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I am the CEO and founder of e53 Fulfillment, a fulfillment center that specializes in eCommerce logistics, warehouse, and 3PL services. With over 8 years of experience in the logistics and supply chain management field, I have the credentials, competencies, and vision to provide customized solutions to online retailers and businesses. My mission is to help my clients grow their sales, reduce their costs, and improve their customer satisfaction. I have successfully scaled e53 Fulfillment from a small 500-square-foot room to a spacious 24,000-square-foot facility in Austin, Texas, thanks to my outstanding diplomacy and negotiation skills, my record-breaking sales performance, and my innovation and excellence. I am also a co-founder of Natural Roads, a health and fitness platform, and Mails Forever, a virtual mailbox service, demonstrating my passion and versatility as an entrepreneur.
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Every pallet tells a story of growth, trust, and momentum. Proud to share a behind-the-scenes look at our daily operations at e53 Fulfillment. Whether you're a fast-scaling DTC brand or an established CPG company, having the right logistics partner can make all the difference. This isn’t just storage — it’s a launchpad for your brand. Let’s connect if you’re ready to level up your fulfillment game 🚀 #e53Fulfillment #OperationsExcellence #LogisticsThatScale #DTC #CPG #AustinBusiness #Warehousing
e53 Fulfillment
🚛 Pallets on pallets — your inventory’s new home! From containers to consumer hands — that’s what we do every day at e53 Fulfillment. Our 24,000 sq. ft. warehouse in Austin is more than just racks and forklifts. It’s a precision-driven operation where: ✅ Inventory is tracked down to the last unit ✅ Orders are fulfilled with 99.9% accuracy ✅ CPG and DTC brands scale effortlessly 📦 Watch this short video for a behind-the-scenes look at your future fulfillment partner 👇 Whether you're shipping a hundred boxes or a hundred pallets — we’ve got the space, the systems, and the speed. Let’s talk logistics. Drop a 📦 if you're ready to streamline your fulfillment. #fulfillmentcenter #ecommerce #cpgbrands #e53fulfillment #logistics #warehousing #austinbusiness #supplychain
Nothing beats SubSummit reunions! Great catching up with Dan Melnick (Zing) and Asif Iqbal (Juspay Hyperswitch)– two people who really know where payments and fintech are headed. Always leave these convos smarter! #SubSummit2025 #Payments #Fintech #CommerceInnovation
Just when I thought SubSummit couldn't get better, I met Nate Gustafson and Rajesh Padmanabhan from OneBill! Geeked out over subscription billing tech and came away with fresh ideas. Who else is loving these power-packed networking moments? #SubSummit2025 #SubscriptionEconomy #RecurringRevenue #BillingInnovation
Excited to see so many innovative and health-focused brands joining the Slack community! At e53 Fulfillment, we work with CPG brands just like these—helping them scale smarter through reliable, cost-efficient logistics and fulfillment. If you're one of these awesome new members (or building something similar), I’d love to connect and explore how we can support your growth journey. Welcome aboard! 👋 #CPG #Fulfillment #StartupGrowth #eCommerce #e53Fulfillment #BrandBuilding
Startup CPG
Say hello to some fantastic new members who've just joined our Slack community! 👋 ↗️ Fasted Athlete - daily energy supplements focused on gut and brain health ↗️ Where You Bean Snacks- health conscious snacks with Asian-inspired flavors ↗️ Fungible Chocolates - single strain functional mushroom infused 85% dark chocolate ↗️ PlantChi - superfood sprinkles ↗️ Struesli - nutrient-dense, grain-free, no sugar added and no sweetener added granola ↗️ Small Town Cultures - probiotic-rich and gut-friendly fermented foods ↗️ Sake High! - expanding the drinking occasion of sake ↗️ Foreverly's - healthy, frozen treats made with whole fruits and vegetables ↗️ SEND Bars - superfood protein bars ↗️ Mitts - the ultimate cleanup sidekick made for all of your nice things that can’t go in the dishwasher Brands, this is your chance to shine! Please feel free to introduce yourselves in the comments below. Our followers are eager to learn more about you and what you do! . . . #cpg #emergingbrands #welcome #brand #supplement #drink #snack #cleanup
