Big Hat Marketing

Combining smart strategic positioning with budget-friendly creative expression to help startups acquire customers, engage talent, and attract investors.

Founding Partner

Elementum

As Chief of Staff, Rob helps connect the dots across the company, helping people play to their strengths and teams align on objectives and priorities. This responsibility spans from individual contributors to the executive team, where Rob helps coordinate strategy and takes on discrete initiatives on behalf of the CEO.

Chief of Staff to the CEO

Building the world's Product Graph™ to organize and orchestrate the flow of goods and information through the $25 Trillion product economy.

Head of Marketing and Growth

Elementum is making supply chain simple by building the world's 1st Product Graph--delivering real-time visibility, seamless collaboration, and big data insights across procurement, logistics, manufacturing, and planning teams.

Head of Marketing and People Success

Appirio

Responsible for strategy, business development, marketing, and developer acquisition for CloudSpokes (now TopCoder), the world's first and largest crowdsourced cloud development marketplace.

Head of CloudSpokes Strategy

Salesforce.com

Responsible for positioning, AR/PR, campaign strategy, enterprise sales enablement, and deal support for the Force.com, VMforce, and Heroku cloud development platforms.

Director of Force.com Platform Product Marketing

CollabNet

Responsible for core positioning, messaging, AR/PR, campaigns, and content for the CollabNet Enterprise and SourceForge/TeamForge software Application Lifecycle Management products.

Director of Product Marketing

Borland Software

Responsible for product marketing and strategy for developer solutions, including Borland Gauntlet (Continuous Integration and Test), C++Builder, Delphi, JBuilder, and Eclipse-based products.

Oracle Corporation

Responsible for product messaging and positioning, competitive analysis, press and analyst briefings, industry events, sales enablement, creative briefs, web content, and collateral.

Product Director, Technology Marketing

When the market doesn't get how game-changing your product is, hit me up | Founder | Startup Marketing Advisor | Ex @Salesforce @Appirio @Borland @Elementum | Proud Geek | NBA Fan

If you're the kind of founder who wants to have your assumptions challenged & blind spots illuminated, I'm your guy. I help funded startups grow their market traction with a Minimum viable approach that combines focused competitive positioning with hyper-targeted go-to-market motions and high leverage assets.

DM me about getting your MVB (Minimum Viable Brand) within 1 week!

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Rob Cheng's Linkedin Analytics