Rashesh V.'s Linkedin Analytics

Why LEGO×F1 was pure brand alchemy: Mic drop moment on world stage Ten life-sized LEGO rockets-on-wheels cruising with F1 drivers? Instantly hijacked TV, socials, and your grandma’s group chat. Millions of eyeballs, zero ad spend. Nostalgia meets Need-for-Speed Remember stepping on that rogue brick? Now imagine it’s 1,000 kg of childhood magic roaring at 20 km/h. That “holy-wow” moment glues your brand to people’s hearts (and memories). Symphony of Two Titans LEGO’s “build your dreams” meets F1’s “push the limit.” Together, they are like peanut butter and jelly, separate delights, legendary together. Content Goldmine 22,000 build hours = months of drool-worthy behind-the-scenes reels, timelapses, and “how-did-they-do-that?” interviews. Your content calendar just got turbocharged. Marketing Manifesto Don’t ask “How do we sell more?” ask “What mind-blowing moment can we create?” Because once you spark genuine awe, the coverage (and loyalty) writes itself. In the end “Brands aren’t built on products. They are built on stories that stick.” #Brand #Marketing #F1 #Lego

Who is the hero for your brand? Ever noticed how humans don’t just buy products? They invest in better versions of themselves. Forget the fairy-tale of a founder battling dragons (or spreadsheets) in a dimly lit basement. The reality is your founder isn’t the hero. The customer is. Your customer is the lead in a blockbuster where every product upgrade transforms them into the “next big thing,” think superhero, but with Wi-Fi and caffeine. And let’s be honest, if your brand’s origin story doesn't have that Netflix-worthy vibe (complete with jaw-dropping twists and a cameo from destiny), it’s time to re-edit your narrative. So ditch the yawn-inducing history lesson and script a narrative that makes your customers feel like they are starring in their own epic saga. After all, what’s a tale if it’s not a little audacious and a lot transformational? #Story #Selling #CustomerFirst #Brand #Narrative #Marketing

🚫 NO MORE TERROR! 🚫 (Warning: Graphic Imagery) On April 22, 2025, gunmen ambushed tourists in the Baisaran meadows near Pahalgam, slaughtering 26 innocent vacationers and wounding many more in an act of pure cowardice. These tourists sought only peace amid Kashmir’s beauty yet paid the ultimate price. Every bullet fired not only stole lives but ripped away the lifeline of Kashmiri families who depend on tourism, plunging local communities into fear and economic despair. We have had enough. As Indians, we refuse to live under the shadow of gun-toting killers who target the innocent. India must adopt a ZERO-TOLERANCE policy on terrorism, mirror Israel’s and Russia’s hardline stance, and mete out unambiguous justice. No more hollow condemnations. No more appeasement. It’s time to strike back decisively and ensure no family ever mourns a loss like this again. Major Terrorist Attacks, which we barely did anything about. 1993 Bombay bombings (12 March 1993): A coordinated series of 12 bomb blasts across Mumbai killed 257 and injured 1,400. Attack on Indian Parliament (13 December 2001): Five militants stormed the Parliament complex in New Delhi, resulting in a 45-minute gunbattle that left 9 security personnel dead and 18 injured. Akshardham Temple attack (24 September 2002): Two terrorists opened fire at the Akshardham Temple in Gandhinagar, killing 33 and injuring over 80 worshippers. August 2003 Mumbai bombings (25 August 2003): Twin car bombs in Mumbai killed 54 and wounded 244 civilians in broad daylight. 2005 Delhi bombings (29 October 2005): Three near-simultaneous explosions in Delhi markets and on a bus claimed 62 lives and injured 210. Mumbai train bombings (11 July 2006): Seven bombs exploded on Mumbai’s Suburban Railway, killing 209 and injuring over 700 commuters . 2008 Mumbai attacks (“26/11”) (26–29 November 2008): Ten militants carried out a four-day siege in Mumbai, killing at least 166 people and wounding over 300. Hyderabad blasts (21 February 2013): Twin IED blasts in Hyderabad’s Dilsukhnagar market killed 18 and injured 131 civilians. Pathankot airbase attack (2 January 2016): Militants stormed the Indian Air Force base at Pathankot, killing 7 security personnel and 1 civilian during a prolonged gunbattle. Pulwama suicide bombing (14 February 2019): A Jaish-e-Mohammed assailant rammed a vehicle loaded with explosives into a CRPF convoy, killing 40 paramilitary troops. Stand up. Speak out. Strike back. India’s future cannot be held hostage by cowardly killers. #Pahalgam #Kashmir #ZeroTolerance #Modi

