Rheanne Blest Razo

Ascend North America

LinkedIn Lead Gen on Autopilot: Automated Funnels. Done-For-You Results.

I help businesses scale their revenue by transforming LinkedIn into a powerful sales and marketing platform. Our Done-For-You program provides:

✨ LinkedIn profile optimization
✨ AI-driven lead nurturing
✨ Thought leadership content creation
✨ Sales funnel strategies for predictable growth

Founder & CEO

Philippine VA Agency

Your PH-Based VA Team for Just $5/hr — $10/hr for Specialized Support
Affordable. Skilled. Scalable.

Founder

Canada Digital Adoption Program

Delivers advisory services to Canadian SMEs as a registered digital advisor under CDAP – Canada Digital Adoption Program.

• Developed and executed over 100 digital adoption plans for the Canada Digital Adoption Program (CDAP), initiated by the Government of Canada. 
• Facilitated client companies in qualifying for a zero-interest Business Development Bank of Canada (BDC) loan, amounting to up to $100,000 with a five-year term.
• Was responsible for the development and execution of marketing programs for magazines and websites. Supported SVP, Marketing Services on WebMD marketing initiatives, including e-blasts, sell sheets, mocks, events, media kits, and custom presentations.
• Acted as the project manager of a high-profile program for an international CPA firm and oversaw and executed a twelve-part video series. Managed the scope, direction, and schedule of each video.
• Drove regional and local brands with solid consultation services in the following categories: Marketing Management, Demand Generation, Marketing Automation, Marketing Data Analysis, Brand Strategy, Marketing Operations, Google Ads, and Web Design.

Marketing Consultant

FiveRings Marketing

FiveRings helps B2B SaaS companies in the US create revenue-driven sales & marketing strategies.

• Served as a marketing point-person for account managers and agents. Created individual marketing plans for these small business to develop and grow their own brands within the Hubspot ecosystem.
• Managed agency partnership with Mintent, including co-sponsored events and promotions. FiveRings and Mintent provide complimentary services and work together as referral partners.
Introduced new initiatives to measure program performance and to identify opportunities for growth, including lead gen agent surveys and focus groups. Analyzed and interpreted data and insights to turn into actionable strategies.
• Produced educational webinars and playbooks for an internal audience. Wrote scripts, hired talent, and managed distribution.

Marketing Manager

Bookairfreight

Bookairfreight helps eCommerce businesses save on costs shipping from China to the US.

• Was responsible for the strategy and results of catalog and direct mail progams for Freightos.com and other freight forwarders. With a focus on customer-centric content and data-driven targeting, transformed a negative ROI in 2016 into a positive 193% in 2018.
• Drove ‘test and learn’ initiatives for campaign optimization. Designed statistically sound marketing experiments and extracted actionable insights from response data.
• Led five-person department responsible for all customer acquisition and retention marketing, branding, corporate communications, B2B marketing, and sales support, and product development.
• Launched the programmatic mail program  which utilizes targeting methods trigged by customer’s online behavior to deliver highly relevant and personalized direct mail.

Senior Marketing Associate

NSUR, Inc

NSUR Inc. is a health & wellness platform powered by cryptocurrency, NSUR Coin. The world’s first protected, utility token.

• Led successful launch of nsurcoin.com through a strategic marketing campaign across digital, social, press & email.
• Created the content and copywriting for the company website, PR, newsletters, notifications, social media, surveys, email campaigns, and phone messages, to increase traffic by 330% within the first thirty days of new content creation. 
Increased conversions by 3x by creating internal and customer-facing documents and promotional materials. Updated website and social media. Ensured consistent brand messaging.
• Analyzed website using Google Analytics to measure and report on SEO optimizations and improved Domain Authority to 50-60 of Google search and improved the number of visitors.

Copywriter

Sales Funnel & Branding Expert | Helping B2B Leaders Generate Clients & Build Thought Leadership through LinkedIn

If you struggle to generate meaningful engagement online that actually converts to sales with them, that’s what I help fix.

