Room You Love

Founder

7Figure Concept Consultants

Copywriter

Oddessemania Private Limited

Search Engine Optimization Executive

Brand ambassador of 'Aha' moments💡 Writer | Human-Brand Strategist for coaches & founders who are done sounding like everybody else✨ Book a free 1:1 call now! (Featured section)

A Bad offer, with good marketing, fails fast
A Good offer, with bad marketing, fails fast too.

97% of businesses wing one of these.
But the ones who don’t, are sitting in the top 3% ✨

Wing the offer, and marketing becomes useless.

Wing the marketing, the offer goes to trash.

Here are 2 ways I can help you:

💗 I dig deep to understand your audience ( and why they cry at night) to craft and refine your offer so it BECOMES exceptional! ✨

💗 I create ads and copy for your offer/ product so it LOOKS and SOUNDS exceptional! ✨

Why the hell should you choose me? 

📘 I create irresistible offers and winning ads!

📘 I know how to use AI to our advantage, WITHOUT compromising being human.

📘 I work with only 3 clients at a time, because, enough attention to everybody.

DM or email: simrankaurofficial111@gmail.com

Simran Kaur 🔮

Content $trategi$t for coaches, artists and Founders | I talk about writing and LinkedIn Strategy that attracts clients | Speaker | Need help? Book a 1:1 call!

Excuse me?


Why aren't you sending me a connection request?😡

We are in a trust crisis.


We might post everyday, 
but that doesn't mean people know what we do.
That doesn't mean they'll trust us.

We need to BUILD trust and recognition.

That's where signposting enters the chat:
the art of subtly adding credibility to every post.
 
I first heard about this million-dollar insight from Jasmin Alić and I'm damn convinced this NEEDS to be a part of everybody's content strategy.

Give the carousel a read.

P.S:
Got questions? Ask me in the comments👇🏻

Credibility signposting

In  my random posting era


I got leads! 

Yes! 

It worked a little.

A random brand deal.
A lucky opportunity.
A handful of connections.

It worked. Absolutely!

But the problem was…I couldn’t control it.

I didn’t know WHEN I would get my next lead.

I didn’t know IF I would get one?

It was becoming a matter of luck and not certainty.

And uncertainty is a lack of control.
Uncertainty is powerlessness.
Uncertainty is anxiety.

Uncertainity. IS PURE LUCK.

UNRELIABLE. 
WOBBLY. 
FULL OF PANIC ATTACKS.

So, I chose to unsubscribe.

Sure, random posting gives you a laugh or a like here and there.

But it doesn’t teach you how people think, trust, why they buy, or why they engage with what they do.

Strategy does.

A strategy at least predicts success.
And eliminates the need for luck. 

Especially when the last thing we can afford is to depend on luck.


P.S: Now say, “Oh wow! I love your handwriting, it’s soooo good” in the comments💀

The easiest way to fail?


Don't post.

Seriously.

Don't post, until you find the perfect post ideas.
Don't post, until you have the world's perfect content strategy.
Don't post, until 5987654 people tell you you should.

Don't post, until you're better than your so called 'competitors.'

DON'T POST.

And why just 'don't post?'

Don't take the car out of the garage, 
Until the road is clear.

Don't pick the paint brush.
Until you have the entire Mona Lisa in your head.

Don't eat.
Until you have all 56 types of foods on your plate.

Yes. 
Please.
Try it.

Be a perfectionist.

Fill 578 spreadsheets with content ideas, 
Have 9738 drafts of 'trash' posts, 
Bunch 10089 testimonials to show off on Linkedin.

Wait for the clock to display 11:11.
 

And until it does,

don't post.

Good for ya!

And while you wait for the perfect time, conditions, weather, dress and lizards to wear purple mascara,

The so called 'imperfect' people are posting. 

AND closing clients, you could have...

Feel better?

Content $trategi$t for coaches, artists and Founders | I talk about writing and LinkedIn Strategy that attracts clients | Need help? Book a 1:1 call!

There are two things to know about me, I'm VERYYYY BORING.


And I READ A LOTTTTTT!

But I'm sure there are also not-so-boring people who also read A LOTTT!!

so shoot!
RECOMMENDDDDD ME BOOKS GUYZZZZ🥰💥


P.S:
I said I'm very boring but that doesn't mean it's true💀

P.P.S:
If you ever read just 1 book in your life, make sure it's Alex Hormozi's.

5 Books I love

I have a rule:


To always dress up on my worst days.
To LOOK put together.

No. Not because it's fun.

But because I don't wish to answer the sympathetic "Are you okay?" questions.

No. I don't want to tell you I cried an hour ago because, I couldn't find the best 'content idea' for today.

No. I don't want you to know I couldn't sleep because fitting 67 ideas in 10 slides was tough.

No. I don't want you to know that seeing a screwed up funnel gave me panic attacks.

A creative field comes with its own horrors.

At least for me as a content strategist and writer, it has.

But no. I don't want sympathy.

That's the last thing I'll take.

So,

Not well? Wear a colorful fit.
Couldn't sleep last night? Put on some Kajal.
Had a dull day? Wear lip color.

