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I am the CEO and founder of e53 Fulfillment, a fulfillment center that specializes in eCommerce logistics, warehouse, and 3PL services. With over 8 years of experience in the logistics and supply chain management field, I have the credentials, competencies, and vision to provide customized solutions to online retailers and businesses. My mission is to help my clients grow their sales, reduce their costs, and improve their customer satisfaction. I have successfully scaled e53 Fulfillment from a small 500-square-foot room to a spacious 24,000-square-foot facility in Austin, Texas, thanks to my outstanding diplomacy and negotiation skills, my record-breaking sales performance, and my innovation and excellence. I am also a co-founder of Natural Roads, a health and fitness platform, and Mails Forever, a virtual mailbox service, demonstrating my passion and versatility as an entrepreneur.
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Curious about what goes on inside a fulfillment center? Discover the magic at e53 Fulfillment! At e53 Fulfillment, we handle every step i.e receiving, storing, picking, packing, and shipping with care and precision from our 24,000 sq. ft. facility in Austin, TX. Our advanced inventory system ensures 99.9% order accuracy, experience logistics redefined! From eCommerce to CPG, we streamline logistics so you can focus on scaling. 📦 Ready to simplify your fulfillment? Let’s talk! What’s your biggest logistics challenge?
The landscape of e-commerce logistics is shifting faster than ever. Are you prepared? In a world where consumer expectations are at an all-time high, the pressure on fulfillment centers to deliver quickly and efficiently is immense. At e53 Fulfillment, we’ve been innovating to meet these demands head-on. Our focus on optimizing supply chain management and leveraging advanced technology is key in ensuring that CPG brands succeed effortlessly. It's not just about meeting expectations; it’s about exceeding them. How is your team tackling these logistics challenges? Let's dive into this conversation!
Ever thought logistics could be your secret marketing tool? 3 years ago, a CPG brand owner faced stalled growth. Despite excellent products and heavy marketing investments, they were stuck. The issue? Logistics. Late deliveries, inventory chaos, and customer complaints were widespread.. I asked, 'Why not use logistics as your marketing strategy?' They overcame their doubts and dived in. We overhauled their logistics: * Streamlined the supply chain. * Enhanced communication with customers. * Optimized warehouse operations. The impact was amazing! Customer satisfaction soared. Delivery times improved. Complaints dropped. Their brand reputation skyrocketed. Customers linked them with reliability and trust, driving sales through the roof. The takeaway? Logistics is more than moving boxes; it's about delivering promises. In today's market, logistics can be your ultimate marketing tool, building loyalty and creating fans. How will you leverage logistics today to boost your brand? Ready to make it your secret weapon? What’s your experience?
Proud moment at e53 Fulfillment as we welcome Frontera Furniture Company, a brand known for timeless quality and craftsmanship. Their iconic rocking chairs just arrived at our Austin warehouse, and seeing them roll in reminded me why we do what we do: To give growing brands the logistics backbone they need to scale confidently. Whether it’s luxury furniture or fast-moving CPG goods, our mission stays the same i.e precision, care, and performance at every step. If you’re a brand owner looking to take fulfillment off your plate (and do it right). Let’s connect.
e53 Fulfillment
World’s finest Rocker arrived at the World’s finest Fulfillment Company We’re thrilled to welcome Frontera Furniture Company to the e53 Fulfillment family! Their first shipment of premium rocking chairs just landed at our Austin warehouse, and let’s just say, they didn’t come to play. At e53 Fulfillment, we’re not just storing inventory, we’re safeguarding products with purpose, passion, and precision. From high-end furniture to delicate CPG items, our facility is built to handle it all. 1. 24,000 sq. ft. of temperature-controlled space 2. Real-time inventory tracking 3. DTC & wholesale shipping 4. Personalized care, every step of the way We're proud to support brands like Frontera Furniture Company who are setting the standard in quality craftsmanship. Watch the video and see how we roll (or rock 😉). Let’s build the future of fulfillment, one iconic product at a time.