When the COO of Simple Global starts dropping cross-border commerce wisdom, you listen! Fantastic catching up with Ryan Coleman at SubSummit – his team is doing next-level work to make global trade simpler for brands. Who else is excited about the future of borderless retail? #SubSummit2025 #GlobalEcommerce #LogisticsInnovation #CrossBorder
Crisis paused, not canceled. The U.S. and China just hit the brakes on the tariff hikes, what was supposed to jump from 30% to 145% on May 14 is now on hold for 90 days after high-stakes talks in Switzerland. But don’t get comfortable. This is a temporary window is not a resolution. If you’re sourcing from China, now’s the time to: • Audit your import exposure • Fast-track shipments while duties are still low • Strategize for Q3 and Q4 disruptions At e53 Fulfillment, we’re helping brands navigate this uncertainty with agile logistics, smart inventory moves, and backup sourcing plans. Use this 90-day pause wisely. Let’s get your supply chain ahead—before the clock runs out. https://lnkd.in/gKrRjYdE #Tariffs #SupplyChain #ChinaTrade #Fulfillment #Logistics #eCommerce #CPG #e53Fulfillment #GlobalTrade #InventoryStrategy #3PL
Austin is the new CPG capital and this is where the magic happens.⚡ Founders, operators, retailers, and snack lovers don’t miss the Startup CPG Meetup this Thursday at Austin Padel Club 🎾🌮💬 Vibes will be high. Collabs will be born. Let’s build what’s next. 🚀 #ATXCPG #AustinStartups #ConsumerProducts #CPGFounders #e53Fulfillment #BuildInPublic #CPGMeetsPadel
SKU
Austin = CPG Central 🌟 Join Startup CPG this Thursday, May 15 from 6–9 PM at the Austin Padel Club for an epic meetup! Connect with local brands, retailers & distributors while enjoying light play at a world-class venue. 🎾💬 New to padel? No worries, there will be coaches and staff to walk you through gameplay as well as racquets and balls provided. If sports aren't your thing, come mingle and socialize over food and drink outdoors– the weather's going to be beautiful! There will be water and drinks for purchase. Jordan Bray, a local forager from Whole Foods Market, will be on hand. A number of brands will be sampling, including AFIA'S FOOD LIMITED, Austin Pretzel, AVRO, Beeyond Snacks, Fermenteria : Water Kefir, Kessho LLC, Margarita's Tortilla Factory, LLC, Rebel Cheese and more. Sign up here: https://lnkd.in/ggXHsr4F Michelle Breyer Brooke Wilson Peter Boyajian Patricia Menegoto Daniel Scharff Buff Greebe Adrien Petersen #atxcpg #austincpg #consumerproducts #startups #cpgstartups #austinstartups #emergingbrands #cpgmeetup
🚀 SubSummit 2025: A Wrap Filled with Connections & Inspiration! What an incredible three days at SubSummit 2025—the energy, ideas, and conversations have been nothing short of transformative! A major highlight was connecting with Jay Huntington from DHL eCommerce Americas on the final day. Our discussion about the evolution of cross-border logistics and how fulfillment can be a competitive advantage for scaling brands was particularly eye-opening. Beyond that, I'm walking away with: • Fresh perspectives from brilliant minds across retail, subscriptions, and e-commerce • Actionable strategies to implement in the coming months • Valuable new connections that will extend far beyond this event Huge thanks to the SubSummit team for creating this unparalleled platform where commerce innovation thrives. To everyone I met—let's keep the momentum going! #SubSummit2025 #Ecommerce #Logistics #Networking
