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Rasel Ahmed holds over 18 years of experience professional in the omni-channel, retail, telco, Health, airline, ecommerce, Q-commerce and internet industry across Asian & European markets. He leads a multifaceted, customer-centric career guided by one philosophy: Relying on a product is not enough - we must know our customer to not only survive but thrive. No other shortcuts. This has inspired him since the start of his career at Telenor Group, where he learned the value of dedication to exceptional CXM. And when we serve the customer better with personalized relationships, they always return on our investment. While holding field Product, experience / service design and data science, research and insights, agile product and growth marketing leadership positions, his entire career has been steeped in innovating, strategizing, hands-on/ executing, and measuring customer experience (for beloved customers, employees, partners) to drive sustainable growth / revenue. He has successfully applied his breadth of experience across multiple industries: Telenor Group, Delivery Hero, AirAsia Group, Robi Axiata, Central Group and now as an entrepreneur. He's excited to be adding entrepreneurship to his skill-set for fostering innovation, self-reliance and building future opportunities/ possibilities in tech, UX/UI design, data and Artificial Intelligence (AI). Some highlights: - Central Group: 170%++ NPS, from 3 to 4.5 CSAT/ CES. Improved Conversion %, AoV, frequency of purchase and CLV for Central Online from 2021 to 2023. Significant improvement for TOPS Omnichannel as well. Airasia Group: Customer centric innovation, data / RFM / persona based segmentation/ Personalization & contextual marketing improved conversion % and engagement significantly. - Telenor Group: Significant improvement for Channel, Brand NPS and experience metrics (task completion, CSAT, CES, SUS), MyTelenor YOY GR % 2018: 20% for DTAC, 24% for Digi, 114% for Grameenphone, 117% for Pakistan, 13% for Myanmar. Reduced AHT, ACR, AWT, etc. metrics, ~25% call and 50% complaints reduction in customer service with dynamic/personalized Single Port 121 (USSD & IVR) simplification project launch. - Evangelize, leadership for agile WOW & XD (data/ evidence based/ persuasion, emotion and trust) to make sure delightful CX & EX (Employe Experience) Core Competencies - User Research, Insights & Analytics - CX, EX, VoC, NPS Management - Agile way of work Product and Project Management - HCI, Usability, IxD, UX - Service Design / Design Thinking / customer journey mapping - Growth Marketing & Strategy

Check out Rasel Ahmed's verified LinkedIn stats (last 30 days)

Followers
30,966
Posts
4
Engagements
2,621
Likes
1,517

Rasel Ahmed's Best Posts (last 30 days)

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The UX DESIGN tools you need from June 2025: (Updated list after the mid-year AI evaluation) I tested countless UX tools.  (I recommend using these) Swipe through the carousel to see the must-have tools! And this isn’t just hype. This list is built on: ✓ Real-world UX experience ✓ 100s of tested workflows ✓ The latest industry trends How to stay ahead: 1️⃣ Upgrade your UX toolkit 2️⃣ Optimize your workflow 3️⃣ Use the right tools for the right job The real secret? Tools don’t make great UX.  Your strategy does. PS. Which one is your favorite? Drop a comment! 👇 Repost to help more designers stay ahead! 🔄


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9 AI hacks to keep your UX career safe in 2026: (Real prompts. Real use cases.) The AI shift is already here. But most designers: - Still ignoring it. - Still stuck doing everything manually. Truth is: AI isn’t here to replace UX designers. It’s here to make us 10x more effective. This carousel breaks it down: 1. How to speed up UX research  (with actual prompts) 2. Where to plug AI into your workflow 3. The right tools for: - Testing - Audits - Feedback 4. How to build real AI literacy  (without overwhelm) No jargon. No “master AI in 3 clicks” promises. Just practical ways to save hours and stay relevant. Swipe through and steal what works. Even using just one of these tips can level you up. ♻️ Repost this if you know a UX designer still sleepwalking through the AI wave.


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6 reasons your UX is secretly hurting users! (And you don’t even know it) Most designers still think: “If it looks clean, it must be good UX.” But the truth? Your users don’t care about your gradients. They just want to get stuff done. And many times… Your “modern” design is in the way. This carousel breaks it down visually: Why “pretty” doesn’t equal “usable” How small decisions ruin flow Real examples of friction you might be causing What good UX actually feels like (not just looks like) No fluff. No theories. Just real-life visuals that explain it  ↳ better than a 500-page UX book. Swipe through.  You’ll laugh.  You’ll cringe.  You’ll learn. ♻️ Repost this if you know someone who needs to be aware!


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You might think about an alternative to Meta. Because you can be the next. 72 hours ago, my WhatsApp account got banned. Still counting… No notice No warning No explanation Just a message: “The account can no longer use WhatsApp.” That's fine, Meta: You want to protect the platform. You want to enforce your rules. You want to keep users safe. But here's what you don't get: This isn't just an app. This is my daily life. I coach mentees. I talk to clients here. I run two companies. I manage my team here. I stay connected with family. I coordinate with my kid’s school. (Tracking school vehicles, drop-offs, and pick-ups.) That’s something emotional for me as a father. And now: I can’t talk to my team. I can’t help my mentees. I can’t track school updates. I can’t run operations smoothly. I’m enduring a lot of stress. I’m losing revenue. And honestly, I’m losing peace of mind. And for what? I didn’t violate any rules. I’ve used this platform responsibly for years. So why should I be the victim of your automated system? I reached out. I appealed. No one replied. No human contact. Just automated silence. And that’s what hurts the most. You built a community. Then ghosted the people who helped build it. This isn't just about me. It’s about all of us. Who takes responsibility for the emotional and business loss caused to innocent users like me? Because if I can be shut out this easily, You can be next. So maybe it's time we all start thinking: What’s our Plan B? I want justice. Not just for me. For every user who has been wrongly banned. Without proof. Without explanation. Without a voice. P.S. Repost if you believe I and many others like me should get justice. Because this is the only way I can reach out to them.


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