Austin marketers! This one’s for you! I just registered for the Digital Marketing Masterclassing event happening next month: https://lnkd.in/gWREkzWv Excited to join fellow marketers and hear a case study on Expedia’s relaunch in Japan. Looking forward to it!
Mubaraka Malbari
Austin Marketers - Check out this Digital Marketing Masterclassing event: https://lnkd.in/gWREkzWv I am looking forward to sharing an exciting case study from Expedia's relaunch in Japan!
Engagement is more than just numbers, it’s about impact. We often scroll past great content without interacting, but every like, comment, and share helps amplify someone’s voice. Supporting others takes just a few seconds, yet it can make a huge difference in helping businesses and creators grow. This post is a great reminder that LinkedIn is about more than just networking, it’s about lifting each other up. Let’s make it a habit to engage, support, and help others succeed. Engagement is free, and it helps creators grow! Let’s make LinkedIn a space where we all support each other. Who are you supporting today?
Jasmin Alić
My LinkedIn posts got 2,000+ shares last month. But I want to share a lesson with you: All of these "engagement" metrics are the same. Likes. Comments. Reposts. There's no real difference in HOW you support others in their businesses and dreams. Your network will always: 1. Get notified when you repost 2. Get notified when you comment 3. Get notified when you "like" a post "Engaging means supporting" → This is the psychology behind building brands on LinkedIn. In other words: YOU are helping others build. 😊 Now... Imagine how many posts you've scrolled today - and haven't engaged. For whatever reason. Now imagine how many (tens of thousands) of folks could've seen good content because of you. What I'm trying to say is: Support others → Takes 2 seconds. A like. A comment. A repost → Literally does not matter. Just keep pushing good content to others. Keep enabling others to build their dreams. After all... That's what LinkedIn is all about. ❤️ Or am I wrong? P.S. Instead of reposting this, go support a small creator in your feed. Or a post with zero likes. They could be the next big thing (we just don't know it yet). Thank you.
Here’s how I helped a brand go from garage fulfillment to nationwide shipping in just 90 days. -They were packing orders in their living room. -Mixing bubble wrap with family dinners. -Tracking shipments on sticky notes. 📦✍️ Fast forward 3 months → they're shipping across the U.S. On time. With tracking. With peace of mind. Here’s how we made it happen: My 6-step “From Hustle to Scalable Fulfillment” framework: 1: Audited their current order volume + pain points. 2: Integrated their Shopify store with our WMS in 1 day. 3: Received and organized their inventory with SKU-level precision. 4: Set up custom packaging to reflect their brand’s personality. 5: Enabled real-time tracking + branded notifications. 6: Scaled from 30 orders/week to 500+ with zero stress. This wasn’t just about logistics. It was about buying back the founder’s time, brand image, and mental clarity. That’s what we do at e53 Fulfillment in Austin, TX. We take the backend chaos and turn it into front-end consistency. Stop hustling your way through fulfillment. Start scaling with systems that grow with you. (Repost this if you believe scaling should feel smooth ♻️) P.S. If you’re a CPG founder still taping your own boxes, it might be time we talked.
🎉 Celebrating 14 years on LinkedIn! 🎉 Happy to share my professional journey during the past one year: 📈 My content received 260,704 views! Glad they sparked conversations. I've had the privilege of following 5,600 inspiring individuals, learning from them, and staying informed on the latest trends. 🤝 I connected with 4,550 amazing professionals that led to exciting opportunities and insights. Thank you for being a part of my journey!
✨ Client Spotlight: Zen Tea Traders, 3X Growth Since Last Year! ✨ It’s always exciting to see our partners win and Zen Tea Traders is a perfect example. Over the past year, they've 3X’d their growth, and we’re proud to have played a role behind the scenes handling their logistics and fulfillment. From inventory management to seamless shipping, we made sure every order left a lasting impression. Scaling product-based businesses isn’t easy but the right fulfillment partner makes all the difference. If you’re an e-commerce or CPG brand looking to: ✅ Scale efficiently ✅ Reduce shipping headaches ✅ Get reliable inventory & fulfillment support Let’s chat. We’ve helped brands like Zen Tea Traders grow and we’d love to do the same for you. 📦 Fulfillment is more than shipping, it's a growth strategy. 👉 DM me or book a time here: https://lnkd.in/gDsXVkCz Let’s build something amazing.