Stop asking “What is brand’s ROI?” (in the short term) You would never ask, “What is the return on investment for raising a child?” because you know some things simply do not lend themselves to a quarterly spreadsheet. Brand is one of those things. Nobody asked “What is the ROI on raising a child?” Because value is not always measurable in the short term. Brand builds trust. Trust builds patience. And patience buys time in tough times. Think of brand equity as planting an oak tree rather than snapping a bean sprout into production tomorrow. You water it, nurture it and wait, often with a long-term mindset, before you sit in its shade. That shade, come thunderstorm or cyclone, is the protective canopy of goodwill you have cultivated. So the next time someone demands a six-month ROI on brand, offer them a calculator, then show them the slide that reads “Long Game Only.” Invest in brand not because you plan to flip it, but because you plan to keep it. Follow me Rashesh V. for more brand and marketing insights. #Brand #Trust #Marketing #Strategy #ROI #Communication #LongTerm #Investment

Honest, human storytelling works “Storytelling” doesn’t mean “inventing drama.” It means making your real value feel alive. Facts tell. Emotions sell. Make it human. Make it honest. Make it matter. You don’t need a fireworks show to light up minds, just a spark of genuine insight. Your brand’s story isn’t a Hollywood screenplay; it’s the backstage pass to why you exist. So skip the plot twists you would never pull at a dinner party. Lean into the truths that keep people up at night (in a good way). Serve up reality with a side of wit. Reveal the scars that made you stronger. Show the values that make you memorable. That’s not drama. That’s authenticity. Follow me Rashesh V. and for more unapologetically honest takes on marketing, storytelling, and why your customers crave the real deal. Repost this if this resonated with you.

The Agency Prayer: Bless This Brief In the whirlwind of client briefs and brainstorming battles, you sometimes need a little divine intervention. Sometimes all the creatives silently recite, “Dear God, grant me the serenity to accept the brief I cannot change, the courage to push back on bad ideas, and the wisdom to never say ‘just make the logo bigger.’ Amen.” There’s something almost spiritual about walking the tightrope between creative freedom and client expectations. Every day, it feels like a journey where ink meets insight, and where a dash of wit goes a long way. Here’s to embracing the unpredictable creative process and taking that bold step when the ideas are as quirky as they come. If nothing else, may this little prayer remind us that while good design can be measured in pixels and prints, the true magic happens when we dare to challenge conventions. Cheers to defying mediocrity, one retort at a time! #Agency #Prayer #CreativeProcess #DesignThinking #MarketingMagic #AgencyLife #BoldIdeas #ClientDynamics

Is Your Strategy: PhD in Product for Your Audience? Marketing has long been a relic of funnel fantasies and algorithm worship. But here’s the twist, your audience isn’t lining up to be cogs in your conversion machine. They are not interested in your labyrinth of statistics, pretty charts, or the overly complex jargon that sounds like it requires a PhD in “Marketing-ology or Product-ology” to decipher. They care about: ✅ Being seen – Because nothing says “relevant” like being recognized in a sea of digital noise. ✅ Being heard – Yes, even if your opinion on truffle farming isn’t trending; authenticity goes a long way. ✅ Getting value without needing a PhD in your product – Who has the time (or the brain cells) to decode hieroglyphics when they just want solutions that work? Too many brands treat customers like rats in a maze, scurrying around in endless loops just to hit an arbitrary goal. It's like expecting gourmet dining at a fast-food joint. Instead of obsessing over funnels, start by being interesting. Be that conversation starter at the dinner party who speaks truths others dare not utter. Then, be useful. (Because charm without substance is like a martini without the olive, simply not satisfying.) So, if you are still fixated on a funnel, consider this your wake-up call: evolve your approach, embrace the quirky, and remember that behind every metric is a real human being looking for connection. Follow Rashesh V. for more insights on cutting through the clutter and embracing genuine engagement. #Marketing #HumanBehavior #CustomerExperience #Authenticity #BrandStrategy #DigitalMarketing #LinkedInInsights #Innovation #ContentMarketing #Eccentric #Leadership

