Simran Kaur's Linkedin Analytics

Imagine that there are two products. Same quality. Same looks. Same marketing. Same everything. Just that, one costs $400 and the other costs $499. AND, the $499 one gets DOUBLE THE SALES than the other despite being the same yet costlier. That's the difference pricing psychology can make, WITHOUT changing the price of your product. Swipe through this carousel and you'll know what I mean! #advertising #marketing #branding #psychology #strategy

What separates a good marketer from a bad one? A good marketer makes it look like he did nothing to mould your mind. As if, the purchase was YOUR decision 'alone.' A bad one? His marketing looks forced. Very pushy and unnatural. It screams PLEASE BUY MY PRODUCT. Simple. Ads that don't feel like ads, are good ads. Your audience are humans. They sense the secondary motive. So, be real. Be natural. Be Friendly. Be Genuine. Just don't be SALESY. #advertising #branding #copywriting #marketing

93.6% Posts on LinkedIn never get seen. Why? Because they are worthless.   They don’t solve any problem.   Your post is worthless if it doesn’t touch an open wound of your audience. Sad but true.   And how do you do that?   Here’s a PAS formula I recently learned that not only helps you write well, but also convert:- __ Step 1: Introduce THEIR problem to THEM   Your audience aren’t searching for the world’s best ‘LinkedIn post writer.’ They are searching for the one who understands them! Simple.   Make them feel heard.   Talk like you know what they are going through. Talk about THEIR pain and THEIR struggles. (Genuinely.)   You have their attention now. __ Step 2: Agitate the problem you just introduced   We have a million problems. But we don’t act on all of them.   Humans.   We’ll only address a problem when we know it’s serious, and urgent, and deadly, and huge, and massive and bad, and ugly and ‘I think I’ll die’ types.   So, make the problem feel huge and urgent. __ Step 3: Give a solution (of course)   Now that your readers know that they’ll die in 30 seconds if they don’t solve THEIR (wink) problem,   Introduce YOUR solution.   Ensure that it’s a ‘good’ and ‘actionable’ one. ___ Also, great formatting matters a lot: ·     Short sentences ·     A lot of white space ·     Short paragraphs ·     Bullet points.   What are some other frameworks you think I must dig into? #linkedin #marketing #copywriting #branding #advertising

From the past few days, I haven't been able to actively work. Like, active active work: Where I'm really productive, creating posts, reaching out to people, despite the targets I've set. It's the lazy lazy time. And today, it's Sunday. But am I sparing me? I still want to post on LinkedIn but about what? All my drafts need editing and visuals. And see, here I am, writing a random post, on a lazy Sunday afternoon. About nothing. Turns out, it isn't that hard. I'm hitting 'Post' Lessgooo!

I challenged myself to rewrite these book subtitles. I used the 'dramatize' it principle to create all of these. Have a look at how they turned out. HarperCollins Publishers Hello! P.S: Yes! I'm a huge Paulo Coelho fan! 🩷 #marketing #copywriting #books #advertising #HarperCollins

I recently talked to a writer and he proudly told me, "Whenever I want to read a novel, I write one." Idiot. #advertising #marketing #copywriting #branding

How to ensure that your readers hate your writing? Give them vague phrases like: "This chocolate is tasty." "She looks pretty." "I like flowers." etc. etc. etc. After all, What is there to love about the phrase, 'She looks pretty?' You can't see it in your mind. No visuals. No feel. Nothing. But try this... 'She looks like Taylor Swift!' See the difference? Any writing that paints a picture in your mind, is great writing. So don't do it. Try this: 'I like flowers' vs 'I like tulips' Which one could you visualize? See? Long story short, if your writing is concrete i.e it can be visualized and felt, it'll be remembered. If you wish to be forgotten, do the opposite. You're welcome. #advertising #marketing #branding #copywriting

There was a boy. We'll call him Smith. He had a dog. He played with him a lot. Went with him everywhere. They ate and slept together. Smith loved his dog. His dog loved him. But one day, His dog got vermins (those stupid insects that dogs get) Now, Smith couldn't play with him. Nor could they go out. Or eat or sleep together. Poor Smith. Seeing him sad, Smith's grandfather asked him to give his dog Garlic. Then, it's vermin would go away. Happy Smith. He rushed to his kitchen, peeled some garlic cloves and gave them to his dog. But he wouldn't eat them. Smith tried. But did he eat them? No. Next day, he tried again. The dog didn't eat. The next day, same. Sad Smith. He rushed to his Grandfather and told him the whole story! "Why did you give direct garlic to the dog?" The grandfather said. "Put the garlic in bread and then try to serve it!" Smith did exactly as told. And this time, the dog ate the bread WITH the garlic. Now, Smith and his dog could play, eat and sleep together. Healthy dog. Happy Smith. Happy ending. _____ Smith is the business owner. The dog is the audience. Knowing the problem of the dog, is audience research. The Garlic is the solution. And the bread, the positioning. If you don't wrap your offer in the right words and messaging i.e if you don't wrap it in bread, even the best quality Garlic won't work. _____ Give them what you want. But give them how they want it. _____ You're welcome. #advertising #marketing #branding #copywriting