Samy Thuillier

Maverank

Maverank is the 60-second SEO & AI visibility tool: fix your pages, create content Google + AI love, and grow your revenue—no expert needed → https://maverank.com

Founder

DivorceSEOPro

DivorceSEOPro is the SEO + AI agency of divorce lawyers. We get your firm in front of people searching for a divorce lawyer on Google and ChatGPT, and we do it fast. Most clients see results in 45 days.

Samy Thuillier SEO

"How do I optimize my website's visibility?"
"What if my site doesn't rank well on search engines?"
"What if my content isn't driving traffic?"

Every website owner and online brand faces these challenges.

When it comes to the digital landscape, being found is non-negotiable.

- You want to be discoverable in search engine results.
- You need to be strategic with keywords and metadata.
- You aim to be the go-to source for your niche.

To do so, you need the right SEO tactics and a deep understanding of analytics.

I help brands like Century 21, Etsy and Cleveland Clinic reach the top of search rankings through meticulous SEO and content optimization.

Fortune 500 companies.
Leading startups. 
Industry innovators.

They count on me to amplify their digital footprint. Will you?

Seeking to enhance your search rankings?
Looking to drive more organic traffic?
Want to align your content with SEO best practices?

Send me "Hello SEO" in your connection request and let’s boost your online presence together.

SEO & GEO Strategist 

I implement successful marketing strategies across digital channels & you make more money.

For that, I use SEO, PPC, social media marketing, and email marketing. The result: increased traffic, conversions, and revenue.

Recent achievements:

- ECommerce in Automotive (2023-2024): Improved social media revenue from $50K to $1.25M in 12 months, a 2400% increase, by refining ad strategies and enhancing audience engagement. Boosted social media engagement and followership by 150% and 75%, respectively.

- Technology Startup (late 2022): Transformed the SEO strategy of a tech startup, resulting in a 300% increase in organic search traffic and a 120% rise in lead generation within a year. Achieved top 5 rankings for 80% of targeted keywords, significantly improving online visibility and customer acquisition cost efficiency.

Want to work with me on your marketing? Send me "Let's talk Samy" in your connection request!

Fractional CMO

I help digital marketers learn everything about the best marketing tools.

My Courses:
- SEMRush Course: https://www.udemy.com/course/complete-semrush-course/
- Keyword Research Course: https://www.udemy.com/course/semrush-keyword-research-course/
- ChatGPT for SEO Course: https://www.udemy.com/course/chatgpt-for-seo-course/

Deprecated:
- Google Optimize: https://www.udemy.com/course/ultimate-google-optimize-course/

I really believe that using a hands-on approach, combined with just enough theory to clarify the concepts and lots of practice to be prepared to perform, is the greatest method to learn a new skill. That's why in my course, I'm trying my best to get to the point, focus on what's essential and cut the BS. You will always find real-world examples and use cases that go along with theoretical explanations.

Enjoy your time learning!

SEO Online Instructor

Dacast

🔷 SEO: Definition and implementation of a new strategy following Google Core updates. 
- Definition of new semantics, keywords, silos
- Coordination of an SEO team (1 Director & 3 writers)
- On-page & off-page technical optimizations
- Definition of a new backlinks strategy
👉 +15% Traffic → 270,000 unique monthly visitors
👉 +12% Revenue (and counting) thanks to SEO

🔷 SEA: Definition and management of multi-channel campaigns → Search, Display, YouTube, Retargeting, Performance Max.
- Copywriting of new campaigns
- Bidding management (manual & machine learning)
- Production of video campaigns
- Coordination of a dedicated team
👉 +30% Revenue for the same monthly budget
👉 CPL reduced by 25%

🔷 Branding: Definition of a new brand identity → renewal of colors, definition of a mascot, new typography and a new tone of voice.

🔷 CRM: Implementation of Hubspot in the company
- Implementation of an Account Based Marketing (ABM) strategy
- Implementation of marketing automation for users
- Segmentation of users and creation of dedicated email marketing campaigns
- Creation of landing pages for promotional operations
👉 +10% increase in ARPU thanks to the implementation of CRM

VP of Marketing

LeHibou

🔹 Lead generation & Growth Hacking: definition of a lead generation strategy in outbound marketing and inbound marketing. Examples of techniques used: 
- Outbound Marketing: email automation, LinkedIn automation, referral campaigns.
- Inbound Marketing: definition of targeted personas, definition of the conversion funnel, conception of the content marketing plan, conception of ultra-targeted campaigns through the scrapping of qualified audiences, remarketing, etc.