Say No To Ads That Gaslight You Notice how some ads seem to have the uncanny ability to gaslight you? You know the drill: marketing that preys on insecurity is cheap and, frankly, a bit desperate. Let’s be real, condemning your worth is not an art form; it’s a tired business model that’s been overplayed since the first “miracle” product hit our screens. Negativity and insecurity may be easy sells, but they build connections that are as genuine as a three-dollar bill. Instead, why not give people something to aspire to, not hide from? Remember, humans don’t want perfection—they want possibility. Take a peek at how brands like Dove flipped the script with their Real Beauty campaign. By celebrating the messy, beautiful reality of people, they offered hope and connection instead of selling a mirror lined with shame. Let’s change the narrative. Instead of whispering “you’re not enough” through slick animation and glossy models, be the brand that boldly declares: “You’re already worthy.” Then sell the glow-up. By championing positivity, authenticity, and human connection, we can build communities that thrive on genuine interactions rather than fleeting insecurities. Let's imagine marketing with integrity, one that inspires and empowers rather than gaslights and diminishes. So, next time you see an ad designed to make you feel less-than, remember: you have the power to choose inspiration over exploitation. What are some campaigns or ads that made you question the norms? #Marketing #Integrity #Positive #Branding #GlowUpCulture #BeYou #Humour #Authenticity #InspireNotInsecure #HumanConnection

Brands too suffer from Schizophrenia Same logo, seven personalities. Pick one. Stick to it. Your tone is your truth. Be weird everywhere or normal nowhere. This isn’t about limiting creativity, it’s about forging a coherent identity that cuts through the noise When you waffle between a jokester and a guru, your audience switches off. It reminds us - every brand promise must be crystal clear, every interaction perfectly on‑point. So decide are you the eccentric raconteur or the solemn sage? Because half‑hearted schizophrenic campaigns achieve nothing but headaches. Stop the brand identity buffet. Commit to one flavor. Devour it. Hungry for more savage marketing insights? Follow me Rashesh V.

Deeply saddened by the passing of His Holiness Pope Francis. Through his unwavering compassion, humility, and service, he lived the true spirit of Christ’s teachings. His commitment to uplifting the marginalized and championing inclusive development made him not just a religious leader, but a global symbol of hope, resilience, and humanity. His legacy will continue to inspire generations to lead with kindness and purpose. My heartfelt condolences to the global Catholic community and all who drew strength from his extraordinary life. May his soul find peace in God's eternal embrace. #PopeFrancis #Condolences #Vatican

Control your hubris, not ego. “Leave your ego at the door.” yes, the noble decree of every brainstorming séance. But frankly, I would rather wheel mine in on a velvet chaise lounge. Ego, when properly caffeinated is conviction in a top form. It’s that insufferable inner monologue declaring, “This idea is brilliant!” It’s a double espresso shot of passion. It’s the confetti cannon that launches ideas into orbit. Sans ego? You are left with tepid applause and a choir of nodding mannequins. A pity party of “Great suggestion!” and “Let’s table that for next century!” Creativity doesn’t RSVP to small talk. It demands zealots who can’t sleep until they have ruined someone’s weekend with their obsession. But beware; the line between ego and hubris is thinner than a vegan crepe. That slippery slope from “I believe” to “I am the sun, and you mere planets.” That’s when ears go on vacation. Collaboration keels over like a fainting Victorian. And the results? A lukewarm casserole of compromise-flavored mediocrity. So by all means, bring your ego. Just tether it with the leash of listening. And if your ego tries to chew through the leash, remind it that humility is the helmet for your brain. #Ego #Creativity #Marketing #Eccentric #Leadership #Conviction

We have 8 buyer personas. None of them likes us Meet the “customers”: - “Millennial Maria” - latte-fuelled, WFH yogi who lives on avocado toast and never actually buys anything. - “Budget-conscious Brad” - spreadsheet virtuoso, coupon-clipper, discount chaser… and yet zero transaction history. - “Tech-savvy Tim” - beta-tests every early-access app but can’t remember your product name come launch day. - “Eco-conscious Emma” - carbon offsets her coffee run, recycles your tweets… yet never recycles her cart. - “Entrepreneurial Ethan” - live-shops for blockchain startups, but when it comes to clicking “buy,” he’s MIA. - “Corporate Chloe” - sits through 12 webinars monthly, network-drinks in Zoom breakout rooms, but signs no vendor contracts. - “Global Gary” - circled the globe in your PowerPoints, but refuses to circle back on your emails. - “Social Savvy Sara” - 6K Instagram followers, Story-streak queen… and ghost of your Q4 promo. And still: “Millennial Maria” doesn’t exist. She’s shorthand, not someone with real friction and nuance. “Budget-conscious Brad” is a spreadsheet ghost. All data points, no human pulse. You built an imaginary fan club and forgot to talk to actual customers. Insight ≠ inference. Go talk to people. Not PDFs. Follow me Rashesh V. for more unvarnished marketing truths and tactical playbooks. #Humans #BuyerPersona #CustomerResearch #Brand #Strategy #Insights #Marketing #Truth