I do this through strategic LinkedIn marketing, branding, and sales funnel optimization. I help businesses like yours:

✨ Build high-conversion LinkedIn profiles
✨ Develop engaging thought leadership content
✨ Implement AI-driven automation for 24/7 lead nurturing
✨ Optimize LinkedIn Sales Navigator for ideal client targeting

Titles don’t make leaders.
Behavior does.

The best leaders don’t lead with power,
they lead with presence.

They:
🔸 Put people before performance and watch both grow
🔸 Live their values, even when no one’s watching
🔸 Show vulnerability without losing respect
🔸 Own mistakes instead of pointing fingers
🔸 Stay calm when things go sideways
🔸 Make bold calls without arrogance
🔸 Ask with curiosity, not control
🔸 Speak with clarity, not noise

These aren’t “soft” skills,
they’re the hardest to master.

Because authentic leadership isn’t about charisma or titles,
it’s about staying real when things get hard.

8 rare traits that set authentic leaders apart:
🔸 Humility, they admit what they don’t know
🔸 Self-awareness, they understand their impact, not just intentions
🔸 Integrity, they do what’s right even when it’s not easy
🔸 Empathy, they lead with understanding, not just authority
🔸 Accountability, they own the outcome, good or bad
🔸 Confidence, they act boldly without constant praise
🔸 Vulnerability, they share struggles and ask for help
🔸 People-first mindset, they prioritize wellbeing over short-term wins

The result?
Teams that perform.
Cultures that thrive.
Leaders people choose to follow.

Which of these traits do you think is hardest for leaders to practice?
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Rheanne Razo

You can spot low emotional intelligence from across the room.

It shows up in every conversation, every meeting, every interaction.

While you’re trying to figure out why someone feels “off,” these signs will tell you everything:

🔸 They make everything about themselves
Every story you tell gets hijacked and turned into their version.

🔸 They can’t read the room
They miss social cues completely, cracking jokes at the wrong time or showing intensity when everyone else is relaxed.

🔸 They take all feedback as a personal attack
What was meant to help becomes an insult in their mind.

🔸 They have zero filter in professional settings
Oversharing, inappropriate comments, personal drama dropped in meetings.

🔸 They can’t handle other people’s emotions
When others get upset, they dismiss, deflect, or try to logic it away.

🔸 They never apologize or take responsibility
Everything is someone else’s fault, never theirs.

Low EQ isn’t just frustrating.
It’s costly. It drains culture, kills trust, and limits leadership.

Which of these signs have you noticed most in your workplace? Comment below ⬇️ 
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6 Signs Someone Has Low EQ

You’re not lazy.
You’re just living in survival mode.

If you’re struggling to focus, finish tasks, or care about work you once loved… you’re not broken.

You’re burned out. Overstimulated. Running on fumes.

And no, another productivity hack won’t fix it.

Here’s what survival mode really looks like:
🔸 You look “functional” but crash the second the day ends
🔸 You can’t tell the difference between rest and avoidance
🔸 You keep saying “after this week, I’ll breathe” but the calendar never clears
🔸 You take on too much because you’ve been conditioned to prove your value
🔸 You feel disconnected from the version of you that used to dream
🔸 You know something needs to change, but even that feels heavy

This isn’t laziness.
It’s exhaustion from living in permanent output.

You deserve a life that restores your energy, not one that breaks your spirit.

Which of these survival mode signs hit you hardest? Comment below ⬇️ 
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You’re Not Lazy, You’re Living In Survival Mode

Everyone’s focused on what’s going wrong.
You should focus on what could go right.

Because what you train your brain to notice, it multiplies.

Problem-focused thinking creates:
🔸 Anxiety spirals
🔸 Confirmation bias toward negativity
🔸 Decreased motivation
🔸 Missed opportunities

Solution-focused thinking creates:
🔸 Increased awareness of possibilities
🔸 A better problem-solving mindset
🔸 Higher energy levels
🔸 More proactive behavior

When you constantly scan for problems, your brain gets really good at finding them.
When you train yourself to notice opportunities, you start seeing those instead.