I’m doubling down on brand experience through logistics this Q2. "Last month’s Wake Up! CPG Austin meetup at Cosmic Coffee still has me thinking." Connecting with local founders and hearing their stories reaffirmed that logistics isn't just about moving boxes, it's about delivering your brand's promise. Fulfillment is no longer backend. It’s front-row in how your community experiences your brand. Here’s how you can elevate the customer journey in 2025: a. You use storytelling to spark interest. b. You use great packaging to show care. c. But you double down by turning logistics into loyalty. My 6-step Brand Experience Through Fulfillment checklist: Level 1: Real-time tracking that actually works. Level 2: Packaging that aligns with brand storytelling. Level 3: Fast, consistent delivery to build trust. Level 4: Unboxing that creates UGC moments. Level 5: Support that actually helps not frustrates. Level 6: Scalable fulfillment that grows as your community does. This is the logistics lens most brands miss. And it’s exactly what we help our clients do every day at e53 Fulfillment. Because the reality is simple: 1.Your product builds interest. 2. Your fulfillment builds reputation. Stop treating logistics like a cost center. Start seeing it as a brand amplifier. (Repost this if you believe in experience-led fulfillment ♻️) *P.S. If you're a CPG founder aiming to transform your fulfillment into a brand experience powerhouse, let's connect. We're onboarding selected partners this quarter.
Great logistics don’t just move boxes, they build brand communities. At e53 Fulfillment, we’ve seen it again and again: the brands winning hearts in 2025 aren’t just the ones with the best marketing. They’re the ones who deliver, literally and emotionally. I’ve had the privilege of working with fast-growing CPG brands, from small-batch food startups to beauty and beverage disruptors. And time after time, it comes down to this: 📦 Fulfillment is the silent handshake between your brand and your customer. It either reinforces trust or breaks it. Why does this matter for community? Because fans are built on consistency. And logistics is what keeps your promises alive after the Instagram post, the email campaign, the in-store demo. It’s not just about shipping. It’s about how your customers feel the moment they unbox your product and whether they want to do it again. At e53, we treat logistics as a brand experience not a backend task. It means thoughtful packaging, timely deliveries, real communication, and real care. And when that happens? Customers stick around. Communities grow. And your brand becomes more than a product, it becomes a part of their life. ✨ If you’re a CPG founder thinking long-term, ask yourself: Does my logistics match the brand I’m trying to build? If not, let’s talk.
☕ Exploring Innovation at the Specialty Coffee Expo 2025 ☕ Houston, April 25–27 This past Saturday, I had the pleasure of attending the Specialty Coffee Expo 2025 at the George R. Brown Convention Center in Houston. With over 600 exhibitors and more than 17,000 attendees from 85 countries, the event was a hub of innovation and passion in the coffee industry. Highlights included: World Coffee Roasting Championship: Witnessing elite roasters from around the globe compete was a thrilling experience. Best New Product Awards: Innovations like Icosa Brewhouse's Avensi Wave Sensory Drinkware Collection stood out. Educational Sessions: Engaging workshops and lectures delved into topics like emerging sustainability regulations and e-commerce strategies. As someone deeply involved in logistics and fulfillment, it was enlightening to see how the coffee industry is pushing boundaries and embracing innovation. The passion and dedication of everyone I met reaffirmed the importance of efficient and reliable supply chains in bringing these coffee experiences to consumers worldwide. Looking forward to integrating some of these insights into our operations at e53 Fulfillment to better serve our partners in the coffee industry. #SpecialtyCoffeeExpo2025 #CoffeeInnovation #Logistics #e53Fulfillment #SupplyChainExcellence
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