Sam Emmerson's Linkedin Analytics

I help ecommerce brands scale profitably & retain more customers by building and executing data-driven email, SMS & retention strategies If you run a successful ecommerce brand, you know acquisition is essential - but expensive. Retention doesn’t replace your acquisition strategy; it amplifies it, driving profit and sustainable growth. Why brands partner with me: → One dedicated expert (me!): I personally handle your entire email & SMS programme, from strategy and copywriting to email design and implementation. → Clear communication: No juggling multiple freelancers or agency layers - just direct, efficient communication with the person actually doing the work day-to-day. → Aligned with your business goals: My approach doesn’t chase vanity metrics; it supports YOUR unique business objectives (profitability, product launches, inventory clearance, list growth). Results my clients have achieved: • 870% Kickstarter funding goal: Strategically reactivated 100,000+ dormant subscribers through targeted email & SMS campaigns. • 613% increase in email flow revenue: Redesigned automations based on real customer lifecycle insights rather than guesswork. • Built an SMS subscriber list from 0 to 1,000 in 3 weeks: Quickly turning a new marketing channel into profitable revenue. • Record-breaking Q4 for a consumer electronics brand: Re-engaged 20,000 previously dormant subscribers, achieving a 24.32% YoY increase in placed orders vs. the previous Q4. • Reached 94th percentile click rates and 88th percentile conversion rates against industry benchmarks with a fashion brand. • Delivered a client’s best-ever sales day after 10+ years in business: Achieved by strategically delaying a product launch, building an early-access list, and leveraging social proof effectively. Here's what they had to say about that: “Hi Sam, hope you had a good weekend. LW certainly did. Actually, on Saturday it was our best. sales. day. ever. The Amour is flying out like you wouldn’t believe. Just thought you’d like to know! The campaign was pretty successful it was at about £1900 when I looked this morning, but something somewhere has happened because I’ve not seen anything like it!” Beyond big wins like these, I consistently deliver year-over-year improvements for my clients, like: • +51% increase in total orders • +20% increase in returning customer rate • +46% increase in total net revenue • +162% increase in net-new subscribers If you’re ready for profitable, effective, and seamlessly executed email & SMS marketing, I’d love to chat! → DM me or email [email protected]