Maxlife Health Enterprises Pvt Ltd.

Digital Marketing Specialist

Altcoin Buzz

Brand and Social Media Manager

Novatr

Social Media Manager

Creative Marketing Fix

Worked with over 8 brands across industries, including luxury home decor and luxury lifestyle, as a Creative Marketing Strategist. Focused on driving revenue growth, enhancing customer acquisition and engagement, and achieving overall brand growth on various online platforms.

Creative Strategist

Kyros Solution Pvt Ltd

Sr. Social Media Strategist 

The Daily Report 

Digital Marketing Executive

Growth | Brand | Social | B2B SaaS writer | AI enthusiast | Freelancer. Learning Product Marketing. Please suggest resources or courses which I can opt for.

Shubham: Full Stack Marketer. 

Experience:

Over 20 Global Brands: Worked with a diverse range of brands, including luxury home decor and furniture, healthcare, lifestyle, hospitality, and food & beverage, Artificial Intelligence, Cryptocurrency, Web3 etc. 

B2B SaaS Expertise: Contributed to B2B SaaS companies as a freelance content marketer, performance marketer, Website designer. 

Skills:

Creative Strategy: I create creative campaigns that drive results (revenue). 

Content Creation: Still waiting for my post to get published on some meme page or some advertising company’s page (I’ve got some posts with millions of views though).

Data-Driven Insights: I collect data and look at it for hours. Later, create campaigns using them. 

Collaboration: I am an extrovert. From Brainstorming to Lunch always there with my team. I call them on Sunday’s too. 

Adaptability: Have experience in both agency and startup culture. So, I guess I can easily adapt (Toxic Culture = NO)


What I enjoy:

Social Media: My screen time ranking. Instagram > Pinterest > LinkedIn > YouTube. 

Brand Building: I convince the audience why you’re the right brand for them. 

Continuous Learning: I network with founders of agency and startup’s every weekend. (I read blogs, follow influencers/creators and explore new places) 

 Coffee: Espresso double shots. 


Let's Connect: 

Ready to collaborate on your next marketing project? I'm excited to discuss how my skills and experience can contribute to your brand's success. Feel free to reach out for a chat or to explore potential opportunities. (Used AI for this paragraph, AI is still not that creative) 

GEO vs AEO: Not Quite the Same (But your Brand needs both)

I saw many people (marketers included) getting confused with GEO & AEO, and some even calling them the same. But that’s not quite right.

Let’s clear it up.
AEO stands for Answer Engine Optimization
GEO stands for Generative Engine Optimization

They sound similar, and they do overlap, but they’re not interchangeable.

Here’s the simplest way to look at it:
- AEO is about helping your brand appear in AI-generated answers across platforms like Google’s AI Overview, Perplexity, Bing, and others.

- GEO is a focused play: it’s about how your brand shows up inside the answers of LLMs like ChatGPT, Claude, and Gemini.

In GEO, you’re not optimizing to “rank” on a search engine. You’re optimizing to become the answer.

Which brings us to the most important metric in this shift:
- Share of Answer (SoA)- the north star metric of GEO
SoA measures how often and how strongly you show up in responses generated by LLMs.

For any given prompt:
- Do you get mentioned?
- Are you the top pick?
- Are you cited?
- Is your content actually retrieved if the model browses?

That’s what SoA captures. And like SEO had "ranking" and "CTR", SoA is the visibility + trust layer in a world run by models, not algorithms.

SoA is typically graded in bands:

A- You’re the top pick with a clear reason and citation

B- You’re in the shortlist, with a specific use case

C- You’re mentioned vaguely or without clarity

D- You’re absent, misrepresented, or ignored

The goal?
 Systematically move from C → B → A — across prompts, personas, and platforms.

To do that, GEO gives you a structured approach:
- You focus on prompts, not keywords
- You publish pages with 2-line neutral answers + fact boxes
- You use JSON-LD schema like FAQPage or HowTo
- You track prompts weekly across LLMs using a panel
- You tag content by intent, persona, and SoA band

It’s a new stack. But like SEO in its early days,  it's about clarity, structure, and consistency.

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To read more about it in detail, check out my latest Medium blog, where I’ve broken down a complete and well-structured process on how to rank your brand on LLMs through AEO and GEO.


If you're building a content strategy for 2025 and beyond, this framework can help you apply it directly to your brand.

Shubham Ray

Daily or weekly salary payouts are coming to India. Before you celebrate, here’s why faster paydays could empty your account even faster. 

Read here:

Open article: Instant Payroll India: How Daily Salary Payouts Can Still Leave You EMI-Broke by linkly.link

Instant Payroll India: How Daily Salary Payouts Can Still Leave You EMI-Broke

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