Co-Founder @ Musemind (Global UX Agency) & Mentor Lane | $4.5B+ Revenue Impacted | 300+ Happy Clients Worldwide | UX, CX, Product & Service Design | People Leader & Mentor.

Designing with Purpose. Leading with Empathy. Driving Real Impact.

For over 18 years, I’ve dedicated my career to one simple but powerful belief:

A product alone won’t win - you must deeply understand and serve your customers to truly build something meaningful.

From telecom to e-commerce, aviation to AI, I’ve worked / partnered with global / fortune 500 brands like VISA Inc. and visionary startups to build experiences that don’t just function - they connect, inspire, and convert.

What I Stand For

-> People first: Every product, every touchpoint, every design decision starts with empathy.
-> Data-driven creativity: Insights and research fuel innovation that moves metrics and hearts alike.
-> Relentless impact: I measure success by the growth, loyalty, and joy we create for customers and businesses.

My Journey

Spent nearly 12 years at Telenor Group, where I learned, executed, and led strategies around exceptional product and service design, growth hacking with a focus on retention and engagement, and end-to-end customer experience management. Since then, I’ve driven product and design strategy at Delivery Hero through data analytics, led data science and insights at AirAsia Group, and headed customer experience, human-centric design, and insights at Central Group. 

Today, I bring this wealth of experience to my role as Co-Founder of Musemind (global UX agency) and Mentor Lane (global mentorship platform).

Across 300+ clients + companies globally, my work has contributed to:

✅ $4.5B+ in revenue impact
✅ NPS soaring by 170%+
✅ CSAT and CES improvements from 3 to 4.5+
✅ Improve task completion rates from 50% to 95%.
✅ Cutting customer complaints by half
✅ Boosting conversion %, retention %, and lifetime value

What Drives Me

Design isn’t just about aesthetics. It’s about crafting human experiences that simplify complexity, spark connection, and empower users. Whether redesigning USSD systems or offline channels or superApp / digital product & services or SaaS or e-commerce, Fintech or creating AI-powered product journeys, my focus is on usability, performance, and empathy - the perfect balance that turns users into advocates.

What I’m Excited About

Building products that unlock potential - for customers, teams, and businesses.
Innovating at the crossroads of UX, AI, and product strategy.
Driving sustainable, user-centered growth that truly matters.
And building the best mentorship platforms to help future leaders grow with clarity, confidence, and purpose.

Let’s Connect >
If you believe in designing with heart and delivering measurable impact.

How to design a UX portfolio project worth €100K+

(You don’t need years of experience for this.)

Here’s the 5-step framework:

Step 1: Pick a niche you want to master
This could be:

- SaaS
- Fintech
- Edtech
- Healthtech

Choose ONE and commit.

Step 2: Do a 30-day research sprint

- Find 15 top products in your niche
- For each: identify 1 flaw + 1 standout feature
- Combine flaws into 5 recurring UX problems

Then prompt ChatGPT:

“I’m a UX designer creating a top-tier product in [your niche].
I researched 15 leading products and found these 15 best features:
[insert features].
Suggest the top 5 features that’ll help me design 
a better experience than all of them.”

Now you have your product strategy.

Step 3: Turn it into a UX problem statement
Combine your flaws + features,
↳ then use this ChatGPT prompt:

“Create a detailed UX problem statement 
using these 5 pain points and 5 key features.
Frame it like a client brief I need to solve in my portfolio.”

This becomes your design prompt.

Step 4: Build your full-stack UX solution
Don’t just design screens, design systems.

✅ Wireframe
✅ Prototype
✅ Visual hierarchy
✅ Layout principles:

- Spacing
- Typography
- Color balance
- Button placement
- Grid logic
- Padding that makes sense

Make it look AND feel real.

Step 5: Iterate for 30 days like a pro

- Post key screens in UX groups
- Ask for expert feedback (wait 3 days)
- Analyze, iterate, improve

Then host it on Behance with a full breakdown
Let the world see your $100K thinking.

With these 5 steps:
You’ll build a premium-level UX case study
↳ without ever landing a client.

Still waiting to get noticed?

You don’t have to.

(Ask me anything about this process!)
Repost ♻ if you find this useful.
Hit the 🔔 if you enjoy my content.

Rasel Ahmed

Co-Founder & CEO @ Musemind GmbH (Europe HQ) | Co-Founder @ Mentor Lane | UX, Product & CX Leader | Scaling Global Teams & Innovation | $4.5B+ Impact

Most “senior” designers… aren’t really senior.

They’ve just been around longer.

Not better.
Not sharper.
Just… older in the system.

Seniority isn’t about time served.
It’s about the impact created.

Real seniors:

- Don’t wait for clarity.
- Don’t hide behind visuals.
- Don’t just design. They lead.

If you’re stuck in mid-level hell, this one’s for you.
I broke down the 3 real reasons you’re not senior yet.

And how to beat “experience” faster than time ever could.

Go through the carousel.
Reflect.
And act.

💬 Drop a “Ready” if you’re done waiting for years to level up.

Why You're Not Sr. Deisgner

Tanbir Khan

Most people think UX has nothing to do with money.

And that’s where their business dooms itself.

I know that sounds bold ⇊
So let me explain.

For years, UX has been treated like a “nice-to-have.”
Something you polish after the real business decisions are made.

Make it pretty.
Make it smooth.
Make it delightful.

And somehow… revenue will follow.

Except it doesn’t.

