Andy Donaldson's Linkedin Analytics

➡️ Are you a leader in a DTC luxury e-commerce brand looking to profitably scale revenue? ⬇️ WHAT WE DO ⬇️ We help luxury DTC retail brands who are looking to scale rapidly inside 12 months, by targeting and engaging NEW customers. When it comes to looking at ways to profitably grow revenue, most DTC luxury brands are making these mistakes: ► Still using 3rd party data tracking showing only 50% of their total traffic. ► Not putting in place a documented revenue growth framework. ► Only using last click ROAS as their decision-making north star. ► Not using an attribution model – crucial for scalable growth. ► Only producing ‘bottom funnel’ marketing activity. ► DON'T place emphasis on targeting NEW customers. ► DON'T include storytelling as part of their campaigns. This means luxury brands get to a revenue growth ceiling and can’t get through it 🤷🏻‍♂️ AND they struggle to engage NEW audiences (crucial for growth). Their growth strategy then becomes a vicious cycle of testing dozens of new campaigns/channels for them not to produce the required growth and it's back to the drawing board. These brands tend to get stuck at a revenue growth ceiling and can't get through. Brands that see huge scalable growth are those that create a brand story aimed at NEW target audiences and deliver that via a proven repeatable growth framework. We help DTC e-commerce businesses move away from guesswork and towards next-level growth. We can... ✔️Migrate you from relying on inaccurate 3rd party data tracking and move to use much more accurate 1st party data tracking. ✔️ Install a bespoke revenue growth framework that then becomes your marketing north star reference point. ✔️ Install an attribution model that allows us to look at marketing effectiveness through the lens of a blended ROAS figure vs the limited last-click ROAS. ✔️ Produce campaigns that create interest at the top of the funnel, use storytelling to build middle-funnel momentum that then turbo-charges the bottom-funnel acquisition activity. You will be able to: ✅ Increase your profit and revenue by attracting NEW full price brand engaged customers with a high LTV. ✅ Have a more accurate picture of what your data is telling you and what to do with it. ✅ Better understand your customer acquisition costs in total by having a cross-channel understanding. ✅ Enjoy award-winning marketing campaigns that entertain and delight your audience. To learn more, drop us a DM, OR book a call on my calendar here: https://calendly.com/andy_donaldson/linkedin-chat