Leaders with taxidermied emotions are not leaders Why do some leaders look like their emotions have been taxidermied - stuffed, stretched, and mounted for all eternity? Because they believe a poker face is the ultimate power move. But the absolute truth is human-to-human leadership is the only leadership that actually works. Take Henry Ford. In 1926 he shut down his factories every Saturday and Sunday - essentially inventing the modern weekend - because he knew that rested, valued people build better cars (and better companies) and also enjoyed the car ride with friends and family. He understood that empathy, vulnerability, authenticity, clear communication, and trust aren’t “nice to haves,” they are nonnegotiable human traits that fuel loyalty, innovation, and performance. No matter how corporate your org chart gets, you are still dealing with people, people who notice when you care, when you fumble, and when you have got their back. So ditch the emotional taxidermy. Open your heart, say “I got this… but I also got you,” and watch your team become your fiercest advocates and humane future leaders Create history today - no taxidermy required. #Leadership #EQ #HumanToHuman #Empathy #Authenticity #Trust #WeekendWisdom #TeamCulture #Innovation #Motivation

The Brief Expression: Meh. Impact: Nada. Brand Recall: What brand? Congrats. Nobody hates it. Also… nobody saw it. Or cared. Or remembered. (But hey, at least the legal team loved it.) This is what happens when your ad goes through 73 rounds of approval, a focus group of 12 people named K*****, and a final review by someone whose only feedback is: “Can we make the logo bigger? And the tone dead?” It’s the creative equivalent of lukewarm tea. It’s forgettable. It’s frictionless. It’s safe. And safe is the most expensive strategy of them all. Because boring doesn’t build brand. Boring doesn’t get shared. Boring doesn’t get remembered. It just gets… ignored. Great marketing polarizes. It’s not for everyone. It’s not supposed to be. You must be disliked by some; that’s how you are loved by others. Think of every bold brand you remember. Now ask yourself, did they play it safe? Or did they jump out of the plane and build the parachute on the way down, yelling their tagline all the way? In a world addicted to attention, the safest thing you can do… is take a risk. Be brave. Or be background noise. Your call. (Also, if your campaign needs “explainer slides,” it probably needed a pulse first.) Follow Rashesh V. for more straight-talking, brand-breaking, mildly irritating marketing truths. #Bland #Advertising #Brand #Marketing #CreativeStrategy #BeBoldOrBeBoring #BrandDifferentiation #Ads

Rule for brands: Listen to connect. Your brand talks a lot. Listens very little. Most brands aren’t disconnected from culture. They are disconnected from humans. No one wants your brand story if you won’t hear theirs first. To build real connections, brands must listen. Here are 5 ways to reconnect with your audience: → Active Listening Engage with your audience on social media. Respond to comments and messages. Show that their voices matter. → Share Real Stories Highlight customer experiences. Let real people tell their stories. It builds trust and shows you care. → Community Involvement Get involved in local events. Support causes that matter to your audience. It shows you value their community. → Feedback Loops Ask for feedback regularly. Use surveys or polls. Let your audience shape your brand’s future. → Personal Touch Make your communication personal. Use names and tailor messages. This simple act makes your audience feel valued. Listening isn't just polite. It's essential for any brand to thrive and have a personal connect Follow me Rashesh V. for more insights on building meaningful connections.

Clock in like a mule, think like a fox. Yes, show up. Be reliable. Carry the load. Deliver the deck. Fix the fire. Attend the meeting that could've been an email. That’s the mule in you; loyal, tireless, slightly dead inside by Friday. But don’t stop there. Because the real edge? That’s the fox. The fox asks: “Why is this process still a 14-step spreadsheet madness?” “Why are we solving the same problem for the fourth quarter in a row?” “Why are we chasing KPIs that no one reads?” The mule gets things done. The fox asks why we are doing them. In today’s work jungle, effort gets you in the room. But cleverness? That gets you the corner office… or at least a better calendar. So yes, clock in like a mule. But by 10:30 a.m., be thinking like a fox. Preferably one with a whiteboard and a strategy deck. What’s one fox-like move you made at work that saved hours of mule effort? Share it. Someone’s still dragging a cart. #WorkSmart #Productivity #Personality #OfficeHumour #StrategyFirst #WorkCulture #Leadership #ModernWorkplace #Marketing #Mindset #Friday

