humans involved. Now think about what that does to marketing. You used to write blog posts to get discovered. Now you build an agent that gets invited into conversations. It’s about being trusted by the agent that answers the question. You’re not optimizing content anymore. You’re optimizing how your agent talks to other agents. This is infrastructure-level marketing. A2A is the foundation for an internet where no one needs to search. In the old world, you ranked in Google. In the new world, you get chosen by another agent. It's a great thing for customers because it'll surface the best sellers for your need, profile, and background. But it makes it even more competitive for businesses because Google will reward who you connect with, which means what you publish may matter less. The internet is rearchitecting itself right under our feet. Adapt or die.

Here's a cool marketing trend: Searches containing “near me” have surged by 900% over the past two years. For local customers, ChatGPT will become the new front desk concierge. Instead of scrolling through search results, people are asking questions like: "What's the best plumber in downtown Seattle who can handle vintage homes?" "Which local bakery specializes in gluten-free birthday cakes?" Entrepreneurs should give ChatGPT a perfect understanding of: - Exactly what services you offer - Where you operate - What makes you different - Your real customer experiences - Your deep local expertise If you're not optimizing for these conversational queries, you're missing out on an entire channel of potential customers. You might be the best florist in your city... You might have the most experienced team... You might offer the most innovative solutions... But if that information isn't structured in a way AI can process, you're invisible to the next generation of search. Here's what actually works: 1. Make your online information crystal clear and consistent everywhere it appears 2. Create content that answers real questions about your local area and services 3. Use proper structured data (think of it as a digital business card that AI can read) 4. Build authority by sharing genuine expertise about your neighborhood and industry 5. Document your community involvement and local impact Adapt or die.

"SEO is dying" is a really bad take. It's actually getting larger and more lucrative. But it does face a critical existential threat: Branding. Nomenclature. Optics. The phrase "SEO" is synonymous with 2000s- and 2010s-era SaaS. The term isn't for the AI age. And AI is going to change our societies as much as the Internet did. When people think "SEO," they think keywords, backlinks, and page speed. These things aren't really strategies anymore. They're table stakes. So why don't we call it something like AEO (answer engine optimization), GEO (generative engine optimization), etc.? It's because AEO / GEO is still extremely similar to SEO. Structured data, readable content, topic clusters are all relevant to SEO as they are to AEO. It's like grouping a great white shark and tiger shark together. They're both fish. They're both sharks. They both eat very similar things. But they're still distinct. I think an interesting problem many AI SEO / AEO / GEO companies will face when selling to larger markets is finding out what to call themselves. You want to be different. But you also want to be understandable. It’s not SEO. But it’s also not not SEO. Fun times. Adapt or die.

There is a serious problem that LLMs pose for the future of marketing. AI delivers consensus, which means it's hard (or nearly impossible) for new ideas to stand out. This is particularly important for the future of AI SEO. AI will simplify. AI will summarize. AI will favor consensus. But it won’t innovate. - LLMs match meaning, not words. - They connect concepts, not sources. And that makes it hard for innovation to stand out. You might write something brilliant, but unless it’s widely distributed, it risks being absorbed into the semantic soup. I first heard about this concept last year, when Dwarkesh interviewed the CEO of Anthropic. "Despite having access to vast amounts of knowledge, why can't current AI make groundbreaking, new discoveries?" Despina Gavoyannis of Ahrefs recently wrote a banger of an article (link in comments) on how LLMs "flatten" knowledge. Similar concept. AI search is a discovery system, not an invention one. In other words, AI SEO will remain just one distribution system for your business. It shouldn't be the entire marketing strategy. I say this as someone building an AI brand visibility platform. You still need your own channels to influence the answers ChatGPT provides. That's because even if you have a great idea, ChatGPT isn't going to cite it if no one else does. In the SaaS era, we were beholden to Google's ten blue links. In the AI era, there is no page two. There is only "the" answer. Moral of the story: ChatGPT presents a life-changing opportunity for businesses. But don't get complacent with the leads you get from it. Diversify. Adapt or die.

No venture capital. No safety net. Just grit, product-market fit. And $6M ARR. When Sidhant Bendre founded Oleve, there were no splashy funding rounds. No headlines. No big-name investors. What he did have was a vision...and the conviction to grow sustainably, one customer at a time. Fast forward to today: Oleve is a $6M ARR company, built from the ground up, bootstrapped all the way. On May 20, we’re sitting down with Sid for an intimate fireside chat in Manhattan. Come hear the real story behind the numbers: - How he scaled without funding - What he’d do differently - The hard lessons no one talks about There’ll be food. There’ll be music. And most importantly, there’ll be insight. Tuesday, May 20 |📍 115 Bowery | 🕕 6–8PM If you’re building something of your own (or thinking about it) this one’s for you. Registration link in comments.

Most 25-year-olds are still figuring things out. I sure as hell was. Sidhant Bendre is building a multi-product rocket ship. He's also incredibly humble. - $6M ARR - 250M+ social views - Team of 6 - No institutional VC On Tuesday 5/20, we’re hosting Sid for an intimate fireside chat in Manhattan. Registration link in comments. He’ll be breaking down: • How they built Oleve (a consumer portfolio company) • How they grew Quizard (a viral education brand) • How they’ve scaled with minimal funding • How they’re navigating AI across products • How they’ve built lean teams • And how they’ve done all of this by age 25 If you want the real story behind the headlines… Come through 👇 📍 115 Bowery 🗓️ Tuesday, May 20 ⏰ 6:00–8:00 PM 🥘 Good food 🎶 Music (of course) Agenda: 6:00–6:30 PM → Networking 6:30–7:30 PM → Fireside Chat 7:30–8:00 PM → More networking Sid’s second product just crossed 1M users. He’s backed by folks from Slack, Tinder, Scale AI & more. But no VC firm. Just grit, content, and leverage. — Seats are limited. Registration link in comments. ♻️ Repost this so others can join too. Thank you :)