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Saving nipples since 1984. What a way to start a week.. Mothers. Mamas. Powerhouses. Superwomen. All words we would describe the target audience of Lansinoh Laboratories UK. In this episode, I have the absolute pleasure of sitting down with Stacey Priestley, mother and a killer eCommerce pro! Stacey shares her insights from 17 years in eCommerce, revealing how Lansinoh has built a passionate community supporting moms at every stage of their journey. We chat: 👶 How Lansinoh built a loyal community through authentic word-of-mouth 👶 The brand’s game-changing approach to TikTok Shop and affiliate marketing 👶 Why user-generated content is now at the heart of their strategy 👶 The importance of personalisation in their digital campaigns 👶 Practical insights for brands looking to forge genuine connections with their audience …and more real nuggets of wisdom in this one! Not a topic I am used to talking about, but a very important one nonetheless! 😀 #eCommerceGrowthEngine #eCommerceRetailer #TikTokShop #eCommercePodcast

Yesterday's Agency Intensive gathering was... special. We went deep on the stuff that actually matters when you're running an agency, we shared wins, and... of course, we chatted. ‘What keeps us up at night’. Here's what struck me most - every single owner nodded along when someone else shared......We're all fighting the same battles. Agency life isn't for the faint-hearted. But surrounded by people who get it? It's a hell of a ride. Made me realise even more that I really do love what I do. To the 10 legends who showed up yesterday - thanks for coming along and sharing. Huge thanks to Sem Tielemans and the team at Producthero for sponsoring.  Have a cracking few weeks. Henry Gill Brad Houldsworth Joshua Grant Ann Stanley (aka Simmonds) Zoe King Adrienn Major Russell Brockett Darren Wynn

Looking forward to seeing lots of you at the IRX at the NEC over the next couple of days. 🚀🚀🚀