There's more... See my results below! 👇

🔹 Branding: redefinition of LeHibou's visual identity via team workshops, to define a brand that reflects the company's values and is different from boring competitors.

🔹 Social media: definition of a new content strategy in order to reinforce brand awareness and make social media an indirect (LeHibou as a Top of Mind brand in freelance recruitment) and direct (traffic on the platform) acquisition channel.

My Main Results : 
👉 +100% Online Leads YoY 
👉 +220% Website Traffic YoY 
👉 +400% Social Media Post Impressions YoY 
🥇 Ranked in the Top 50 of FT1000 in 2020 — The Financial Times' annual list of Europe’s fastest-growing companies.

Here are the channels I used:

• Search Engine Optimization (SEO): content strategy, keyword research, netlinking and on-page optimization.
• Search Engine Marketing (SEM/PPC) on Google for Web & mobile devices.
• Email marketing: automation, cold email copywriting, drip campaigns, relationship building
• Social Media Marketing & Ads : Facebook, Instagram, LinkedIn, Twitter.
• Display/Banner Marketing: Contextual, text, graphical & video (YouTube) ads.
• Performance optimization: targeting (keywords, demographics & channels), split-testing & website optimization (design & flow)

I’m also a big fan of the following tools - Sendinblue, Mailchimp, Reply.io, Lemlist, Lempod, Snov.io, SEMRush, Ahrefs, Pipedrive, Phantombuster, Dux-Soup, Dropcontact, Integromat, Zapier, Buffer, Webflow, PlayPlay.

CMO & Head of Growth

Head of Growth

Adveris

🔹 Conceive the acquisition strategy and reach expected revenue growth in ecommerce and lead generation for 90 companies (main: luxury, industry, beauty). Average ROI: 3.5.
🔹 Establish the department from scratch : recruitment, training, skills development.
🔹 Multiplied the agency's average basket by 3 in 1Y. 120 contracts signed in 592 days (1 every 5 days).

Expertise : SEO, SEA, SEM, Social Media (Ads & CM), eCommerce, AdTech, Analytics, Emailing, Display, Growth Hacking.

Key Clients : KitchenAid, LIDL, TRYBA, Atlantic, Netgear, BPCE Group, Nestlé (La Laitière), La Tour d'Argent, Well, ...

🇫🇷🇫🇷🇫🇷
🔹Créer la stratégie d'acquisition et atteindre les objectifs de croissance du CA en e-commerce et génération de leads pour 90 entreprises (domaines principaux: luxe, industrie, beauté). ROI moyen : x3,5.
🔹Constituer le pôle from scratch : recrutement, formation, montée en compétences d'une équipe de 5 personnes
🔹Multiplication du panier moyen mission par 3 en 12 mois en établissant des relations avec des prospects auparavant "inatteignables". 120 contrats signés en 592 jours, soit 1 tous les 5 jours.
 
Membre du comité de direction.

Autre:
▪Enseignant Marketing Digital & E-Commerce (L3) - ESCEN Paris
▪Enseignant Politique de Référencement (M2 Entrepreneuriat) - ISG Paris 
▪Enseignant Marketing Digital - ECITV

Head Of Digital Marketing

🇬🇧 Highlights: 
🔹Create the ecommerce strategy of a Fashion brand: from 0 to 1 M€ revenue in 12 months.
🔹Redefine the community management of a pharmaceutical company: +3,000 fans/month, +400% engagement on posts, +20% website visits.

🇫🇷 Faits marquants : 
🔹Définition from scratch de la stratégie e-commerce d'une marque Mode: de 0 à 1M€ CA en 12 mois. 
🔹Redéfinition de la stratégie éditoriale d'un laboratoire pharmaceutique: +3 000 fans/mois, engagement x4 sur les publications, +20% visites web.

