Safiyyah (Saphia) Lanier's Linkedin Analytics

Marketer. Journalist. Strategist. A powerful combo for B2B SaaS brands looking for customer-centric content that attracts and converts. My 18 years in digital marketing and magazine/newspaper writing prepped me to develop well-researched long-form content that edutains and drives action. I've spent my career helping companies grow through content that actually works – the kind that ranks well, converts readers, and keeps customers coming back for more. What I do best? I turn complex ideas into content that people want to read and share. Whether it's a deep-dive blog post, a snappy social update, or a comprehensive whitepaper, I make sure every word counts. Here's what I've been up to: *Managed a project that pumped out 200 high-quality articles (w/ expert quotes and insights) in 4 months, many hitting that sweet Page 1 spot on Google. I did everything from hiring writers to fine-tuning content with Clearscope. *Worked with designers to create blog posts and web copy that look as good as they read. *Nabbed featured snippets and #1 rankings for clients, keeping them there for years. *Crafted content that sales and support teams love – the kind they can confidently share with prospects and customers to close deals and keep clients happy. I specialize in B2B SaaS, particularly in MarTech, eCommerce, Fintech, HR Tech, and AI & ML. My approach? Dive deep into research, focus on what customers actually need, and always keep an eye on the data. I'm don't juste content – I create experiences that makes a difference to your bottom line. What I can do for you: *Develop content strategies that align with your business goals *Write SEO-friendly blog posts and articles that people actually want to read *Breathe new life into old content *Create downloadable goodies like guides, eBooks, and case studies *Build out comprehensive pillar and cluster pages *Manage your content marketing team and keep projects on track I've worked with some great companies like HubSpot, Zapier, and Sprout Social, always bringing my A-game to every project. My goal? To exceed your expectations and help your business grow through content that resonates with (and converts) your audience. Want to chat about how I can make your content work harder for you? Let's connect! 💠SaphiaLanier.com💠 ✍️https://authory.com/SaphiaLanier✍️ P.S. I have great recommendations from some great people -- check them out before you go 🙂