Ghostwriting that brings tangible ROI | Warming leads up for you in 30 days

The Demand Room

Founder

Shivaya Soulutions

Our mission is simple: increase your revenue by 30%-50% with $0 ad spend. 
We focus on what really matters - personal branding, ghostwriting, and organic lead generation through appointment setting

Our secret? Storytelling and real conversations that convert followers into fans and fans into customers.

Services offered 
- Lead Generation (inbound/outbound) 
- Ghostwriting 
- Personal Branding 
- LinkedIn Management 
- Appointment Setting 
- Appointment Closing 
- LinkedIn Profile Optimisation 
- Newsletter Marketing

Founder & CEO | Lead Generation Specialist

AdPushup

Driving ABM
Strategising content and marketing in collaboration with the sales team
Designing marketing campaigns
Content editing and reviewing
Demand generation and sales enablement for SaaS

Content Specialist

Times Network

Journalist

Opoyi

Political Journalist

GOODTiMES

Sub-editor NDTV GoodTimes

Inshorts

Proofreader

DKODING Media

Political and entertainment writer

Condé Nast

Editorial Intern

The Quint

News desk and social media intern

30%-50% more leads and revenue | Outreach and Ghostwriting that bring tangible ROI | Favikon Top 15 Rising Star Worldwide

In August 2023, I made a decision that changed everything.

I bet on myself.
And I went all in on building a personal brand.

Here’s what happened in just 14 months:

→ 24.5K followers
→ 2M+ impressions
→ 50+ warm leads in a single month
→ $2.5M+ ARR generated for clients
→ A powerful network built from scratch

Now I help you do the same.

Whether you're a freelancer, personal branding strategist, creator, coach, or B2B founder—if you're ready to stop being the internet’s best-kept secret...

I’ve got you.

Here’s how we make your brand unmissable:

➜ Done For You
Done-for-you LinkedIn content + strategy + outreach.
We turn your profile into a lead magnet and book you sales calls on autopilot.

➜ 1:1 Coaching
High-touch, custom coaching to build your brand, clarify your offer, and turn your visibility into real revenue.
You get my brain, my strategy, and my no-BS feedback.

➜ The Demand Room
A private community for bold, ambitious humans who want to build a personal brand and generate leads with powerful outreach.
Weekly coaching, content feedback, and a system to create demand on repeat.

Ready to build the kind of brand that drives revenue, not just likes?

Head to the Featured section to book a call.
Let’s build your breakout year. Together.

 - Priyadarshni

I just made my first international trip happen! 
And I have to thank Google for it.



Yeah no.. I didn’t. 

Banana Nano AI just played me.
I tried it for fun… and suddenly I’m staring at an image that looks exactly like me.

Like… how the hell does software know my smirk?

Wild. Cool. Creepy. All at once.

Buttttt….
As much as I’m sold on the tech, it still doesn’t beat a personal branding photoshoot.

Because AI can make me look like me.
But only a shoot can make me feel like me.

That laugh mid-shoot.
That sparkle when you’re in flow.
That vibe that no algorithm can fake.

AI is a tool.
But branding is a whole damn experience.

So yeah, the sorcery is fun.
But I’ll pick human magic every time.

Would you? Or are you ready to let AI handle your brand face?

Priyadarshni Bishnoi

Premium Positioning, Branding and Lead Generation for B2B Founders and Coaches | Content and Outreach | Stand Out. Sell Out. Favikon Top 15 Rising Star Worldwide

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My first freelancing gig paid me $0.01 per word.
8.5 years later, I charge $1+ per word on average.

Looks like a dream, right?
It wasn’t.

It was…
Depression so heavy I could barely breathe.
Stomach ulcers from living on caffeine and stress.
20+ hour workdays juggling freelancing, college, and a job.

I got ghosted by clients who never paid me.
I sent 60+ cold emails a day just to land a few gigs—or an internship.
That’s how I got into CN Traveler while still in college. Hustling harder than my body could handle.

I wrote when my mind screamed to quit.

People see $1 a word today and think “lucky.”

What they don’t see is the girl crying at 3 AM after another client bailed.