Prestations.
•	Acquisition de Trafic (SEO, Facebook Ads, Google Adwords, Emailing)
•	Optimisation de la Conversion (audit de performances, ergonomie du tunnel de conversion, maquettes de pages clés, messages optimisés SEO) 
•	Conseil en stratégie réseaux sociaux (croissance Instagram, collaborations influenceurs, organisation des contenus)

Références. 
•	Mode-Luxe-Beauté : maison de PAP féminin émergente (CA 1M), marque de bijoux design (10 pays livrés), maison de PAP féminin haute couture (CA 2M), ...
•	Art de Vivre : société de literie de luxe (5 000 clients), ...
•	Professions réglementées : avocats, experts comptables, huissiers, ...
•	Santé : ostéopathes, kinésithérapeutes, psychologue, thérapeutes, ...

Growth Hacking & Digital Marketing Specialist

EUROGROUP CONSULTING

🇬🇧 Highlights:
🔹Setting up digital factories: create internal IT processes and teams reducing by 50% the time-to-market of digital projects.
🔹Wrote proposals generating a 600k€ revenue for the company.

🇫🇷 Faits marquants:
🔹Mise en place de digital factories : création de processus internes réduisant de -50% le délai de mise en oeuvre des projets digitaux.
🔹Rédaction de propositions commerciales ayant généré un CA de 600k€

Manager - Digital Services

2 seconds. That’s how long it takes for Google to decide if your site deserves traffic. And I know how to make it say yes. 🔍

My mission? Make SEO your main acquisition channel.

I’ve helped 300+ clients across B2B SaaS, e-commerce, marketplaces, adult sites, and local businesses get visible, get clicks, and grow. From startups to companies like Whirlpool, Airbnb, Century 21, ...

No matter if you're recovering from a drop, launching a new site, or tired of agencies that overpromise and underdeliver - I’m here to give you clarity, strategy, and results.

Ready to get serious about your SEO?

Let’s talk: samythuillier.com

Top-Rated SEO Expert

Top-rated SEO expert with a proven track record of success in improving website rankings, driving traffic, and increasing conversions. Skilled in conducting keyword research, on-page optimization, link building, and analytics to enhance online visibility and drive business growth.

Here are the top 10 SEO tools of 2025

I have tried every tool I could find. But here's what was missing

The best tools solved any of the ONE problem really well.

But first you need to identify what SEO problem your website actually has.

That's why I built Maverank (yes, it's mine):

→ It tells all issues your website has in less than 60 seconds 
→ Fixes all of them in one click with our WordPress connector
→ Generates the PDF reports instantly

It does three things exceptionally well instead of 47 things poorly.

Go right now and get a free audit for your website: 
https://www.maverank.com

And because it's Black Friday week, I'm running 40% off on all plans right now.

I Turn SEO into Your #1 Revenue Channel | 300+ Companies Transformed | Also building Maverank.com

In 2025, I talked to 300+ CEOs, SEOs and marketing pros. From there I've made 10 SEO predictions for 2026: 

1. Brands optimize for LLM visibility first.
2. AI becomes the primary crawler before Google.
3. Link building shifts to AI citation building.
4. Search Console will add an "AI Visibility" report.
5. Human SEOs become AI strategists.
6. The SEO stack will consolidate.
7. AI personalization will replace usual SERPs.
8. The "Full-Stack SEO" becomes the new standard.
9. Junior SEO roles decline by 40%.
10. The "SEO Manager" title disappears.

9 out of my 13 predictions for 2025 came true.

Is that a sign you should have a look at this post?
Maybe 😎

Excited to see how 2026 unfolds.

AI-Ready SEO for teams who need results fast

10 SEO Predictions for 2026

There's a LOT of KPIs to track everyday in SEO. Here are 19 that still TRULY matter in 2026👇
(Tip: save this post)

____

Need more than just KPIs? 

Like a tool who could fix what's wrong with your SEO?

Maverank audits your website in 60 seconds, gives you a list of SEO fixes in plain English, and lets you apply them in one click. For real.

👉 Try Maverank now for FREE: https://www.maverank.com

Google pays Reddit $60M per year.

So Reddit is now everywhere in search results.

And hence it is important to have your content on Reddit to get cited the correct way.

—

I broke down the complete Reddit strategy in my newsletter.

Which you can apply immediately to get cited.

All the stuff that actually works.

Check the link in the comments and subscribe for free.

Why Reddit owns Googel

The AI SEO shift of 2026 no one is talking about:

Most teams think the "AI shift" in SEO is just AI overviews in Google.
It’s not.