No magical thinking.
No universe conspiring.
No mystical forces.
Just psychology.

Your thoughts may not control external reality, but they absolutely control your internal one.
And your internal reality shapes how you show up, what you notice, and what you act on.

While everyone else ruminates on worst-case scenarios, you can train your brain to spot the possibilities they’re missing.

What positive possibility have you been overlooking because you’re focused on the problem?
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8 Way To Train Your Brain To See Possibilities Not Problem

You think you’re a good person.
And you probably are.

But you might also be unknowingly poisoning your own success every single day.

These toxic habits feel normal because everyone does them:

🔸 Complaining without offering solutions, training your brain to focus on what’s wrong instead of what’s possible
🔸 Comparing yourself to everyone’s highlight reel, creating constant inadequacy that kills your drive
🔸 Making excuses instead of taking responsibility, giving away your power to change
🔸 Seeking validation before making decisions, delaying action while waiting for consensus that never comes
🔸 Avoiding feedback like it’s a personal attack, blocking the very insights that would help you grow
🔸 Procrastinating on what matters, staying busy with easy work while your real goals collect dust

Awareness is the first step.
Action is the second.

Which of these habits are you breaking first?
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6 Toxic Things You Do Every Day

The best CEOs I know have a secret dial in their heads.
And they’re turning it constantly throughout the day.

One moment, they’re painting a vision that gives everyone goosebumps.
The next, they’re asking questions that unlock hidden potential.
Then they’re sharing a failure that shifts someone’s career.
Minutes later, they’re clearing roadblocks to keep momentum alive.

This isn’t random.
It’s intentional, strategic, repeatable.
It’s called mode-switching.

💡 The 4 Leadership Modes:
🔸 Visionary mode creates believers
You set the North Star, connect the grind to a bigger why, challenge the status quo, and create belief, not just direction

🔸 Coaching mode builds thinkers
You ask, not tell, let them find the answer, build confidence without handing over solutions, and practice silence on purpose

🔸 Mentoring mode transfers wisdom
You share scars, not just wins, offer perspective they can’t Google, open doors with your network, and shortcut their learning curve

🔸 Managing mode ships results
You set clear expectations, track what matters, clear roadblocks fast, and drive results without chaos

Each mode needs different skills, different energy, different outcomes.

When someone needs confidence, coaching builds it.
When they need perspective, mentoring provides it.
When they need direction, managing delivers it.
When they need inspiration, visionary sparks it.

The leaders who struggle master one mode only.
The leaders who soar build all four muscles and know when to flex each one.

Your team doesn’t need you to be everything.
They need you to be the right thing at the right time.

Which leadership mode do you use most often? Comment below ⬇️ 
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You worked hard to get here.
You built habits. Took risks. Said yes when it scared you.

So now it feels wrong to slow down.
Like you’re betraying the version of you that sacrificed so much.

But here’s the truth:
You can honor your past self without becoming trapped by them.
Growth doesn’t mean you owe your old self forever.

Here’s what quiet evolution really looks like:

🔸 You can outgrow goals that were once your dream
Wanting something different doesn’t mean you failed, it means you listened to your life.

🔸 You don’t have to earn rest just because you used to grind
Discipline served its purpose, but it doesn’t have to define every season.

🔸 You’re allowed to change the plan even if it was working
Alignment matters more than staying loyal to a path that no longer fits.

🔸 You don’t have to keep proving you’re worthy
You already proved it by surviving what your past self didn’t think you’d make it through.

🔸 You can be grateful and still want more
Wanting change isn’t ingratitude, it’s evolution.

🔸 You deserve peace without asking permission from who you used to be
You can love your past self and still choose ease today.

Growth isn’t always about becoming more.
Sometimes it’s about releasing who you thought you had to be, so you can become who you really are.

