Rishabh Bhandari

Turning boring software into interesting marketing creatives that make your ICP say “Sign me up!” | CEO @ Content Beta | VC Analyst → CEO

B2B is now a multi-format, always-on environment. 

Buyers now self-educate long before they speak to sales

AI has lowered the floor but raised the bar. 

Brands now need taste and velocity at the same time.

Creative work used to slow everything down. 

Small in-house teams stretched too thin. Campaigns delayed because execution couldn’t keep up.

Agencies were slow and expensive; Freelancers..unreliable

But now, you just plug into Content Beta. 

We connect you with world-class creative talent. No hiring. No contracts. No juggling vendors. 
Our creative team cover over 100 creative categories from product-led videos and ads to social, design, and websites, everything runs through one team with shared context.

It all happens in one intuitive platform. Get your design started with one click. Select the best fit request type and start creating your design brief using a step-by-step flow so there's no guessing what to include. Add the specs, select your formats and files, and then add your design directions. 

Once you're feeling good, hit Submit and watch your account manager heavy lift. Built-in feedback tools let you request revisions and comment directly on designs that need another iteration to keep everyone aligned. 

A dedicated Creative Director oversees quality and consistency.

If you have a quick question, message us on your Slack. 

If you want to plan ahead, join your bi-weekly stand-ups.

Creative isn’t the last step anymore.

It’s how modern GTM teams run more experiments and move faster.

Content Beta helps you ship more video and creative output with less.

❤️ MY CLIENTS WHO STOPPED THEIR PROSPECTS ON THEIR TRACKS❤️
Saved 50-60% in terms of internal costs, + headaches
- Sean Cohen, Creative Director @ Actabl

Demo requests have gone up
- Karrie Armstrong, Head of Marketing @ MediMatrix

Our Ad campaigns see 3X CTR
- Susan Moeller, Director of Marketing @ Tailwind

Content Beta is perfect for us
- Michael Schneider, Senior Marketing Director, OpenText

I enjoyed working with the team. They create pixel-perfect visuals over and over for us. 
- Ben Ryken, Creative Services Manager, Truckstop

💥OUR CAPABILITIIES:
Motion Design, Video Production, Document Design, Ad Creatives, Web Design and Content Repurposing. 

Book a demo with us and see we can help with your creative needs.
https://www.contentbeta.com/discovery-call

Founder and CEO

At Content Beta, We help software companies scale media production for Product Marketing and Customer Education. We produce product videos, podcasts, academy courses, and presentation design.

Every team figures out GTM differently. Most marketers spend time looking for inspiration and examples from people actually doing the work.

While searching for GTM leaders to learn from, I came across these folks who share the real stuff, what's working in their day-to-day, not just polished case studies.

They post about experiments that failed, strategies they're testing, and how they're actually moving the needle on revenue.

If you're stuck figuring out GTM motions or want to learn from people who own the process and see both wins and failures every day, study these marketing leaders:

Go through their old posts
Listen to their podcast appearances
Take notes from their failures (not just the successful campaigns)

1/ Liza Adams: Founder at GrowthPath Partners

2/ Sophie Buonassisi: SVP Marketing at GTMfund & GTMnow

3/ Maja Voje: Founder of Growth Lab

4/ Agnese Jaunošāne: Co-Founder at Ajelix Mailerio

5/ Sarah Sehgal: Director of Marketing at OpenSesame

6/ Emilia Möller: AI Growth Strategist

7/ Galina Fendikevich: Head of US GTM at Upstage

8/ Trinity Nguyen 💎: CMO & AI GTM at UserGems 💎


Who did I miss to add?

Rish Bhandari

Turning complex software products into clear visual stories | Helping B2B GTM teams ship more videos, designs and web assets on time | CEO @ Content Beta | VC Analyst → Founder

2016: I was working as an Investment Manager.
2026: Working with 200+ B2B SaaS.

Here's how I built Content Beta without raising money.

I used to be on the client side. Every time we needed videos or design work, the same problems showed up.

→ Agencies were slow and needed their hand held constantly.
→ Freelancers were unreliable when things got urgent.
→ Nobody actually cared about marketing outcomes.

Most teams were great at delivery, very few were good at thinking.

That's what made me start Content Beta.

I didn’t want another agency.

I wanted a plug-and-play creative team that could:

→ Think in terms of marketing ROI
→ Work like a product (not like a traditional agency)
→ Deliver assets at speed, without 15 back-and-forth emails

So we built exactly that.

No retainers. No handholding. No timeline negotiations.

You log in → Drop a brief → Get your creative asset → Repeat.

As of now, we’ve served 200+ SaaS companies, including Clari, Manychat, Searce Inc, Spellbook, and ServiceNow.

And shipped 60,000+ creatives: product demos, explainer videos, social posts, ads, case studies - you name it.

It's not a glamorous story. 

We didn't raise funding. 

We just listened to marketers and solved what annoyed them most.

Turning boring software into interesting marketing creatives that make your ICP say “Sign me up!” | CEO @ Content Beta | VC Analyst → Founder

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