Or the one writing pitches between classes, hoping someone—anyone—would reply.

This isn’t an overnight story.
It’s an 8.5-year story.

Built on grit, heartbreak, unpaid invoices, healing, and persistence.

If you’re charging cents today, don’t mistake it for failure.
You’re just in the trenches.

The climb is brutal, but the view does change.

And that’s exactly why I built The Demand Room—
because no freelancer or service provider should have to waste years figuring out outreach, sales psychology, and closing high-paying clients the hard way like I did.

If you’re tired of ghosting, low rates, or chasing clients—this is where you learn how to flip that script.
Drop a “TDR” in the comments or DM me.

Talks about #copywriting, #freelancing, #leadgeneration, #contentmarketing, and #personalbranding

I just closed a client I first spoke to a year ago. 
Back then, I pitched and it didn’t work out. 

I walked away thinking maybe it wasn’t the right time and that was fine, because what I saw in them wasn’t just “a lead.” 
I saw someone doing meaningful work, someone I respected, someone I wanted to stay in touch with regardless of whether we’d ever work together.

So we did. We kept talking. 
Checking in, learning from each other, sharing thoughts when it made sense. And that relationship slowly built itself into something stronger than any pitch could have.

Today we signed a deal together. 
And what we agreed on now is miles away from the first thing we ever discussed. 
The scope is bigger, the trust is deeper, and the timing finally made sense.

That’s what I’ve learned about outreach and sales over the years...it really isn't about pushing until someone caves. Rather more about letting things breathe. 

AND recognizing that people are more than your sales pipeline, and sometimes the conversations that don’t turn into anything right away are the exact ones that grow into something extraordinary later.

A year ago, I would’ve been disappointed by that first no. Today, I’m grateful for it. Because it gave us space to build a real relationship. And that’s the reason this deal feels so aligned now.

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I 12x my corporate salary in one year
(LinkedIn didn’t just change my life, it paid for my new one.)

A year ago, everything in my life felt like it had collapsed at once. I was coming out of a separation, I was broke, I was questioning every single thing about myself, and honestly I didn’t know what was next for me.

When I turned to LinkedIn, it wasn’t some strategic move—it was more like, let me just distract myself, maybe this will help me forget how bad things are right now.

But what ended up happening is, I stopped just scrolling and I started showing up. I stopped trying to look like I had it together, and instead I started selling—my story, my skills, my voice.

And now, a year later, I’m working on million-dollar projects with people around the world. 

Helped them grow to a collective revenue of $2.5 million+.

I also started coaching, and have helped more than 15 clients go from barely making a thousand dollars a month to hitting 5k and beyond in less than two months. 

My business isn’t just paying the bills anymore, it’s giving me a life I didn’t think I’d rebuild this fast.

The wild part is, none of this happened because I “hacked the algorithm.” 

It happened because I decided to stop hiding and actually show up here like my life depended on it. And at the time, it kind of did.

So if you’ve been sitting around waiting for the right time to finally put yourself out there—stop waiting. 

There is no right time. You just start. Even if it’s messy. Even if it’s uncomfortable.

And if you’re ready for LinkedIn to actually pay for your new life the way it paid for mine, DM me “CONTENT.

Looking for a personal branding photographer in Dubai for a client. 

If the work’s good.. I’ll need them for myself in November too. 

Help your girl out, folks? 

Referrals, tagging - the works. 

Speaking of, planning to be in Dubai in November. And I’d love to network or go for coffee.

Also looking for networking events to attend. Send your recommendations? Even better if i could speak at those. 

Come on.. you can’t blame me. My inner journalist loves doing these gigs🤣

A client signed up for my 8-week coaching programme.
Told upfront. Written upfront. No confusion.

After 4 weeks, they tell me:
“Oh we were just seeing if we’d want to continue after 4 weeks.”

No. You don’t walk out halfway. You don’t rewrite terms because you couldn’t be bothered to show up.

This wasn’t even about money.
I gave them a payment plan.
Yes, it had a little extra built in—because that’s interest. You’re buying time, not getting a discount.

Instead of owning their lack of effort, they questioned my “business handling skills.”
Why?
Because I closed them in the DMs.