Which of these reminders do you need most right now? Comment below ⬇️
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Let Go Of Who You Thought You Had To Be

How often do you check your strategy?
If it’s only once a year, you’re already behind.

The truth is, most strategies don’t fail because they’re bad.
They fail because they’re stale.

Even the smartest teams struggle when:

🔸 Plans are set annually, but markets shift monthly
🔸 Everyone’s “aligned” at the retreat, then silos return by Monday
🔸 Goals look great on paper, but execution gets lost in daily fires
🔸 Strategy decks gather dust while competitors move faster

Sound familiar? You’re not alone.

Here’s the fix: build a 90-day loop.
A rhythm that keeps your strategy alive, not archived.

1. Assess, Gather insights from customers, teams, and data
2. Define, Pick 3 battles you can actually win
3. Plan, Put your best people on the biggest opportunities
4. Execute, Track weekly, not yearly
5. Measure, Celebrate, learn, apply, repeat

Then loop back. Quarter after quarter.

Because real growth doesn’t come from once-a-year strategy retreats.
It comes from a leadership rhythm that adapts, focuses, and compounds.

How often do you and your team revisit strategy? 
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Everyone’s busy avoiding problems.
But the winners? They’re creating opportunities.

Because where your focus goes, your future follows.

Problem-focused thinking looks like:
🔸 Constant worry scanning
🔸 Defensive strategies
🔸 Obsessing over obstacles
🔸 Living in crisis management

Possibility-focused thinking looks like:
🔸 Orienting toward solutions
🔸 Choosing a growth mindset
🔸 Spotting opportunities early
🔸 Moving forward with momentum

Simon Sinek puts it perfectly, race car drivers who stare at the wall end up crashing into it, but those who focus on where they want to go, find their way there.

I’ve watched people spend years fighting what they don’t want and getting more of it.
Meanwhile, the successful ones are busy building toward what they do want.

Your brain finds what you point it toward.

So stop staring at the wall.
Start looking at the road ahead.
Because opportunity grows wherever you place your focus.

What’s one opportunity you could be moving toward if you stopped staring at the obstacle?
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8 Reasons Focusing on Problems Keeps You Stuck

You’re being played every time you open social media.
And you don’t even know it.

These platforms aren’t “free.”
They’re engineered casinos for your attention.
Teams of psychologists design every feature to keep you scrolling.

Here’s their playbook:
🔸 Manufactured urgency, everything feels “breaking” so your brain never rests
🔸 Endless scroll, no finish line, just “one more” post
🔸 Outrage content, anger spreads faster than joy, so conflict gets amplified
🔸 Parasocial bonds, influencers feel like friends while real connections weaken
🔸 Echo chambers, algorithms feed only what you already believe
🔸 FOMO triggers, highlight reels make you feel like you’re behind
🔸 Dopamine loops, likes and notifications hit like slot machines

The result?
Your time, your focus, your energy, quietly stolen.

But awareness breaks the cycle.
Once you see the game, you stop being the product.

Which of these traps do you fall for most often? Comment below ⬇️ 
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7 Social Media Tricks You Fall For 

Every CEO faces the same impossible choice,
but few admit it out loud.

Step back too far, things fall apart.
Step in too close, people stop trying.

That’s the leadership paradox.

Micromanage too much?
🔸 Your team stops thinking
🔸 Creativity dies
🔸 You become the bottleneck
🔸 Burnout follows

Trust too much?
🔸 Goals get fuzzy
🔸 No one owns the outcome
🔸 Deadlines slip
🔸 Accountability fades

Both mistakes come from the same place, caring about the work.

The answer isn’t choosing control or freedom,
It’s mastering the middle.

Effective delegation looks like this:
🔸 Clear goals, not vague hopes
🔸 Defined roles, with room to decide
🔸 Regular check-ins, not hovering
🔸 Support when needed
🔸 Two-way feedback
🔸 Accountability that sticks

The best leaders don’t disappear.
They don’t suffocate.
They create structure that empowers both clarity and trust.

Which is harder for you right now, stepping back or stepping in?
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