The real shift is this:
Search behavior moved from "keywords" to "conversational intent", and most websites still speak 2018.

Because unfortunately, I keep seeing with in-house teams:
- Pages written for Google, not for real questions
- Intros that waste 80 words before answering anything
- Missing “evidence” sections (AI models rely on them heavily)
- Outdated stats AI tools continue to surface
- No cleanup → too much noise, not enough signal

Small fixes now create disproportionate wins.
Not because SEO is easy, but because most brands haven’t adapted yet.

2026 will reward the teams that become AI-ready, not the ones who just produce more content.

If you’re an in-house marketer drowning in SEO tasks, the shift is actually good news:
You need fewer actions, but the right ones.

I’ll share them this month in my newsletter.
👉 Join 65k+ people who receive it 3× /week: https://lnkd.in/eSzidTjQ

27 AI SEO Quick Wins I activated for clients... and they work fast:

Most teams overcomplicate SEO today.

The truth is simple: AI changed search behavior, but the fixes are often small.

In the last 90 days, I implemented a lot of AI SEO quick wins for in-house teams.

I did not talk to developers.
I did not create content.
I did not use big budgets.

Here are the first 5 quick wins that created immediate impact:

1. Turned outdated H1s into intent-driven, AI-friendly titles
2. Added one high-quality FAQ mapped to conversational queries
3. Fixed the first 100 words to match the real user question
4. Rebuilt broken internal links (most teams ignore this)
5. Added missing “evidence” sections that AI models look for

Small fixes.
Fast execution.
Clear wins.

This week I’ll break down all remaining quick wins, one by one, so you can apply them immediately.

These are the things that actually work right now for in-house marketers, so that their business shows up in ChatGPT and Perplexity. 

You can get a real boost for your AI visibility in a matter of hours.

Want the full checklist?

👉 Comment WINS and I'll send it to you.

27 AI SEO Quick Wins I Activated For Clients

Steal my AI Visibility Framework for 2026:

Most marketing teams still optimise for Google.
But in 2026, Google is no longer the main gatekeeper.

AI models decide what gets seen, read, or summarized.

And here's the uncomfortable truth:
You can rank well and still be completely invisible in AI answers.

In the last months, I audited dozens of websites.
The pattern is always the same:

- Clear writing beats long writing 
- Evidence beats opinions
- Fresh data beats SEO hacks
- Entity structure beats keyword stuffing

So today, I’m sharing the AI Visibility Framework I use with clients who need real results without publishing new content.

This is the map:
 → Signals AI uses
 → Mistakes that kill visibility
 → How to rebuild your pages
 → The technical minimum you need
 → The architecture AI trusts

You’ll see exactly why your pages don’t show in AI answers, and how to fix it fast.

Fixing this now will save your entire SEO roadmap for 2026.

Now this is just the first step.

You can do more... without spending a dollar.

 👉 Get my AI Visibility Optimization Kit (free): https://lnkd.in/eVBd-EnN

It contains templates, checklists, and rewrite scripts you can use with your team this week.

Everything you need to make your content unmissable in every AI answer ✨

My AI Visibility Framework for 2026

How to Rank your website in ChatGPT:

AI search is the new front door of the internet… and most brands are sleepwalking through it.

If an AI engine doesn’t mention you,
you don’t exist at that moment.

Problem: most teams are still fighting 2020’s SEO battles:
- Publishing more posts
- Refreshing blogs “for freshness”
- Staring at Google Search Console graphs

Meanwhile, AI is shaping demand before Google even enters the picture.

Companies winning 2026 are the ones who understand how AI search visibility actually works and how to take action on it.

And this is where AirOps comes in.

AirOps is the first platform I’ve seen that actually closes the loop:
AI visibility → insights → workflows → human review → publish → measure

All in one place.

Without it, most teams are doing Franken-SEO with 10 tools, no visibility into LLMs, and no way to know why AI systems cite certain brands and ignore others.

Companies using AirOps have already seen 24× traffic growth in 2 months.

You can do the same.
And you don’t need more people or a revolution.

👉 Try AirOps now for FREE: https://www.airops.com

AirOps

How to Rank your website in ChatGPT in 2025

Most CMOs do not understand the difference between SEO, AEO, and GEO.

