- Developing and implementing growth strategies to increase revenue and market share.
- Identifying new business opportunities and areas for expansion.
- Collaborating with cross-functional teams, such as product development and marketing, to drive growth.
- Analyzing market trends and customer behavior to inform growth strategies.
- Setting and achieving growth targets and metrics.
- Developing and managing budgets for growth initiatives.
- Leading and mentoring a team of growth professionals.
- Staying up-to-date with industry trends and competitor activity to inform growth strategies.
- Act as a liaison between various teams and stakeholders to ensure execution of growth plan.
- Monitor and measure the success of growth initiatives and make data-driven decisions to optimize results.

Head of Growth

CargoAi

- Ongoing campaign optimizations; including ad, landing page testing and, execution and analysis of A/B tests.
- Develop clear, compelling content to support campaign interaction points: email, landing pages, advertising, event messaging, online and offline campaigns.
- Lead creation of programs and testing/optimizing using our marketing automation platform.
- Designs and drive ongoing multi-channel and multi-touch inbound marketing and lead nurturing campaigns that feed the funnel.
- Forecasting, measuring, and analyzing the impact of programs on sales cycles; monitor reports and dashboards to demonstrate progress toward goals.
- Work with the cross-functional marketing team to design, launch, and optimize digital marketing campaigns (including PPC, social, email, and events)
- Collaborate with cross-functional teams, including Marketing Operations, Business Development, Channel Marketing, Sales teams.

Marketing Manager

Companion ITCS

- Directed launch of 2 new product lines with total annual revenue of $120K.
- Developed a detailed view of the niche market and utilized market analysis to increase
possible channels of penetration and increase potential revenues.
- Oversaw and guided brand marketing programs to optimize user product experience
including market research, competitive analysis, consumer segmentation studies, pricing
tests, and usability A/B tests.
- Developed and implemented B2B marketing strategy and overall communication plan that
produced long-term partners.
- Leveraged viral marketing tools and channels such as LinkedIn, mobile applications to
generate leads, increase member loyalty, and reduce marketing cost.

Tel Others

Online marketplace startup focused on premium pet products, including pet nutrition food.
- Provided innovative and creative consulting services to key vendors while managing
corporate marketing and communications functions, direct brand management, PR,
media relations, corporate positioning, product launches, advertising, sales collateral
and seminar marketing resulting on over 500% growth.
- Analyzed market data and identified opportunities to significantly make a strong brand
impression.
- Managed business development opportunities that resulted in a 40% increase in
partnerships.

Co-Founder & CMO

Self employed

My responsibilities include -
- establishing a detailed program specification through discussion with clients;
- clarifying what actions the program is intended to perform;
- breaking down program specification into its simplest elements and translating this logic into a programming language;
- devising possible solutions to anticipated problems;
- working as part of a team, which may be established purely for a particular project to rite a specific section of the program;
- combining all elements of the program design and testing it;
- testing sample data-sets to check that output from the program works as intended;
- conducting testing and installing the program into production;
- reacting to problems and correcting the program as necessary;
- evaluating and increasing the program's effectiveness;
- adapting the program to new requirements, as necessary;
- conducting user-acceptance testing to ensure the program can be used easily, quickly and accurately;
- writing detailed documentation for the operation of the program by users and computer operators;
- consulting manuals, periodicals and technical reports to learn new ways to develop programs and maintain existing skills and knowledge;
- updating, repairing, modifying and developing existing software and generic applications.

Professional Freelancer - Social Media Marketing | Product Manager

Owner

•	A competent Web Developer and specialist in ASP.NET, C#.NET, EF, WCF, MVC with over seven years’ experience in the project software development cycle of the website
•	Conducted program specification analysis with remote clients to define the purpose of such projects.
•	Translated and developed programming languages using the simple elements of program specifications.
•	Collaborated with existing teams in handling specific projects and devising innovative solutions to anticipated challenges.
•	Combining all elements of the program design, testing sample data sets, and ensuring that outputs produced are as intended. 
•	Tested and installed the programs into usability and correcting or managing all issues arising from such installations.
•	Updated, repaired, modified, and developed existing software and generic applications.

Freelancer- .NET Web Developer

eLuminious Technologies,VcodeIT Technologies, Uchange Technologies

Software Developer

Marketer for Startups | I help startup founders develop marketing strategy, execute tactics and scale their businesses

Hi! I'm Shamal, a growth marketing expert who loves helping startup founders and CEOs succeed. I make marketing easy and fun with simple, effective strategies.

I share useful marketing tips and tricks on my Medium blog and in my weekly newsletter. These are full of practical advice you can use right away.

Check this out 👉 https://medium.com/marketing-magic
Subscribe to my newsletter 👉https://medium.com/marketing-magic/newsletter

If you need help setting a marketing strategy, scaling your business, I'm your person. Let’s work together to make your startup a big success.

Want to grow your business? Let’s connect!

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