Aspen Managing General Agency

Program Manager

Moonlit Real Estate Investments

Owner

Floor Coverings International

As the President/Owner of this franchise business, I was responsible for business planning and operational strategy. This included assessing market trends, developing campaigns, and guiding sales initiatives. I also developed and administered budgets; recruited, hired, trained, and supervised a diverse team of employees; and evaluated opportunities to expand the business and grow our brand presence. Within the first two years of launch, we secured more than $1M in sales revenue and were recognized with the Best in Dallas Award for Flooring Contractors. I also served as the Marketing Chair for the Dallas Owner Co-op.

President / Owner 

Hallmark Financial Services Inc.

I currently direct the company’s sales and marketing strategy with an emphasis on continuous growth and best practice client relationship management. In this capacity, I lead, mentor, and coach a 13-member inside sales, regional field sales, territory management, and agency administrative support team. I also define, execute, evaluate, and continuously improve client relationship management, product marketing, business development, competitive intelligence, and other key business strategies. Throughout my leadership tenure thus far, I have delivered numerous transformative solutions, including developing a new competitive intelligence strategy that consistently increases sales, developing best practice methodologies that increase production and impact, and improving performance, among other key areas.

Vice President, Sales and Marketing

I was promoted to serve in my current role, charged with developing and executing comprehensive strategic marketing plans for personal auto and renters insurance products in alignment with overall business objectives. I report directly to the Business Unit President. I identify product market opportunities, and develop market share growth plans. I also establish and cultivate relationships with key agencies through frequent calls and visits to discuss areas for growth and regularly attend industry conferences, webinars, and networking events. I also supervise and mentor a Communication Coordinator and 10 Territory Sales Managers. 

Key Contributions:
•	Generated 24% net written premium growth within key target areas; managed all print, electronic, and promotional marketing initiatives for 13 states. 
•	Created contingency compensation plan to drive optimal agent performance; plan includes retention, new written premium, and loss ratio components. 
•	Drove project planning and execution of system migration from legacy system to next-generation agent portal; designed agent training index and video modules for agent portal. 
•	Played key role in transitioning company to 100% electronic signature for all new business submitted through agency channel.
•	Recruited and trained 10 Territory Sales Managers, and developed new internal training program for all agency partners.

Director, Sales & Marketing

In my prior role with Hallmark, I managed and developed existing agency relationships across Oklahoma and Texas. I also identified and prospected new potential agencies by market and product line. In this role, I reported directly to the Director of Marketing and VP of Product Management. 

Key Contributions:
•	Facilitated agency training, and communicated new product introductions and enhancements to agents.
•	Played vital role in creating and delivering product communication via e-mail, phone, and websites.
•	Gathered key market intelligence; monitored competitive activities and market trends.
•	Executed detailed marketing plans, and reported on effectiveness of product revisions in market. 
•	Evaluated agency relationships for profitability, and attended agent conventions. 
•	Generated 30% net written premium growth within territory.

Territory Sales Manager

VGW Insurance

With VGW, I served in an agent role, and promoted the agency’s portfolio of insurance products to customers via phone, email & snail mail, and in-person. I processed insurance applications, payments, corrections, endorsements, and cancellations. 

Key Contributions:
•	Developed, implemented, and monitored new underwriting guidelines for agency.
•	Researched coverage and premium options, and supplied clients with best coverage available.
•	Presented and clearly explained insurance policy options to clients based on their individual needs and goals.
•	Compiled coverage and rating information in accessible format, and prepared all requisite paperwork.
•	Pursued continuing education and training programs to continue professional development.
•	Fielded online information requests from potential new clients.

Licensed Insurance Agent

The E.W. Scripps Company

Online Media Marketing & Advertising Planner

I am an energetic and top-performing senior leader with a 20+ year portfolio of success driving strategic sales and marketing efforts across territories, accounts, and specialty areas within the insurance and online media industries. My career experience and successes to date span roles in territory sales management, new business development, product launch management, account management, marketing campaign management, strategic planning, market intelligence, and other key areas. A hands-on leader and natural relationship builder, I am known for generating new revenue streams by continually expanding distribution channels, cultivating and growing strong client relationships, and expertly delivering on big and small picture strategy.

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Shannon Eaves Dixon's Linkedin Analytics

Shannon Eaves Dixon

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.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Shannon Eaves Dixon's Linkedin Analytics

Shannon Eaves Dixon

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Shannon Eaves Dixon's Linkedin Analytics