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🎨 Once upon a time, I was a regular copywriter, a gun for hire in advertising. My superpower was distilling complex brand communications into 30-second spots. I rejoiced in the title of Executive Creative Director at agencies like JWT and BBDO. However, I was aware of the declining value of creative in a world dominated by digital, data and accountants. 📚 The realization that creativity alone wouldn't cut it pushed me to pursue an MBA. I needed to master management and combine creativity with strategy to stay relevant and successful. The challenges that followed led me on an explosive and transformative journey. 🏆 As I continued to grow, I became the world's #1 TVC pitch specialist on Google for A-list directors. My expertise in advertising, branding, and positioning enabled me to produce hundreds of TVCs and win more than 100 international awards. 💡 I went from being a street creative to a trusted advisor. I learned to support my creative campaigns from real-world data insights and research. Serving as a leadership storyteller, I focussed on creating compelling narratives for top-tier C-suite talent. 🥊 My personal journey of recovery from cocaine addiction taught me a lot about transformation. Clean for 12 years, I understand the power of simple spiritual principles applied consistently over time. This experience allows me to hold space for life-changing transformations, which prove invaluable when working with CEOs and founders. ✈️ Traveling the globe to serve clients in US, Europe, Australia, Asia, and S. America, I trained in local mixed martial arts gyms and attended various 12-step meetings, expanding my perspectives on life and further developing my resilience. 💡 The moment of epiphany came when I realized the impact of my experiences on my work. My understanding of 180° transformation, my strategic and creative direction, and my background in recovery all contributed to my unique approach as a creative director and leadership storyteller. 🌟 Today, I continue to impact others by sharing my transformative journey, insights, and expertise. I am proud of my achievements, including being the youngest JWT creative director in Asia, running creative in 10 markets across four continents, and helping others recover from addiction. 🚀 My story is one of transformation, resilience, and growth. I work exclusively with leaders who want to learn from my experiences, and discover how a unique blend of creativity, strategy, and personal transformation can make a difference in your own journey. 😎 Let's write your next chapter together.
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