Richard Hill's Linkedin Analytics

I’m back after a long bank holiday break, and a much needed few days away in North Yorkshire and so is the eCom@One podcast! 😃 We’re kicking things off with a killer new episode featuring James Hawkins , Senior Partnerships Manager at Triple Whale, diving deep into one of the most talked-about topics in eCommerce: Data Chaos and Attribution  - The Attribution Dilemma: Solving eCommerce’s Biggest Data Challenge Let’s be honest — most brands are buried in dashboards but still unsure what to act on. James works closely with top-performing DTC brands, bringing a front-row view of what actually drives profitable growth. In this episode, we cover: Why attribution is still misunderstood by 90% of brands How to go from data overload to insight-led decision-making Why some dashboards are doing more harm than good What it really means to be data mature in 2025 The systems and thinking that separate growing brands from the rest If you’re still making decisions off gut feeling or endless spreadsheets, this episode will hit home. I know you will all be busy getting those orders out from a lovely long weekend's sales, but I urge you to take 40 minutes to give this episode a listen. You should be able to make some smarter decisions around your advertising 📈 🎧 Tune in below: #eCommerceGrowthEngine #eCommerceData #Attribution

Going to be a cracking day tomorrow at Klaviyo HQ in London, see some of you there!

Saving nipples since 1984. What a way to start a week.. Mothers. Mamas. Powerhouses. Superwomen. All words we would describe the target audience of Lansinoh Laboratories UK. In this episode, I have the absolute pleasure of sitting down with Stacey Priestley, mother and a killer eCommerce pro! Stacey shares her insights from 17 years in eCommerce, revealing how Lansinoh has built a passionate community supporting moms at every stage of their journey. We chat: 👶 How Lansinoh built a loyal community through authentic word-of-mouth 👶 The brand’s game-changing approach to TikTok Shop and affiliate marketing 👶 Why user-generated content is now at the heart of their strategy 👶 The importance of personalisation in their digital campaigns 👶 Practical insights for brands looking to forge genuine connections with their audience …and more real nuggets of wisdom in this one! Not a topic I am used to talking about, but a very important one nonetheless! 😀 #eCommerceGrowthEngine #eCommerceRetailer #TikTokShop #eCommercePodcast

CONFESSION: 😅 I tracked every minute of every day for three months.. The results were damning! As someone who preaches systems, processes and planning to clients and the team, I knew I was spending far too much time on similar tasks, and I needed to do something about it. Two of the the biggest culprits? - Creating presentations (8.7 hours weekly) - Email management (12.2 hours weekly) Tie the above in with my near-obsession with AI and how we can utilise it in the agency to benefit both ourselves and our clients. I took the thing I spent the most time on and built a simple AI tool that … - Scans incoming emails and categorises by priority - Creates draft responses for 80% of my communications, in my own tone, based on previous responses and my personal preferences Next steps..extracts action items and adds them to our project management system After a few weeks now I’m saving about 8 hours a week with my email The emails I thought required my full attention actually followed predictable patterns that AI could handle with the right training. This is just one example of how we're implementing AI strategically at eComOne. More time focused on the 20% of activities that drive real growth in the agency - client strategy, team development and our podcast. This straightforward addition to the team's 'tech stack' will save us over £50k a year in time throughout the business. This really got me thinking and last week we announced what were calling the  'The AI Games'  Challenging our teams to develop practical AI solutions for both our agency and our clients. The image below.. my ‘Inbox Zero flex’..lol! What repetitive tasks are stealing your strategic time right now? #AgencyLife #AIStrategy #eCommerceGrowthEngine

Looking forward to seeing lots of you at the IRX at the NEC over the next couple of days. 🚀🚀🚀