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Shantanu Verma

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Let me take you back to the year 2021, I was 2 years into my consulting business and I had a difficult decision to make - keep going or shut it down. I’d gone from being a burnt out, unhappy and frustrated executive to starting out on my own. I did not want to feel like a passenger in my life, I wanted to be in the driver's seat. Does that resonate with you? My belief was very simple - If I get client results, I will always have new clients. That’s exactly what I did. My clients made hundreds of thousands of dollars as a direct impact of us working together. Here I was, fully committed, a master of my craft and overdelivering. I was like, “I’ve made it, there’s now going to be a line of new clients waiting to work with me” But… When I looked behind my shoulder - there was no one. The truth of my business was that - it was largely dependent on repeats, a few referrals and the one-off new clients. The worst part? The boom & bust cycles. I’m flying high and money is pouring in - next, I’m anxious because I don’t know where my next sale is going to come from? If a big client suddenly pulls back - then what? More than money, it was the uncertainty, the anxiety, the feeling of not being good enough and it was breaking me. One night, I'm tossing & turning around in bed and thinking about my business. Out of nowhere, I remember a quote from my Economics textbook… 'The objective of business is profit' It dawned on me, I was focusing on the wrong thing all along. Client results are not the most important, they are actually the second. The first one? Client acquisition. Hoping for clients? No. Praying for clients? No. Hustling for clients? No. The greatest service you can do for your business is a system for client acquisition. Today, I know exactly where my next client, the client after that and the client after that will come from. Most importantly, I cherish my business. Is this your story? 🎖 You’ve got the authority. 📚 You’re one of the best in your space. 🔄 Clients can’t stop raving about you and coming back. But hold on… ❌ Where's the flood of eager leads? ❌ Game-changing relationships with top decision-makers? ❌ A calendar filled with clients? If you still haven’t hit the nail on the head - allow me to deliver the missing piece. I’ll do a deep dive into your LinkedIn profile & positioning and share a 2-3 minute video outlining the gaps you may not be aware of. No cost, no pitch, no call required - DM me saying ‘yes’ and I’ll send it across.

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