I totally understand, I was kinda lost myself at some point...

In 2025, organic visibility has split into FOUR disciplines:

1. SEO → Rank pages
2. AEO → Win snippets & AI Overviews
3. AI Visibility → Become a model’s preferred citation
4. GEO → Structure content so AI can safely synthesize it

Each has different:
- definitions
- use cases
- strengths
- weaknesses
- and playbooks

Yet most teams use one outdated SEO workflow to solve four completely different problems.

That's why their content underperforms.

So in this post, I want to make the differences extremely clear, even for non-SEO teams.

If you’re in-house, this is gold.
It tells you exactly what work belongs where.

♻️ REPOST so your content team, your CMO, or your leadership can see it.
It clarifies the entire landscape.

______

📌 Want me to audit your SEO, AEO, AI Visibility & GEO in one pass?

Book a 60-minute 1:1 session with me.

We'll find fast wins, unlock revenue you’re leaving on the table, and make your AI SEO results impossible for your boss to ignore.

👉 Pick a slot here: https://lnkd.in/g_h6y9TG

If you only fix one thing on your website this month, fix this:
Your first 100 words.

Here’s why they matter in 2026:
- AI models use them to decide if your page solves the question
- Google still relies on early relevance for snippets
- Users read them before anything else
- Most intros are full storytelling, or SEO clichés

What the first 100 words should do:
✓ Answer the exact question
✓ Show expertise without bragging
✓ Use clear language (no buzzwords)
✓ Mention the key entity naturally
✓ Set expectations for the rest of the page

What they should NOT do:
✗ "In today's fast-paced digital world…"
✗ Keyword stuffing
✗ Building suspense
✗ A generic definition everyone already knows

This rule alone has driven some of my fastest wins for in-house teams.

A new content strategy is not necessary.
Just the right first 100 words.

____

Want more tips like this? 

My newsletter helps busy marketing teams look like SEO pros, even if they’re secretly terrified of AI and just trying to keep their budget another quarter.

You'll love it, I'm sure.

👉 Start now: https://lnkd.in/eYJ2BJKd

7 Underrated SEO Ranking Factors in 2026:

(Tip: Save this Post! 💾)

___

Want to fix your AI SEO without waiting for 6 months?

Maverank can help. 

It will audit your pages in 60 seconds and deliver fixes for AI SEO in plain English that you can apply in one click. For real.

👉 Try Maverank now for FREE: https://www.maverank.com

7 Underrated AI SEO Ranking Factors in 2026

CEO: We're not showing up in AI answers.
SEO: Let's write 10 more blog posts.

CEO: Competitors are getting cited in ChatGPT.
SEO: Let's build more backlinks.

CEO: Our traffic is flat even after publishing.
SEO: Let's add more keywords.

CEO: We never appear in AI Overviews.
SEO: Let's increase ad spend.

This is how you build an AI-era SEO strategy that fails.

If you want to win in 2026, stop reacting and start thinking:

- Make content extractable so AI can quote it.
- Write real answers, don't write for word count.
- Fix technical signals before chasing traffic.
- E-E-A-T boosts rankings and AI citations.
- Add Schema to your existing content before writing new pages.

The winners in 2026 won’t be the brands producing the most content.

They’ll be the ones most understandable to machines: with cleaner pages, smarter summaries, and clearer signals.

Here’s to smarter AI SEO, not just bigger websites.

5 Signals AI Models now use (and why your content isn't surfacing):

AI tools don’t "rank pages."
They select answers.

And the signals they use are different from what most SEO teams optimize for.

Here are the 5 I see the most in audits:

1. Strong, early relevance
If the first 80-100 words don’t answer the real question, you’re out.

2. Clean, consistent facts
Old stats, outdated definitions, conflicting numbers = zero trust.

3. Evidence sections
AI models love pages that include proof: data, examples, comparisons, quotes.

4. Consolidated content
Thin pages confuse AI crawlers.
Consolidation wins almost every time.

5. Internal linking clarity
AI needs context.
If your internal links are broken, duplicated, or random, your answers disappear.

None of this requires developers.
None of this requires new content.

This is the new AI-ready layer most brands are missing.

If your team isn’t using these mechanics yet, you’re already behind. 

