Chirag Singhal's Linkedin Analytics

Chirag has a decade of professional experience; he is currently leading Marketing Engineering & Strategy at MakeMyTrip. He is responsible for quarterly business forecasting, market mix modeling, growth strategy, and data-based decision-making. He has developed a machine learning-based personalization model for X million customers to optimize communication and drive customer loyalty. Earlier, he worked as a Decision Science Consultant at ZS Associates for 3+ years and helped clients in the US, Europe, and Asia across domains (healthcare, consumer products, technology) in developing growth strategies. He has led projects in customer segmentation, predictive modeling, statistical analysis, go-to-market strategy, customer insights, etc. His research articles on Artificial Neural Networks, DEA & Genetic Algorithms are published in International Journal. He holds a Management Degree from NITIE, Mumbai, and a B.Tech(CSE) from IIIT, Jabalpur. Tools: Adobe Web Analytics, SQL, Excel, R, Python, Data Visualization Skills: Data Science, Big data. Analytics, Business Strategy, Market Research, Customer Insights, Project Management