Roman Shamray

We help founders and Influencers increase revenue | Entrepreneur | Podcast Host | ex-Swappie

👋 Hi, I’m a founder and builder of things.
My superpowers: business operations, strategy, and leadership.

Over the past 5 years, I’ve built cross-border teams of 50+ people and launched multiple ventures from scratch, and helped tons of operators.

I also failed tons and lost a bunch of money. 
Rebounded. 
Restarted. 

One thing I’ve come to understand about myself:
I’m really good at the “next customer” and “initial traction” stages.

I might not be your guy for scaling to $10M,
but if you’re stuck in the “what do I offer” or “how do I get my first 5 clients” phase,
I’m the person who can push you to that next level.

If you’re a solo builder trying to move from lost to momentum,

DM me the word “CLARITY” — I’ll send details, and let's figure it out 💫

⸻

Newsletter:
→ https://romanhelsinki.beehiiv.com/subscribe

All links:
→ https://linktr.ee/romanhelsinki


📸 Instagram: @romanhelsinki
📺 YouTube: @romanhelsinki

Co-Founder

▫️We help founders increase revenue through marketing (brand, social media, events, collaborations)
▫️We help Influencers build a business behind their audience (technology, funnels, analytics, product)

I just paid a 137,39 € penalty (to Vero) for a 100 € freelancer payment that was handled incorrectly last year.

Small sum.
Won’t bankrupt me.
Still hurts to pay a penalty for something that small  🤣

The mistake?
The freelancer wasn’t in the payment register.

So instead of paying an invoice, it should’ve been processed as salary.

Hope this saves someone else 137,39 €

Entrepreneur | Thinking in public | Helsinki

3 out of 5 candidates I called for the Customer & Order Coordinator role at Mattonouto.fi didn’t pick up.


No callback.

Another one never replied to my LinkedIn message.

Seems like they don’t need a job 😄

The position is reopened before our growth acceleration. 

We’re looking for someone who can glue our operations together and grow with the company.

Languages required: Finnish, Swedish, and English. 

If you know someone who was made for this role, ping please!

Check the job description in the comments 👇

One reason you were supposed to be pitching in a sauna.
(And it’s not what you think.)

I was at the Sisu Factory sauna pitching event.

At first it looks like a usual startup thingy.

But the real value has nothing to do with pitching.

It’s about learning to communicate better.

Communication is hard.
Communicating concisely is even harder.

I’ve seen professional speakers lose the opportunity because of mumbling smth.

Because the message was unclear.

Sauna format is simple.

No slides.
No stage tricks.
No hiding behind a deck.

Just you explaining what you do (almost naked :D ) .

It forces clarity.
It forces structure.
It forces you to actually say the thing in a way people understand.

In the end, you are your own judge.

And in a highly international environment like Helsinki, communicating clearly is essential.

So yes, pitching in sauna - weird.

But it’s actually a great communication exercise.

Thank you Jochen Faugel, Katerina Eskelinen and the Sisu Factory team for making this happen.

Keep doing it.

What a brilliant idea! 
Huge parking spot -> self service window liquid machine. 


Everything great has it tail of questions, here are few of mine before you rush to buy a franchise 😅 


- Why do they position as "cheapest”, I felt I would just buy from this machine anyway so I don’t need to go to another store  
- How many machines do you need to get for a decent revenue ? 
- it is a low ticket item, so how many do you need to sell? 
- the customer lifetime value seems to be non existing, so you are a traffic hostage 

And again not saying it’s bad, saying requires more thinking around. 

I think this would also be good as a marketing machines for a local car repair station. 

Imagine: 

I buy wind liquid today for cheap. 

They potentially sell me seasonal car wheel replacement next. 

After that they can service my car. 

Well and I need service once a year ✅

Lifetime value out the roof and what was the little purchase turned to a great relationship but it is all another story 😉

March is full of great events and here comes another one🤩

We’re excited to support Founders Live Helsinki as a main partner and invite local founders, builders, and startup community members to join us.

Expect 5 startup pitches, 99 seconds on the clock, live audience questions, a public vote to decide the winner, and plenty of networking with fellow founders, investors, and ecosystem people.

A great chance to discover new startups, connect with the local ecosystem, and meet new people in Helsinki.

Register here: https://lnkd.in/dgxAnAHq

Roman Shamray, Jochen Faugel, Katerina Eskelinen, Mikko Armila, Sergey Troshkov, Noora Staf, Business Helsinki, Business Espoo, Business Vantaa

AI agents. AI bots. AI outreach.

Cool.

Don’t underestimate human connections.

This week my phone rang.

It was a potential new business partner.

He called because someone recommended me.

And that happened for one simple reason:

I showed up before.
And I delivered.
Consistently.

Don’t get me wrong.

I loooooove AI and technology.

But you don’t need another tool or agent to start doing the most important thing.

Show up.

Show up for people around.

Show up for customers.

Over time something interesting happens.

Your network starts working for you.

Calls start coming in.

Opportunities appear.

But it only happens if you start showing up first.

Has your phone rung lately?

You probably know why. 😉

Am I the only one who does not understand what actually all this “high ticket offer” gurus sell in the internet ? 🤔

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