Shubham Ray's Linkedin Analytics

It’s scary, but Meta might soon run your entire marketing team (almost!!)   In a recent interview with Stratechery, Mark Zuckerberg outlined a future where businesses simply… → Tell Meta their objective, → Connect their bank account, and → Let AI handle absolutely everything else. No creative input needed. No demographic targeting required. No measurement systems. And this may not be very far away, as manual audience targeting is already being removed across advertisers on Meta (and also Google soon enough) This means Meta would use AI to: 📍Generate photos and videos of your products 📍Write the ad copy 📍Create countless variations of your ads 📍Target them to relevant audiences 📍Measure performance and iterate automatically 📍Handle the entire customer acquisition journey This vision creates a stark divide in the advertising landscape. > For small businesses, this could give them access to sophisticated advertising without creative resources or marketing expertise. > For established brands with complex needs, the loss of strategic input, brand safety controls, and independent measurement presents serious concerns. In the medium term, storytelling and crafting measurable customer journeys are still going to exist. Meta is investing $65 billion in AI in 2025 alone, with a substantial portion dedicated to these advertising capabilities. For context, Meta made $42.3B in Q1 2025 with profits of $16.7B - roughly equivalent to the revenue of the world's largest ad holding company. The advertising world is at a critical inflection point. Creative professionals, agencies, and brands must critically assess where human strategic thinking adds irreplaceable value versus where AI can legitimately improve efficiency. What's your take on this? #Meta #FutureOfAdvertising #AdTech