Let’s set the record straight.
Closing in the DMs is not unprofessional.
It’s how I’ve built my business.
It’s what I teach my clients to do.
And I never once refused a call. They never even asked for one.

The irony?
They run a personal branding agency.
An agency that should understand business, commitment, and reputation.
Yet they tried to play games, dodge responsibility, and project their own lack of integrity onto me.

So no, this wasn’t about me.
It was about them. Their insincerity. Their laziness. Their pattern of running when it’s time to actually do the work.

Not every client is your client.
Not every payment is worth the headache.

And because I owe my followers the ugly parts of my journey too—not just the wins—it’s only fair I share this side of business with you.

From $350 to $2500/month.
That’s the leap my client Jeinisha Barbhaya just made.

When she joined me, her coaching offer was priced at $350/month.

Good work. Underpriced as hell.

We fixed that first—
→ Reworked her positioning
→ Rebuilt her offer
→ Packaged it so the value was undeniable
Her deal size jumped to $850/month.

Then we layered on the real engines of growth—
→ Outreach that actually starts conversations
→ Content that builds authority
→ Sales psychology that makes closing feel natural

Jeinisha took her upgraded offer to market.

Signed a client at $850/month.

And then? She upsold it into a $2K/month retainer.

And she keeps signing up with more and more clients. 

This is why I keep saying—lead gen isn’t just about “getting more calls.”

It’s about building the skills to:
Raise your prices with confidence
Book qualified calls without chasing
Sell without spiraling into anxiety
Upsell without being pushy

That’s the work we do inside The Demand Room coaching.

Jeinisha is proof—when you master the game, $350 offers turn into $2K retainers.

DM me “TDR” if you want in on the coaching.

Let me call out some BS today.
Indian immigrants in the west love coming back to LinkedIn, sliding into DMs, asking for personal branding and lead gen.

And then? They expect it for 200, 300, 500 bucks.

Excuse me? Lead gen is sales.
It’s hardcore, revenue-driving, blood-sweat work.

Personal branding is strategy, storytelling, positioning.

It literally builds authority that makes you money.

But somehow, they think because I’m Indian, I’ll charge peanuts.

Here’s the irony.
They left India because of the currency gap.
They wanted the dollars, the pounds, the “bigger opportunity.”

Cool. Respect that.

But when it comes to paying their own people back home? Suddenly, the budget shrinks.

Suddenly, $400 is all they can cough up.

That’s not just cheap.
That’s hypocritical.

If you can drop $5k on a Western agency but haggle with an Indian who delivers better results

That says more about your mindset than your money.

And honestly, I’m tired of it.

If you’re an NRI founder, tell me—why do you think Indian expertise deserves less?

Premium Positioning, Branding and Lead Generation for B2B Founders and Coaches | Content and Outreach | Stand Out. Sell Out. Favikon Top 15 Rising Star Worldwide | Head to featured section

My last 2 posts had not more than 60 likes.
Leads generated – 8.
Leads closed – 4.
Revenue – $1996 in 2 days.

That’s what happens when you create content to convert.

Inside The Demand Room, I teach you exactly that—

How to create content and do outreach that actually bring in clients.

Real frameworks that generate leads and close sales.

Here’s what we do inside TDR:
1. Build your content strategy so you stop guessing what to post
2. Fix your LinkedIn profile so it attracts the right leads
3. Teach you outreach + give you DM scripts that book sales calls without being pushy
4. Teach you sales psychology so you can actually close those calls
5. And help you design AI systems to land clients consistently

September is about to be a wild month.

BUT…..

4 out of 5 slots for 1:1 coaching are already taken.

I’ve got space for just 1 more person in September.

After that, I’m raising my prices.

So if you want my help turning your content and outreach into a lead-gen machine…

DM me “September” to lock in your spot.

You can advise Fortune 500s on AI… and still struggle to book a sales call.
That was the reality for one of my clients, a Fractional CTO.

Robert had led AI transformation projects for multi-billion-dollar companies.
Built strategies around cloud migration, ML model deployment, and data pipeline optimization.
The kind of work that moves the needle at scale.