🚀 Exciting Day 2 at SubSummit 2025! I’m thrilled to be part of SubSummit 2025, where retail, commerce, and subscriptions unite! Day 2 has been packed with groundbreaking insights, innovative strategies, and invaluable connections with industry leaders. The energy here is electric, and the discussions around the future of subscription-based commerce are truly inspiring. From scaling fulfillment operations to enhancing customer retention, every session is a goldmine of knowledge. Big shoutout to the incredible speakers, fellow entrepreneurs, and the SubSummit team for putting together such an impactful event. Looking forward to sharing key takeaways and how we’re applying these learnings to elevate e53 Fulfillment solutions for our partners. Let’s connect if you’re here—I’d love to chat about all things #ecommerce, #subscriptions, and #fulfillment. #SubSummit2025 #RetailInnovation #Commerce #FounderLife #e53Fulfillment
🔥 The Magic of SubSummit: When Visionary Minds Collide Yesterday’s highlight? An unplanned power session with Brian Antar (the entrepreneurial force behind Racklify) and William Carlin (the growth architect shaping their story). What started as a quick hello turned into: • Real talk about the "invisible" friction points killing DTC margins • Counterintuitive takes on fulfillment as a growth lever (not just a cost center) • That rare vibe when operator minds sync up on industry blind spots What fascinates me most? How Racklify’s playbook turns logistics headaches into competitive advantages – exactly the kind of disruptive thinking we need more of. Brian & William – appreciate you both keeping it 100% real. Let’s keep breaking conventional wisdom. #NoMoreVanillaNetworking #EcommerceOperators #LogisticsAsGrowth
🌟 Amazing to connect with DHL eCommerce Leaders at SubSummit! Thrilled to have met Andrew Spicer and Aaron Longoria from DHL eCommerce Solutions at SubSummit! Loved exchanging ideas on the future of logistics, cross-border commerce, and how seamless fulfillment can empower growing brands. Their expertise in global e-commerce delivery is next-level, and I walked away with fresh insights to explore. Always energizing to connect with leaders who are shaping the future of retail and supply chain innovation! #SubSummit2025 #Ecommerce #Logistics #DHL #Networking
Great Connecting with Media at SubSummit! Had an insightful conversation with Siddharth Cavale, US E-commerce and Retail Reporter at Thomson Reuters today at SubSummit. Always valuable to exchange perspectives on the latest retail trends, consumer shifts, and where the industry is headed next. These media connections are gold, helping bridge the gap between industry innovation and public understanding. Looking forward to following Siddharth's coverage of the evolving commerce landscape! #SubSummit2025 #RetailMedia #EcommerceTrends #IndustryInsights
🚀 Powerhouse Payments Talk at SubSummit! Had an energizing session with Stripe’s rockstars: • Evan Irwin • Matthew Holland • William Brom We geeked out on what’s next for payments: 🔥 Frictionless global payment flows 🔥 Subscription billing = 30%+ LTV boosts 🔥 2025’s checkout revolution These are the conversations that make SubSummit gold – when payment experts reveal what’s coming next. #PaymentsInnovation #SubscriptionEconomy
Live from SubSummit 2025 in Dallas! 🔥 Proud to represent e53 Fulfillment and connect with some of the most exciting DTC subscription brands in the game. We’re here to help you scale smarter with fulfillment that works for your business. Want to meet up while we’re here? DM me on LinkedIn. Let’s connect! #SubSummit2025 #e53Fulfillment #DTC #SubscriptionBrands #3PL #Logistics #EcommerceGrowth #LiveFromSubSummit
e53 Fulfillment
Are you attending SubSummit 2025? So excited to announce that e53 Fulfillment will be helping DTC subscriptions level up SubSummit 2025! 🚀📦 Meet our CEO and Founder, Ammar Saifuddin 🚀, at the event to talk about logistics, fulfillment, and scaling subscription brands. Whether you're a fast-growing DTC brand or looking to optimize your operations, we'd love to connect. DM us here on LinkedIn to meet. Let’s make the most of SubSummit 2025! #SubSummit2025 #e53Fulfillment #DTC #SubscriptionBusiness #3PL #Logistics #EcommerceGrowth #MeetUsThere
