Cloverlee Creative

Owner

Owner | Marketing Consultant

FURY UNLIMITED LLC

Co-Owner

Change Center

Director Of Operations

Rarity Bay/SPC

Rarity Bay is a gated lake-front resort amenity community. Hired as Relationship and Marketing Director, my role included oversight and creation of communications and relationship building opportunities with residents. Soon after beginning with Rarity Bay, I was promoted to VP of Operations and Marketing.  As an employee for the Declarant of Rarity Bay, I have assisted in strategic planning for the community as well as the Country Club. This has included long-range planning of facilities, amenities, revenue goals, event planning, and more. In this role, I am responsible for more than 40 employees including restaurant, golf, and accounting staff along with a team of managers. I am responsible for conducting interviews, hiring, employee evaluations, discipline, dismissals, and performance enhancement. 

An important function of this role has been as a liaison between the Declarant and the residents of the community. Problem solving and communication skills have been important in those efforts. All communications are approved or created directly by me. We have partnered with a brand manager who assisted us in a complete rebranding of the community including design of a new logo and creation of new marketing collateral. Part of this role also included oversight of development of a new website, all content management, and social media platforms. Other marketing efforts and collateral have been created and utilized to assist in the real estate efforts of the Declarant.  This has included managing project deadlines and monitoring milestones through completion.

Chief Operating Officer & VP of Marketing

Maryville Christian School

As Director of Development, I functioned as the “public face” of non-profit organization and was responsible for donor connections and advancement efforts. I created and implemented strategies for branding the organization to further its community image. Utilizing a group of volunteers, I acted as lead speaker for meetings and events in addition to planning and implementing major fundraising campaigns and other promotional events. I was also responsible for all web content and for creating a social media presence. I also cultivated and managed relationships with key clients, vendors, and community partners. In addition, I created and edited major communication for constituents and promotional targets and assisted in design and proofed/approved production and printing drafts of promotional materials. In these efforts, I created effective messaging using language, graphics, and marketing collateral.

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