Shawn Kennedy's Linkedin Analytics

I am an integrated marketing and strategy leader with expertise in driving omnichannel audience engagement and business growth online and offline. My experience includes both agency and client side, where I have successfully launched, positioned, repositioned and revitalized brands, products and services in a range of categories. I am a strategic thinker and passionate leader with B2C and B2B experience in product marketing, strategy development, team management, business development, and integrated campaign execution (across all media – traditional, digital and social media). I don't believe in a separation between "marketing" and "digital marketing"...I believe in marketing in a digital world. CATEGORY EXPERIENCE: Healthcare, Entertainment, Luxury/Premium Brands, Hospitality, Automotive, Government, Film, Gaming, Social Media, Financial, Non-Profit, CPG, Technology and Start-Ups. BRAND EXPERIENCE: Aflac, Transamerica, The Ritz-Carlton, Activision, Electronic Arts, USA Network, Zynga, Partnership for a Drug Free America, Warner Bros., Toyota, Lexus, New Line Cinema, Focus Features, BT/Infonet, Procter & Gamble, VG Holding (Pandemic and BioWare Studios) and TNT Network.