But on LinkedIn?
He was invisible.
His posts sounded like every other “AI thought leader.”

And when you look and sound like everyone else...nobody reaches out.

Here’s what we did:

1. Precision positioning
We repositioned him as the CTO for AI adoption in scaling startups.
Not “tech consultant.” Not “fractional exec.”
His new narrative: I help founders cut AI hype from reality, so they can scale without wasting millions on half-baked tools.

2. Authority content that spoke founder
We built a content engine around his expertise, but with founder-first language:

Case studies of reducing infra costs by 40% with smart AI deployment.

Breakdown of why most startups fail at data readiness before AI adoption.

Tactical frameworks on hiring vs. outsourcing ML engineering.

3. Lead gen + appointment-setting system
We built a simple but ruthless system:

Targeted outreach to founders + investors in SaaS, healthtech, and fintech.

DM frameworks that turned profile lurkers into booked calls.

Weekly pipeline reviews so nothing slipped through the cracks.

The result?

3 closed deals worth $10K each—in 2 months.

A consistent flow of inbound interest from VCs + founders.

A personal brand that reflected his real technical authority.


You can know how to optimize ML ops pipelines, deploy LLMs into production, and lead global AI rollouts.

But if your brand doesn’t show that clearly? You’ll keep losing deals to louder, less qualified people.

That’s where we come in.

We build personal brands + lead gen systems for founders and fractional leaders who are done being invisible.

If you’re a founder or exec in tech and want your brand to drive the same kind of pipeline—DM me “PIPELINE.”

I was never the good girl in my family.
And honestly, thank god for that.

I was always the black sheep.
Didn’t like going out. Didn’t care to socialise. Always had opinions that rubbed people the wrong way.

Apparently, I was “too shameless” for saying what I thought out loud.
Too bold for living life on my own terms.
Too weird for not wanting what everyone else wanted.

Quitting a 9-5 to build a business as a first-gen entrepreneur? Madness.
Traveling solo? Unladylike.

I was an A grade student till 12th grade.
Then I started flunking engineering because I hated it with my whole soul.
Did a Masters in Journalism instead—my passion—and first division again!
Worked at some of the top media houses.
Quit at 27 anyway.

Because safe never made sense to me.

And for the longest time, my parents didn’t get it.
They thought I was reckless, eccentric, too much.
But slowly… over time… they started to accept me.
All because I didn't change. 

I stayed true to who I was until they had no choice but to respect it.

So yeah
I’m the black sheep.
But you know what?

Black sheep aren’t meant to fit in.
We’re meant to set the damn family free.

From overthinking every word → to bagging a brand strategist gig and closing deals abroad

This is what happens when you work with me.

Tanushka didn’t come to play.

She bagged a brand strategist gig a few weeks in.

Now she’s booking international calls straight from her DMs—without second guessing every word.

And the best part?
She’s actually enjoying herself.

That’s the shift.

You stop obsessing over the “perfect script.”
You start backing yourself.
And suddenly, deals start closing.

Inside The Demand Room, this is what we build:
Confidence in conversations.
Clarity in sales.
Clients who actually say yes.

If you’re tired of watching from the sidelines, DM me “DEMAND.”

Let’s make this your story next.

P.S. No, this is not a free coaching programme

Our business coach client made additional $30k/m 
Most coaches can’t close $6k/month clients.
And it has nothing to do with their coaching skills.

1. You’re talking to the wrong people.
If your calendar is full of calls with people who can’t afford you, that’s not a pricing issue—it’s a pipeline issue. 

Wrong inputs = wrong outputs.

2. Your content isn’t building authority.
   Posting “consistency tips” or “5 AM habits” doesn’t make someone trust you with \$6k.
   
High-ticket buyers want evidence, expertise, and proof.
If your content doesn’t communicate authority, it won’t convert.

3. Your sales process starts too late.
Trust isn’t built on the call.
It’s built weeks before the call through how you show up online and in DMs.
By the time someone hops on Zoom, the decision should already be 70% made.

4. You don’t have a qualification system.
If you’re still getting on calls to “see if it’s a fit,” you’re wasting time.
   
You should know if it’s a fit before they even hit your calendar.
High-ticket sales are won in the filtering, not the convincing.


