Sivakami Uma Muthukumar (Stories Rajamatha)'s Linkedin Analytics

I wasn’t sure if they’d see me as a founder or just another freelancer with a dream. I shamelessly pitched myself to partner with an event(secret now), even though I had no clue whether they would take me up on it. I’m building my first agency after being a freelancer for 3.6 years. Pitching wasn’t just new; it was terrifying. But I did it anyway. When they gave me a chance to present my idea, I knew I had to make it count. I spent the next 24 hours putting everything I’d learned over the years into that presentation. Starting from scratch, I built a plan that wasn’t just good it was my best pitch ever. (according to me) At the end of it, the event organizer looked at me and said, “I would like to work with you, Siva.” In that moment, hearing those words, I felt the fear and doubt melt away, replaced by a quiet confidence I hadn't felt before. This wasn’t just a win; it was the beginning of something bigger. This gig wasn’t about getting paid—it was a branding partnership. It was proof that I could step up as an agency owner and put my brand out there for the first time. I felt a mix of excitement, nerves, and pride like I was stepping into the role I’d always wanted but never quite believed I could own. As I document this journey building my agency while balancing my IT job. I realize this partnership is more than a business move. It’s my declaration that I’m not just a freelancer anymore; I’m a founder, creating my own path, one pitch at a time. p. s: you will also make it BIG 😅 --- Day 1 Building #nammasocials - branding with stories our community - #beyourvoice community for marketing yourselves better

Last week,I watched a founder explain his story in person but his online posts didn't perform well. But, He wasn’t short on passion. He had the clarity. He had the conviction. But in his words… I could *only one* feel the gap. They heard him, but they didn’t see themselves in it. And that’s what we spoke about He didn’t need to educate them more. He needed them to feel understood. Because when content only teaches It distances. But when it reflects It connects. Founders don’t want lectures. They want language that mirrors their mess. That’s when they lean in. That’s why he chose to work with us Not because we gave answers. But because we asked the right questions. If you feel your content says a lot but connects little—DM “SEEN.” Let’s make your audience recognize themselves in every word. P.S. What’s one phrase your audience always uses→but you’ve never posted about?

Teaching won’t make people trust you. Making them feel seen will. Right now? You’re doing too much of the first and not enough of the second. Most founders try to “sound smart.” That’s exactly why no one remembers them. Your audience doesn’t want more tips. They want to feel: “This person gets me.” So ask yourself: ↳ Is my message simple enough to land? ↳ Is there a clear promise in my offer? ↳ Do I sound human or just polished? Content shouldn’t just educate. It should create belief.

The real flex isn’t in what you post. It’s in who you are when no one’s watching. Here’s what I learned (and you should too): You’re chasing the wrong thing. You’re focused on visibility but visibility is easy. What you need is credibility. That’s what people remember. That’s what makes you stand out. Here’s the problem: You’re posting content, but it’s not driving real connection. You’re stuck in a cycle of perfect captions, curated aesthetics, and hashtags that aren’t moving the needle. Why? Because you’re skipping the most important step building your identity. If you want to build a stand-out brand, Stop trying to look like a brand. Start becoming one.

“I don’t have anything to say.”.That’s what he told me after being 20 years into building and rebuilding companies. (multiples... yes) He said it like a fact. Like it wasn’t even up for debate. “No stories. Nothing useful. Just another guy trying to build.” I could’ve left it there. But something about the way he said it it felt too familiar. I'm curious...my mind what's MORE 😅😅 So I asked just one question: “What’s happened so far?” That’s when the dam broke. He spoke about starting from scratch. About working with major brands and the Tamil Nadu government. About the next thing he’s building quietly, again. (from scratch) This man’s journey was nothing short of wild. And he’d been living it like it was... just fine. Normal. Unremarkable. He had undervalued his experience so much,he almost didn’t recognize it was a story. And honestly? I almost did the same. ____ If you’re a founder reading this: You might be doing the exact same thing. If you’ve ever said, “I don’t think I have a story…” Let me prove you wrong. Drop a “👋” in the comments or DM me. I’ll hop on a free call, build one of your stories with you, and show you what’s already there. No fluff. Just the truth. --- Day 18 Building #nammasocials - branding with stories our community - #beyourvoice community for marketing yourselves better

She nodded…but I could tell he was still trying to decode what I meant.She was one of the COOLEST founders I met this year. We were on a call. I was walking her through “content arc,” “brand narratives,” “engagement formats.” I’d practiced this. But the more I spoke, the more I saw it in her face…she didn’t get it. And it hit me. I wasn’t helping her. I was trying to sound like someone who could. She wasn’t rude. She just said, “Can you show me how this helps my business grow?” That line. Simple. Honest. Real. And I sat there thinking what if I’d spoken that simply from the start? 2 days earlier I had another call with a peer in branding. We used big words, deep frameworks, fast lingo. We flowed. It felt sharp. Safe. Like I was in the right room. But this founder? She was my real audience. And She didn’t need to feel I was smart. She needed to feel understood. That was the shift. I stopped creating for my peers. I started creating for people like him. Like you. People who don’t want a pitch. They want to know…how will this actually help me grow? That’s how I'm building namma socials. Not into a fancier agency. But into a place where stories actually make sense to the people who read them. Because the moment your story starts making sense to your audience. That’s when it starts working for your brand. p. s: you will also make it BIG 😅 --- Day 3 Building #nammasocials - branding with stories our community - #beyourvoice community for marketing yourselves better

I got connected with HIM on LinkedIn, he booked a call, and 5 minutes into the call, he asked the question I feared most. I thought this was it. He was the right fit—industry, role, challenge. Everything I talked about in my content matched his world. But five minutes in, he leaned forward in his seat and asked: “Wait—what do you actually do?” That stung very badly. But it made me rethink my entire strategy I’d built engagement, not positioning. I’d built a brand—but not a business. After that call, I stopped writing for applause. I started writing for action. Every post became a filter: Speak to the right problem From the right voice With the right offer And that changed everything. The very next call? It opened with: “Hey—I read your last post and I think we need to work together.” No pitch. No sell. Just alignment. If your dream client booked a call tomorrow—would they already know how you help? If not, it’s time to fix that. Message me “POSITION” to start turning your content into your first sales conversation. ----- Day 17 Building #nammasocials - branding with stories our community - #beyourvoice community for marketing yourselves better

At the venue, when they asked who invited me, I showed my invite. They wrote my name... and added three letters...I never imagined beside it.... V-I-P. all this started with a post that V S Balajee Sir, shared about their upcoming expo. A simple self-nomination, something I never would have dared in 2023, got me a response almost instantly. For someone who grew up with “middle class” stitched into her identity, this wasn’t just a moment. It was a shift. Recognition. A sign that I’m walking the path I’ve dreamed of for years. I had deep conversations and learned so much on leveling and scaling through inward focusing on my business. And walked away with insights that are now shaping Namma Socials -the brand I’m building from the ground up. It took me years to believe I was allowed to take up space and ten minutes to realize I belonged in the room. When was the last time you nominated yourself for something you thought you didn’t deserve? ______ Day 8 Building #nammasocials - branding with stories our community - #beyourvoice community for marketing yourselves better