stc Bahrain

Head of Product, UX & Technology | Digital 

As a GLG Network Member, I bring 10+ years’ of experience in the Digital Transformation of Telcos & conglomerates: helping them solve some of their critical challenges - Digital transformation of core products through improved CEX and building new Digital Channels. At the same time, consult them on identifying adjacencies in OTT, FinTech, Gaming, Metaverse, AI etc.

GLG is the world’s insight network. It connects decision makers to the right experts so they can act with the confidence that comes from true clarity and have what it takes to get ahead. Its network of experts is the world’s largest and most varied source of first-hand expertise.

Expert

Various Startups

Consult & help three 0-1 startups on:
- Customer Discovery
- Building MVP & hypotheses validation
- Technology Architecture
- Hiring / managing engineering

Startups are in:
1. B2B Vertical SaaS (Traditional offline industry)
2. GenAI + MarTech
3. Asset Tokenization & DeFi

Fractional Product & Technology Head

Dfolio

At Dfolio, we believe that the Future of work will be flexible, fluid & playful. We call this Work 3.0.

Unlike in Web2, ​​where user credentials are owned & monetised by the Apps without sharing any of the upside with their users. Empowering users to build, import & monetise credentials was a key problem that we started exploring and building the solution on the Web3/blockchain was but natural.

With Dfolio, we wanted to solve this problem in order to:
> Disrupt around existing equivalent rent-seeking talent matching Web2 platforms that have high extractive rates
> Build the credential layer for Web3
> On-chain resumes & Professional Social for contributors to share & import their profiles for proof-of-work credentials

Founder & Product

PolyQ - Learn, Create, Share

Founder & Builder

Product Consultant & Digital head advising & operating on different Digital products - eCommerce, self-service Apps, payments, esports.

Head of Products & Design | eCommerce, Apps, Payments

Ooredoo Group

Building the OpCo Digital Strategy; leading the design, planning & deployment of digital services & channels for customers and partners. By embracing User centric design, Agile ways of working and building a data-driven marketing approach, we aim to cross the chasm to Digital Acquisitions & Engagement from a traditional telco approach

- Responsibility over the strategic vision and tactical implementation of a comprehensive eCommerce and interactive marketing and sales strategy for Ooredoo Digital Channels
- Owner of sales and marketing KPIs across all digital channels (.com/mobile/3rd party/digital marketing)
- Driving Marketing Efficiency & Optimisation (Campaign, Landing Page, Funnel)
- Evaluate end-to-end consumer experience across digital channels and touch points
- Drive and build a data-driven approach through executing 360 degree view Analytics & Attribution 
- Improve CSAT / NPS on Digital Channels
- Build long term digital assets such as organic search engine ranking, lead engines etc.
- Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate

Product & Growth Head | eCommerce, Apps

With P&L responsibilities, led eCommerce product management and online customer experience for desktop, mobile, and retail store digital experiences and analytics.

My responsibilities included:

- P&L owner for the E-commerce store on Jio.com 
- Owning & driving the E-commerce product roadmap by working with design & engineering teams on SAP Hybris Commerce & Marketing
- Managing go-to-market for new product launches and campaigns in Online channels of Jio.com, MyJio App and 3rd party marketplaces of Amazon & Flipkart
- Working on strategy for CRM & Digital Marketing Channels to drive acquisitions growth

General Manager | Digital Products, E-commerce & Analytics

Flipkart.com

Headed the product marketing & category marketing function for the categories of Mobile Accessories & IT Accessories. Responsible for Traffic Generation, Customer Acquisition as well as Retention for both the categories. 

Category Planning: Prepared the monthly/AOP sales & traffic projections through different sources. Collaborated with the Central marketing team and manage-cum-monitor the website and mobile app merchandising for the daily promotional deals as well as for discovery of category products. Planned the monthly calendar and campaigns for Email Marketing and Mobile Marketing. Drove CRM contribution to category traffic from X% to XX% within 12 months

Customer Acquisition: Owning the complete digital marketing budget and activities. Campaign optimization and controlled spends and improving ROI on Adwords/SEM, Display Marketing, Social Media Marketing, Affiliates. Improved ROI by XX% through optimizing on marketing spends through vertical and brand-level analysis and effective targeting 

Customer Repeats:  Increased repeats via RFM analysis and introduce customer life-cycle marketing for the categories  and building replenishment-based interventions into the life-cycle marketing CRM calendar. Activated more than YY% of dormant customers through targeted campaigns.   

Customer Research:  Conducted customer surveys & primary market research to gauge customer experience and recommended the site merchandising, product & CRM teams accordingly

Experience in Adobe Omniture

Senior Manager, Product Marketing & Category Marketing

MetricStream

Product manager for Metric Stream’s (a PE funded start-up) policy management product delivered via SaaS; Enterprise customers include Intel, Philippe Morris, Citi, and KP etc. along with lot of mid-size companies. Product targeted both enterprise and mid-market segments

Customer & Competition Research: Conducted customer interviews to validate use cases and journeys. Competitive and Market Analysis through secondary and primary research

Product planning & partnerships: Built the quarterly product road map for the product basis customer feedback, upcoming opportunities and trends. Exploring Technology Partnerships & Licensing to expand on the product capabilities

Agile Development: Wrote user stories (Agile) and preparing wire frames for quick dissemination of the use case and following a Build-Measure-Learn cycle of the 'Lean Startup' method

UI/UX Design: Worked extensively with UX team on improving the customer experience of the product: Document Search and Discovery, Form fields, Task flow, Navigation, Analytics and Reporting
 
Customer Success: Worked with external stakeholders during execution via the 'early feedback'approach through customer demos by having show-and-tell sessions

Online Product Manager

As an entrepreneurial professional with 15+ years of experience, I have a diverse background in edtech, e-commerce, digital transformation, and telco transformation. I have led all of Product, Engineering & Design teams over the last 5 years.

1x Founder. I take pride in advising and working with early-stage startups during their critical 0-1 and PMF journeys. My passion for rapid experimentation and hypothesis validation fuels my involvement in the startup ecosystem. If you're seeking consulting or advisory support, please feel free to DM me.

Throughout my career, I've held various roles in product management, product marketing, P&L, and engineering for both B2C and B2B sectors. I've managed $100Mn+ annual top-line revenue product lines and have hands-on experience building and scaling products and businesses from scratch.

🔸Specialties: Product Management, Product Marketing, eCommerce, Technology, Digital Transformation🔸

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