The solution:

* Build a brand that signals expertise, not just activity
* Run an outreach system that starts conversations without looking like a copy-paste bot
* Qualify aggressively (budget, intent, relevance) before the call
* Use content and social proof to pre-frame the sale so the call is about logistics, not persuasion



We’ve done this for coaches who went from chasing clients to closing them.
One coach booked 30+ qualified leads in 45 days.
Another closed $30k in a single month.
The only thing we changed was how they positioned, filtered, and built trust.

Here’s what we do:
Inside our DFY lead generation and personal branding service, we build your pipeline for you.
We make sure the only people hitting your calendar are qualified, pre-sold, and ready to buy.
So you stop burning energy on “convincing” and start closing high-ticket clients consistently.

If you’re a coach and your close rate isn’t where it should be, DM me “PIPELINE.”

Closed $2,000 in the last 3 days in the DMs.
I was literally in the mountains when the payment notification came in.

Breathing cold air. Watching clouds roll by.
And still closing sales.

That’s the whole point.

Your business should give you freedom, not chain you to a laptop refreshing LinkedIn like a maniac.

Inside The Demand Room, I teach you how to sell in the DMs and calls without being pushy.

How to make LinkedIn your client booking machine.

Here’s what we build together:
1. Content that pulls in leads

2. A profile that makes people trust you instantly

3. Outreach + DM scripts that actually get replies

4. Sales psychology so you can close without begging

5. AI systems that keep the pipeline flowing

1 spot left before prices go up in September.
Not urgency. Just the truth.

DM me “spot,” to claim yours.

Stop scrolling if you’re planning a personal branding photoshoot.
Because I just hacked the hell out of how to prep for one.

I was messing around with AI-generated images the other day. Honestly? I hate them. They feel soulless. 

But..this one came out looking exactly like me. Same size. Same vibe.. And that's when it hit me...

Why am I even wasting time fighting with AI images when I could use them as a moodboard?

Think about it:

You play around with prompts.

You create different looks, styles, moods.

You drop yourself in Pinterest-worthy setups.

Then you hand that to your photographer and say: “Shoot me like this.”

That’s a personal branding hack nobody talks about.
It makes your shoot intentional, prepped, and damn aligned.

And you don’t walk into your session like, “Uhhh… so what do I do with my hands?”

Speaking of—still on the hunt for killer photographers in Dubai for me and my client. If you know someone badass, drop their name.

LinkedIn has gone full-on pay to play.
The day I canceled Premium, my reach dropped by 80%.

And before the haters jump in with “maybe your content isn’t good anymore”…

My BOFU content is still bringing in leads.
My outreach is still booking me sales calls.
My business is still growing.

The only thing that tanked is the visibility.

And I’m not alone.

1. Organic reach on LinkedIn has dropped 44–50% since 2022 (yep, half).
2. Creators are reporting 70% engagement drops literally overnight.
3. Even long-time Premium users who downgraded saw their reach nuked.

Translation: LinkedIn wants you to pay to play.

- The first 60 minutes decide your fate. If people don’t engage fast, you’re buried.

- Post less, not more. Overposting = throttling.

- Consumption > virality. They care if people actually read or watch your stuff, not if it just racks up quick likes.

- Mobile-first content wins. Carousels, vertical videos, short blocks of text. If people have to zoom in? Forget it.

- External links? Algorithm death sentence.

So yeah, it’s bullshit.
But it’s also a filter.

Most people will burn out chasing views.

The rest of us? We’ll double down on what actually drives revenue:

1. Content that speaks to people ready to buy.
2. Outreach that sparks real conversations.
3. Expertise that builds trust faster than any viral post ever could.

LinkedIn can cut my reach.
But they can’t cut my pipeline.

And that’s the difference between chasing vanity metrics and building a real business.

PS: If this hit a nerve—two options for you:
If you’re a coach, consultant, or founder who wants me and my team to build your pipeline for you → DM me DFY

If you’d rather learn the system yourself, from outreach to BOFU content to closing calls → that’s what I teach inside The Demand Room. DM me DWY.