WAVES 2025: Responsible, creatives and narratives for the future. The inaugural World Audio Visual & Entertainment Summit (WAVES) in Mumbai brought together thousands of creators, innovators and investors under one roof to imagine the next frontier in media, gaming, animation and digital storytelling. With a landmark $1 billion creator-economy fund announced to fuel skill-building and global market access, the Summit was a bold statement that storycraft is tomorrow’s most powerful currency. Every narrative we launch, whether a short-form video, a podcast or an interactive AR experience, writes the first lines of tomorrow’s culture. To wield that power responsibly, we must be as attentive to cultural nuance as we are to creative flair. Futuristic design and cutting-edge technology will always capture attention, but cultural empathy is what makes content truly resonate. Smart marketers embed ethical guardrails from day one, using data-driven insights to avoid stereotypes, honor local traditions and foster genuine connection. India’s storytelling heritage is our secret weapon. Long before modern platforms existed, sages wove lessons of medicine and science into the Panchatantra’s animal fables and the Ayurvedic metaphors hidden in epic poetry. Today, we have the chance to channel that timeless craft into immersive XR experiences, interactive podcasts and global cinema, ensuring our cultural DNA not only survives but thrives in the digital age. From India’s cinema forging bonds across borders to the worldwide craze for contemporary epics like RRR, Indian narratives have proven they can unite audiences everywhere. Let’s pledge to turn every piece of content into a wave that connects, empowers and respects our shared humanity, because the stories we tell today will become the culture of tomorrow. “WAVES is not merely an acronym but a wave representing culture, creativity, and universal connectivity.” - Prime Minister Narendra Modi Follow me for more insights on brand storytelling, marketing and no-BS creative strategies! #WAVES #Modi #Creative #Narrative #India

A Bar Story Fellow Marketers, we have all been here: drowning in meetings and trapped in an endless loop of tweaks and re-tweaks. If you graphed that glorious chaos, it woud look like this: • Time spent on the logo: ███████ • Time spent understanding customers: ░ • Time spent naming the campaign: ████████████████ • Time spent reviewing actual sales data: █ Other “must-see” metrics nobody asked for: • Time spent selecting the perfect hex code: █████████ • Time spent debating font sizes: █████ • Time spent scheduling “alignment” meetings: ████████████ • Time spent rewriting slides for the 17th time: ███████ • Time spent buried in legal approvals: ░░ If your biggest ROI this season is the laughs you get from your own bar charts, you are already winning. Keep your charts absurd and your planning human - onward, imperfectly perfect marketers! #MarketingHumuor #Data #Brand #Planning #Marketing #Life #Charts

𝗖𝗮𝘂𝗴𝗵𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗔𝗰𝘁 The digital masquerade ball on LinkedIn, where some don the masks of CEOs, astronauts, and occasionally, ninja warriors. But when the clock strikes midnight, and the unmasking begins, the reactions are nothing short of comedic gold. Picture this: a 'seasoned Silicon Valley exec' gets exposed as a basement-dwelling cat enthusiast. The response? A masterclass in denial, deflection, and the classic "I was hacked!" defense. How many times have we encountered this. It's like watching a soap opera where the plot twist is always the same: "It wasn't me!" Yet, the IP addresses, the identical typos, and the uncanny resemblance to their pet hamster's name tell a different story. To those considering a digital disguise: remember, the internet has a long memory and an even longer list of detectives ready to unveil the truth. Authenticity isn't just a buzzword; it's the currency of genuine connections. Been on the receiving end of a fake profile fiasco? Share your most outrageous encounters below. #Storytime #MustRead #MondayMischief #WorkplaceChronicles #TruthBomb #LinkedInHumor #DigitalIdentity #OnlineFraud #FakeProfiles #PersonalBranding

Ever so grateful to Rajesh Srinivasan for sending over his latest book "The Vacuum Principle", a guerrilla’s guide to carving out untapped market potential. This slick playbook unpacks the art of sniffing out the voids your rivals are too busy napping to notice, then ruthlessly filling them to build unshakeable empires. What resonates most are the lean frameworks that bring unfocused ideas into sharp relief, the captivating tales of market transformation, and that subtle nudge; overlook the gaps and you will be the one left behind. Rajesh ji, thank you for this essential toolkit of strategic insights. #TheVacuumPrinciple #MarketVacuum #CategoryDesign #Strategy #Innovation #Grateful