And that's where brands like MARS Cosmetics win my heart with their lip colors.
They at least keeps my mood high and the "oh are you okay?" questions away!


P.S: 
So the next time you see me unnecessarily dressed up, please know I might just be a murder away from being happy.

I've spent the longest time walking the wrong lane.

But now that I know, there is a little bit of change in my content.

No, the jokes, the rants, the memes, the fun's going nowhere.
But content strategy is having a wild card entry.

I've been studying profiles, watching videos, reading books for a while now.
And I'll share all that I've learned.

And I'm still learning. Endlessly!!

Hope you join in! But even if you don't, cheers🍻

P.S: Keep dropping your questions about content strategy in the comments. We'll figure them out and grow together💪🏻

P.P.S: Also, jokes.

Content strategy isn't dead

No. don't believe me.
Please.

Don't take my words for the sake of it.

Read through the carousel.
Try the 30/60/10 content formula.
Come back.

And tell me if it worked?

Until then, 
please don't ask me how long this carousel took to create😭

P.S:
Ask me any question you have :)
If no, repost♻️

P.P.S:
The examples in the carousel are from teresa a. braggs, Sarah Hart ✤, and Celeste Yamile 🤖 (all legends!)

The 30/60/10 content mix

"Adding images to your posts,


increases engagement."

Can someone please keep screaming this, until I remember this silly little thing? 
(Also add an angry emoji)


P.S: The 'engagement science' newsletter I talked about is launching soon! 

P.P.S: Until then, please scream.

Content $trategi$t for coaches, artists and Founders | I talk about writing and LinkedIn Strategy that attracts clients | Need help? DM now!

I'd literally charge a $1000 for this.


But if I had to burn my whole content strategy down to ashes 
and keep just ONE thing, 

It'll be a 'list of my audience's pains.' 
ONLY that.

I'd use it to

Talk about THEIR open wounds
Touch THEIR pains.
THEIR problems.
Screw-ups that keep THEM awake.

I'd articulate their pains better than them. 

I'll do it until they're convinced, "Damn! she understands us!"
until...they're ready to pay.

Simple? yes!
Easy? Hell no.

Because understanding your audience doesn't come from watching Shin Chan.

It comes from:

Talking to them (through DMs or comments.)
Reading the 1-star reviews they've left
Directly asking them their problems
Or by BECOMING them.

The bad news?
It takes a lot of time, energy and work.

The good news? 
You just have to do it once. And it pays forever.

P.S:
Got questions about audience research? Ask me in the comments👇🏻
Or repost♻️

I hate it when people say 'Yes'


Too much.

"I love every meme you share!"

"YES! Let's go to Antarctica to watch how white snow is!"

"SURE! I can smuggle gold for you!"

Seriously? 
No Friction?
No fight?
No values?

You can say yes to everything?

Is that you being nice?
Or a people-pleaser?
Or valueless as hell?

Or you don't even know what you stand for?

And by the way,
The people who stand for everything, stand for nothing.

When you say yes to everything, your 'yes' loses it's value.

Not just in life. 

But also in your content. 

In comments. 

In your posts. 

In your stories. 

In your DMs.

So, STAND FOR SOMETHING.

Or better, Stand against something.

Start a fight.
Build a cult.

Stop being 24x7 nice.
Drop the fake smiles.

And by the time you're done,

You'd have attracted people who agree with you.
Who believe in what you believe.
Who stand by you and your values.

The people, who share a piece of their philosophies with you.
Not people-pleasers.
But the genuine supporters.

'Your' people.

P.S: 
Liked the advice? Good!
Send $5000.

“Will my brand get me inbound leads?”


Coaches ask me this all the time.

And honestly… I’m shocked.

Because isn’t that the 'point?'

Isn't THAT the point of your PERSONAL BRAND. 

TO. DO. THE. WORK?
TO. GET. YOU. LEADS?
TO. PAY. YOUR. BILLS?

But no.

Because we've mistaken personal brands for,

Colors.
Fonts.
Pretty words.
And goddam optimisation.

All in the name of branding.

Yes. All of that counts.
For sure.

But if your shiny car can't take you to your destination, how good is it?

If your AK-47 can't shoot bullets, congratulations!

If your brand can't get you leads.....guess what?
It's a timepass.

p.s: 

That's Prof. Scribbleton in the image. Building his personal brand. 
For what? God knows.

I am starting an email newsletter soon!


It's gonna target most people's real problem:

Engagement.

The science and psychology behind it!

It'll break down best practices, psychology, the whys and hows behind the best performing content for personal brands!

In short, how to craft content, so that the internet remembers...
Content that sticks.

I'll reveal more later...

But, what do I name the newsletter?
It gotta be short, and sticky (memorable)

Please vote or suggest :)

Brand ambassador of 'Mic drop' moments | LinkedIn growth strategist for coaches, artists and founders | Helping you become a brand in 87 days | Book a call now!

What to name the newsletter about crafting engagement-worthy 'sticky' content for personal brands? (read caption above)

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