If you can’t say your price without flinching, you’ll never sell $3k/month or more. 

And no, it’s not because your offer isn’t good enough.

Buyers decide if your price is “fair” within seconds.

Harvard Business Review found that price acceptance is driven by trust + authority, not features.

So when you:
1. Hesitate before saying your price
2. Over-explain why it costs that much
3. Discount because you’re scared to lose the sale

…you don’t look confident.
You look uncertain.

And uncertainty kills sales.

High-ticket buyers don’t pay $3k for coaching.

They pay $3k for certainty.
Certainty that you’re the authority.
Certainty that the risk is low.
Certainty that the ROI is worth it.

One of my clients went from struggling to sell a $5k offer…
to closing $30k in a single month.

The offer didn’t change.
The positioning did.

We didn’t lower their price.
We raised trust.

That’s what I build inside my DFY lead gen + personal branding service.

A system that makes you visible, credible, and trusted—so you can drop your price with confidence and close without begging.

If you’ve got a $3k+ offer and your close rate isn’t where it should be, DM me “PRICING.”

I’ll say it straight: my coaching program is unlike anything else in India.
A few months ago, I wouldn’t have had the guts to say that.

Now? The results speak for themselves:

Arushi Malviya closed her first outreach client in 3 weeks at $850/month, and her MRR went from $2,200 → $5,000+ by the end of 8 weeks

Jeinisha Barbhaya closed $1,100 in 4 weeks and landed a role as my SDR

Parul Agarwal booked calls with 12+ prospects in 6 weeks, closed $1,000+, and is about to close another $850

Tanushka Shrivastava landed an Instagram consultation & brand strategy gig at $1,000/month

Pratyush went from crickets in the DMs to a thriving pipeline with multiple booked calls

Oh, and btw, no one else in India teaches everything—from offer creation to closing leads on calls—1:1.

Here’s how it works:

8 weeks

Implement, report back, refine—with weekly 1:1s with me

Week-by-week:

1. Offer creation, pricing, positioning

2. Profile optimisation

3. Content calendar + writing basics

4. Writing content that actually converts and Engagement strategy. 

5. DM outreach

6. DM outreach 

7. Sales psychology (closing calls like a pro)

8. AI systems (content & lead gen automation)

Bonuses:

- Call closing scripts

- DM scripts

- Extra content modules

3 out of 5 spots are filled. Prices go up in September. DM me SEPTEMBER.

25% click-through rate. 0% unsubscribes.
That’s my email newsletter right now.

For context—most newsletters hover at 2–5% CTR. Mine’s at 25%. That’s 5x the average.

Here’s why people actually open, read, and click mine:

I write like a human.
Not like a “thought leader,” not like a marketer.
Short sentences. Direct. The way I’d text a friend.

I do my research.
If I’m talking about personal branding, sales psychology, or LinkedIn growth—I back it up with actual examples, data, and lived experience.

I tell the ugly truths.
The stuff most people are too scared to say on LinkedIn. Clients ghosting. Failed launches. My own messy lessons.
Because people connect with real.

I mix stories with strategy.
Every email has a story that makes you feel, and a framework that makes you act. You leave with something you can use that same day.

What do I talk about?

How to actually book sales calls without sounding desperate

The psychology behind why people buy (and why they don’t)

Personal branding that builds authority and revenue

My own behind-the-scenes business fkups and lessons

That’s why people stay. That’s why they click.

If you want content that’s raw, useful, and actually fun to read—get on my list.

Drop “newsletter” below or DM me and I’ll send you the link.

Two podcast invites in the last two days.
One DFY deal in motion.

And honestly? I’m still wrapping my head around it.

All of this… just because I bet on myself and started showing up here. Writing. Posting. Talking to people. Having actual conversations in the DMs instead of just scrolling.

The DFY client is a dear friend...someone I’ve looked up to for a long time, someone I always hoped I’d get the chance to work with. Now it’s happening. He’s the GOAT. 💜

These little wins remind me that momentum builds quietly at first — and then suddenly, it feels like doors are swinging open all at once.

Grateful, excited, and ready for more.

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