Ashley Wright's Linkedin Analytics

"My audience isn't on TikTok" 🤔 I get this comment at least 20 times a week. Many brands and entrepreneurs struggle with TikTok traction, whether seeking 10,000+ views or profitable $100k monthly spends. Blaming the algorithm is common, but understanding TikTok's dynamics can help you become a go-to brand within its vibrant community. Here's how: 1. Master the TikTok Algorithm: Forge a friendship with TikTok's algorithm, which values user engagement. Craft content that's relevant, entertaining, and authentic by exploring the 'For You Page' (FYP) for trending content insights. 2. Embrace Authenticity: TikTok thrives on authenticity. Showcase your brand's unique personality, whether through humor, heartwarming stories, or educational content. Genuineness resonates with your audience. 3. Consistent Content: Consistency is rewarded on TikTok. Maintain a regular posting schedule, utilize trends and challenges, and infuse your unique twist to stand out. 4. Engage with Your Audience: TikTok is a two-way street. Interact with your followers by responding to comments and messages, building a loyal community around your brand. 5. Educate and Entertain: Your content should educate about your products or services while entertaining your audience. Strike a balance to keep viewers engaged. 6. Analyze Analytics: Utilize TikTok's analytics tools to monitor content performance. Learn from your top-performing videos and adapt your strategy accordingly. 7. Invest in TikTok Ads: If the budget allows, consider TikTok advertising to broaden your audience reach. 8. Trendy yet Original: Leverage trends while maintaining your brand's uniqueness. Blend trends with your identity for content that's both trendy and original. 9. Build a Community: Foster a sense of community around your brand. Acknowledge loyal followers to establish a deeper connection beyond transactions. 10. Patience Pays Off: Success on TikTok, like any social media platform, takes time. Persistence and dedication to delivering exceptional content are key. Remember that TikTok is ever-evolving. Stay adaptable, experiment, and learn from both successes and failures. With time and effort, you can become a go-to brand on TikTok. If you're a brand or entrepreneur aiming to dominate TikTok in the next 6-12 months, send a DM for a customized growth roadmap aligned with your goals.