Grab my checklist of AI SEO quick wins and start fixing this today.
It’ll take you 10 minutes and the impact is immediate.

👉 Right here: https://lnkd.in/eQxwtAEv

Stop choosing between SEO and AI search.


That's like choosing between oxygen and water.

Here's the dumb thing happening right now:

Marketing teams are treating SEO and AI search as competitors.

They're not.

AI search doesn't replace SEO.

It builds on top of it.

Only 12% of results overlap between Google and ChatGPT.

Translation? You need both strategies or you're invisible somewhere.

Think of it this way: 
→ SEO = your foundation 
→ AI search = your roof 
→ Can't have one without the other

The 3 mistakes everyone's making:

Mistake 1:"Let's kill our SEO budget and focus on AI" 
Result: You lose Google AND don't show up in AI. Double loss.

Mistake 2: "We do SEO, so we're fine" 
Result: Missing out on AI traffic (6.5% today, 14.5% projected next year)

Mistake 3: Treating them as separate strategies
Result: Double the work. Half the results.

Here's the truth:
The brands winning at AI search aren't doing anything revolutionary.

They're just doing good SEO.

Clear content. Strong authority. Real answers.

AI just rewards quality faster than Google does.

The future isn't SEO OR AI search.
It's SEO AND AI search.

Companies that get this will dominate both platforms.

Companies that don't? They're choosing to disappear.

—

P.S. Want help getting visible on both Google and AI platforms?

Book a consultation with me → I'll handle the entire strategy for you.

Done-for-you SEO that actually works on both: Link in comments

A client told me this recently:
"SEO is dead. Nothing moves anymore."

So we looked at the data.

Traffic was flat. 
AI answers didn’t mention them.
Rankings were okay but not exceptional.

I didn’t touch their sitemap.
I didn’t create new content.
I didn’t rewrite 12 pages.

I fixed one thing: the first 100 words on their top 5 URLs.

Before: generic intros, useless, with no real answer.
After: clear, direct response to the actual question people were asking.

7 days later:
→ +1 new featured snippet
→ +32% more clicks on 3 pages
→ They started appearing in AI answers for the first time

SEO isn't dead folks.
Outdated SEO is.

Small and intent-driven fixes are beating "big SEO strategies" right now.
Most teams just don’t know where to look.

____

Want more tips like this? 

My newsletter helps busy marketing teams look like SEO pros, even if they’re secretly terrified of AI and just trying to keep their budget another quarter.

You'll love it, I'm sure.

👉 Start now: https://lnkd.in/eSzidTjQ

If you feel your SEO is "okay" but your traffic or demos aren’t moving… you’re not alone.

Most websites don’t need more content.
They need a rebuild of what already exists.

This is the blueprint I use with teams who want measurable results without developers, without budgets, and without publishing 20 new blog posts.

A simple sequence:
1️⃣ Rewrite intros
2️⃣ Refresh every fact
3️⃣ Add hard evidence
4️⃣ Consolidate weak pages
5️⃣ Fix internal linking
6️⃣ Add baseline schema
7️⃣ Refresh Bottom-of-Funnel content

Nothing fancy.
Just the right order of operations.

Every time I run this blueprint, the outcome is the same:
+42% traffic
+34% organic clicks
+47% AI citations
+28% BOFU conversions
(on average)

So today, I'm giving you the full walkthrough.
If you’re managing SEO internally, this is the checklist for Q1.

💾 SAVE this for later!
This is what you'll use to beat competition after the holidays.

___

📌 Want me to apply it to your site?
Book a free AI SEO alignment call with me.

We’ll pinpoint what’s slowing you down, surface the real issues in your SEO and AI visibility, and see if my approach is actually the right fit for what you want to achieve.

👉 Pick a slot now: https://lnkd.in/dkEv78z5

My AI-Ready SEO Blueprint

I just made my "How to get cited by AI" playbook public.

It has every step to help you 10x your citations.

The playbook covers:

→ How ChatGPT, Perplexity, and AI Overviews select sources 
→ Why Reddit and Wikipedia dominate AI citations 
→ Tactics for 30-40% visibility boosts
→ The content format 72% of cited pages use 
→ Case studies: 7x visibility, 25x higher conversions

I'm giving away this playbook for free.

But only for 48 hours.

