Sivaprasad - Certified Usability Analyst (CUA) & Experienced UX Researcher

Conducts evaluative, exploratory, and validatory UX studies to boost product success.
Early passion for online user behaviour led him to UX research.
Key Achievements:

Traffic Boost:

Created a content checklist for low-traffic pages, increasing traffic by 5%.
Added 3 extra minutes to reader engagement.

Readable Fonts Solution:

Suggested a 'Download Font' button for Malayalam fonts.
Reduced font issues from 50% to just 11%.

Streamlining M&A Processes:

Designed a unified tool for a Big 4 firm's M&A team.
Cut work duplication by 90%.
Reduced proposal creation time by 30%.
EdTech Efficiency:

Proposed real-time class monitoring and engagement tools.
Increased teaching time by 48%.
Improved student participation by 100%.

Business Workflow Overhaul:

Developed a centralized platform for a Dubai trading company.
Improved scalability and synchronized data workflows.
Service Design for Airlines:

Improved booking and awareness for unaccompanied minor services.
Enhanced trust and tech human integration at touchpoints.

Expertise in Accessibility:

Follows Section 508 and WCAG 2.0 standards.
Champions inclusive and accessible digital experiences.

Sivaprasad combines sharp research skills with creative problem solving to design impactful, user-friendly experiences.

AI does not need to replace human judgement to reduce UX friction.

In enterprise products, that mindset causes more harm than good.

Most AI features fail because they try to decide for the user.
But real users already know how to decide.
They are just overloaded.

The real job of AI in UX is this.
Remove friction.
Not responsibility.

Here is what works in practice:

• Reduce manual steps
• Surface the right context
• Flag risks early
• Highlight patterns
• Pre-fill what is obvious

And here is what usually breaks trust:

• Auto-decisions with no explanation
• Black-box recommendations
• Forced flows
• No override
• No accountability

In high-stakes systems, finance, healthcare, operations, users do not want AI to think for them.

They want AI to think with them.

Good AI UX does one thing well.
It lowers cognitive load.

It helps users:
• See faster
• Compare easier
• Decide confidently

Without taking control away.

If your AI feature makes users feel smaller, slower, or dependent, it is not reducing friction.
It is creating fear.

The best AI-powered UX feels quiet.
Almost invisible.
But the impact shows up clearly in time saved, errors reduced, and trust earned.

That is where real value lives.

P.S. AI should support judgement, not replace it.

Sivaprasad Paliyath

UX @ IBM | UX Researcher | Enterprise UX | Ex-EY & BCG | I integrate AI into your product to reduce UX friction & improve KPIs [Growth, Retention, Time & Efficiency, Revenue].

8 powerful portfolio builders every UX designer should know 


1. Webflow
2. Framer
3. Wix
4. Notion
5. uxfol.io
6. Behance
7. Weebly
8. Dribbble


P.S. Which tool gives your portfolio that WOW factor?


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Hi, I'm Sivaprasad helping organisations uncover product value through user researcher & UX design


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