Take a look at this infographic 👇

Every section points to one uncomfortable reality:

UX either makes money
Or it quietly burns it.

You can have:

- Beautiful visuals
- Clean layouts
- Perfect animations

But if users don’t activate fast,
don’t understand the value,
or don’t reach the upgrade moment…

↳ UX failed.
No matter how good it looks.

The problem is, many teams still believe:

- Monetization is product’s job
- Growth is marketing’s job
- UX is just usability and aesthetics

That mindset won’t survive 2026.

Product UX has shifted.

Designers are now designing:

↳ Activation
↳ Retention
↳ Upgrade paths
↳ Habit loops
↳ Revenue-critical flows

Not just screens.

Profitable UX means making intentional choices:

1. One core flow that drives revenue
2. Clear hierarchy over visual noise
3. Microcopy that reduces hesitation
4. Pricing that feels fair and obvious
5. Fewer features, faster value
6. Weekly testing with real metrics

Because profit doesn’t come from decoration.
It comes from clarity, speed, and confidence.

In 2026, the strongest UX designers won’t be judged by how things look.

They’ll be judged by:

↳ LTV
↳ CAC
↳ Churn
↳ Revenue impact

That’s the future of product design.

PS: Do you believe UX should be accountable for revenue?
Curious to hear your thoughts 👇

===
We design product UX that converts, retains, and scales.
If growth is your goal, let’s talk.

7 portfolio mistakes killing your UX job chances:

(Yes, even if your design is “good”)

The harsh truth?
Great work + weak portfolio = silence.

(Most designers lose callbacks for reasons they don’t even see)

Swipe through this carousel to see
↳ the 7 mistakes blocking your UX interviews.

And no, this isn’t about talent.

This is about:

✓ Clear storytelling
✓ Strong first impressions
✓ Recruiter-friendly structure

How to fix it fast:

1️⃣ Show range, not just one project
2️⃣ Turn work into real case studies
3️⃣ Make your role crystal clear

The real takeaway is:

Portfolio = Design x Communication

PS. Which mistake are you guilty of right now?

♻️ Repost this to save another designer from portfolio self-sabotage.

Not Getting UX Jobs?

GPT-5 will change how we design.

But the real question is:

Are you ready to design with AI…not against it?

Because the future of UX isn’t just pixels.

It’s prompts.
It’s a process.
It’s perspective.

And here’s the danger:

If we keep prompting like amateurs…
Our outputs stay surface-level.
Our design thinking stays shallow.

That’s why we need a new rulebook: 
Prompt-Driven UX

Not optional.
Not “nice-to-have.”
Essential.

Here’s the foundation:

3 Modes of Design Thinking with GPT-5:

Deep UX Thinking for:

- Research
- Synthesis
- Strategy.

Quick Ideation for:

- Copy
- Labels
- Wireframes

Balanced Mode for:

- Journeys
- Personas
- Heuristics

And you can scale it with 3 Levels of Detail:

Snippets → Fast fixes.
Guides → Walkthroughs & flows.
Playbooks → Strategy & systems.

Because the truth is simple:

If AI shapes how we build…
But we don’t learn how to guide it…
We don’t just risk bad designs.
We risk irrelevant designers.

This isn’t just about prompts.
It’s about protecting our craft.

So maybe the real question is:
Are you ready for Prompt-Driven UX?

P.S. Repost if you believe UX designers must master prompting to stay relevant.

Most dark patterns don’t look dark at first.

This is where most designers go wrong.

Bad UX hides in “normal” interactions.
Tiny tricks become big problems fast.
One wrong pattern can damage everything.

This carousel clears the noise.
It breaks ethical UX into simple steps.
You’ll see why ethics drives real trust.

Here’s the quick overview:

↳ Ethical UX protects long-term brand value
↳ Transparency creates higher user confidence
↳ Respectful choices build lasting loyalty

Good UX is not decoration.
Good UX is a responsibility.
Ethics:

Makes products future-proof.
Reduces real legal risks.
Keeps users with you longer.

Your design choices matter daily.
Small shifts create massive impact.
Ethics is the new competitive advantage.

PS: Which ethical pattern do you think teams ignore most?

7 Ethical UX Patterns

Design UX like the Top 1%:

(The mindset shift every Jr designer needs)

Most designers stay stuck because they focus on:

Pixels.
Trends.
Perfect screens.

Top 1% designers think differently.

They simplify.
They clarify.
They design with intent.

This carousel shows you:

✓ Why real products teach more than “inspo”
✓ How seniors turn complex ideas into simple visuals
✓ Why your style is your positioning
✓ Why showing beats telling
✓ How mobile-first thinking actually works
✓ Why clarity and transparency build trust fast

No fluff.
No ego.
Just clear thinking you can use right now.

Swipe through.
You’ll design differently after this.

♻️ Repost to help more designers level up.

taplio

Rasel Ahmed's Linkedin Analytics

Rasel Ahmed

Performance ScoreRasel Ahmed's LinkedIn Performance

Rasel Ahmed's Best Posts (last 30 days)

Ready to grow your LinkedIn presence?

taplio

.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Rasel Ahmed's Linkedin Analytics

Rasel Ahmed

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rasel Ahmed's LinkedIn Performance

Rasel Ahmed's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Rasel Ahmed's Linkedin Analytics

Performance ScoreRasel Ahmed's LinkedIn Performance

Rasel Ahmed's Best Posts (last 30 days)