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Scott Lenik
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I’m Scott Lenik the CEO of NEVERBLAND, a leading London digital product agency. NEVERBLAND is an award-winning (TechCrunch Disrupt, Webby Awards, Lovie Awards, Startups 100, Digital Impact) independent digital product studio. We partner with disruptors and changemakers to create digital experiences that bring meaningful change. We offer a full range of services across the product development lifecycle from Discovery through to Design, Development and Ongoing Support. All our work is undertaken ‘in house’ none of our work is farmed out, so you know the work you’re getting is from us. NEVERBLAND is far more than your average Digital Marketing Agency, we build businesses, opening up new sources of value with best in class solutions and incredible user experiences. A handful of brands we’ve worked with include Bayer, Booking.com, IHG Hotels, Getty Images Merck, Samsung and TikTok. We also work across many sectors supporting start ups and smaller businesses and work extensively with company founders and investment firms. We have a strong track record of building successful businesses. Products we have designed and built have gone on to acquire over 5m customers, raised over £250m in funding and now have collective valuations exceeding £2bn. Building best in class digital solutions during and post Covid is one of the sure ways to maintain growth, we want to help. Some examples of our projects: Bulb - https://bulb.co.uk From startup to unicorn in 4 years – fastest growing renewable energy supplier Togetherall - https://www.togetherall.com Transformed mental health platform to be used internationally and doubled size of community in 12 months. Lick - https://www.lickhome.com DTC paint brand disrupting the home decorating market. Endomag - https://www.endomag.com/ Redefining breast cancer surgery If you have a project you’d like to discuss I’d welcome a chat and would be happy to share our vast wealth of experience and help anyway possible, please drop me a message.
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- Likes
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Scott Lenik's Best Posts (last 30 days)
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Your next customer might never visit your website. Not because they don’t need what you offer. But because AI is changing how people find, trust and buy from brands. This week, Manus AI launched in closed beta. It’s an autonomous AI agent that doesn’t just assist it executes entire workflows. It researches, analyses and writes reports. It plans and runs marketing campaigns. It negotiates contracts without human input. This shift isn’t theoretical. It’s happening right now. And if AI is filtering, ranking and recommending before a customer ever searches, then brand owners need to rethink how they get discovered, build trust and drive sales. 3 Things brands need to do right now ✅ 1. Test how AI sees your brand Open ChatGPT, Gemini or Perplexity and ask: Who are the top brands in my space? What are the best products for [your category]? If your name isn’t mentioned, AI doesn’t know you exist. And that means customers won’t either. ✅ 2. Stop relying on traditional search AI assistants don’t scroll Google. They pull from trusted sources. If your marketing strategy is only built around SEO, PPC or paid social, you need to also start exploring how to optimise for AI-driven discovery. ✅ 3. Create content AI can use AI ranks content that is clear, structured and helpful. That means shorter paragraphs, clear takeaways and less fluff. If AI summarises your content, is it still useful to the person reading it? Most businesses are still marketing like it’s 2023. But AI-driven search, recommendations and decision-making are changing how customers find, evaluate and buy from brands like yours. If you still rely on customers searching for you, what’s your plan for a world where AI finds the answers first? If you don't have one we'd be happy to chat. Would love to hear how you're thinking about this. #AI #BrandStrategy #DigitalExperience #Marketing #Neverbland #ManusAI
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