📢 Big update for e-commerce and CPG brands: The U.S.–China tariff hike is on pause—145% tariffs delayed for 90 days! That means current rates stay at 30%, giving importers a limited-time opportunity to act. In this video, I break down what this means for your supply chain and how e53 Fulfillment can help you take advantage of this window. We’ve opened up extra pallet space—1,000 in Austin, plus more in Houston and New Jersey—to support brands fast-tracking shipments. 💬 Have questions or need help securing inventory space? DM me—I’m here to help. #Tariffs #SupplyChain #eCommerce #Logistics #Fulfillment #e53Fulfillment #CPG #InventoryStrategy #ChinaTrade #ImportDuty #3PL
🌟 Great Connections at SubSummit 2025! Day 2 at SubSummit 2025 just got even better! Had the pleasure of meeting Cassandra Baas, Senior Director of Sales at APC Postal Logistics, and Andria Browne, Marketing Director at APC Postal Logistics. It was fantastic exchanging ideas on the future of logistics, e-commerce, and subscription-based commerce. Their insights on innovative shipping solutions and customer-centric strategies were incredibly valuable. Always inspiring to connect with industry leaders who are shaping the future of retail and fulfillment. Looking forward to exploring potential collaborations and sharing more learnings soon! #SubSummit2025 #Networking #Logistics #eCommerce #Partnerships #e53Fulfillment
Another day, another awesome SubSummit connection! Really enjoyed geeking out over subscription growth hacks with Dashrath Rajpurohit from Loop Subscriptions. Who else loves these hallway conversations? #SubSummit2025 #SubscriptionEconomy #RecurringRevenue #Networking
Game-changing chat with Jennifer Finlay of Webster Fulfillment at SubSummit! Her take: ‘Your warehouse isn’t a cost center—it’s your final branding opportunity.’ Why? Because the unboxing experience decides if customers keep or return. Who else is making fulfillment their secret weapon? #OperationalBranding #e53fulfillment #Logistics #CPGbrands #ecommerce
The energy at SubSummit 2025 is next level, and I’m already seeing some great opportunities. At e53 Fulfillment, we help CPG brands and e-commerce businesses optimize their supply chain, warehousing, and fulfillment processes. Always looking to connect with others who want to grow and improve their logistics game. If you’re up for a quick chat about logistics solutions or potential collaborations, feel free to drop me a message. Let’s make it productive! #SubSummit2025 #e53Fulfillment #CPGBrands #EcommerceLogistics #3PL #SupplyChainSolutions #FulfillmentPartner #DTCGrowth #Networking #BusinessGrowth
From a small room to a sprawling facility! e53 Fulfillment's journey has been a testament to growth and innovation. But one question always loomed: Are we truly as 'green' as we claim? Five years ago, I stood in our newly expanded warehouse, proud of our achievements but haunted by a simple question. With the rise of ecommerce, how could we ensure our operations didn't come at the environment's expense? The answer wasn't simple. It required reevaluating every single process. I remember the day I sat with our team, sketching ideas on a whiteboard. Our brainstorming led us to adopt several sustainable practices: → Transitioning to 100% recyclable packaging materials. → Partnering with carriers who prioritize eco-friendly vehicles. → Implementing a robust return policy to reduce unnecessary shipments. The shift wasn't easy, but the results were worth it. Our carbon footprint decreased significantly, and customer feedback was overwhelmingly positive. One client, a thriving CPG brand, shared how aligning with us boosted their sales, as their customers increasingly prioritized sustainability. This experience taught me that true growth isn't just about expanding square footage or increasing profits. It's about responsibility. As we continue to evolve, our commitment to the environment remains unwavering. And I challenge every fellow business leader to ask themselves: What legacy are you leaving behind? Because in the world of logistics, it's not just about moving products from A to B. It's about moving towards a sustainable future. Your story isn't just about where you've been; it's about where you're going. Are you on the right path? How is your company making an impact? Share your sustainability journey below. Like if this resonates and follow for more stories on responsible growth!
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