KEEN

I manage and lead KEEN’s DTC global digital ecosystem consisting of 16+ integrated platforms. 

Leading digital innovation, digital product development, UX, website optimization, and DTC end-to-end customer experience.

Director, Global Digital Product

KUIU

Initiated and successfully lead an entire DTC digital transformation for the hyper-growth private equity-backed company. Reduced the total cost of ownership, replaced at-risk technology, and increased the effectiveness and resilience of the entire digital ecosystem in preparation for acquisition.

Senior Director, Ecommerce and IT

Patagonia

Innovating & defining direct-to-consumer solution strategy & solution architecture from ideas to implementation ensuring that solutions support business objectives. I work with a wide range of business unit stakeholders, marketers, designers, merchandisers, project managers, customer service and technical architects to design and implement high availability, high performance digital solutions in support of the company’s strategic goals.

Digital Solutions Manager (Global DTC)

Driving projects, solutions and operational calendar execution that generate global direct to consumer profitability, while supporting environmental positive change and awareness.  I work with stakeholders across the organization to streamline business processes and implement solutions that focus on creating a best in class, customer-centric eCommerce experience.

Operations Manager, eCommerce

Managing the development and delivery of platform solutions that drive digital direct to consumer revenue for all Fuerst Group brands and initiatives globally. I implemented an agile development framework that consistently delivered new features and enhancements. I built out and implimented a product management framework and delivered against a prioritized global digital commerce roadmap.

www.keenfootwear.com
www.chromeindustries.com

Product Owner - Global Digital Commerce

Working cross-functionally across all digital business units to quickly create solutions for both day to day operations and long term strategic initiatives. I worked across the entire direct to consumer business to help capture business requirements, perform gap analysis and plan system migrations. I helped re-platform 2 brands globally to a new eCommerce platform and built out the business processes to help the team execute on the new systems.

Business Systems Analyst, Global eCommerce

Columbia Sportswear Company

Developing and delivering best in class digital solutions against a global eCommerce roadmap. While working with a talented team that facilitated business growth and team camaraderie, we were able to grow the global digital DTC business at an incredibly rapid pace.

Web Developer

Helping champion digital product quality and customer usability.

Quality Assurance Analyst, Global eCommerce

A proven leader in direct-to-consumer leadership, innovation, UX/UI, digital product ownership, user experience and business architecture, technical architecture, agile and eCommerce operations. I’ve lead many large scale redesigns, replatforms and entire digital brand transformations. 

I’ve built technology and teams that helped scale brands at the 10m, 100m, 500m and 1b ARR milestones. 

I have experience as a change agent in the public, private, and private equity spaces and understand the differences on how to be successful in each. 



Current brand:
KEEN Footwear

Brands in my portfolio:
KUIU Ultralight Hunting: KUIU.com
Patagonia Inc.: www.patagonia.com
KEEN Footwear: www.keenfootwear.com
Chrome Industries: www.chromeindustries.com
Columbia Sportswear: www.Columbia.com
SOREL: www.sorel.com
Montrail: www.montrail.com
Mountain Hardwear: www.mountainhardwear.com

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