To get instant access:
1️⃣ Follow me 
2️⃣ Comment "PLAYBOOK"

I'll DM you the link.

Most SEO problems are not SEO problems.
They're information problems.

In 2026, AI models will ignore pages that feel:
 ❌ Outdated
 ❌ Unclear
 ❌ Unsafe
 ❌ Hard to extract
 ❌ Contradictory

When I’m brought in to "fix SEO", these are the first issues I find, and 97% of teams repeat the same 12 mistakes.

Things like:
- outdated numbers
- intros with no direct answer
- zero definitions
- thin pages that cannibalize each other
- missing schema
- internal links that make no sense
- walls of text no model can chunk

None of these require developers.
All of them destroy your AI visibility.

So I created a 12-block diagnostic sheet you can use today with your team.

If you fix even 4 of them, your visibility improves.
Fix 8, and AI models start pulling your content.
Fix all 12, and you become a "safe source".

💾 SAVE this & share it with your content team!
This is the fastest audit you can run in 2025 & 2026.

___

Want more tips like this? 
Subscribe to my newsletter for weekly AI-Ready SEO frameworks.

👉 It's right here: https://lnkd.in/gTxJ77-Q

(I do French jokes too, don't miss that 🇫🇷👀)

Steal my 2025 AI Visibility Checklist:

(tip: Save this post! 💾) 

AI doesn’t rank pages. It selects answers.
And the difference is massive.

When teams ask me: “Why don’t we appear in AI answers?”
The real reason is simple:

Their content was written for HUMANS,
not for EXTRACTABILITY.

I know what you're gonna tell me.
It sucks.
And truth is... I agree! 

I grew up in a time where you were rewarded at school when you knew how to tell a story, how to reason, how to compare arguments in order to form a balanced opinion.

But that time is over, because of our (way too) short attention span.
And that's why AI works like this.
And that's why you need to change.

In order to help you do that, I built a checklist of 19 steps to make any page AI-visible.

This checklist covers:
✓ intent clarity
✓ direct answers
✓ evidence units
✓ structure readability
✓ cross-page consistency
✓ micro-summaries
✓ ...and more.

When you apply this sequence, you transform a weak page into a page AI models prefer.

It’s the difference between:
“we publish content” and
“our content is used by machines to answer real-world queries”.

→ Run the checklist against your top 10 pages.
You’ll immediately see what AI sees.

But this checklist is just the beginning. 👀

If you want the frameworks, templates, and real examples that make implementation fast, you need to grab my AI Visibility Optimization Kit (free).

👉 It's right here: https://lnkd.in/eVBd-EnN

I am re-launching my newsletter after 1 year

And giving a gift to everyone who subscribes

more on that towards the end, but before that…..

Here is why I closed it in the first place,

I was chasing open rates instead of impact.

I was writing what LinkedIn wanted, not what my audience needed.

I was publishing every week just to say "I'm consistent" even when I had nothing worth saying.

And honestly? I was burned out.

So I stopped.

But here's what happened during that 1 year,

I talked to 300+ agency owners and SEOs about AI search.

I tested 50+ different optimization strategies on real sites.

I tracked what actually works when Google, ChatGPT, and Perplexity pick who to cite.

And I realized...
Most of you are fighting the wrong battle.

You're optimizing for 2020's playbook while AI search rewrites the rules weekly.

So I'm bringing the newsletter back.

Here's why you should subscribe:

1) Stay informed about the latest updates, news, and offers from brands or topics you care about.

2) I test everything first so you get answers in 5 minutes instead of wasting weeks guessing.

3) Every issue gives you one clear action you can implement Monday morning and see results.

4) You'll know what works right now while your competitors are still figuring out last quarter.

5) Half the AI SEO tactics out there are garbage and I'll tell you exactly which ones actually work.

As a launch gift I am giving away my complete SEO + AI Search Playbook to the first 500 people who sign up.

This playbook can be worth $10k to the right person.

Newsletter link is in the first comment 👇

See you in your inbox.

taplio

Samy Thuillier's Linkedin Analytics

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Samy Thuillier's Best Posts (last 30 days)

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taplio

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Samy Thuillier's LinkedIn Performance

What is Samy talking about?

Samy Thuillier's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Samy Thuillier's Linkedin Analytics

Performance ScoreSamy Thuillier's LinkedIn Performance

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